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Culture and Trends

Audi Summer Concerts 2018

Audi has been involved in cultural arts for more than 50 years: The desire to foster and support culture originated in 1962, when employees initiated the founding of the Audi Philharmonic Wind Orchestra. The cultural program Audi ArtExperience now includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival. Culture at Audi stands for the dialog with artists and creative minds from the fields of music, design and visual arts as well as film and theater. This self-image is lived individually at all Audi sites.

Recent Press Releases

  • 05/14/19
    Culture and Trends

    Audi networks with traffic lights in Europe

    Audi is introducing the vehicle-to-infrastructure (V2I) service “Traffic Light Information” to Europe. From July Audi will network new models with the traffic lights in Ingolstadt/Germany; further European cities will follow from 2020 onwards. Then cars will be more likely to catch a “green wave” in the city: Audi drivers will see in the cockpit what speed is required to reach the next traffic light on green. If that is not possible within the permitted speed limit, there will be a countdown to the next green phase. Driving in cities will thus become more relaxed and efficient. In the USA, Audi customers have already been using this service since late 2016. Audi is the first manufacturer worldwide to network its series-production models with traffic lights in cities.
  • 04/18/19
    Culture and Trends

    Audi teams up on Marvel Studios’ Avengers: Endgame for comical digital short featuring Captain Marvel

    Audi and Marvel Studios are back together, this time with a hilarious digital short in anticipation of “Avengers: Endgame.” The video, called “The Debriefing,” follows Brie Larson as Captain Marvel and her re-introduction to society after years away from Earth. The video also features the all-electric Audi e-tron.
  • 03/05/19
    Culture and Trends

    Fantastique! The Audi Summer Concerts 2019

    Today Lisa Batiashvili presented the program of this year’s Audi Summer Concerts in Ingolstadt. Under the motto “Fantastique!”, Batiashvili, the new artistic director of this festival, announced concerts that range from Hector Berlioz to Walt Disney and feature appearances by artists including Alfred Brendel, Gidon Kremer, Mariss Jansons, the Bavarian Radio Symphony Orchestra, Jean-Yves Thibaudet, Nino Machaidze, Gautier Capuçon, and the German Chamber Philharmonia from Bremen with Paavo Järvi.
  • 02/19/19

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
  • 02/16/19
    Culture and Trends

    Audi Short Film Award for “Rise”

    The winner of the Audi Short Film Award at the 69th Berlin International Film Festival, with prize money of €20,000, is “Rise” by Bárbara Wagner and Benjamin de Burca. The International Short Film Jury in the Berlinale Shorts section thus honors the signature style of a lively and experimental documentary that puts the spotlight on the texts, music and dance of a group of young People of Color as an act of self-empowerment. They occupy the public space of the subway in Toronto to perform their concept of edutainment.
  • 01/29/19
    Culture and Trends

    Audi e-tron at the Berlinale: film celebrities on the road all-electric

    Audi will drive the stars to the red carpet at the 69th Berlin International Film Festival in the Audi e-tron (electricity consumption combined in kWh/100 km: 26.2-22.6* (WLTP), 24.6-23.7 (NEDC); CO2 emissions combined in g/km: 0*). In its sixth season as principal sponsor, Audi and the Berlinale will together welcome visitors to the Audi Berlinale Lounge, to dive into the festival experience directly next to the red carpet. From February 7 to 16, the Berlinale Open House Program will present varied event formats and exciting discussions with visionaries from the fields of film, culture and business on socially relevant trend topics. The Audi Berlinale Lounge is open to filmmakers and journalists as well as festival visitors.
  • 01/08/19

    From driving experience to experience the drive: Audi at the 2019 CES

    Audi will be presenting some of its strongest ideas for the future at the Consumer Electronics Show (CES) in Las Vegas this year. The spotlight will be on two technologies for the in-car entertainment of the future. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2–22.6 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) features innovative online and charging services as well as the possibility to book functions on demand. It thereby demonstrates once again that premium mobility at Audi is not only sustainable, but also individual and easy.
  • 01/07/19
    Culture and Trends

    Audi turns the car into a virtual reality experience platform at CES

    Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.
  • 12/12/18

    Audi to Exhibit New In-Car Entertainment Technologies at CES 2019

    Top-quality entertainment for all the senses: Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely new on-the-road entertainment format and a special movie theater experience inside a luxury sedan at its fair booth. Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019.
  • 11/29/18

    “What's up, Audi?” – new YouTube show with news, stories and talk

    Audi Communications is further intensifying its dialog with journalists, influencers and fans of the brand on its “Audi” YouTube channel. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications will present new models, current company topics and interesting guests on “What‘s up, Audi?”
  • 11/27/18
    Culture and Trends

    Audi, Airbus and Italdesign test Flying Taxi Concept

    At Drone Week in Amsterdam Audi, Airbus and Italdesign are presenting for the first time a flying and driving prototype of “Pop.Up Next”. This innovative concept for a flying taxi combines a self-driving electric car with a passenger drone. In the first public test flight, the flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This is still a 1:4 scale model. But as soon as the coming decade, Audi customers could use a convenient and efficient flying taxi service in large cities – in multi-modal operation, in the air and on the road. Without changing vehicles, passengers will enjoy their leisure time, relax, or work.
  • 11/06/18
    Culture and Trends

    Audi and beyond initiative speak out for responsible use of AI at global forum

    A society in which artificial intelligence benefits people and society: To those ends, Audi is involved in AI4People, the first global forum for an ethical approach to AI in Europe. At the “Towards a Good AI Society Summit” at the European Parliament in Brussels, the forum presented a 20-point plan for a responsible AI society. One of the focuses was on coordinating European AI research and establishing issues of the responsible use of new technologies more firmly in the minds of developers, legislators and the general public. “We need a European approach to artificial intelligence that combines innovation with our values,” stated Dr. Roland Villinger, Chief Strategy Officer (CSO) and Chief Digital Officer (CDO) at AUDI AG, in Brussels.
  • 10/12/18
    Culture and Trends

    Audi brings thought leaders to the MQ! Innovation Summit

    Artificial intelligence, virtual reality, autonomous and electric mobility. Those are the main topics of Audi’s MQ! Innovation Summit, to be held on November 8 and 9. 700 thought leaders, including cofounder of Apple Computer Steve Wozniak, will convene in Ingolstadt to discuss a “mobility quotient” (MQ) as a measure of a person’s or organization’s mobility.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/16/18
    Culture and Trends

    Audi Study: No Congestion in the City of the Future

    How much time will we save in a city with autonomous cars, ride sharing and smart traffic management? Answers are given by the Audi study “25th Hour – Flow”. Partnering with the traffic experts at the Karlsruhe Institute for Technology (KIT) and the Munich consultancy MobilityPartners, the research simulated the future of mobility in Ingolstadt/Germany. According to the study, a lasting reduction in travel times can be achieved on a typical commute: in fully automated traffic by one third, even though over ten percent more people are on the road. The prerequisite is that the trend towards sharing takes hold.
  • 08/24/18

    World premiere at Pebble Beach – the Audi PB18 e-tron concept car

    For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.
  • 08/17/18
    Culture and Trends

    Audi Extends Involvement in Salzburg Festival

    Audi will remain the main sponsor of Salzburg Festival and has extended the cooperation agreement until 2022. The two partners intend to further expand their joint projects over the coming four years. The premium brand has been involved as the main sponsor of the festival since 1995. The annual guest appearance of the Salzburg Festival in Ingolstadt is a highlight of the partnership. The Audi Summer Concerts present top-class artists. This year, Catalan viol player Jordi Savall will be on the stage.
  • 06/20/18
    Culture and Trends

    Audi supports air-taxi project in Ingolstadt

    Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business. The goal of the joint EU project is to be a model for air-taxi test operation in the Ingolstadt region. 
  • 05/04/18

    All-electric combination: Audi e-tron prototype at Wörthersee Meet

    The popular GTI Meet at Lake Wörthersee will be held from May 9 to 12. In on the action: the Audi e-tron prototype. As a towing vehicle for the Audi e-tron Vision Gran Turismo, the sporty electric SUV proves its excellent suitability for everyday use.
  • 04/16/18
    Culture and Trends

    Audi presents installation “Fifth Ring” at Milan Design Week

    Audi presents the exclusive installation "Fifth Ring" at this year's Milan Design Week. The renowned architectural office MAD Architects developed the spatial installation around two automotive highlights: the Audi Aicon design vision and the Audi A6 Sedan (combined fuel consumption in l/100 km: 7,1 – 5,5*; combined CO2 emissions in g/km: 162 – 142*), which will make their Italian debut at the international design fair.
  • 03/06/18
    Culture and Trends

    Audi, Italdesign and Airbus combine self-driving car and passenger drone

    At the Geneva Autosalon from 8 to 18 March, Audi, Italdesign and Airbus are presenting “Pop.Up Next”, an entirely electric, fully automatic concept for horizontal and vertical mobility. In the distant future this vehicle could transport people in cities quickly and conveniently on the road and in the air, at the same time solving traffic problems. The dominant interior feature is a 49-inch screen, while interaction between humans and the machine is performed by speech and face recognition, eye-tracking and a touch function.
  • 02/24/18
    Culture and Trends

    Audi Short Film Award for “Solar Walk”

    Hungarian filmmaker Réka Bucsi is the winner of the Audi Short Film Award at the 68th Berlin International Film Festival. The award carries a € 20,000 prize. In the “Berlinale Shorts” section, the international short film jury honors the 29 year old’s exceptional artistic signature in her film “Solar Walk”. During the Berlinale, the varied cultural program on offer in the Audi Berlinale Lounge fascinated the audience. More than 16,500 guests visited the Lounge and the “Berlinale Open House” public events.
  • 02/06/18
    Culture and Trends

    Experience film culture at the Audi Berlinale Lounge

    More than 350 films, almost 500,000 visitors and a multitude of stars: this year’s 68th Berlin International Film Festival is once again attracting film buffs from all over the world to the German capital. Experience the Berlinale yourself at the Audi Berlinale Lounge located directly on Marlene Dietrich Platz. Together with the Berlinale, Audi will be presenting an extensive cultural program in the two-storey pavilion from February 15–24, including talks, concerts, screenings, lectures and interactive workshops.
  • 01/29/18
    Culture and Trends

    New artistic director for Audi Summer Concerts starting in 2019

    Two outstanding musicians soon will be lending their talents to the Audi Summer Concerts. With Lisa Batiashvili starting as artistic director in 2019, and with performances by violinist Pekka Kuusisto already this year, the Four Rings is significantly enhancing its concert program. The leitmotif of the current season – “places of longing” – is intended to make the festival more personal and accessible. The Audi Summer Concerts 2018 will take place July 13 – 28.
  • 12/06/17
    Culture and Trends

    Audi at Design Miami: exclusive experience of the stages of technical development

    Audi is offering a glimpse into the complex research and development process for the new A8. At the opening of Design Miami 2017, the premium car brand is presenting the first-ever exhibit of the “Audi Motherboard.” The replica of an original test system from the Technical Development division illustrates the complexity of the luxury sedan.
  • 07/17/17
    Culture and Trends

    Audi is researching the use of time in the robot car

    What is a premium experience like in a self-driving car? Audi is researching this in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. In the futuristic driving simulator, the experts on human-machine interaction investigated, for example, how the car interior can become a perfect workplace. The findings help the car maker to provide every user with a personally optimized automobile interior in the future. This research cooperation is part of the Audi project “25th Hour.”
  • 06/29/17
    Culture and Trends

    Audi A8 in disguise as surprise guest at the world premiere of ‘Spider-Man: Homecoming’

    Wednesday night the new Audi A8* could be seen in Los Angeles alongside many Hollywood stars at the world premiere of ‘Spider-Man: Homecoming.’ Tom Holland, who stars as Peter Parker / Spider-Man, was chauffeured down the red carpet at the TCL Chinese Theatre. Meanwhile, Robert Downey Jr. and Jon Favreau arrived together in a black Audi R8 Spyder*.
  • 06/21/17

    Audi and Johannes Kepler University of Linz to establish center for artificial intelligence

    Audi and the Johannes Kepler University of Linz (JKU) are to conduct joint research into the intelligent car of the future. For this purpose, the university and the brand with the Four Rings will now establish the “Audi.JKU deep learning center” in Linz. Through cooperation with the Institute for Bioinformatics headed by Prof. Sepp Hochreiter, Audi plans to promote the use of artificial intelligence in automobiles.
  • 06/13/17
    Audi MediaCenter

    New Audi A8 will make its debut in ‘Spider-Man: Homecoming’

    Before the official world premiere, the new Audi A8* appears on the silver screen. The flagship of the premium brand makes a guest appearances in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July . Therefore, movie fans will be the first to catch a glance at the luxurious sedan at the film premiere which takes place in Los Angeles on June 28.
  • 05/17/17
    Culture and Trends

    Audi initiative defines key terms for mobility in the city of the future

    Audi has founded a working group together with city governments, business and scientific institutions, and produced with its partners a catalogue of terms for the city of the future. A DIN specification precisely defines more than 200 terms in automobile technology for “intelligent individual urban mobility.“ This is necessary to guarantee that urban planners can take account of impulses coming from interdisciplinary research and development while they design the smart city of tomorrow. Audi is convinced that cities will benefit from intelligent automobiles if they create the interfaces to match.
  • 04/27/17
    Culture and Trends

    Moon rover Audi lunar quattro featured in “Alien: Covenant”

    The moon rover Audi lunar quattro celebrates its film debut in Ridley Scott’s sci-fi blockbuster “Alien: Covenant” which premieres worldwide this May. Audi experts have developed the Audi lunar quattro in cooperation with the German start-up “Part-Time Scientists”. It will soon embark on an actual mission to space.
  • 04/04/17
    Culture and Trends

    Innovative on-board products for airlines: Audi Industrial Design cooperates with SPIRIANT

    Audi Industrial Design creates products for airlines. Together with aviation experts of SPIRIANT, the concept design studio of the brand with the four rings has drafted three collections for the premium categories of airlines. The collections are presented for the first time at the trade show “World Travel Catering and Onboard Services Expo”.
  • 02/18/17
    Culture and Trends

    Audi Short Film Award goes to Lebanese director Karam Ghossein

    Lebanese director Karam Ghossein has won the Audi Short Film Award, along with its €20,000 cash prize. In the Berlinale Shorts section, he swayed the international short film jury with his film “Street of Death.” The wide-ranging program at the Audi Berlinale Lounge also generated a great deal of interest during the Berlinale. Attracting more than 6,000 visitors, the Lounge was once again the central meeting place for film aficionados. This year the Lounge featured discussions on current movies, debates about new technologies and the popular Berlinale Lounge Nights.
  • 01/31/17
    Culture and Trends

    Culture meets technology: Audi at the Berlinale

    The 67th Berlin International Film Festival will showcase the wide diversity of cinema from February 9 to 19. New technologies like virtual reality are important innovation drivers here. As the principal partner to the Berlinale, Audi supports dialogue between the arts and industry with the Berlinale Open House event series and the European Film Market’s EFM Horizon innovation platform. In addition, fans of the cinema can enjoy discussions about current films, exceptional concerts and the best view of the curb where the stars arrive.
  • 12/08/16
    Culture and Trends

    Audi extends partnership with the Berlin International Film Festival to 2019

    AUDI AG will remain the principal partner to the Berlin International Film Festival. The brand with the four rings will expand its involvement starting in 2017 to include the new innovation platform of the European Film Market (EFM) known as “EFM Horizon.” This platform fosters use of new technologies in the cinema like virtual reality and encourages the exchange of knowledge across industries. Together with the International Film Festival, Audi is also continuing the high-caliber Berlinale Open House program in the Audi Berlinale Lounge.
  • 12/07/16
    Culture and Trends

    Audi networks with traffic lights in the USA

    If you know in advance when a traffic light will switch from red to green, your driving is more relaxed and efficient. Audi is the first automobile brand to connect the car to the city infrastructure – an important step towards autonomous driving. In Las Vegas, starting immediately, the Audi A4 and Q7 models can display traffic-light phases directly in the car. Further U.S. cities will follow, and introduction of the system is planned in Europe. Traffic Light Information optimizes traffic flow, saves valuable time and reduces environmental impact.
  • 11/29/16
    Culture and Trends

    “The extra hour” installation by Audi and the LEGO® Group at Design Miami/

    More freedom thanks to more time: the central customer benefit offered by autonomous driving is being showcased by Audi at this year’s Design Miami/ exhibition, being held November 30 to December 4, 2016. Audi worked together with the LEGO Group to develop “The extra hour” installation specifically for the exhibition.
  • 06/29/16
    Culture and Trends

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 04/18/16
    Culture and Trends

    The Audi SQ7 appears in Marvel’s Captain America: Civil War

    For Marvel fans who can’t wait for the official movie release date on April 28, Audi is already offering an exclusive peek at the spectacular duel in the new Audi SQ7*.
  • 03/15/16
    Culture and Trends

    Audi Industrial Design collaborates with design lighting manufacturer Occhio

    LED technology from Audi in tandem with exclusive design will soon be available for your living room. At the “Light + Building” trade fair in Frankfurt, Germany, the Audi Industrial Design team and Occhio, the Munich-based company renowned for high-quality design lighting, will celebrate the debut of their jointly developed lighting concept Sintesi.
  • 02/20/16
    Culture and Trends

    Berlinale: Chiang Wei Liang wins Audi Short Film Award

    At the 66th Berlin International Film Festival, Singaporean director Chiang Wei Liang won the Audi Short Film Award with his film “Jin zhi xia mao” (“Anchorage Prohibited”). The award carries a € 20,000 prize. The jury honored the politically-engaged artistic signature of the director with the award in the Berlinale Shorts category. The Audi Berlinale Lounge was again favored by cinema-goers, this year setting a new record of more than 7,200 visitors. Long queues in front of the entrance testified to the audience’s great interest in the events of the Berlinale Open House supporting program and the exclusive view of the red carpet.
  • 01/20/16
    Culture and Trends

    “Audi Night” in Kitzbühel with Gwyneth Paltrow and Jason Statham

    The ski races on the Hahnenkamm in Kitzbühel are the highlight of the alpine winter sports season. The most challenging event in the Audi FIS Ski World Cup, the downhill race on the “Streif,” is a special attraction each year for the top sports stars and celebrities from all over the world who come to Kitzbühel. The “Audi Night” on 22 January, with some 350 invited guests, opens the spectacular weekend of racing.
  • 12/01/15
    Culture and Trends

    Audi at Design Miami: Into an Electric Future

    Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
  • 11/17/15
    Culture and Trends

    Audi brings automated parking to the Boston area

    Audi and the city of Somerville are planning joint innovations for the city of the future on the east coast of the USA. Audi CEO Rupert Stadler and Mayor Joseph A. Curtatone signed a Memorandum of Understanding in the context of the Smart City Expo World Congress in Barcelona. They agreed to develop an urban strategy for Somerville, applying technologies for swarm intelligence or automated parking, and networking cars with traffic lights.
  • 07/08/15
    Culture and Trends

    Audi meets fashion at Berlin Fashion Trade Shows

    Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 in Audi City Berlin.
  • 06/16/15
    Culture and Trends

    “The great quattro” by Audi at Design Miami/Basel

    This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family.
  • 11/17/14
    Culture and Trends

    Audi promoting directors of short films at the Berlinale

    Audi is considerably expanding its partnership with the Berlin International Film Festival. The central element of the strengthened commitment to the Berlinale is the Audi Short Film Award, which will be presented in the Berlinale Shorts section. The winner of the award will take home EUR 20,000, which will make the Audi Short Film Award one of the world’s most generously endowed prizes for short films. In addition to the award, several more collaborative projects are planned for 2015.
  • 11/10/14
    Culture and Trends

    More space and better quality of life in cities: Audi introduces the “Urban Agenda”

    Audi CEO Rupert Stadler presented the cornerstones of his “Urban Agenda” on Monday, announcing that networked mobility technologies for the mega-cities of tomorrow will be a key market. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” Then it would be possible to avoid traffic congestion and to enhance the quality of life. Digitalization would then bring about a new cooperation of the car and the city. Audi therefore plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. Stadler announced worldwide development partnerships with major cities.
  • 11/10/14
    Culture and Trends

    Data collectors from Mexico City win Audi Urban Future Award 2014

    The winners of the third Audi Urban Future Award are now known: The Award, at 100,000 euros the world’s highest-value prize for innovative mobility solutions, goes to Mexico City. The competition team headed by the renowned architect and city planner Jose Castillo impressed the international jury with its “operating system for urban mobility.” Its heart is a data platform with which cities can design their transportation planning according to needs and drivers can flexibly adapt their behavior to the latest situation. Under the motto “the next leap in mobility,” four interdisciplinary teams from Berlin, Boston, Mexico City and Seoul competed for the Audi Urban Future Award with their innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization and digitalization will radically change mobility in large cities,” explained Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
  • 10/30/14
    Culture and Trends

    International experts choose the winner of the Audi Urban Future Award 2014

    The composition of the jury for the Audi Urban Future Award 2014 has been decided. A panel of nine experts will choose the winner of the Award, the world’s highest-value competition for innovative mobility solutions with prize money of 100,000 euros. The well-known mobility researcher John Urry from the University of Lancaster in England will chair the jury. The renowned researchers and practitioners from all over the world will gather in Berlin in November to meet the competitors in this year‘s Award and to assess their mobility proposals. On 10 November they will announce the winner.
  • 05/15/14
    Culture and Trends

    The next leap in mobility: Audi searches for solutions for future urban mobility

    “The next leap in mobility” – this is the motto of the Audi Urban Future Award 2014. Four teams of experts from four cities will present their ideas for solving the problems of urban mobility. The projects from Seoul, Berlin, Boston and Mexico City take different approaches, but have one thing in common: they aim to improve mobility in large cities and enhance residents’ quality of life. The intelligent automobile plays an important part in this.
  • 04/10/14
    Culture and Trends

    “The Next Leap in Mobility” – start of the Audi Urban Future Award 2014

    Four fundamental breaks with the past show the way to the future of urban mobility. This conclusion arises from research and dialogue with urban planners, architects, sociologists and mobility experts in the context of the Audi Urban Future Initiative. With the theme “The Next Leap in Mobility”, four interdisciplinary teams are entering this year’s Audi Urban Future Award to validate theses about urban change in four cities: Berlin, Boston, Mexico City and Seoul. The competition entries relate to specific current urban development projects. A jury with an international composition will present the Audi Urban Future Award 2014 in October to the best proposal.
  • 01/07/14
    Culture and Trends

    Audi Urban Future Initiative at the International CES electronics fair

    How many minutes will I spend stuck in a hold-up today? How long will it take me to find a parking space? Commuters all over the world ask questions like this – among them more than 330,000 people who commute daily to work in the city center of Boston. The population of Boston increases during the day by 41 percent – a huge challenge for its transportation systems. At the International CES in Las Vegas (6 to 10 January 2014), the Audi Urban Future Initiative shows on the basis of research results how commuters move through the city and provides an outlook on how technologies can contribute to efficient and comfortable travel from A to B.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • 04/25/13
    Culture and Trends

    “Design Icons” opens in Neckarsulm

    Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.
  • 10/18/12
    Culture and Trends

    2012 Audi Kentsel Gelecek Ödülü

    2012 Audi Kentsel Gelecek Ödülü, Höweler + Yoon Architecture isimli Amerikan mimarlık bürosuna Boston/Washington metropol bölgesine yönelik modern kentleşme konsept önerisi için layık görüldü. Şehir yapısı ve mimari açıdan karmaşık "Shareway" fikri ile Amerikalı mimarlar, iş yeri ve ev arasında gidip-gelmeye kökten bir değişiklik getiriyor. Temel düşünceleri, bireysel ve toplu ulaşım araçlarını yeni bir mobilite platformunda bir araya getirmekti. Bu, mevcut altyapıyı akıllı trafik akışları ve ağlar ile kombine ediyor. Bütüncül olarak idare edilen trafik sistemleri için Höweler + Yoon Architecture'e 100.000 Euro para ödülü verilcek.
  • 10/18/12
    Culture and Trends

    The Audi Urban Future Award 2012: The Idea and the Participants

    A city like São Paulo with its “mobility blockages” gets moving. The streets of Shenzhen in the Pearl River Delta in China once again become places where people like to spend time. In the region between Boston and Washington the mobile “American Dream” is reinvented. A look at Mumbai focuses on human interactions that may seem insignificant at first sight but in fact maintain the economic development and dynamism of the city. And in Istanbul the behavior of inhabitants in public spaces expresses collective wishes related to mobility. These themes and – in part – dreams were tackled by five international architectural practices that are taking part in the Audi Urban Future Award 2012. Their designs are all about the future of mobility in the five metropolitan regions – about challenges and specific solutions, which ideally can be transferred to other cities and thus have an exemplary quality.
  • 10/18/12
    Culture and Trends

    US Architects Höweler + Yoon are the winners of the Audi Urban Future Award 2012 with their proposals for Boston/Washington

    The Audi Urban Future Award 2012 is presented to the American architecture practice Höweler + Yoon Architecture for their proposed concept for modern urbanization in the Boston/Washington metropolitan region. With their ambitious planning and architectural idea of the “shareway” the American team of architects revolutionize commuting between places of living and work. Their basic idea is to merge individual and public transport by means of a new kind of mobility platform. This combines existing infrastructure with intelligent flows of traffic and networks. For their holistically controlled traffic system Höweler + Yoon Architecture are awarded prize money of 100,000 euros.
  • 09/25/12
    Culture and Trends

    High-class jury for Audi Urban Future Award 2012

    How will we travel in 2030? How will we live in megacities? In this year’s Audi Urban Future Award, five architects from five metropolitan regions from all over the world have taken on the challenge of working out a vision for the future of mobility in their cities. A jury with an international composition will award the prize for the best architectural proposal on October 18 in Istanbul.
  • 09/22/11
    Culture and Trends

    “The city talks back” – Audi Urban Future Summit reflects theses on the mobility of the future

    At the start of the IAA International Motor Show in Frankfurt, 450 international experts accepted Audi’s invitation to discuss the future of cities at the first Audi Urban Future Summit. The positions and theses of a high-caliber group of experts outlined exciting perspectives for the mobility of the future.
  • 05/09/11
    Culture and Trends

    „Audi Urban Future: Project New York” – Architects’ quotes

    Five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative. The project is part of the Festival of Ideas for the New City, an event held by the New Museum in New York from 4 to 8 May for which the Audi Urban Future Initiative is a sponsor. In cooperation with the architecture community Architizer, a model has been created, known as the Audi Urban Future: Project New York. This installation illustrates the ideas of the architects on a scale of 1:1200 in the Openhouse Gallery, New York, from 7 to 9 May.
  • 05/09/11
    Culture and Trends

    Long-term commitment in New York

    Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales, opened the events of the Audi Urban Future Initiative in New York on Saturday, 7 May. The exhibition of the Audi Urban Future Award 2010 in the Openhouse Gallery and the discussion meetings on the subject of mobility in the future made a long-term contribution in the context of the Festival of Ideas for the New City.
  • 05/05/11
    Culture and Trends

    Audi Urban Future: Project New York: Tangible models for Manhattan in 2030

    The word “Manhattan” conjures up images in everyone’s mind: The skyline, Time Square, Central Park and a city that never sleeps. And what about “Manhattan 2030”? Perhaps the skyscrapers are somewhat taller, the streets even more crowded? Anything is possible. That’s why five up-and-coming New York architecture practices have been thinking about urban planning, traffic and ecology in the year 2030 for the Audi Urban Future Initiative.
  • 05/03/11
    Culture and Trends

    Audi Urban Future Initiative in New York: Is this what Manhattan will look like in 2030?

    How might Manhattan appear in the year 2030? The Audi Urban Future Initiative was established to look into the future of megacities and individual mobility. At the Festival of Ideas for the New City, held by the New Museum in New York from 4 to 8 May, Audi is bringing together architects, designers, artists and researchers to visualize ideas about the future of New York. Following the Audi Urban Future Award 2010 in Venice, this is the second venue of the Initiative.
  • 09/09/10
    Culture and Trends

    Control the octopus

    Like an immense mechanical octopus, the statistics are staggering: eight industrial robotic arms from Audi’s production line – weighing some 10.4 metric tons altogether – right in the middle of London’s Trafalgar Square. And you can take control of this octopus, whether you use your home computer thousands of kilometers away or your smartphone right in the square. The robots will write your personal text in light traces in the sky; afterwards, you will receive a video of it. This installation will come to life on September 16 when the London Design Festival opens.
  • 06/15/10
    Culture and Trends

    Audi showcases digital design innovation at Design Miami/ Basel 2010

    Audi returns to Design Miami/ Basel as exclusive automotive sponsor and presents a dynamic and innovative lighting installation entitled ‘Lucid Flux’, designed by Moritz Waldemeyer, to celebrate the car manufacturer’s iconic A1 and A8 luxury sedan models – the range that Audi offers for every stage of life.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: the BIG – BJARKE INGELS GROUP, Copenhagen

    Bjarke Ingels is considered a shooting star of the international architecture scene. Together with the architects of the Bjarke Ingels Group in Copenhagen, the 35-year-old Dane is currently developing projects in Kazakhstan, Mexico and numerous other countries. His unconventional designs stand out with their fresh approach to complex urban constellations, which are often resolved through simple means and propose new typologies.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: STANDARDARCHITECTURE, Beijing

    The young practice Standardarchitecture has, in a brief period of time, established a reputation as Chinese avant-garde. The experimental and at times provocative designs of the Beijing architects often employ simple materials such as bamboo and brick. These materials extend into the cityscape like urban landscapes or mediate between nature and architecture, thereby always taking cultural and historical aspects into consideration. Before Zhang Ke set up his practice in Beijing in 2001, he studied at the Tsinghua University and at Harvard Graduate School. Today, Standardarchitecture has four partners altogether. In 2006, the architects were recognized with the first prize of the China Architecture Award.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: J. MAYER H. ARCHITECTS, Berlin

    In visionary designs, the interdisciplinary Berlin architectural practice J. Mayer H. Architects sounds out the interface between architecture, urban planning, art installations and the development of new materials. Their projects stand out through a cultural significance that unites construction and sustainability, urbanity and architectural form. Jürgen Mayer H. studied in Stuttgart, New York and Princeton before founding his practice in 1996. He received the Mies van der Rohe Award Emerging Architects Special Mention (2003) and, among others, the International Architecture Award of the Chicago Athenaeum (2009). Mayer H. has taught at the Architectural Association in London, at Harvard University and at the University of Toronto in Canada.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: DILLER SCOFIDIO + RENFRO, New York

    The New York practice of Elisabeth Diller, Ricardo Scofidio and Charles Renfro is considered an intellectual think tank for visions that test the limits of possibility. Elisabeth Diller and Ricardo Scofidio met at the Cooper Union School of Architecture before they founded their studio in 1979. Along with Charles Renfro, who joined them as a partner in 2004, they taught for several years at various universities. Among the many awards the architects have received are the Cooper Union Urban Visionary Award (2006) and the Medal of Honor of the American Institute of Architects (2010).
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: CLOUD 9, Barcelona

    Enric Ruiz-Geli and his interdisciplinary architectural team Cloud 9 in Barcelona work at the interface between architecture and art, digital processes and technological material development. The architects’ multifaceted projects include stage sets and buildings, installations and industrial products, and are realized together with various collaborative partners. Cloud 9 is committed to the use of new technological developments and the performative character of architecture, which creates intelligent structures in emulation of nature.
  • 02/24/10
    Culture and Trends

    Audi Urban Future Award - the architects: ALISON BROOKS ARCHITECTS, London

    With complex masterplans and large-scale housing projects, Alison Brooks Architects have established a reputation as perceptive specialists for architectonic and urban planning contexts. A site-specific and experimental approach is characteristic for the designs of the London-based architects. Prior to founding ABA in England in 1996, Canadian-born Alison Brooks was a partner at Ron Arad Associates. Today, she teaches Urban Design and Housing at the Architectural Association, and her projects have been recognized with numerous prestigious awards, including the Stephen Lawrence Prize (2006), the Manser Medal for UK Projects (2007), and the Stirling Prize (2008).
  • 10/05/07
    Culture and Trends

    Audi Fashion Preview Presents with Silvia Tcherassi

    Renowned fashion designer Silvia Tcherassi has opened the new Audi Fashion Preview Presents yearly series in which Audi intends to promote Latin American designers in the United States. Tcherassi, an Audi Ambassador in her native Colombia, debuted her Spring-Summer 2008 collection at the Moore Building in Miami’s Design District last night.
  • 04/20/04
    Culture and Trends

    When Will Smith drives an Audi – from background status to star performer

    The list reads like the “Who's Who” of Hollywood: Robert De Niro, Jean Reno, Russell Crowe, Richard Gere, Tom Cruise, Hugh Grant, Reese Witherspoon or Will Smith. In their movies they have all had a co-star on four wheels – an Audi. For several years AUDI AG has been actively involved in the targeted placement of its cars in motion pictures and TV productions – the procedure known as product placement.

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