International fieldings and support: At home on five continents

In the first decade of its existence, Audi Sport customer racing produced more than 250 Audi R8 LMS GT3 race cars across two model generations. They are fielded worldwide. The customers placing their trust in the sports cars from Germany can rely on global support.

The customer racing program has had an international scope from the very beginning. Right in its debut season, in 2009, the first generation of the Audi R8 LMS, in addition to a title in Germany, won a European championship trophy and a championship in Belgium. Besides other European countries, Australia, Asia and America soon became markets as well.

All owners can rely on comprehensive support. Since the 2015 season, Audi Sport customer racing has had its headquarters at Audi Neuburg’s Competence Center Motorsport and been responsible for all European teams. On the other continents, service partners support the program. In the United States of America, it is Audi Sport customer racing USA and in Asia, Audi Sport customer racing Asia and Audi Sport customer racing Japan. In the Pacific region, Audi Sport customer racing Australia is responsible. Since 2018, teams in Canada have had a dedicated point of contact: Audi Sport customer racing Canada has closely linked the racing program of its customers with the Audi Sport brand and with retail.

In addition to this permanent support, customer racing consultants from Germany are deployed. They are on site at selected, strategically important events and provide advice to the teams relating to maintenance, setup work and repairs. At major racing series or important single events, Audi Sport customer racing service trailers are the hubs in the paddocks. Overseas, special freight containers serve as logistics centers. “Our customers keep confirming to us how much they’re impressed not only with our products but also our support,” says Chris Reinke, Head of Audi Sport customer racing. “For many teams, this is a key selling point and that’s why we’ve continuously increased our services over the course of the years.”