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Culture and Trends

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival and the Bayreuth Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 06/21/17
    Company

    Audi and Johannes Kepler University of Linz to establish center for artificial intelligence

    Audi and the Johannes Kepler University of Linz (JKU) are to conduct joint research into the intelligent car of the future. For this purpose, the university and the brand with the Four Rings will now establish the “Audi.JKU deep learning center” in Linz. Through cooperation with the Institute for Bioinformatics headed by Prof. Sepp Hochreiter, Audi plans to promote the use of artificial intelligence in automobiles.
  • 06/13/17
    Audi MediaCenter

    New Audi A8 will make its debut in ‘Spider-Man: Homecoming’

    Before the official world premiere, the new Audi A8* appears on the silver screen. The flagship of the premium brand makes a guest appearances in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July . Therefore, movie fans will be the first to catch a glance at the luxurious sedan at the film premiere which takes place in Los Angeles on June 28.
  • 06/07/17
    Audi MediaCenter

    Audi CEO Stadler speaks at UN congress in Geneva about artificial intelligence

    Audi CEO Prof. Rupert Stadler has spoken at a congress of the United Nations about the use of artificial intelligence for the benefit of humankind. In his keynote speech at the start of the “AI for Good Global Summit,” he stated that automated driving presents an opportunity to improve life significantly. He warned, however, against excessive expectations: “In situations where an accident is unavoidable, we expect a decision from the autonomous car. But a dilemma situation cannot be solved either by a human or by a machine.” Therefore, alongside legal issues, ethical questions about the use of the new technology also needed to be discussed, he added. With the beyond initiative, Stadler is now calling for such a discourse.
  • 05/17/17
    Culture and Trends

    Audi initiative defines key terms for mobility in the city of the future

    Audi has founded a working group together with city governments, business and scientific institutions, and produced with its partners a catalogue of terms for the city of the future. A DIN specification precisely defines more than 200 terms in automobile technology for “intelligent individual urban mobility.“ This is necessary to guarantee that urban planners can take account of impulses coming from interdisciplinary research and development while they design the smart city of tomorrow. Audi is convinced that cities will benefit from intelligent automobiles if they create the interfaces to match.
  • 04/27/17
    Culture and Trends

    Moon rover Audi lunar quattro featured in “Alien: Covenant”

    The moon rover Audi lunar quattro celebrates its film debut in Ridley Scott’s sci-fi blockbuster “Alien: Covenant” which premieres worldwide this May. Audi experts have developed the Audi lunar quattro in cooperation with the German start-up “Part-Time Scientists”. It will soon embark on an actual mission to space.

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