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Audi publishes user typology and emotional landscape of autonomous driving
The “safety-oriented reluctants””: In the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. “Safety-oriented reluctants” have a largely reserved attitude to autonomous driving. They believe that autonomous cars should first be tested for years before being allowed on the road.