The organization of the new Audi Sport TT Cup is in the time-tested hands of quattro GmbH, the sporting subsidiary of AUDI AG.
The Audi Sport TT Cup has been developed by quattro GmbH, which also builds and markets the successful Audi R8 LMS ultra GT3 race car. Like the field of entrants, a team of young and motivated people is dedicated to organizing the new Audi one-make cup.
Rolf Michl, previously serving as Assistant to the General Manager of quattro GmbH for many years, is the Overall Project Manager for the Audi Sport TT Cup. He is supported by Manuel Jahn, who has been responsible for motorsport marketing at quattro GmbH for many years. Detlef Schmidt is the Technical Project Manager for the Audi Sport TT Cup. Christiane Fritz, with many years of experience in motorsport, takes care of the guest drivers and VIP entrants.
For communications and in marketing activities, Audi uses the time-tested channels and partners from the WEC, the DTM and GT racing.