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Audi MediaCenter
Culture and Trends

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 10/12/18
    Culture and Trends

    Audi brings thought leaders to the MQ! Innovation Summit

    Artificial intelligence, virtual reality, autonomous and electric mobility. Those are the main topics of Audi’s MQ! Innovation Summit, to be held on November 8 and 9. 700 thought leaders, including cofounder of Apple Computer Steve Wozniak, will convene in Ingolstadt to discuss a “mobility quotient” (MQ) as a measure of a person’s or organization’s mobility.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/16/18
    Culture and Trends

    Audi Study: No Congestion in the City of the Future

    How much time will we save in a city with autonomous cars, ride sharing and smart traffic management? Answers are given by the Audi study “25th Hour – Flow”. Partnering with the traffic experts at the Karlsruhe Institute for Technology (KIT) and the Munich consultancy MobilityPartners, the research simulated the future of mobility in Ingolstadt/Germany. According to the study, a lasting reduction in travel times can be achieved on a typical commute: in fully automated traffic by one third, even though over ten percent more people are on the road. The prerequisite is that the trend towards sharing takes hold.
  • 08/24/18

    World premiere at Pebble Beach – the Audi PB18 e-tron concept car

    For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.
  • 08/17/18
    Culture and Trends

    Audi Extends Involvement in Salzburg Festival

    Audi will remain the main sponsor of Salzburg Festival and has extended the cooperation agreement until 2022. The two partners intend to further expand their joint projects over the coming four years. The premium brand has been involved as the main sponsor of the festival since 1995. The annual guest appearance of the Salzburg Festival in Ingolstadt is a highlight of the partnership. The Audi Summer Concerts present top-class artists. This year, Catalan viol player Jordi Savall will be on the stage.

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