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Culture and Trends

Audi Summer Concerts 2019

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 01/06/20
    Technology

    Mobility goes smart and individual: Audi at CES 2020

    At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.
  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Culture and Trends

    Audi’s sustainable commitment to the Werksviertel quarter in Munich

    Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.
  • 11/26/19
    Culture and Trends

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.
  • 11/20/19
    Technology

    SUV Coupé for the e-tron Family: The Audi e-tron Sportback

    “The future is electric:” Audi is staying consistently true to its strategic alignment by presenting the second model in its e-tron product line. The Audi e-tron Sportback is a dynamic SUV coupé offering up to 300 kW of power and a range of up to 446 kilometers (277.1 miles) ( in the WLTP cycle) from a single battery charge (combined electric power consumption in kWh/100 km (62.1 mi): 26.3 - 21.6 (WLTP); 23.9 – 20.6 (NEFZ); combined CO2 emissions in g/km (g/mi): 0). Its digital matrix LED headlights are a new feature now available for the first time in a mass-production vehicle. Their light is broken down into tiny pixels and can be controlled with exceptional precision. This makes safe lane centering easier on narrow stretches of road and shows the position of the vehicle in the lane. The Audi e-tron Sportback** can be ordered as of the end of November. Market introduction in Europe is scheduled for the spring of 2020.

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