Culture and Trends
The founding of the Audi Philharmonic Wind Orchestra by employees more than 50 years ago established an awareness at Audi of the need to promote and support cultural activities. The cultural program Audi ArtExperience includes various priorities, from the program’s own formats like the Audi Summer Concerts and the Audi Youth Choir Academy to sponsorship of high-caliber cultural institutions like the Salzburg Festival, the Bayreuth Festival and the Bavarian State Painting Collections. At Audi, culture stands for dialog with classical music, the theater, jazz, rock and pop, the visual arts and film. This self-image is lived individually at all Audi sites.