Skip to content
Audi MediaCenter

Culture and Trends

Audi Summer Concerts 2019

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 10/02/19
    Company

    Audi, the city of Ingolstadt and Telekom cooperate on 5G technology

    Audi and Deutsche Telekom are entering into a pioneering 5G technology partnership together with the city of Ingolstadt. This was announced by the three partners at the signing of a memorandum of understanding in Ingolstadt on Wednesday. The goal is to use the new 5G technology to make urban mobility safer, more digital and more sustainable.
  • 09/25/19
    Culture and Trends

    Audi publishes user typology and emotional landscape of autonomous driving

    From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. It shows that young, high-earning and well-educated “status-oriented trendsetters” and “tech-savvy passengers” most look forward to autonomous driving. Amongst “suspicious drivers”, who tend to be older with a lower level of income and education, skepticism is dominant. The “safety-oriented reluctant” would use autonomous driving only when others have gained experience with the technology. The largest user group are the “open-minded co-pilots”, who are fundamentally open to autonomous driving as long as they can take control at any time.
  • 09/10/19
    Models

    The Off-Roader of the Future – the Audi AI:TRAIL quattro

    Audi is completing its quartet of visionary vehicles and will be at IAA 2019 to showcase an electric off-roader for the future of road transport: the Audi AI:TRAIL quattro, a comprehensive concept for sustainable mobility off the beaten track. All four visionary use case vehicles—the Audi Aicon, AI:ME, AI:RACE and AI:TRAIL will be on show together at Audi’s stand in Hall 3 throughout the whole of IAA 2019.
  • 08/05/19
    Culture and Trends

    Audi combines e-scooter with skateboard

    With a new e-scooter concept, Audi is responding to the urban trend towards multi-modal mobility. The Audi e-tron Scooter, combining the advantages of the electric scooter and the skateboard, is designed for sporty riders. To be transported by car, bus or train, the twelve-kilogram (26-pound) e-scooter can be folded up and conveniently stored in the back of the car, or if preferred pulled like a trolley. Above all, the Audi e-tron Scooter stands out thanks to its handling, which is like surfing waves. The rider has one hand free, and so is able to look around and give hand signals. Production and sales are planned for late 2020.

More Content

Back to top