Audi is in the process of transforming itself into a provider of electric mobility. By 2025, the brand is planning to launch more than 30 electrified models, accounting for 40 percent of the sales volume. Thus, Audi is consistently pursuing its path toward sustainable mobility.
Audi will become a provider of holistic CO2-neutral premium mobility, with the aim of assuming a leading role among its competitors. The manufacturer is therefore accelerating its electrification roadmap and company-wide decarbonization. By 2025, the carbon footprint of the vehicle fleet is to be reduced by 30 percent over its entire lifecycle compared with 2015.
Sustainable mobility is increasingly in focus for modern premium customers. Therefore, it is only logical for electric mobility to form one of the cornerstones of the new brand strategy. Audi has earmarked 50 percent of its future marketing budget for topics centered on electric mobility. The company is planning to intensify the emotional experience of the new form of propulsion for customers, reduce potential reservations and inspire enthusiasm.
By 2025, Audi’s portfolio will comprise more than 30 models with electric powertrains, including 20 all-electric ones. Audi has raised its sales forecast for all-electric vehicles and models with plug-in hybrid powertrains, now expecting electrified automobiles to account for some 40 percent of worldwide sales by 2025.
“Audi is on the move. The future will be electric, across all segments. By the end of 2020, we are planning to launch three other electric automobiles: the Audi e-tron GT, our sportiest electric model, the Q4 e-tron, our electric game changer in the compact SUV segment, plus another highlight: the Audi e-tron Sportback,” says Member of the Board of Management for Sales and Marketing Hildegard Wortmann.
As part of their consistent focus on electric mobility, the four rings are systematically aligning their powertrain portfolio with the specific requirement profiles of premium customers. With a high proportion of large automobile segments, corresponding performance requirements and regular use over long distances, Audi will rely on plug-in hybrids in addition to all-electric vehicles. Moreover, the brand is already looking further to the future and is pressing ahead with the development of fuel-cell drive for the Volkswagen Group.
With its company-wide sustainability roadmap, Audi has set itself the goal of successively making the entire vehicle lifecycle CO2-neutral: from production to the use and recycling of Audi models. By consistently reducing CO2 emissions and switching to renewable energies, unavoidable emissions will be offset. With company-wide decarbonization, the carbon footprint of the vehicle fleet is to be reduced by 30 percent by 2025 compared with the 2015 levels. To this end, the company is pushing forward with the implementation of its own target of making all Audi production locations worldwide CO2-neutral by 2025. Audi intends to achieve company-wide CO2 neutrality by 2050 at the latest.