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Culture and Trends

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival and the Bayreuth Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 11/29/16
    Culture and Trends

    “The extra hour” installation by Audi and the LEGO® Group at Design Miami/

    More freedom thanks to more time: the central customer benefit offered by autonomous driving is being showcased by Audi at this year’s Design Miami/ exhibition, being held November 30 to December 4, 2016. Audi worked together with the LEGO Group to develop “The extra hour” installation specifically for the exhibition.
  • 06/29/16
    Culture and Trends

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 05/02/16
    Company

    Spectacular “Audi Late Light Show” to accompany world premiere of new Audi A5 Coupe

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 03/15/16
    Culture and Trends

    Audi Industrial Design collaborates with design lighting manufacturer Occhio

    LED technology from Audi in tandem with exclusive design will soon be available for your living room. At the “Light + Building” trade fair in Frankfurt, Germany, the Audi Industrial Design team and Occhio, the Munich-based company renowned for high-quality design lighting, will celebrate the debut of their jointly developed lighting concept Sintesi.
  • 02/20/16
    Culture and Trends

    Berlinale: Chiang Wei Liang wins Audi Short Film Award

    At the 66th Berlin International Film Festival, Singaporean director Chiang Wei Liang won the Audi Short Film Award with his film “Jin zhi xia mao” (“Anchorage Prohibited”). The award carries a € 20,000 prize. The jury honored the politically-engaged artistic signature of the director with the award in the Berlinale Shorts category. The Audi Berlinale Lounge was again favored by cinema-goers, this year setting a new record of more than 7,200 visitors. Long queues in front of the entrance testified to the audience’s great interest in the events of the Berlinale Open House supporting program and the exclusive view of the red carpet.
  • 02/11/16
    Culture and Trends

    Electrifying ride: Audi brings stars into the spotlight emission-free

    The Hollywood comedy “Hail, Caesar!” from Oscar winners Joel and Ethan Coen opened the 66th Berlin International Film Festival. The star ensemble around George Clooney and the appearance of Berlinale jury president Meryl Streep at the premiere triggered a flurry of flashes on the red carpet. Also premiering was the Audi Q7 e-tron 3.0 TDI quattro, which chauffeured the stars to the red carpet purely on electric power and emission-free. Audi has been one of the primary partners of the Berlinale since 2014 and not only provides the fleet, but also stages the Berlinale Open House, a comprehensive side program for film fans and trade visitors.
  • 02/02/16
    Culture and Trends

    Audi Berlinale Lounge: on the pulse of the Berlinale

    Watch movie stars on the red carpet, take a peek behind the scenes and rub shoulders with prominent guests: Audi is offering some one-of-a-kind experiences at the 66th Berlin International Film Festival. With the “Berlinale Open House” series, the Audi Berlinale Lounge will present visitors with a multifaceted program of events. One particular highlight this year are the “Berlinale Lounge Nights,” when the lounge will transform into a club where prominent personalities from the film industry provide the right music.
  • 01/20/16
    Culture and Trends

    “Audi Night” in Kitzbühel with Gwyneth Paltrow and Jason Statham

    The ski races on the Hahnenkamm in Kitzbühel are the highlight of the alpine winter sports season. The most challenging event in the Audi FIS Ski World Cup, the downhill race on the “Streif,” is a special attraction each year for the top sports stars and celebrities from all over the world who come to Kitzbühel. The “Audi Night” on 22 January, with some 350 invited guests, opens the spectacular weekend of racing.
  • 12/01/15
    Culture and Trends

    Audi at Design Miami: Into an Electric Future

    Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
  • 11/26/15
    Culture and Trends

    Audi extends partnership with the Berlin International Film Festival

    Around three months before the start of the 66th Berlin International Film Festival, AUDI AG has extended the contract as principal partner to the festival by another year. Audi and the Berlinale have agreed to continue their successful partnership through 2017. Audi provides a shuttle service with 300 Audi models, including many plug-in hybrid SUVs. In terms of content, the brand with the four rings is actively involved with the Audi Short Film Award as well as the Audi Berlinale Lounge, which includes the Berlinale Open House talk show.
  • 11/23/15
    Culture and Trends

    Audi-O-Rama: conference on the future of music

    Audi invited music legends including Giorgio Moroder, Jean Michel Jarre and Andrew Fletcher, along with opinion leaders and multipliers from the music industry and journalism, for the first Audi-O-Rama conference on 21 and 22 November. The event held in Verbier, Switzerland, revolved around the future of music. Audi will publish results from the conference in 2016 as the “Manifesto on the Future of Music”.
  • 11/17/15
    Culture and Trends

    Audi brings automated parking to the Boston area

    Audi and the city of Somerville are planning joint innovations for the city of the future on the east coast of the USA. Audi CEO Rupert Stadler and Mayor Joseph A. Curtatone signed a Memorandum of Understanding in the context of the Smart City Expo World Congress in Barcelona. They agreed to develop an urban strategy for Somerville, applying technologies for swarm intelligence or automated parking, and networking cars with traffic lights.
  • 09/04/15
    Culture and Trends

    “Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin“Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin

    With the new “Zeitgeist Symbiosis” series of events, Audi is promoting dialogue with creative minds from various disciplines. At the launch on Thursday evening, musician Chilly Gonzales and producer and DJ Boys Noize performed together live as “Octave Minds” in front of around 200 invited guests. Well known show director Brendan Shelper and lighting designer Chris Moylan presented the show on the Teufelsberg in Berlin.
  • 07/08/15
    Culture and Trends

    Audi meets fashion at Berlin Fashion Trade Shows

    Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 in Audi City Berlin.
  • 06/16/15
    Culture and Trends

    “The great quattro” by Audi at Design Miami/Basel

    This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family.
  • 02/14/15
    Culture and Trends

    Berlinale finale: Momoko Seto wins the Audi Short Film Award

    The winner of the first Audi Short Film Award has been chosen: director Momoko Seto won over the international short film jury with her film “Planet ∑.” The Berlinale Open House in the Audi Berlinale Lounge was also a big success – with more than 6,000 visitors following the Berlinale’s progress here. With its Berlinale Lounge, Audi offers an exclusive peek behind the scenes of filmmaking while also supporting the “Kinder machen Kurzfilm” [Kids Make Short Films] initiative.
  • 02/08/15
    Culture and Trends

    Audi Berlinale Lounge: Hot spot for celebrities, fans and automotive experts

    Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.
  • 01/27/15
    Culture and Trends

    Audi highlights new content at the Berlinale

    As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House discussion format – a collaboration between the Berlinale and Audi – features 30 events that assemble prominent guests at the Audi Berlinale Lounge. In addition, the Audi Short Film Award is being presented for the first time this year. The award honors outstanding directing talent in the Berlinale Shorts category. The Audi Programmkino arthouse cinema program in Ingolstadt is simultaneously showing selected films from previous editions of the Berlin International Film Festival.
  • 01/26/15
    Culture and Trends

    Audi Summer Concerts celebrate anniversary

    The Audi Summer Concerts in Ingolstadt and the region are celebrating their 25th anniversary in 2015. To mark this occasion, Audi will present a total of 23 concerts between June 30 and July 27. Kent Nagano is returning to present his own “Vorsprung Festival” as part of the Audi Summer Concerts for the second time. February 2 is the first day of advance ticket sales for all concerts – which will feature classical music performers ranging from renowned stars to young talents.
  • 01/24/15
    Sports

    Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm

    Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika.
  • 12/03/14
    Culture and Trends

    The force within: Audi prologue at Design Miami

    Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
  • 11/28/14
    Culture and Trends

    Audi intensifies corporate citizenship efforts in Berlin

    Audi is intensifying its involvement in Berlin’s social and cultural life as a new partner to the Grand Opera Gala benefiting the German AIDS Foundation. The 21st Opera Gala will be held on January 10, 2015, in the renovated Deutsche Oper in Berlin.
  • 11/17/14
    Culture and Trends

    Audi promoting directors of short films at the Berlinale

    Audi is considerably expanding its partnership with the Berlin International Film Festival. The central element of the strengthened commitment to the Berlinale is the Audi Short Film Award, which will be presented in the Berlinale Shorts section. The winner of the award will take home EUR 20,000, which will make the Audi Short Film Award one of the world’s most generously endowed prizes for short films. In addition to the award, several more collaborative projects are planned for 2015.
  • 11/10/14
    Culture and Trends

    More space and better quality of life in cities: Audi introduces the “Urban Agenda”

    Audi CEO Rupert Stadler presented the cornerstones of his “Urban Agenda” on Monday, announcing that networked mobility technologies for the mega-cities of tomorrow will be a key market. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” Then it would be possible to avoid traffic congestion and to enhance the quality of life. Digitalization would then bring about a new cooperation of the car and the city. Audi therefore plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. Stadler announced worldwide development partnerships with major cities.
  • 11/10/14
    Culture and Trends

    Data collectors from Mexico City win Audi Urban Future Award 2014

    The winners of the third Audi Urban Future Award are now known: The Award, at 100,000 euros the world’s highest-value prize for innovative mobility solutions, goes to Mexico City. The competition team headed by the renowned architect and city planner Jose Castillo impressed the international jury with its “operating system for urban mobility.” Its heart is a data platform with which cities can design their transportation planning according to needs and drivers can flexibly adapt their behavior to the latest situation. Under the motto “the next leap in mobility,” four interdisciplinary teams from Berlin, Boston, Mexico City and Seoul competed for the Audi Urban Future Award with their innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization and digitalization will radically change mobility in large cities,” explained Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
  • 11/09/14
    Culture and Trends

    Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”

    On the 25th anniversary of the fall of the Berlin Wall, Audi CEO Rupert Stadler demanded, “finally tear down walls in the fields of business and politics.” In his dinner speech at the end of the Falling Walls Conference at the Brandenburg Gate, he appealed for the creation of more shared standards for the common economic area of 800 million people in the planned transatlantic trade agreement between the EU and the USA (TTIP). He stated, “This is even more important than abolishing import duties, because differing regulations make things unnecessarily complicated and expensive for our industry.” At the same time, the Audi CEO appealed to transport planners in metropolises to design their infrastructures to be just as intelligent as the cars of the future will be. This will allow space in cities to be used better and will improve the quality of life.
  • 10/30/14
    Culture and Trends

    International experts choose the winner of the Audi Urban Future Award 2014

    The composition of the jury for the Audi Urban Future Award 2014 has been decided. A panel of nine experts will choose the winner of the Award, the world’s highest-value competition for innovative mobility solutions with prize money of 100,000 euros. The well-known mobility researcher John Urry from the University of Lancaster in England will chair the jury. The renowned researchers and practitioners from all over the world will gather in Berlin in November to meet the competitors in this year‘s Award and to assess their mobility proposals. On 10 November they will announce the winner.
  • 10/07/14
    Culture and Trends

    Audi discusses mobility concepts of the future

    Audi’s second Stakeholder Forum in Berlin: The company discussed the mobility of the future with approximately 120 participants today. The interdisciplinary discussion focused on automobile connectivity with infrastructure, road users and mobile applications. The automobile manufacturer wants to further intensify the open exchange of opinions and experience with experts from the fields of business, science and politics.
  • 08/01/14
    Culture and Trends

    “Moving forward together”: Audi continues its involvement with the Salzburg Festival

    Audi today signed a new four-year agreement as main sponsor of the Salzburg Festival. The carmaker has been a partner to the festival since 1994. Both parties want to work even more closely together in future and intend to launch joint projects with an international reach. To mark the partnership’s 20th anniversary, Audi has funded a new wireless microphone system for the festival, allowing audiences at “Jedermann” to enjoy a listening experience without interference.
  • 07/28/14
    Culture and Trends

    Audi and the Salzburg Festival 20 years of strong partnership

    45 days of opera, drama and concerts at 14 venues – that is the Salzburg Festival. Audi has supported this world-famous festival as the main sponsor for two decades now, promoting both its long-term planning and artistic freedom. The partnership began in 1994 with a guest performance of the Salzburg Festival in Ingolstadt. Tonight, the performers from Salzburg will once again strike the final chord for the Audi Summer Concerts of 2014.
  • 06/17/14
    Culture and Trends

    Audi at Design Miami/Basel 2014: Konstantin Grcic designs the “TT Pavilion”

    Audi is presenting its first-ever architecture installation designed by Konstantin Grcic, one of the most influential industrial designers of the age, at this year’s Design Miami/Basel. The source of inspiration for the polygonal TT Pavilion is the new Audi TT. Grcic has used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
  • 05/15/14
    Culture and Trends

    The next leap in mobility: Audi searches for solutions for future urban mobility

    “The next leap in mobility” – this is the motto of the Audi Urban Future Award 2014. Four teams of experts from four cities will present their ideas for solving the problems of urban mobility. The projects from Seoul, Berlin, Boston and Mexico City take different approaches, but have one thing in common: they aim to improve mobility in large cities and enhance residents’ quality of life. The intelligent automobile plays an important part in this.
  • 04/10/14
    Culture and Trends

    “The Next Leap in Mobility” – start of the Audi Urban Future Award 2014

    Four fundamental breaks with the past show the way to the future of urban mobility. This conclusion arises from research and dialogue with urban planners, architects, sociologists and mobility experts in the context of the Audi Urban Future Initiative. With the theme “The Next Leap in Mobility”, four interdisciplinary teams are entering this year’s Audi Urban Future Award to validate theses about urban change in four cities: Berlin, Boston, Mexico City and Seoul. The competition entries relate to specific current urban development projects. A jury with an international composition will present the Audi Urban Future Award 2014 in October to the best proposal.
  • 04/09/14
    Culture and Trends

    Live from Stuttgart: Audi CEO Rupert Stadler on the “future of mobility”

    In cities of the future the automobile will take on a new role, as it meets all the requirements for fulfilling a key role in city traffic: it is mobile, equipped with sensors, can collect data and is networked with its surroundings – today already. Now the city and the car have to come together and cooperate closely on technical solutions for a future with a high quality of life.
  • 01/25/14
    Sports

    “Audi Night”: festive kick-off for the Hahnenkamm race in Kitzbühel

    High-flying sporting achievements and a great atmosphere are guaranteed as the legendary Hahnenkamm race on the “Streif” ski run draws crowds of skiing fans and celebrities to Kitzbühel. The traditional “Audi Night” at hotel “Zur Tenne” on Friday once again launched the highlight of the winter sports season. Surprise guest James Blunt wowed his audience.
  • 01/20/14
    Culture and Trends

    2014 programme

  • 01/20/14
    Culture and Trends

    The festival at a glance

  • 01/07/14
    Culture and Trends

    Audi Urban Future Initiative at the International CES electronics fair

    How many minutes will I spend stuck in a hold-up today? How long will it take me to find a parking space? Commuters all over the world ask questions like this – among them more than 330,000 people who commute daily to work in the city center of Boston. The population of Boston increases during the day by 41 percent – a huge challenge for its transportation systems. At the International CES in Las Vegas (6 to 10 January 2014), the Audi Urban Future Initiative shows on the basis of research results how commuters move through the city and provides an outlook on how technologies can contribute to efficient and comfortable travel from A to B.
  • 12/16/13
    Culture and Trends

    Three US teams in competition: Web voting on the candidates for the Audi Urban Future Award 2014

    Cars use crowd intelligence to reach their destination intuitively, buses find passengers rather than vice versa, and mobility is negotiated on a marketplace. What sounds abstract is in fact based on a fascinating data logic. Three completely different ideas about how data can shape urban mobility tomorrow are available for voting now at www.audi-urban-future.com. Three teams of experts from the USA explain in short videos why they want to take part in the Audi Urban Future Award 2014. The team chosen as the Internet community’s favorite will be announced by Professor Rupert Stadler, chairman of the executive board of AUDI AG, on 6 January before the opening of the International CES in Las Vegas (7 to 10 January 2014).
  • 12/04/13
    Culture and Trends

    Audi at Design Miami/ 2013

    Audi’s presence at Design Miami/ from December 3rd to 8th will be dominated by Audi Sport and will feature two of its sportiest models: the production model R8 Spyder and the R8 LMS ultra for customer racing. The Audi sculpture entitled “Fragmentation” serves as the backdrop. This three-dimensional installation plays with the red rhombus, the symbol of Audi Sport.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 10/29/13
    Culture and Trends

    Harrison Ford in a sci-fi Audi

    It’s premiere time for the Audi fleet shuttle quattro – the futuristic Audi can now be seen in theaters in the movie “Ender’s Game”. Even at a scaled-down size, the sci-fi car dazzled on the red carpet during the movie’s premiere at the Chinese Theatre in Los Angeles, along with leading stars Harrison Ford, Asa Butterfield, Hailee Steinfeld, Ben Kingsley, Viola Davis and Abigail Breslin. For the movie’s launch, the Audi design team built an illuminated model at a scale of 1:4. In contrast, the car that was driven in the movie by Harrison Ford, alias Hyrum Graff, exists only in the virtual world.
  • 09/16/13
    Culture and Trends

    Timeless technology: the Erwin Sattler table clock by Audi design

    Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
  • 09/11/13
    Culture and Trends

    Audi guesting at the Pinakothek der Moderne

    Audi is bringing something of the flavor of a world debut from the Frankfurt Motor Show to the Pinakothek der Moderne in Munich. Just one day after premiering the pioneering show car at Frankfurt, the carmaker is unveiling it as a sculpture in Die Neue Sammlung – The International Design Museum Munich. Some 1,800 models of the Ur-quattro made from pure aluminum form a “carpet” that symbolizes Audi’s history. The models were manufactured in a small production run, drawing on Audi’s toolmaking expertise.
  • 08/07/13
    Culture and Trends

    Virtual vision: Audi designs science fiction car

    Futuristic, progressive and cutting edge: the Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its visionary design, the Audi fleet shuttle quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology.
  • 07/17/13
    Culture and Trends

    Hugh Jackman arrives at The Wolverine premiere in Audi R8

    The stars of The Wolverine, distributed by 20th Century Fox, were joined by a very special guest – the Audi R8 – at the premiere of the film in London’s Leicester Square last night (16 July 2013). The smart occasion was attended by numerous big names including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssen and director James Mangold - all of whom were chauffeured to the top of the red carpet by a fleet of Audi A8s.
  • 06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • 06/11/13
    Culture and Trends

    quattro silhouettes: Audi at Design Miami/Basel

    At Design Miami/Basel held from June 11 to 16, Audi will showcase an installation by Tim John: “Home of quattro.” The scenographer will portray milestones from quattro history as silhouettes. And two extraordinary Audi models will take center stage: the new Audi RS6 Avant – unveiled at the Geneva Motor Show in March – and the legendary 1984 Audi Sport quattro. In February 2013, the company with the four rings celebrated a remarkable achievement: the five-millionth Audi with quattro drive rolled off the assembly line.
  • 05/14/13
    Culture and Trends

    Maxim Vengerov at the Audi Summer Concerts

    Award-winning violinist Maxim Vengerov will perform with the Ingolstadt Georgian Chamber Orchestra at the conclusion of Ingolstadt’s year as a UNICEF Child Friendly City on June 30. The concert begins at 7.00 p.m. in the main auditorium of the Ingolstadt city theater. A joint effort between the City of Ingolstadt and UNICEF Germany, proceeds will go to the UNICEF Child Friendly City initiative in support of the community of Legmoin in Burkina Faso, West Africa.
  • 05/03/13
    Culture and Trends

    Factsheet: Audi Urban Future Initiative

    Audi Urban Future Initiative: Background.
  • 05/03/13
    Culture and Trends

    Audi Urban Future Initiative: The City as a Test Laboratory for Future Urban Mobility

    In 2050 seven billion people will be living in cities: What forms of mobility will exist? And how will they be networked? Audi and the renowned Columbia University reflect the most urgent questions of future mobility with five hypotheses, which are now publicly presented for the first time. Furthermore, with the Boston City Dossier, Audi is investigating the specific shaping of intermodal mobility. The brand with the Four Rings is presenting both projects at this year’s Ideas City Festival, run by the New Museum in New York (1 to 4 May).
  • 04/25/13
    Culture and Trends

    “Design Icons” opens in Neckarsulm

    Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.
  • 04/19/13
    Culture and Trends

    Stars turn out for the special screening of Iron Man 3 including the Audi R8 e-tron

    The stars of Marvel’s Iron Man 3 movie were joined by a very special guest at a VIP screening of the film in London’s Leicester Square on Thursday 18 April: the Audi R8 e-tron. The film, distributed by Disney, is due for general release in cinemas in the UK from 25 April.
  • 02/26/13
    Culture and Trends

    Audi hosts “Pinakothek der Moderne”

    Audi is sponsoring Munich’s temporary exhibition space for the Pinakothek der Moderne ("Art Gallery of the Modern"), the SCHAUSTELLE (show site). In return, the Pinakothek museums will be exhibiting art and design at Audi locations in Germany. This collaboration marks another highpoint of a partnership that began in 2010 with the world premiere of Audi A7 in the Pinakothek der Moderne.
  • 10/18/12
    Culture and Trends

    2012 Audi Kentsel Gelecek Ödülü

    2012 Audi Kentsel Gelecek Ödülü, Höweler + Yoon Architecture isimli Amerikan mimarlık bürosuna Boston/Washington metropol bölgesine yönelik modern kentleşme konsept önerisi için layık görüldü. Şehir yapısı ve mimari açıdan karmaşık "Shareway" fikri ile Amerikalı mimarlar, iş yeri ve ev arasında gidip-gelmeye kökten bir değişiklik getiriyor. Temel düşünceleri, bireysel ve toplu ulaşım araçlarını yeni bir mobilite platformunda bir araya getirmekti. Bu, mevcut altyapıyı akıllı trafik akışları ve ağlar ile kombine ediyor. Bütüncül olarak idare edilen trafik sistemleri için Höweler + Yoon Architecture'e 100.000 Euro para ödülü verilcek.
  • 10/18/12
    Culture and Trends

    The Audi Urban Future Award 2012: The Idea and the Participants

    A city like São Paulo with its “mobility blockages” gets moving. The streets of Shenzhen in the Pearl River Delta in China once again become places where people like to spend time. In the region between Boston and Washington the mobile “American Dream” is reinvented. A look at Mumbai focuses on human interactions that may seem insignificant at first sight but in fact maintain the economic development and dynamism of the city. And in Istanbul the behavior of inhabitants in public spaces expresses collective wishes related to mobility. These themes and – in part – dreams were tackled by five international architectural practices that are taking part in the Audi Urban Future Award 2012. Their designs are all about the future of mobility in the five metropolitan regions – about challenges and specific solutions, which ideally can be transferred to other cities and thus have an exemplary quality.
  • 10/18/12
    Culture and Trends

    US Architects Höweler + Yoon are the winners of the Audi Urban Future Award 2012 with their proposals for Boston/Washington

    The Audi Urban Future Award 2012 is presented to the American architecture practice Höweler + Yoon Architecture for their proposed concept for modern urbanization in the Boston/Washington metropolitan region. With their ambitious planning and architectural idea of the “shareway” the American team of architects revolutionize commuting between places of living and work. Their basic idea is to merge individual and public transport by means of a new kind of mobility platform. This combines existing infrastructure with intelligent flows of traffic and networks. For their holistically controlled traffic system Höweler + Yoon Architecture are awarded prize money of 100,000 euros.
  • 10/11/12
    Culture and Trends

    Audi Urban Future Award: Exhibition in Istanbul envisions tomorrow’s cities

    Tomorrow’s urban life and mobility are key issues for Audi. The exhibition for the second Audi Urban Future Award shows how people will live and work in their cities in the future. From 12 October five international architecture offices are presenting their visions in the Hasköy Spinning Factory in Istanbul. The exhibition opens officially today and will continue until 26 October.
  • 09/25/12
    Culture and Trends

    High-class jury for Audi Urban Future Award 2012

    How will we travel in 2030? How will we live in megacities? In this year’s Audi Urban Future Award, five architects from five metropolitan regions from all over the world have taken on the challenge of working out a vision for the future of mobility in their cities. A jury with an international composition will award the prize for the best architectural proposal on October 18 in Istanbul.
  • 05/16/12
    Culture and Trends

    Audi presents a new perspective on mobility

    The Audi Urban Future Award 2012 has set itself the aim of working out a new understanding of future mobility in collaboration with the six participating offices of architects and urban planners. This is the purpose of the exchange of ideas between Audi experts and architects from conurbations ranging from São Paulo to Tokyo at the“Metropolis & Mobility Dialogue” – the event that starts off the second cycle of the Award.
  • 05/14/12
    Culture and Trends

    Audi Urban Future Award 2012: The present and future of mobility in six global metropolitan regions

    The start of the Audi Urban Future Award 2012: six architects’ offices from Istanbul, Mumbai, the Pearl River Delta, São Paulo, Tokyo and the Boston/Washington region will present their megacities in Ingolstadt. They will state the most significant challenges for their regions in terms of future urban construction and mobility. All those who are interested can follow the conference by live streaming, record it by means of satellite coordinates or integrate it directly on their website.
  • 05/11/12
    Culture and Trends

    High-end sports machine – the Audi e-bike Wörthersee

    Starting May 16, Audi will be presenting an extremely emotion-inspiring sports machine, the Audi e-bike Wörthersee – at Wörthersee in Carinthia, Austria. The prototype cycle combines an electric drive and muscle power. Head of Design Wolfgang Egger comments: “As a high-performance e-bike for sports and trick cycling, it features the Audi core competences of design, ultra, e-tron and connect.” The Audi e-bike Wörthersee puts in its first major appearance at this year’s Wörthersee Tour, the 31st meet for Audi, VW, Seat and Skoda fans; trial biker Julien Dupont and downhill specialist Petra Bernhard will demonstrate their stunts and streetbike skills.
  • 03/01/12
    Culture and Trends

    Audi Urban Future Award 2012: Roadmaps for future mobility in the city

    Audi would like to continue to learn from cities – and to play a part in shaping the urban future. For the second round of the Audi Urban Future Award in 2012, six international architecture offices will take a close look at six metropolitan regions: Boston/Washington, Istanbul, Mumbai, Pearl River Delta, São Paulo and Tokyo. Using these urban areas as an example, the participants in the Award will create for them customized visions for individual mobility in the future. The most innovative and forward-looking project will receive the second Audi Urban Future Award in October in Istanbul.
  • 01/23/12
    Technology

    Digital future: Audi at the DLD Conference

    Audi is playing a part in the DLD Conference in Munich. Representatives from industry, science and culture discuss the digital future during the three-day conference, which draws international participants.
  • 11/30/11
    Culture and Trends

    Design Miami: Streets without limits

    In the future, streets will communicate with every road user – this hypothesis is put forward by architectural firm Bjarke Ingels Group (BIG) in their vision of mobility of the future. Visitors to Design Miami/ 2011 (November 29 to December 4) can discover what the architecture group’s idea actually looks like. In cooperation with AUDI AG, they have created the interactive LED installation “Urban Future”. At its heart is the Audi A2 concept: an integral part of the future model that connects to its environment.
  • 09/22/11
    Culture and Trends

    “The city talks back” – Audi Urban Future Summit reflects theses on the mobility of the future

    At the start of the IAA International Motor Show in Frankfurt, 450 international experts accepted Audi’s invitation to discuss the future of cities at the first Audi Urban Future Summit. The positions and theses of a high-caliber group of experts outlined exciting perspectives for the mobility of the future.
  • 09/13/11
    Culture and Trends

    Audi Urban Future Summit 2011 discusses “cities of the future”

    The cities of this world will change. Space, time, air – resources are becoming scarce. How can we create a good quality of life in the cities of the future, and in what ways will people be mobile? Yesterday, at the first Audi Urban Future Summit in Frankfurt am Main, the experts were in agreement: dialogue and cooperation are the key to a better future. Specialists from a great variety of disciplines discussed the future of urban mobility in The Squaire at Frankfurt Airport.
  • 07/14/11
    Culture and Trends

    Audi Urban Future Summit 2011

    The look of the city of the future remains an unknown. It would be too simplistic to conceive it only from the perspective of an automobile maker. Audi is therefore seeking to involve international experts in the debate in the context of the Audi Urban Future Initiative. The Audi Urban Future Summit will take place on 12 th September, immediately before the 64 th International Auto Show (IAA) in Frankfurt, Germany. It will focus on the subject of “ENERGIES – What forces will change the cities of the future?”
  • 05/09/11
    Culture and Trends

    „Audi Urban Future: Project New York” – Architects’ quotes

    Five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative. The project is part of the Festival of Ideas for the New City, an event held by the New Museum in New York from 4 to 8 May for which the Audi Urban Future Initiative is a sponsor. In cooperation with the architecture community Architizer, a model has been created, known as the Audi Urban Future: Project New York. This installation illustrates the ideas of the architects on a scale of 1:1200 in the Openhouse Gallery, New York, from 7 to 9 May.
  • 05/09/11
    Culture and Trends

    Long-term commitment in New York

    Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales, opened the events of the Audi Urban Future Initiative in New York on Saturday, 7 May. The exhibition of the Audi Urban Future Award 2010 in the Openhouse Gallery and the discussion meetings on the subject of mobility in the future made a long-term contribution in the context of the Festival of Ideas for the New City.
  • 05/05/11
    Culture and Trends

    Audi Urban Future: Project New York: Tangible models for Manhattan in 2030

    The word “Manhattan” conjures up images in everyone’s mind: The skyline, Time Square, Central Park and a city that never sleeps. And what about “Manhattan 2030”? Perhaps the skyscrapers are somewhat taller, the streets even more crowded? Anything is possible. That’s why five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative.
  • 05/03/11
    Culture and Trends

    Audi Urban Future Initiative in New York: Is this what Manhattan will look like in 2030?

    How might Manhattan appear in the year 2030? The Audi Urban Future Initiative was established to look into the future of megacities and individual mobility. At the Festival of Ideas for the New City, held by the New Museum in New York from 4 to 8 May, Audi is bringing together architects, designers, artists and researchers to visualize ideas about the future of New York. Following the Audi Urban Future Award 2010 in Venice, this is the second venue of the Initiative.
  • 03/09/11
    Culture and Trends

    Foundation of the Audi Urban Future Initiative

    The Audi Urban Future Award 2010 was the first step. Now Audi is linking this architectural competition to the long-term Audi Urban Future Initiative. Audi will hold constructive discussions with renowned experts about urban development and urban mobility, and incorporate the results into the work of the company on a permanent basis.
  • 02/09/11
    Culture and Trends

    Lightweight design for winter sports: the Audi Carbon Ski

    Know-how drawn from skiing and motorsport has been used to develop the perfect ski. The Audi Carbon Ski concept is an eye-catching piece of sports equipment with a minimalist design that focuses fully on one premium material: carbon. The concept study was designed and developed at Audi Concept Design Munich – but like a racing car, it can only be mastered by a top professional. For this reason, the team surrounding chief designer Wolfgang Egger began working on the development of a serial-production ski with the ski specialists from Head. The Audi Carbon Ski may become available already in winter 2011/2012.
  • 12/01/10
    Culture and Trends

    Design Miami: Filling up on creativity

    Fill it up, pay, get on your way. It probably won’t be that easy with electric cars, since charging takes longer than filling up with gasoline or diesel. At the Design Miami show (December 1 to December 5), Audi takes a playful look at this aspect: What can drivers do in the meantime? What amenities will charging stations of the future have to offer?
  • 09/09/10
    Culture and Trends

    Control the octopus

    Like an immense mechanical octopus, the statistics are staggering: eight industrial robotic arms from Audi’s production line – weighing some 10.4 metric tons altogether – right in the middle of London’s Trafalgar Square. And you can take control of this octopus, whether you use your home computer thousands of kilometers away or your smartphone right in the square. The robots will write your personal text in light traces in the sky; afterwards, you will receive a video of it. This installation will come to life on September 16 when the London Design Festival opens.
  • 08/26/10
    Culture and Trends

    Audi Urban Future Award Price ceremony in Venice - The Jury's Statement

    Mayer’s project focuses on digital technology, but with a difference: The starting point is an existing urban environment. This leads to interesting, unexpected results. Technology here does not determine outcomes, but becomes an instrument for opening up urban space to multiple interventions, meanings, possibilities. One of these effects is to make room in our dense cities, room for diverse uses. This way of conceiving of technology urbanizes technology, and in this urbanizing of technology also lies a project of humanizing our cities.
  • 06/16/10
    Culture and Trends

    Audi Design soccer table starts production

    A football is always a football! You can kick an old one around just as easily as a modern one. The same applies to the good old table soccer game. A strong wooden frame, 22 players and of course the traditional green pitch – what more could you need for excitement and fun? The Audi design team nonetheless decided to take a closer look at this rectangular table, and decided that a rounded-off shape would be better. Two years ago the Audi Design soccer table was still a study from Audi Concept Design Munich; now a small batch is to be produced. Times change: let nobody say that a table soccer game doesn’t have to look good. After all, in professional soccer these days the ball is made from polyurethane, not leather.
  • 06/15/10
    Culture and Trends

    Audi showcases digital design innovation at Design Miami/ Basel 2010

    Audi returns to Design Miami/ Basel as exclusive automotive sponsor and presents a dynamic and innovative lighting installation entitled ‘Lucid Flux’, designed by Moritz Waldemeyer, to celebrate the car manufacturer’s iconic A1 and A8 luxury sedan models – the range that Audi offers for every stage of life.
  • 05/28/10
    Culture and Trends

    Audi Urban Future Award in London

    With the Audi Urban Future Award, Audi brings six international architectural firms together in a competition to develop models and visions of the future interplay between mobility, architecture and the city. The participants met to exchange thoughts with Audi experts in Ingolstadt and then elaborated their ideas as part of a workshop in London. The finale is in August; the projects will then be on display during the 12th International Architecture Exhibition at the Venice Biennale.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: the BIG – BJARKE INGELS GROUP, Copenhagen

    Bjarke Ingels is considered a shooting star of the international architecture scene. Together with the architects of the Bjarke Ingels Group in Copenhagen, the 35-year-old Dane is currently developing projects in Kazakhstan, Mexico and numerous other countries. His unconventional designs stand out with their fresh approach to complex urban constellations, which are often resolved through simple means and propose new typologies.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: STANDARDARCHITECTURE, Beijing

    The young practice Standardarchitecture has, in a brief period of time, established a reputation as Chinese avant-garde. The experimental and at times provocative designs of the Beijing architects often employ simple materials such as bamboo and brick. These materials extend into the cityscape like urban landscapes or mediate between nature and architecture, thereby always taking cultural and historical aspects into consideration. Before Zhang Ke set up his practice in Beijing in 2001, he studied at the Tsinghua University and at Harvard Graduate School. Today, Standardarchitecture has four partners altogether. In 2006, the architects were recognized with the first prize of the China Architecture Award.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: J. MAYER H. ARCHITECTS, Berlin

    In visionary designs, the interdisciplinary Berlin architectural practice J. Mayer H. Architects sounds out the interface between architecture, urban planning, art installations and the development of new materials. Their projects stand out through a cultural significance that unites construction and sustainability, urbanity and architectural form. Jürgen Mayer H. studied in Stuttgart, New York and Princeton before founding his practice in 1996. He received the Mies van der Rohe Award Emerging Architects Special Mention (2003) and, among others, the International Architecture Award of the Chicago Athenaeum (2009). Mayer H. has taught at the Architectural Association in London, at Harvard University and at the University of Toronto in Canada.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: DILLER SCOFIDIO + RENFRO, New York

    The New York practice of Elisabeth Diller, Ricardo Scofidio and Charles Renfro is considered an intellectual think tank for visions that test the limits of possibility. Elisabeth Diller and Ricardo Scofidio met at the Cooper Union School of Architecture before they founded their studio in 1979. Along with Charles Renfro, who joined them as a partner in 2004, they taught for several years at various universities. Among the many awards the architects have received are the Cooper Union Urban Visionary Award (2006) and the Medal of Honor of the American Institute of Architects (2010).
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: CLOUD 9, Barcelona

    Enric Ruiz-Geli and his interdisciplinary architectural team Cloud 9 in Barcelona work at the interface between architecture and art, digital processes and technological material development. The architects’ multifaceted projects include stage sets and buildings, installations and industrial products, and are realized together with various collaborative partners. Cloud 9 is committed to the use of new technological developments and the performative character of architecture, which creates intelligent structures in emulation of nature.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: ALISON BROOKS ARCHITECTS, London

    With complex masterplans and large-scale housing projects, Alison Brooks Architects have established a reputation as perceptive specialists for architectonic and urban planning contexts. A site-specific and experimental approach is characteristic for the designs of the London-based architects. Prior to founding ABA in England in 1996, Canadian-born Alison Brooks was a partner at Ron Arad Associates. Today, she teaches Urban Design and Housing at the Architectural Association, and her projects have been recognized with numerous prestigious awards, including the Stephen Lawrence Prize (2006), the Manser Medal for UK Projects (2007), and the Stirling Prize (2008).
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award – the facts

    The award will be bestowed for the first time in 2010, and thereafter every two years. It is endowed with a prize of 100,000 Euro. For each award cycle, six international architectural firms will be invited to develop their vision for the future of a particular theme. The Audi Urban Future Award 2010 focuses on architectural and urban planning concepts with respect to mobility in an urban context. A dedicated website will monitor the progress of each contribution throughout all stages of development, and the process will also be documented and discussed in publications. Additionally, an integral part of the first award cycle will be an internal workshop on the selected theme, to be followed by a public conference. Finally, all six visions for the future will be presented in a comprehensive exhibition in Venice parallel to the 12th Architecture Biennale, and an international jury will select the winner. www.audi-urban-future-award.com
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award – the concept

    The Audi Urban Future Award aims to establish a dialogue on the synergy of mobility, architecture and urban development by means of a tangible view into the future, without losing sight of the perspective of the Audi brand as an automobile manufacturer.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award: Visions for the City and Mobility of Tomorrow

    The urban life of the future will inevitably necessitate a careful examination of sustainable energy management and adapted forms of mobility. As a globally active automobile manufacturer, AUDI AG is aware of the responsibility it carries with respect to this development. With the Audi Urban Future Award, Audi is promoting architectural and urban planning visions. Six international architectural firms are participating in the competition for the most highly remunerated German architectural award.
  • 10/05/07
    Culture and Trends

    Audi Fashion Preview Presents with Silvia Tcherassi

    Renowned fashion designer Silvia Tcherassi has opened the new Audi Fashion Preview Presents yearly series in which Audi intends to promote Latin American designers in the United States. Tcherassi, an Audi Ambassador in her native Colombia, debuted her Spring-Summer 2008 collection at the Moore Building in Miami’s Design District last night.
  • 04/20/04
    Culture and Trends

    When Will Smith drives an Audi – from background status to star performer

    The list reads like the “Who's Who” of Hollywood: Robert De Niro, Jean Reno, Russell Crowe, Richard Gere, Tom Cruise, Hugh Grant, Reese Witherspoon or Will Smith. In their movies they have all had a co-star on four wheels – an Audi. For several years AUDI AG has been actively involved in the targeted placement of its cars in motion pictures and TV productions – the procedure known as product placement.
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