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Audi MediaCenter

Culture and Trends

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival and the Bayreuth Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 07/17/17
    Culture and Trends

    Audi is researching the use of time in the robot car

    What is a premium experience like in a self-driving car? Audi is researching this in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. In the futuristic driving simulator, the experts on human-machine interaction investigated, for example, how the car interior can become a perfect workplace. The findings help the car maker to provide every user with a personally optimized automobile interior in the future. This research cooperation is part of the Audi project “25th Hour.”
  • 06/29/17
    Culture and Trends

    Audi A8 in disguise as surprise guest at the world premiere of ‘Spider-Man: Homecoming’

    Wednesday night the new Audi A8* could be seen in Los Angeles alongside many Hollywood stars at the world premiere of ‘Spider-Man: Homecoming.’ Tom Holland, who stars as Peter Parker / Spider-Man, was chauffeured down the red carpet at the TCL Chinese Theatre. Meanwhile, Robert Downey Jr. and Jon Favreau arrived together in a black Audi R8 Spyder*.
  • 06/21/17
    Company

    Audi and Johannes Kepler University of Linz to establish center for artificial intelligence

    Audi and the Johannes Kepler University of Linz (JKU) are to conduct joint research into the intelligent car of the future. For this purpose, the university and the brand with the Four Rings will now establish the “Audi.JKU deep learning center” in Linz. Through cooperation with the Institute for Bioinformatics headed by Prof. Sepp Hochreiter, Audi plans to promote the use of artificial intelligence in automobiles.
  • 06/13/17
    Audi MediaCenter

    New Audi A8 will make its debut in ‘Spider-Man: Homecoming’

    Before the official world premiere, the new Audi A8* appears on the silver screen. The flagship of the premium brand makes a guest appearances in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July . Therefore, movie fans will be the first to catch a glance at the luxurious sedan at the film premiere which takes place in Los Angeles on June 28.
  • 06/07/17
    Audi MediaCenter

    Audi CEO Stadler speaks at UN congress in Geneva about artificial intelligence

    Audi CEO Prof. Rupert Stadler has spoken at a congress of the United Nations about the use of artificial intelligence for the benefit of humankind. In his keynote speech at the start of the “AI for Good Global Summit,” he stated that automated driving presents an opportunity to improve life significantly. He warned, however, against excessive expectations: “In situations where an accident is unavoidable, we expect a decision from the autonomous car. But a dilemma situation cannot be solved either by a human or by a machine.” Therefore, alongside legal issues, ethical questions about the use of the new technology also needed to be discussed, he added. With the beyond initiative, Stadler is now calling for such a discourse.

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