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Audi realigns its commitment in motorsport
- Involvement in DTM touring car racing series not to be extended after 2020 season
- Audi CEO Markus Duesmann: “Also focusing our efforts on the race track and systematically competing for tomorrow’s ‘Vorsprung’”
On its way to becoming a provider of premium mobility with a carbon-neutral footprint, Audi is realigning the brand’s motorsport program: The four rings will not extend their commitment in the DTM touring car racing series beyond the 2020 season. The management board of AUDI AG made this decision also in light of the economic challenges due to the corona pandemic and communicated it to ITR e.V., the DTM’s umbrella organization, this Monday. Consequently, the successful involvement in Formula E and in customer racing will be taking center stage in Audi’s future motorsport activities. The brand has been represented in Formula E ever since the popular fully electric racing series was started in 2014. With 41 trophies, Audi Sport ABT Schaeffler has been the most successful Formula E team over the years. Off the race track, Audi is planning to generate about 40 percent of its sales with electric cars and plug-in-hybrids by 2025.