Search

In the 1980s, when the Audi 100 quattro drove up a ski jump, it was a symbol of technical advancement and the will to make the impossible possible. For us, technology is a means to progress, not an end in itself. We neither want to hide it nor show it off – it should inspire without being dominant. For Audi, technology is a given, unobtrusive and yet functional and present when the customer wants it. It is a seamless part of the experience. The Audi TT has fans all over the world. You also seem to have a very special relationship with this car. Massimo Frascella: That’s true. In 1998, when the first Audi TT arrived at a dealership in Turin, I took a day off work to just look at the car in peace. I was there for hours, looking at the car from every angle, touching every surface. The staff probably thought I was crazy. But for me, the TT was more than just a car. It was a message: you don’t need to shout to be heard. You don’t need excess to make a statement. You just need clarity. And, more importantly, the courage to follow it. Clarity is a word you often use. What does this strong focus on reduction mean for Audi? Massimo Frascella: Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential. We live in a world that is often shrill, fast-paced, and overloaded. Almost everything is overdone. The danger of losing your way is greater than ever. Our responsibility is to be better and do what really matters. And the outcome always has to be an emotion. It is almost impossible to describe feelings. But please try it anyway: what does it mean to “feel Audi”? Massimo Frascella: Audi is an inexplicable harmony of technicality and emotion, where rational and irrational coexist. What is at the core of this new attitude? Massimo Frascella: The answer to a powerful question: how does Audi feel to the customer? Our answer lies in four principles: clear, technical, intelligent, and emotional.

The ski jumpers from the German Ski Association (DSV) have been able to continue their good form at the beginning of the new season at the Four Hills Tournament, following their strong performances at previous World Cup events. The hopes of the German team rest mainly on the World Cup leader Richard Freitag: The 26-year-old, who finished runner-up to defending champion Kamil Stoch from Poland during the opener in Oberstdorf, also secured second place on the Olympic ski jump in Garmisch-Partenkirchen, again finishing behind winner Stoch and ahead of Norwegian Anders Fannemel. Karl Geiger (seventh) and Stephan Leyhe (tenth) also achieved results within the top ten. Approximately 21,000 spectators attended the skijumping spectacle on the Gudiberg. The presence of Audi at the event included the highlight of having the Audi Elaine concept car on display. The design and engineering study, the Audi e-tron Sportback concept, will also be on display during the finale of the Four Hills Tournament in Bischofshofen (Austria), January 6th. More photos from the Four Hills Tournament can be found here.

Leveraging holoride’s Elastic Content, players guide Dev, his scavenger robot Skyjack, and I.O.N.E. through the hostile skies of Stratus, gathering scrap and blasting A.I. sentries as they simultaneously travel to their real-world destination. In addition to bringing new thrills to passengers’ rides, holoride can also create a more comfortable experience for users. Instances of motion sickness are substantially reduced thanks to the technology’s use of steering, braking, and acceleration data to match what riders see in the headset with what they feel outside the Motorverse, and with almost no latency. holoride launches with the aptly named Pioneers’ Pack, containing everything needed to jump into this exciting new platform (minus the car), and priced at EUR 699. The package is available in Germany at shop.holoride.com starting Nov 2, 2022. The Pioneers’ Pack includes: HTC VIVE Flow: lightweight and easy to wear VR glasses that supports holoride’s entertainment service 8BitDo Pro 2 Gamepad: offers a familiar user experience in a classic controller design Safety strap: connected to the seatbelt, the strap provides safety during unexpected events while driving A one-year subscription to the holoride platform After the first year, holoride subscriptions will be available for a monthly fee (EUR 19.99 per month) or yearly upfront payment (equalling EUR 14.99 per month). Both options unlock access to an ever-growing content catalog. Cloudbreakers: Leaving Haven anchors the launch lineup of games and educational entertainment (“edutainment”). Further content will be added to the catalog in subsequent weeks and months. Additionally, the holoride browser and a powerful phone mirroring feature bring your online life to a 180-inch virtual screen. Embedded into a motion-synced environment, it allows riders to stream their favorite shows and stay connected via their social apps.

In the GT America powered by AWS, SKI Autosports achieved two podium results on the fifth race weekend. Memo Gidley crossed the finish line in second place in both races on the Virginia circuit in the team’s Audi R8 LMS. Saintéloc Racing achieved a podium result on the fifth weekend of the International GT Open. The driver pairing of Michael Blanchemain/Marcus Påverud was the second-best Pro-Am driver pairing in the first race in Le Castellet. Team Bio-Circle & HSG by SWAG celebrated an endurance victory in Baltic club racing. On the Palanga circuit in Lithuania, Egidijus Grazys/Karolis Jovaiša/Mantas Matukaitis won the Aurum 1006 km Race powered by Hankook in their Audi R8 LMS by a margin of three laps over a Mercedes-AMG after more than eight hours of racing. Audi R8 LMS GT2 Successes in America and Europe: In the GT America powered by AWS, CJ Moses celebrated his first two victories of the season at the fifth event in Virginia. The American drove the GMG Racing Audi R8 LMS GT2 to fifth place overall in both races behind the faster GT3 sports cars and thus won the GT2 classification. In the GT2 European Series powered by Pirelli, the driver pairing of Luca Pirri/Stéphane Ratel finished on the podium twice. On the fourth race weekend in Misano, the two bronze drivers in the Audi R8 LMS finished second each time in the amateur classification. Audi RS 3 LMS (TCR) Trophies in three countries: An Audi customer team took third place in the sixth round of the IMSA Michelin Pilot Challenge. For the first time since the season opener at Daytona in January, Ryan Eversley/Celso Neto were back on the podium in the TCR classification. The driver duo from the Precision Racing LA team crossed the finish line at Canadian Tire Motorsports Park in their Audi RS 3 LMS after two hours of racing, just 3.5 seconds behind the leader. Several Audi customer teams returned from the fourth round of the Coppa Italia Turismo with trophies.

Internally, it had the designation model 85. 80 percent was the incline of the ski jump in Kaipola, Finland, where Audi filmed a legendary commercial in 1986. Professional rally driver Harald Demuth mastered the snow-covered 47-meter (154.2-ft) ascent in the Audi 100 CS quattro. More than 80 percent of the roughly 20 models that Audi will present in 2020 will be launched on the market with at least one quattro variant. 92.2 percent of all cars that Audi delivered to customers in Canada in 2019 had a quattro drive. As a result, the country in North America has the highest proportion of all-wheel drive cars in the world. From 110 kW (150 PS) in the Q2 35 TDI quattro S tronic right through to 456 kW (620 PS) in the R8 V10 performance quattro supercar, Audi provides its customers with the benefits of permanent all-wheel drive throughout the entire model range. 200 PS (147 kW) is what the original quattro had at its disposal – 40 years ago, that was a value truly worthy of a sports car. At this point, the Porsche 911 SC produced just 4 PS more. Around 720 PS (530 kW) is what the five-cylinder-turbo in the Audi 90 quattro produced, which competed in the IMSA GTO series in 1989 – the 2.2-liter four-valve powerplant summoned no less than 329 PS from every liter (0.04 cu ft) of displacement. The drivers, Hurley Haywood and Hans-Joachim Stuck, won almost every second race in the North American series. Audi exploited the technical rules of the IMSA series to the full: A tubular trellis frame supported a greatly widened plastic body, while the tires were up to 360 millimeters (14.2 in) wide.

Internally, it had the designation model 85. 80 percent was the incline of the ski jump in Kaipola, Finland, where Audi filmed a legendary commercial in 1986. Professional rally driver Harald Demuth mastered the snow-covered 47-meter (154.2-ft) ascent in the Audi 100 CS quattro. 92.2 percent of all cars that Audi delivered to customers in Canada in 2019 had a quattro drive. As a result, Canada has the highest proportion of all-wheel drive cars in the world. From 140 kW (190 PS) in the Q2 40 TFSI quattro S tronic right through to 456 kW (620 PS) in the R8 V10 performance quattro supercar, Audi provides its customers with the benefits of permanent all-wheel drive throughout the entire model range. 200 PS (147 kW) is what the original quattro had at its disposal – 40 years ago, that was a value truly worthy of a sports car. At this point, the Porsche 911 SC produced just 4 PS more. Around 720 PS (530 kW) is what the five-cylinder-turbo in the Audi 90 quattro produced, which competed in the IMSA GTO series in 1989 – the 2.2-liter four-valve powerplant summoned no less than 329 PS from every liter (0.04 cu ft) of displacement.