Audi Sport has been responsible for the success of the four rings in motorsport for 35 years. From the legendary original quattro for the World Rally Championship in 1981, to the latest Le Mans Prototypes and DTM racecars, every racecar was developed at Audi Sport in Ingolstadt. From the motorsport department of AUDI AG, a dedicated brand has grown, under which the company rolls out its entire racing expertise.
When the sport department relocated to the new Competence Center Motorsport (CCM) in Neuburg last autumn, it was also the beginning of a new era: this division of the Technical Development at Audi, under the direction of Head of Motorsport Dr. Wolfgang Ullrich in Neuburg, is responsible for the factory motorsport programs in the FIA World Endurance Championship (WEC) and the DTM.
Audi Sport customer racing is also based in Neuburg since 2015. Romolo Liebchen is responsible for the successful Audi R8 LMS GT3 sportscar.
The ‘Audi Sport’ brand also includes the Neuburg based Audi driving experience and, with immediate effect, the most sporty Audi production models developed by quattro GmbH: the Audi R8*, the second generation of which is launched in summer 2015, and the steadily growing range of RS models currently consisting of the RS 3, RS Q3, RS 4, RS 5, RS 6 and RS 7.
Since last year, the Audi Sport logo with its distinctive red rhombus is becoming increasingly visible on race tracks and in advertising. The next step follows in 2015 with the systematic introduction of the ‘Audi Sport’ brand in the retail market. “Audi Sport represents successful motorsport, pioneering technologies and sportiness combined with top performance,” says Horst Hanschur, Head of Marketing Strategy at Audi. “It was a logical step to offer customers our sportiest production models with this attribute in the future. After all, there is no other automobile manufacturer where the technology transfer between motorsport and production is more consistent and direct than at Audi.”