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Culture and Trends

The founding of the Audi Philharmonic Wind Orchestra by employees more than 50 years ago established an awareness at Audi of the need to promote and support cultural activities. The cultural program Audi ArtExperience includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival, the Bayreuth Festival and the Bavarian State Painting Collections. At Audi, culture stands for dialog with classical music, the theater, jazz, rock and pop, the visual arts and film. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • Audi meets Fashion
    07/08/15
    Culture and Trends

    Audi meets fashion at Berlin Fashion Trade Shows

    Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 in Audi City Berlin.
  • “The great quattro” by Audi at Design Miami/Basel
    06/16/15
    Culture and Trends

    “The great quattro” by Audi at Design Miami/Basel

    This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family.
  • Berlinale finale: Momoko Seto wins the Audi Short Film Award
    02/14/15
    Culture and Trends

    Berlinale finale: Momoko Seto wins the Audi Short Film Award

    The winner of the first Audi Short Film Award has been chosen: director Momoko Seto won over the international short film jury with her film “Planet ∑.” The Berlinale Open House in the Audi Berlinale Lounge was also a big success – with more than 6,000 visitors following the Berlinale’s progress here. With its Berlinale Lounge, Audi offers an exclusive peek behind the scenes of filmmaking while also supporting the “Kinder machen Kurzfilm” [Kids Make Short Films] initiative.
  • Audi Berlinale Lounge: Hot spot for celebrities, fans and automotive experts
    02/08/15
    Culture and Trends

    Audi Berlinale Lounge: Hot spot for celebrities, fans and automotive experts

    Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.
  • Audi highlights new content at the Berlinale
    01/27/15
    Culture and Trends

    Audi highlights new content at the Berlinale

    As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House discussion format – a collaboration between the Berlinale and Audi – features 30 events that assemble prominent guests at the Audi Berlinale Lounge. In addition, the Audi Short Film Award is being presented for the first time this year. The award honors outstanding directing talent in the Berlinale Shorts category. The Audi Programmkino arthouse cinema program in Ingolstadt is simultaneously showing selected films from previous editions of the Berlin International Film Festival.
  • Audi Summer Concerts 2014
    01/26/15
    Culture and Trends

    Audi Summer Concerts celebrate anniversary

    The Audi Summer Concerts in Ingolstadt and the region are celebrating their 25th anniversary in 2015. To mark this occasion, Audi will present a total of 23 concerts between June 30 and July 27. Kent Nagano is returning to present his own “Vorsprung Festival” as part of the Audi Summer Concerts for the second time. February 2 is the first day of advance ticket sales for all concerts – which will feature classical music performers ranging from renowned stars to young talents.
  • Audi Night at the 75th Hahnenkamm Race in Kitzbühel
    01/24/15
    Sports

    Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm

    Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika.
  • The force within: Audi prologue at Design Miami 2014
    12/03/14
    Culture and Trends

    The force within: Audi prologue at Design Miami

    Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
  • Audi intensifies corporate citizenship efforts in Berlin
    11/28/14
    Culture and Trends

    Audi intensifies corporate citizenship efforts in Berlin

    Audi is intensifying its involvement in Berlin’s social and cultural life as a new partner to the Grand Opera Gala benefiting the German AIDS Foundation. The 21st Opera Gala will be held on January 10, 2015, in the renovated Deutsche Oper in Berlin.
  • Audi promoting directors of short films at the Berlinale
    11/17/14
    Culture and Trends

    Audi promoting directors of short films at the Berlinale

    Audi is considerably expanding its partnership with the Berlin International Film Festival. The central element of the strengthened commitment to the Berlinale is the Audi Short Film Award, which will be presented in the Berlinale Shorts section. The winner of the award will take home EUR 20,000, which will make the Audi Short Film Award one of the world’s most generously endowed prizes for short films. In addition to the award, several more collaborative projects are planned for 2015.
  • More space and better quality of life in cities: Audi introduces the “Urban Agenda”
    11/10/14
    Culture and Trends

    More space and better quality of life in cities: Audi introduces the “Urban Agenda”

    Audi CEO Rupert Stadler presented the cornerstones of his “Urban Agenda” on Monday, announcing that networked mobility technologies for the mega-cities of tomorrow will be a key market. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” Then it would be possible to avoid traffic congestion and to enhance the quality of life. Digitalization would then bring about a new cooperation of the car and the city. Audi therefore plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. Stadler announced worldwide development partnerships with major cities.
  • Data collectors from Mexico City win Audi Urban Future Award 2014
    11/10/14
    Culture and Trends

    Data collectors from Mexico City win Audi Urban Future Award 2014

    The winners of the third Audi Urban Future Award are now known: The Award, at 100,000 euros the world’s highest-value prize for innovative mobility solutions, goes to Mexico City. The competition team headed by the renowned architect and city planner Jose Castillo impressed the international jury with its “operating system for urban mobility.” Its heart is a data platform with which cities can design their transportation planning according to needs and drivers can flexibly adapt their behavior to the latest situation. Under the motto “the next leap in mobility,” four interdisciplinary teams from Berlin, Boston, Mexico City and Seoul competed for the Audi Urban Future Award with their innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization and digitalization will radically change mobility in large cities,” explained Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
  • Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”
    11/09/14
    Culture and Trends

    Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”

    On the 25th anniversary of the fall of the Berlin Wall, Audi CEO Rupert Stadler demanded, “finally tear down walls in the fields of business and politics.” In his dinner speech at the end of the Falling Walls Conference at the Brandenburg Gate, he appealed for the creation of more shared standards for the common economic area of 800 million people in the planned transatlantic trade agreement between the EU and the USA (TTIP). He stated, “This is even more important than abolishing import duties, because differing regulations make things unnecessarily complicated and expensive for our industry.” At the same time, the Audi CEO appealed to transport planners in metropolises to design their infrastructures to be just as intelligent as the cars of the future will be. This will allow space in cities to be used better and will improve the quality of life.
  • International experts choose the winner of the Audi Urban Future Award 2014
    10/30/14
    Culture and Trends

    International experts choose the winner of the Audi Urban Future Award 2014

    The composition of the jury for the Audi Urban Future Award 2014 has been decided. A panel of nine experts will choose the winner of the Award, the world’s highest-value competition for innovative mobility solutions with prize money of 100,000 euros. The well-known mobility researcher John Urry from the University of Lancaster in England will chair the jury. The renowned researchers and practitioners from all over the world will gather in Berlin in November to meet the competitors in this year‘s Award and to assess their mobility proposals. On 10 November they will announce the winner.
  • Audi connect
    10/07/14
    Culture and Trends

    Audi discusses mobility concepts of the future

    Audi’s second Stakeholder Forum in Berlin: The company discussed the mobility of the future with approximately 120 participants today. The interdisciplinary discussion focused on automobile connectivity with infrastructure, road users and mobile applications. The automobile manufacturer wants to further intensify the open exchange of opinions and experience with experts from the fields of business, science and politics.
  • “Moving forward together”: Audi continues its involvement with the Salzburg Festival
    08/01/14
    Culture and Trends

    “Moving forward together”: Audi continues its involvement with the Salzburg Festival

    Audi today signed a new four-year agreement as main sponsor of the Salzburg Festival. The carmaker has been a partner to the festival since 1994. Both parties want to work even more closely together in future and intend to launch joint projects with an international reach. To mark the partnership’s 20th anniversary, Audi has funded a new wireless microphone system for the festival, allowing audiences at “Jedermann” to enjoy a listening experience without interference.
  • Audi and the Salzburg Festival 20 years of strong partnership
    07/28/14
    Culture and Trends

    Audi and the Salzburg Festival 20 years of strong partnership

    45 days of opera, drama and concerts at 14 venues – that is the Salzburg Festival. Audi has supported this world-famous festival as the main sponsor for two decades now, promoting both its long-term planning and artistic freedom. The partnership began in 1994 with a guest performance of the Salzburg Festival in Ingolstadt. Tonight, the performers from Salzburg will once again strike the final chord for the Audi Summer Concerts of 2014.
  • Audi Summer Concerts 2014
    07/10/14
    Culture and Trends

    Audi Summer Concerts: “Vorsprung Festival” with Kent Nagano

    Up until 2016 inclusive, conductor Kent Nagano will be leading the “Vorsprung Festival” as part of the Audi Summer Concerts. In its first year, the new series comprises five concerts. The focus is on two performances by the Audi Youth Choir Academy with the Czech Philharmonic Orchestra. Nagano will sign the “Golden Book” of the city of Ingolstadt on July 10.
  • Audi Summer Concerts 2014
    06/26/14
    Culture and Trends

    Audi Summer Concerts 2014 open

    The Audi Summer Concerts 2014 opened on Wednesday with a performance by tenor Piotr Beczala and the Baden-Baden Philharmonic Orchestra conducted by Lukasz Borowicz. The concert in the Festival Hall of Ingolstadt’s City Theater kicked off a season that will feature 14 additional events in Ingolstadt, Eichstätt and at Schloss Leitheim, Kaisheim.
  • Audi at Design Miami/Basel 2014: Konstantin Grcic dresigns the "TT Pavilion"
    06/17/14
    Culture and Trends

    Audi at Design Miami/Basel 2014: Konstantin Grcic designs the “TT Pavilion”

    Audi is presenting its first-ever architecture installation designed by Konstantin Grcic, one of the most influential industrial designers of the age, at this year’s Design Miami/Basel. The source of inspiration for the polygonal TT Pavilion is the new Audi TT. Grcic has used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
  • Audi Urban Future Award 2014 - Science Slam at the Audi Forum in Ingolstadt
    05/15/14
    Culture and Trends

    The next leap in mobility: Audi searches for solutions for future urban mobility

    “The next leap in mobility” – this is the motto of the Audi Urban Future Award 2014. Four teams of experts from four cities will present their ideas for solving the problems of urban mobility. The projects from Seoul, Berlin, Boston and Mexico City take different approaches, but have one thing in common: they aim to improve mobility in large cities and enhance residents’ quality of life. The intelligent automobile plays an important part in this.
  • “The Next Leap in Mobility” – start of the Audi Urban Future Award 2014
    04/10/14
    Culture and Trends

    “The Next Leap in Mobility” – start of the Audi Urban Future Award 2014

    Four fundamental breaks with the past show the way to the future of urban mobility. This conclusion arises from research and dialogue with urban planners, architects, sociologists and mobility experts in the context of the Audi Urban Future Initiative. With the theme “The Next Leap in Mobility”, four interdisciplinary teams are entering this year’s Audi Urban Future Award to validate theses about urban change in four cities: Berlin, Boston, Mexico City and Seoul. The competition entries relate to specific current urban development projects. A jury with an international composition will present the Audi Urban Future Award 2014 in October to the best proposal.
  • Annual Press Conference 2014
    04/09/14
    Culture and Trends

    Live from Stuttgart: Audi CEO Rupert Stadler on the “future of mobility”

    In cities of the future the automobile will take on a new role, as it meets all the requirements for fulfilling a key role in city traffic: it is mobile, equipped with sensors, can collect data and is networked with its surroundings – today already. Now the city and the car have to come together and cooperate closely on technical solutions for a future with a high quality of life.
  • Audi Night“ at Hahnenkamm week-end in Kitzbühel 2014
    01/25/14
    Sports

    “Audi Night”: festive kick-off for the Hahnenkamm race in Kitzbühel

    High-flying sporting achievements and a great atmosphere are guaranteed as the legendary Hahnenkamm race on the “Streif” ski run draws crowds of skiing fans and celebrities to Kitzbühel. The traditional “Audi Night” at hotel “Zur Tenne” on Friday once again launched the highlight of the winter sports season. Surprise guest James Blunt wowed his audience.
  • 01/20/14
    Culture and Trends

    2014 programme

  • 01/20/14
    Culture and Trends

    The festival at a glance

  • Audi Summer Concerts 2014
    01/20/14
    Culture and Trends

    Audi Summer Concerts 2014 present the “Vorsprung-Festival” with Kent Nagano

    Conductor Kent Nagano is set to present his own festival during the Audi Summer Concerts as from this year. As Artistic Director of the “Vorsprung-Festival”, Nagano will be responsible for five performances. In all the Audi Summer Concerts will offer a varied programme of music during 15 concerts held in Ingolstadt and the region between 25 June and 28 July. Performers will include internationally acclaimed artists such as Cameron Carpenter and Piotr Beczala as well as the company’s ensembles, namely the Audi Youth Choir Academy and the Audi Philharmonic Wind Ensemble.
  • Puristic, sporty and clean –  Audi to present its new TT interior at the CES
    01/07/14
    Models

    Puristic, sporty and clean – Audi to present its new TT interior at the CES

    Puristic, sporty and fully focused on the driver – for the new TT, Audi is significantly advancing its interior design. At the Consumer Electronics Show (CES) in Las Vegas held from January 6 through 10, 2014 the brand with the four rings will, for the first time, be presenting the compact sports car’s new interior, which will be launched on the market in the course of the year.
  • Audi Urban Future Initiative at the International CES electronics fair 2014
    01/07/14
    Culture and Trends

    Audi Urban Future Initiative at the International CES electronics fair

    How many minutes will I spend stuck in a hold-up today? How long will it take me to find a parking space? Commuters all over the world ask questions like this – among them more than 330,000 people who commute daily to work in the city center of Boston. The population of Boston increases during the day by 41 percent – a huge challenge for its transportation systems. At the International CES in Las Vegas (6 to 10 January 2014), the Audi Urban Future Initiative shows on the basis of research results how commuters move through the city and provides an outlook on how technologies can contribute to efficient and comfortable travel from A to B.
  • 12/16/13
    Culture and Trends

    Three US teams in competition: Web voting on the candidates for the Audi Urban Future Award 2014

    Cars use crowd intelligence to reach their destination intuitively, buses find passengers rather than vice versa, and mobility is negotiated on a marketplace. What sounds abstract is in fact based on a fascinating data logic. Three completely different ideas about how data can shape urban mobility tomorrow are available for voting now at www.audi-urban-future.com. Three teams of experts from the USA explain in short videos why they want to take part in the Audi Urban Future Award 2014. The team chosen as the Internet community’s favorite will be announced by Professor Rupert Stadler, chairman of the executive board of AUDI AG, on 6 January before the opening of the International CES in Las Vegas (7 to 10 January 2014).
  • Audi at Design Miami/ 2013
    12/04/13
    Culture and Trends

    Audi at Design Miami/ 2013

    Audi’s presence at Design Miami/ from December 3rd to 8th will be dominated by Audi Sport and will feature two of its sportiest models: the production model R8 Spyder and the R8 LMS ultra for customer racing. The Audi sculpture entitled “Fragmentation” serves as the backdrop. This three-dimensional installation plays with the red rhombus, the symbol of Audi Sport.
  • For Poltrona Frau: Luft by Walter de Silva in cooperation with Audi design
    11/28/13
    Culture and Trends

    Walter de Silva and Audi design create armchair for high-end design manufacturer

    Walter de Silva, Head of Volkswagen Group Design, has joined forces with the Audi Concept Design Studio in Munich to create an armchair called “Luft” – the German word for “air.” A curved aluminum element – symbolizing Audi lightweight construction – lends the armchair its weightless appearance. Premium furniture-maker Poltrona Frau of Italy presented the new armchair last night in its showroom in Milan.
  • Audi promoting directors of short films at the Berlinale
    11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • Harrison Ford in a sci-fi Audi
    10/29/13
    Culture and Trends

    Harrison Ford in a sci-fi Audi

    It’s premiere time for the Audi fleet shuttle quattro – the futuristic Audi can now be seen in theaters in the movie “Ender’s Game”. Even at a scaled-down size, the sci-fi car dazzled on the red carpet during the movie’s premiere at the Chinese Theatre in Los Angeles, along with leading stars Harrison Ford, Asa Butterfield, Hailee Steinfeld, Ben Kingsley, Viola Davis and Abigail Breslin. For the movie’s launch, the Audi design team built an illuminated model at a scale of 1:4. In contrast, the car that was driven in the movie by Harrison Ford, alias Hyrum Graff, exists only in the virtual world.
  • Timeless technology: the Erwin Sattler table clock by Audi design
    09/16/13
    Culture and Trends

    Timeless technology: the Erwin Sattler table clock by Audi design

    Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
  • Audi guesting at the Pinakothek der Moderne
    09/11/13
    Culture and Trends

    Audi guesting at the Pinakothek der Moderne

    Audi is bringing something of the flavor of a world debut from the Frankfurt Motor Show to the Pinakothek der Moderne in Munich. Just one day after premiering the pioneering show car at Frankfurt, the carmaker is unveiling it as a sculpture in Die Neue Sammlung – The International Design Museum Munich. Some 1,800 models of the Ur-quattro made from pure aluminum form a “carpet” that symbolizes Audi’s history. The models were manufactured in a small production run, drawing on Audi’s toolmaking expertise.
  • Audi Youth Choir Academy tours Italy
    08/28/13
    Culture and Trends

    Audi Youth Choir Academy tours Italy

    Just a few weeks after a successful performance at the Summer Concerts in Ingolstadt, the Audi Youth Choir Academy is scheduled to tour Italy. Comprising around 70 young singers and conducted by Prof. Martin Steidler, the choir will perform a programme of Romantic choral music at two acclaimed music festivals, the Emilia Romagna Festival and the Ravello Festival on 3rd September and 5th September.
  • Virtual Vision: Audi fleet shuttle quattro for the movie “Ender’s Game”
    08/07/13
    Culture and Trends

    Virtual vision: Audi designs science fiction car

    Futuristic, progressive and cutting edge: the Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its visionary design, the Audi fleet shuttle quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology.
  • Hugh Jackman arrives at The Wolverine premiere in Audi R8
    07/17/13
    Culture and Trends

    Hugh Jackman arrives at The Wolverine premiere in Audi R8

    The stars of The Wolverine, distributed by 20th Century Fox, were joined by a very special guest – the Audi R8 – at the premiere of the film in London’s Leicester Square last night (16 July 2013). The smart occasion was attended by numerous big names including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssen and director James Mangold - all of whom were chauffeured to the top of the red carpet by a fleet of Audi A8s.
  • Audi Summer Concerts 2013 opens
    06/27/13
    Culture and Trends

    Audi Summer Concerts 2013 opens

    Tenor Klaus Florian Vogt and soprano Emily Magee yesterday opened the Summer Concerts 2013 in a performance with the Nuremberg State Philharmonic Orchestra 2013 conducted by Patrick Lange. The concert in the Festival Hall of Ingolstadt’s City Theater kicked off a season of 16 further events in Ingolstadt, Eichstätt, Neuburg and at Schloss Leitheim. Under the motto “In foreign lands”, internationally renowned soloists and ensembles will be presenting music that is flavored by encounters with foreign cultures.
  • Jürgen Partenheimer pays Audi a visit
    06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • Design Miami/Basel 2013
    06/11/13
    Culture and Trends

    quattro silhouettes: Audi at Design Miami/Basel

    At Design Miami/Basel held from June 11 to 16, Audi will showcase an installation by Tim John: “Home of quattro.” The scenographer will portray milestones from quattro history as silhouettes. And two extraordinary Audi models will take center stage: the new Audi RS6 Avant – unveiled at the Geneva Motor Show in March – and the legendary 1984 Audi Sport quattro. In February 2013, the company with the four rings celebrated a remarkable achievement: the five-millionth Audi with quattro drive rolled off the assembly line.
  • Maxim Vengerov at the Audi Summer Concerts
    05/14/13
    Culture and Trends

    Maxim Vengerov at the Audi Summer Concerts

    Award-winning violinist Maxim Vengerov will perform with the Ingolstadt Georgian Chamber Orchestra at the conclusion of Ingolstadt’s year as a UNICEF Child Friendly City on June 30. The concert begins at 7.00 p.m. in the main auditorium of the Ingolstadt city theater. A joint effort between the City of Ingolstadt and UNICEF Germany, proceeds will go to the UNICEF Child Friendly City initiative in support of the community of Legmoin in Burkina Faso, West Africa.
  • 05/03/13
    Culture and Trends

    Factsheet: Audi Urban Future Initiative

    Audi Urban Future Initiative: Background.
  • 05/03/13
    Culture and Trends

    CV experts region Boston/Washington

  • Audi Urban Future Initiative in New York
    05/03/13
    Culture and Trends

    Audi Urban Future Initiative: The City as a Test Laboratory for Future Urban Mobility

    In 2050 seven billion people will be living in cities: What forms of mobility will exist? And how will they be networked? Audi and the renowned Columbia University reflect the most urgent questions of future mobility with five hypotheses, which are now publicly presented for the first time. Furthermore, with the Boston City Dossier, Audi is investigating the specific shaping of intermodal mobility. The brand with the Four Rings is presenting both projects at this year’s Ideas City Festival, run by the New Museum in New York (1 to 4 May).
  • “Design Icons” opens in Neckarsulm
    04/25/13
    Culture and Trends

    “Design Icons” opens in Neckarsulm

    Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.
  • Stars turn out for the special screening of Iron Man 3 including the Audi R8 e-tron
    04/19/13
    Culture and Trends

    Stars turn out for the special screening of Iron Man 3 including the Audi R8 e-tron

    The stars of Marvel’s Iron Man 3 movie were joined by a very special guest at a VIP screening of the film in London’s Leicester Square on Thursday 18 April: the Audi R8 e-tron. The film, distributed by Disney, is due for general release in cinemas in the UK from 25 April.
  • 2013 Audi Summer Concerts “In foreign lands”
    03/19/13
    Culture and Trends

    2013 Audi Summer Concerts “In foreign lands”

    The theme of the 2013 Audi Summer Concerts is “In foreign lands” from June 26 to July 28, outstanding stars of classical music will interpret works by composers whose experiences in different countries and with different cultures can be heard in their works. During their 17 concerts, up-and-coming stars as well as internationally renowned soloists and ensembles will present a diverse program in Ingolstadt, Neuburg, Eichstätt and at Schloss Leitheim.
  • 03/07/13
    Culture and Trends

    Audi suits up to reprise its leading role in Marvel’s Iron Man 3

    Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3 due in theaters on May 3, 2013. The brand will once again be highlighted throughout the entire film. The Audi R8, R8 Spyder, A8, S5, and Q7 were all featured in the first and second installments.
  • Audi hosts “Pinakothek der Moderne“
    02/26/13
    Culture and Trends

    Audi hosts “Pinakothek der Moderne”

    Audi is sponsoring Munich’s temporary exhibition space for the Pinakothek der Moderne ("Art Gallery of the Modern"), the SCHAUSTELLE (show site). In return, the Pinakothek museums will be exhibiting art and design at Audi locations in Germany. This collaboration marks another highpoint of a partnership that began in 2010 with the world premiere of Audi A7 in the Pinakothek der Moderne.
  • From left: Erich Rembeck, former skier Christa Kinshofer-Rembeck, Rupert Stadler, Chairman of the Board of Management of AUDI AG, and former skier Hilde Gerg
    01/26/13
    Sports

    “Audi Night” in the home of quattro: Hahnenkamm weekend has been opened

    What Monaco is to Formula One and Wimbledon to tennis, Kitzbühel is to the fans of alpine skiing. Before the athletes start competing on the “Streif” race course Audi rang in the weekend with its social highlight: 350 guests from the worlds of business, sports and the media accepted the invitation to the event at held at the hotel “Zur Tenne.”
  • Designer Miguel Vieira Baptista wins “Audi Mentor Prize by A&W”
    01/14/13
    Culture and Trends

    Designer Miguel Vieira Baptista wins “Audi Mentor Prize by A&W”

    Miguel Vieira Baptista has received the “Audi Mentor Prize by A&W.” The Portuguese designer accepted the prize in Cologne yesterday. It was presented by André Georgi, Head of Product Design at the Audi Concept Design Studio in Munich. This year marks the fifth time that Audi has bestowed the award in cooperation with Architektur&Wohnen magazine.
  • Audi fair stand at Design Miami
    12/05/12
    Culture and Trends

    Audi unveils lightweight chair at Design Miami/

    The R18 Ultra Chair set to be exhibited by Audi at Design Miami/ was masterminded by Clemens Weisshaar and Reed Kram, who represent a new generation of digital designers. The prototype was developed in cooperation with the Audi Lightweight Construction Center and made its very first appearance at the Milan Furniture Fair in April. The chair was fine-tuned using data obtained from an interactive installation that was trialed by over 1,500 testers, plus the know-how of Audi lightweight engineers. The result is sturdier, more comfortable and one kilogram (2.20 lbs) lighter.
  • Audi Hosts Design Universities
    11/26/12
    Culture and Trends

    Audi Hosts Design Universities

    Audi invited four European design universities to “Audi Design UNIverse” in Ingolstadt on November 22–23. For the first time, students and professors from Bratislava, London, Milan and Offenbach presented models to the Audi Design team.
  • 10/18/12
    Culture and Trends

    2012 Audi Kentsel Gelecek Ödülü

    2012 Audi Kentsel Gelecek Ödülü, Höweler + Yoon Architecture isimli Amerikan mimarlık bürosuna Boston/Washington metropol bölgesine yönelik modern kentleşme konsept önerisi için layık görüldü. Şehir yapısı ve mimari açıdan karmaşık "Shareway" fikri ile Amerikalı mimarlar, iş yeri ve ev arasında gidip-gelmeye kökten bir değişiklik getiriyor. Temel düşünceleri, bireysel ve toplu ulaşım araçlarını yeni bir mobilite platformunda bir araya getirmekti. Bu, mevcut altyapıyı akıllı trafik akışları ve ağlar ile kombine ediyor. Bütüncül olarak idare edilen trafik sistemleri için Höweler + Yoon Architecture'e 100.000 Euro para ödülü verilcek.
  • Audi Urban Future Award 2012
    10/18/12
    Culture and Trends

    The Audi Urban Future Award 2012: The Idea and the Participants

    A city like São Paulo with its “mobility blockages” gets moving. The streets of Shenzhen in the Pearl River Delta in China once again become places where people like to spend time. In the region between Boston and Washington the mobile “American Dream” is reinvented. A look at Mumbai focuses on human interactions that may seem insignificant at first sight but in fact maintain the economic development and dynamism of the city. And in Istanbul the behavior of inhabitants in public spaces expresses collective wishes related to mobility. These themes and – in part – dreams were tackled by five international architectural practices that are taking part in the Audi Urban Future Award 2012. Their designs are all about the future of mobility in the five metropolitan regions – about challenges and specific solutions, which ideally can be transferred to other cities and thus have an exemplary quality.
  • Audi Urban Future Award 2012
    10/18/12
    Culture and Trends

    US Architects Höweler + Yoon are the winners of the Audi Urban Future Award 2012 with their proposals for Boston/Washington

    The Audi Urban Future Award 2012 is presented to the American architecture practice Höweler + Yoon Architecture for their proposed concept for modern urbanization in the Boston/Washington metropolitan region. With their ambitious planning and architectural idea of the “shareway” the American team of architects revolutionize commuting between places of living and work. Their basic idea is to merge individual and public transport by means of a new kind of mobility platform. This combines existing infrastructure with intelligent flows of traffic and networks. For their holistically controlled traffic system Höweler + Yoon Architecture are awarded prize money of 100,000 euros.
  • Audi Urban Future Award 2012 exhibition opening
    10/11/12
    Culture and Trends

    Audi Urban Future Award 2012 – Facts

  • Audi Urban Future Award: Exhibition in Istanbul envisions tomorrow’s cities
    10/11/12
    Culture and Trends

    Audi Urban Future Award: Exhibition in Istanbul envisions tomorrow’s cities

    Tomorrow’s urban life and mobility are key issues for Audi. The exhibition for the second Audi Urban Future Award shows how people will live and work in their cities in the future. From 12 October five international architecture offices are presenting their visions in the Hasköy Spinning Factory in Istanbul. The exhibition opens officially today and will continue until 26 October.
  • Audi Urban Future Award 2012
    09/25/12
    Culture and Trends

    High-class jury for Audi Urban Future Award 2012

    How will we travel in 2030? How will we live in megacities? In this year’s Audi Urban Future Award, five architects from five metropolitan regions from all over the world have taken on the challenge of working out a vision for the future of mobility in their cities. A jury with an international composition will award the prize for the best architectural proposal on October 18 in Istanbul.
  • Metropolis & Mobility Dialogue at Audi Forum Ingolstadt:
    05/16/12
    Culture and Trends

    Audi presents a new perspective on mobility

    The Audi Urban Future Award 2012 has set itself the aim of working out a new understanding of future mobility in collaboration with the six participating offices of architects and urban planners. This is the purpose of the exchange of ideas between Audi experts and architects from conurbations ranging from São Paulo to Tokyo at the“Metropolis & Mobility Dialogue” – the event that starts off the second cycle of the Award.
  • 05/14/12
    Culture and Trends

    Audi Urban Future Award 2012: The present and future of mobility in six global metropolitan regions

    The start of the Audi Urban Future Award 2012: six architects’ offices from Istanbul, Mumbai, the Pearl River Delta, São Paulo, Tokyo and the Boston/Washington region will present their megacities in Ingolstadt. They will state the most significant challenges for their regions in terms of future urban construction and mobility. All those who are interested can follow the conference by live streaming, record it by means of satellite coordinates or integrate it directly on their website.
  • Audi Wörthersee Tour 2012
    05/11/12
    Models

    Audi at the 2012 Wörthersee Tour

    Audi is exhibiting concept vehicles for lifestyle, action and sport on the Wörthersee Tour. Three powerful versions provide new accents in the Q3 model family, and with its e-bike Wörthersee prototype Audi defines a technical bike concept that explores the limits of technical feasibility on the basis of Audi’s core competences “design”, “ultra”, “connect” and “e-tron”. This grand meeting of Audi, VW, Seat and Skoda fans is being held for the 31st time from May 16 to 19 in Reifnitz, on the Wörthersee in Carinthia, Austria.
  • Audi e-bike Wörthersee 03
    05/11/12
    Culture and Trends

    High-end sports machine – the Audi e-bike Wörthersee

    Starting May 16, Audi will be presenting an extremely emotion-inspiring sports machine, the Audi e-bike Wörthersee – at Wörthersee in Carinthia, Austria. The prototype cycle combines an electric drive and muscle power. Head of Design Wolfgang Egger comments: “As a high-performance e-bike for sports and trick cycling, it features the Audi core competences of design, ultra, e-tron and connect.” The Audi e-bike Wörthersee puts in its first major appearance at this year’s Wörthersee Tour, the 31st meet for Audi, VW, Seat and Skoda fans; trial biker Julien Dupont and downhill specialist Petra Bernhard will demonstrate their stunts and streetbike skills.
  • “R18 Ultra Chair” prototype at the Salone Internazionale del Mobile in Milan
    04/12/12
    Culture and Trends

    “R18 Ultra Chair” prototype at the Salone Internazionale del Mobile in Milan

    Starting April 17, 2012 , Audi will display a pioneering project at the Palazzo Clerici: “R18 Ultra Chair – Public Beta.” Visitors can try out Audi ultra lightweight technology in an interactive installation. Designers Clemens Weisshaar and Reed Kram collaborated with the Audi Lightweight Design Center to develop a chair prototype.
  • The evening before the Annual Press Conference 2012
    03/01/12
    Culture and Trends

    Audi Urban Future Award 2012: Roadmaps for future mobility in the city

    Audi would like to continue to learn from cities – and to play a part in shaping the urban future. For the second round of the Audi Urban Future Award in 2012, six international architecture offices will take a close look at six metropolitan regions: Boston/Washington, Istanbul, Mumbai, Pearl River Delta, São Paulo and Tokyo. Using these urban areas as an example, the participants in the Award will create for them customized visions for individual mobility in the future. The most innovative and forward-looking project will receive the second Audi Urban Future Award in October in Istanbul.
  • Rupert Stadler (CEO AUDI AG)
    01/23/12
    Technology

    Digital future: Audi at the DLD Conference

    Audi is playing a part in the DLD Conference in Munich. Representatives from industry, science and culture discuss the digital future during the three-day conference, which draws international participants.
  • Design Miami: Streets without limits
    11/30/11
    Culture and Trends

    Design Miami: Streets without limits

    In the future, streets will communicate with every road user – this hypothesis is put forward by architectural firm Bjarke Ingels Group (BIG) in their vision of mobility of the future. Visitors to Design Miami/ 2011 (November 29 to December 4) can discover what the architecture group’s idea actually looks like. In cooperation with AUDI AG, they have created the interactive LED installation “Urban Future”. At its heart is the Audi A2 concept: an integral part of the future model that connects to its environment.
  • 09/22/11
    Culture and Trends

    “The city talks back” – Audi Urban Future Summit reflects theses on the mobility of the future

    At the start of the IAA International Motor Show in Frankfurt, 450 international experts accepted Audi’s invitation to discuss the future of cities at the first Audi Urban Future Summit. The positions and theses of a high-caliber group of experts outlined exciting perspectives for the mobility of the future.
  • 09/13/11
    Culture and Trends

    Audi Urban Future Summit 2011 discusses “cities of the future”

    The cities of this world will change. Space, time, air – resources are becoming scarce. How can we create a good quality of life in the cities of the future, and in what ways will people be mobile? Yesterday, at the first Audi Urban Future Summit in Frankfurt am Main, the experts were in agreement: dialogue and cooperation are the key to a better future. Specialists from a great variety of disciplines discussed the future of urban mobility in The Squaire at Frankfurt Airport.
  • 07/14/11
    Culture and Trends

    Audi Urban Future Summit 2011

    The look of the city of the future remains an unknown. It would be too simplistic to conceive it only from the perspective of an automobile maker. Audi is therefore seeking to involve international experts in the debate in the context of the Audi Urban Future Initiative. The Audi Urban Future Summit will take place on 12 th September, immediately before the 64 th International Auto Show (IAA) in Frankfurt, Germany. It will focus on the subject of “ENERGIES – What forces will change the cities of the future?”
  • 05/09/11
    Culture and Trends

    „Audi Urban Future: Project New York” – Architects’ quotes

    Five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative. The project is part of the Festival of Ideas for the New City, an event held by the New Museum in New York from 4 to 8 May for which the Audi Urban Future Initiative is a sponsor. In cooperation with the architecture community Architizer, a model has been created, known as the Audi Urban Future: Project New York. This installation illustrates the ideas of the architects on a scale of 1:1200 in the Openhouse Gallery, New York, from 7 to 9 May.
  • Audi Urban Future Initiative in New York
    05/09/11
    Culture and Trends

    Long-term commitment in New York

    Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales, opened the events of the Audi Urban Future Initiative in New York on Saturday, 7 May. The exhibition of the Audi Urban Future Award 2010 in the Openhouse Gallery and the discussion meetings on the subject of mobility in the future made a long-term contribution in the context of the Festival of Ideas for the New City.
  • “Audi Urban Future: Project New York” – visions of five up-and-coming New York architects
    05/05/11
    Culture and Trends

    Audi Urban Future: Project New York: Tangible models for Manhattan in 2030

    The word “Manhattan” conjures up images in everyone’s mind: The skyline, Time Square, Central Park and a city that never sleeps. And what about “Manhattan 2030”? Perhaps the skyscrapers are somewhat taller, the streets even more crowded? Anything is possible. That’s why five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative.
  • Audi Urban Future: Project New York Exhibition Rendering
    05/03/11
    Culture and Trends

    Audi Urban Future Initiative in New York: Is this what Manhattan will look like in 2030?

    How might Manhattan appear in the year 2030? The Audi Urban Future Initiative was established to look into the future of megacities and individual mobility. At the Festival of Ideas for the New City, held by the New Museum in New York from 4 to 8 May, Audi is bringing together architects, designers, artists and researchers to visualize ideas about the future of New York. Following the Audi Urban Future Award 2010 in Venice, this is the second venue of the Initiative.
  • Audi Urban Future Initiative
    03/09/11
    Culture and Trends

    Foundation of the Audi Urban Future Initiative

    The Audi Urban Future Award 2010 was the first step. Now Audi is linking this architectural competition to the long-term Audi Urban Future Initiative. Audi will hold constructive discussions with renowned experts about urban development and urban mobility, and incorporate the results into the work of the company on a permanent basis.
  • Lightweight design for winter sports: the Audi Carbon Ski
    02/09/11
    Culture and Trends

    Lightweight design for winter sports: the Audi Carbon Ski

    Know-how drawn from skiing and motorsport has been used to develop the perfect ski. The Audi Carbon Ski concept is an eye-catching piece of sports equipment with a minimalist design that focuses fully on one premium material: carbon. The concept study was designed and developed at Audi Concept Design Munich – but like a racing car, it can only be mastered by a top professional. For this reason, the team surrounding chief designer Wolfgang Egger began working on the development of a serial-production ski with the ski specialists from Head. The Audi Carbon Ski may become available already in winter 2011/2012.
  • Audi exhibits futuristic “e-den” charging station created by Munich-based graphic design studio Mirko Borsche at Design Miami
    12/01/10
    Culture and Trends

    Design Miami: Filling up on creativity

    Fill it up, pay, get on your way. It probably won’t be that easy with electric cars, since charging takes longer than filling up with gasoline or diesel. At the Design Miami show (December 1 to December 5), Audi takes a playful look at this aspect: What can drivers do in the meantime? What amenities will charging stations of the future have to offer?
  • Outrace
    09/09/10
    Culture and Trends

    Control the octopus

    Like an immense mechanical octopus, the statistics are staggering: eight industrial robotic arms from Audi’s production line – weighing some 10.4 metric tons altogether – right in the middle of London’s Trafalgar Square. And you can take control of this octopus, whether you use your home computer thousands of kilometers away or your smartphone right in the square. The robots will write your personal text in light traces in the sky; afterwards, you will receive a video of it. This installation will come to life on September 16 when the London Design Festival opens.
  • 08/26/10
    Culture and Trends

    Audi Urban Future Award Price ceremony in Venice - The Jury's Statement

    Mayer’s project focuses on digital technology, but with a difference: The starting point is an existing urban environment. This leads to interesting, unexpected results. Technology here does not determine outcomes, but becomes an instrument for opening up urban space to multiple interventions, meanings, possibilities. One of these effects is to make room in our dense cities, room for diverse uses. This way of conceiving of technology urbanizes technology, and in this urbanizing of technology also lies a project of humanizing our cities.
  • Audi Design soccer table
    06/16/10
    Culture and Trends

    Audi Design soccer table starts production

    A football is always a football! You can kick an old one around just as easily as a modern one. The same applies to the good old table soccer game. A strong wooden frame, 22 players and of course the traditional green pitch – what more could you need for excitement and fun? The Audi design team nonetheless decided to take a closer look at this rectangular table, and decided that a rounded-off shape would be better. Two years ago the Audi Design soccer table was still a study from Audi Concept Design Munich; now a small batch is to be produced. Times change: let nobody say that a table soccer game doesn’t have to look good. After all, in professional soccer these days the ball is made from polyurethane, not leather.
  • 06/15/10
    Culture and Trends

    Audi showcases digital design innovation at Design Miami/ Basel 2010

    Audi returns to Design Miami/ Basel as exclusive automotive sponsor and presents a dynamic and innovative lighting installation entitled ‘Lucid Flux’, designed by Moritz Waldemeyer, to celebrate the car manufacturer’s iconic A1 and A8 luxury sedan models – the range that Audi offers for every stage of life.
  • 05/28/10
    Culture and Trends

    Audi Urban Future Award in London

    With the Audi Urban Future Award, Audi brings six international architectural firms together in a competition to develop models and visions of the future interplay between mobility, architecture and the city. The participants met to exchange thoughts with Audi experts in Ingolstadt and then elaborated their ideas as part of a workshop in London. The finale is in August; the projects will then be on display during the 12th International Architecture Exhibition at the Venice Biennale.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: the BIG – BJARKE INGELS GROUP, Copenhagen

    Bjarke Ingels is considered a shooting star of the international architecture scene. Together with the architects of the Bjarke Ingels Group in Copenhagen, the 35-year-old Dane is currently developing projects in Kazakhstan, Mexico and numerous other countries. His unconventional designs stand out with their fresh approach to complex urban constellations, which are often resolved through simple means and propose new typologies.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: STANDARDARCHITECTURE, Beijing

    The young practice Standardarchitecture has, in a brief period of time, established a reputation as Chinese avant-garde. The experimental and at times provocative designs of the Beijing architects often employ simple materials such as bamboo and brick. These materials extend into the cityscape like urban landscapes or mediate between nature and architecture, thereby always taking cultural and historical aspects into consideration. Before Zhang Ke set up his practice in Beijing in 2001, he studied at the Tsinghua University and at Harvard Graduate School. Today, Standardarchitecture has four partners altogether. In 2006, the architects were recognized with the first prize of the China Architecture Award.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: J. MAYER H. ARCHITECTS, Berlin

    In visionary designs, the interdisciplinary Berlin architectural practice J. Mayer H. Architects sounds out the interface between architecture, urban planning, art installations and the development of new materials. Their projects stand out through a cultural significance that unites construction and sustainability, urbanity and architectural form. Jürgen Mayer H. studied in Stuttgart, New York and Princeton before founding his practice in 1996. He received the Mies van der Rohe Award Emerging Architects Special Mention (2003) and, among others, the International Architecture Award of the Chicago Athenaeum (2009). Mayer H. has taught at the Architectural Association in London, at Harvard University and at the University of Toronto in Canada.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: DILLER SCOFIDIO + RENFRO, New York

    The New York practice of Elisabeth Diller, Ricardo Scofidio and Charles Renfro is considered an intellectual think tank for visions that test the limits of possibility. Elisabeth Diller and Ricardo Scofidio met at the Cooper Union School of Architecture before they founded their studio in 1979. Along with Charles Renfro, who joined them as a partner in 2004, they taught for several years at various universities. Among the many awards the architects have received are the Cooper Union Urban Visionary Award (2006) and the Medal of Honor of the American Institute of Architects (2010).
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: CLOUD 9, Barcelona

    Enric Ruiz-Geli and his interdisciplinary architectural team Cloud 9 in Barcelona work at the interface between architecture and art, digital processes and technological material development. The architects’ multifaceted projects include stage sets and buildings, installations and industrial products, and are realized together with various collaborative partners. Cloud 9 is committed to the use of new technological developments and the performative character of architecture, which creates intelligent structures in emulation of nature.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: ALISON BROOKS ARCHITECTS, London

    With complex masterplans and large-scale housing projects, Alison Brooks Architects have established a reputation as perceptive specialists for architectonic and urban planning contexts. A site-specific and experimental approach is characteristic for the designs of the London-based architects. Prior to founding ABA in England in 1996, Canadian-born Alison Brooks was a partner at Ron Arad Associates. Today, she teaches Urban Design and Housing at the Architectural Association, and her projects have been recognized with numerous prestigious awards, including the Stephen Lawrence Prize (2006), the Manser Medal for UK Projects (2007), and the Stirling Prize (2008).
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award – the facts

    The award will be bestowed for the first time in 2010, and thereafter every two years. It is endowed with a prize of 100,000 Euro. For each award cycle, six international architectural firms will be invited to develop their vision for the future of a particular theme. The Audi Urban Future Award 2010 focuses on architectural and urban planning concepts with respect to mobility in an urban context. A dedicated website will monitor the progress of each contribution throughout all stages of development, and the process will also be documented and discussed in publications. Additionally, an integral part of the first award cycle will be an internal workshop on the selected theme, to be followed by a public conference. Finally, all six visions for the future will be presented in a comprehensive exhibition in Venice parallel to the 12th Architecture Biennale, and an international jury will select the winner. www.audi-urban-future-award.com
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award – the concept

    The Audi Urban Future Award aims to establish a dialogue on the synergy of mobility, architecture and urban development by means of a tangible view into the future, without losing sight of the perspective of the Audi brand as an automobile manufacturer.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award: Visions for the City and Mobility of Tomorrow

    The urban life of the future will inevitably necessitate a careful examination of sustainable energy management and adapted forms of mobility. As a globally active automobile manufacturer, AUDI AG is aware of the responsibility it carries with respect to this development. With the Audi Urban Future Award, Audi is promoting architectural and urban planning visions. Six international architectural firms are participating in the competition for the most highly remunerated German architectural award.
  • 03/10/08
    Culture and Trends

    “Iron Man” and Audi R8: Vorsprung durch Technik

    Robert Downey Jr. plays Tony Stark, the leading man in the Paramount and Marvel Studios film adaptation of “Iron Man”. Head of a big industrial complex, he owes his super-powers to an indestructible, hi-tech suit of armor of his own design that has a variety of uses and earns him the title “Iron Man”. When he’s not wearing it, this billionaire technophile relies on his Audi R8. It matches Stark’s super hero guise very well: The slits through which Iron Man views the world resemble the all-LED headlamps on the R8, Stark’s artificial heart with its ring of lights recalls the sports car’s exposed mid-engine and his immensely tough armor is matched by the Audi Space Frame, the high-strength aluminum structure on which this hi-tech automobile is built. The film’s hero and his favored mode of transport both symbolize Audi’s famous technical leadership claim: “Vorsprung durch Technik.”
  • 12/20/07
    Culture and Trends

    “Iron Man” relies on the Audi R8

    Robert Downey Jr. is Tony Stark – the main character in the film version of “Iron Man” from Paramount Pictures and Marvel Studios. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. “The R8 is the perfect car for Tony Stark,” Iron Man director Jon Favreau said. “It’s a technological masterpiece. Plus it’s fast, safe, and sure to be noticed.” The leading lady, Oscar winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.
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