Audi Sport customer racing: GT3, Audi Sport TT Cup and now TCR

Since 2009, Audi has been active in international GT3 racing and ranks among the global players in this growth market. Audi Sport customer racing is responsible for the brand’s customer racing program, which is firmly anchored on four continents.

“We have already delivered more than 200 cars,” says Stephan Winkelmann, CEO at Audi Sport. “With more than ten manufacturers offering their products, including many premium sports car brands, the GT3 market is fiercely competitive in many countries. The demand shows that both our product and our services are focused on the customer and absolutely competitive.”

In the Audi Sport TT Cup that was launched in 2015, Audi Sport customer racing has been offering young talents the opportunity to enter motorsport with Audi. However, the vehicles of the one-make cup are centrally fielded by Audi and not offered for sale.

In the new Audi RS 3 LMS, Audi Sport customer racing is now offering an affordable entry-level race car from the factory for the first time. Audi Sport customer racing will be offering these customers support similar to the one that GT3 customers are familiar with.

“Our TCR customers are going to receive the typical Audi standard even though we are in a significantly lower price range here than in GT3,” says Chris Reinke, Head of Audi Sport customer racing. “Our TCR customers will benefit from the network we’ve built in GT3 racing. That the Volkswagen Group, with Audi, SEAT and Volkswagen, is represented in the TCR with three brands is an additional advantage because, as a result, we’ll be able to work together in supporting our customers and clearly stand out from our competitors.”