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New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology. Back to the highway: during lane changes, the lane light brightly illuminates both lane markers, while the orientation light indicates the car’s exact position in the lane to give the driver the most support. That is where the second new function comes into play: the direction indicator lights in the lane light. With the blinkers activated, the Digital Matrix LED headlights create a dynamic blinking area on the appropriate side of the lane light. That way, the lane light reiterates and intensifies the signal from the direction indicator lights on the road in front. This means that additional, clear information about the upcoming lane change goes out to traffic in the immediate vicinity.

World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app Package with digital light signatures available on demand This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand. The Q6 e-tron not only marks a new chapter in electromobility at Audi; lighting technology is an important part of Audi’s DNA. With the world’s first active digital light signature, the Audi Q6 e-tron ushers in a new era characterized by distinctive design and aesthetics unique to Audi. The second-generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights.

come in three versions: LED, Matrix LED, and laser light as an additional high beam. An expressively designed X-shaped bezel secures the Audi laser light – the additional high beam is available as an option in the e-tron GT quattro and the RS e-tron GT series. The lower area of the headlight consists of detached elements with edges illuminated in blue. The central wings of the daytime running light signature form the upper part of the X. The daytime running light signature also functions as a turn signal and consists of a series of sharply drawn angles that create a sporty look. In the rear, a sculpted light strip spans the entire width of the e-tron GT. It dissipates outwardly in larger and larger arrow segments, thereby drawing an unmistakable taillight signature.

With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds. Scotland, Glasgow. Where the River Kelvin flows into the mighty Clyde, stands the Riverside Museum – an architectural masterpiece that combines movement and history. This is the spot where our road trip begins with a special companion: the new Audi Q3. Its design? Expressive, dynamic, and emotional, with an exciting interplay of sweeping curves and precise lines. From the Riverside Museum, we start our drive into the Scottish Highlands. But first we have to navigate the quirks of a big city that has not always adapted to the demands of modern traffic. In the process, we get to know the new Audi Q3 in all its facets – and how it can support us while driving. Digital companion for every day We get settled into the sporty, elegant seats and immerse ourselves in Glasgow’s urban flair. After just a few minutes, it becomes clear that the new Audi Q3 is much more than a means of transportation – it is a digital companion for everyday life. During a stop in the historic city center, whose roots date back to the 6th century, the park assist plus shows what it can do. It maneuvers the vehicle into even the tightest of spaces with impressive precision. Supported by several ultrasonic sensors and high-resolution cameras, the system recognizes its surroundings in real time and provides clear visual and acoustic feedback – a real advantage when parking in the narrow streets of Scotland’s largest city. Back on the road, the traffic sign recognition system helps the driver keep an overview of things. For example, speed limits and construction zones are reliably detected and projected directly onto the head-up display – this is particularly helpful for those unfamiliar with the area while driving in dense city traffic.

Audi presents a dedicated variant from the Q6 e-tron family for its largest market, China, at Auto China in Beijing Audi CEO Gernot Döllner: "With the Q6L e-tron, we are bringing a tailor-made offering for our customers in China" The Q6L e-tron is the first PPE model to be built in the new factory in Changchun The Audi Q6 e-tron series are the first production models on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. At the Beijing Auto Show 2024, the brand with the four rings is presenting a tailored variant for the Chinese market - the Audi Q6L e-tron. The electrically powered car will be shown as an exterior model at the spring motor show in the Chinese capital; the series version will then make its public debut in the fourth quarter of 2024. Like other PPE models for the Chinese market, the Audi Q6L e-tron will be locally produced in a new factory in Changchun. The first deliveries to customers will take place in 2025. The Audi Q6L e-tron is defined by impressive driving and charging performance, excellent efficiency, and an even greater range than the global model. The wheelbase, longer by 105 millimeters, also allows the installation of a larger battery. With it, CLTC ranges of more than 700 kilometers will be possible. The letter “L” in the name signals the long wheelbase, which is also becoming the hallmark of outstanding long-distance capability. Audi has been building “L” models with an extended wheelbase for the Chinese market for decades. The A6L and A4L are the best-known large-volume versions, alongside the Q5L, A8L, and A8L Horch. Now, Audi is adding the L model to the Q6 e-tron family - providing even more space, comfort, and everyday usability. Together with the new interior design philosophy, the Q6L e-tron is creating a very exclusive and generous space for passengers in the market.

Signature elements such as the AUDI Light Frame, the powerful shoulder line, and sculptural wheel arches give the SUV a confident road presence. Its strong, elevated SUV stance is balanced with the dynamic character of the E7X – flowing lines and sharp accents create a feeling of motion even when stationary. Short overhangs and frameless doors underscore its dynamic attitude. The bold, upright front embodies status and confidence, emphasized by a striking vertical lighting signature. The front and rear feature a black wraparound loop that integrates all functional elements – high and low beam, taillights, sensors, air intakes – into one cohesive, expressive design. With the iconic AUDI Light Frame, lighting elements remain elegantly invisible when inactive. When activated, more than 1,000 individual triangular lights glow through the paint surface to form the brand’s visual signature element, accentuating the SUV’s width at night and blending cutting-edge technology with emotional design. The E7X is equipped with Digital Matrix LED headlights, boasting excellent illumination, precision, and strong contrast on the road for ultra-clear night vision while intelligently shielding oncoming and preceding vehicles to avoid glare. The lane light illuminates the car’s own lane to help the driver focus on driving events. Integrated position marking from the orientation light predictively indicates the position of the E7X between the lane markers, encouraging safe driving in the center of the lane. Dynamic warning indicators projected onto the road show the driver the distance to the preceding vehicle at night or in rainy and foggy weather, reducing the risk of rear-end collisions. Warning patterns during parking inform pedestrians and other vehicles about ongoing maneuvers.

Driving experience: Media representatives can get behind the wheel of the Audi Q6 e-tron prototype for the first time Deep dive: Developers of the first model based on the new Premium Platform Electric (PPE) provide exclusive insights Technology showcase: presentation of lighting innovations on the Audi Q6 e-tron The countdown is on: Development of the first model based on the new Premium Platform Electric (PPE) is on the home stretch. During test drives, selected media representatives are able to get behind the wheel of an Audi Q6 e-tron prototype personally and share their impressions with AUDI AG’s Technical Development team. To top off the event, the new lighting technologies in the Audi Q6 e-tron will also be unveiled. The Audi Q6 e-tron marks the beginning of the largest model initiative in Audi’s history. It is also the first model on the newly developed Premium Platform Electric (PPE). This technology platform, which is jointly developed by Audi and Porsche, is designed exclusively for electric vehicles. It is scalable to accommodate a wide range of models in the mid-size and luxury segments. The battery size and wheelbase of PPE vehicles are also scalable. This enables both SUV and CUV models with high floors possible, as well as flat-floor models such as the Sportback or Avant, which are part of the core segment of Audi’s range. Given all these firsts, Audi is preparing the introduction of the model with all due care. As part of Audi’s communication campaign ahead of the model’s launch, the first Audi Q6 e-tron Experience event, a prototype drive, is now taking place. In this way, the brand with the four rings is revealing, at this very early stage, a glimpse into various areas of the vehicle’s technology and the work of the developer team.

Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the AUDI E5 Sportback – made its debut at the Volkswagen Group Media Night ahead of Auto Shanghai 2025. It is set to enter a market that is powering the transformation of the global automotive industry. “With our new China-only brand AUDI, we are continuing to push boundaries,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “The E5 Sportback offers the very best qualities of Audi, reimagined for and tailored to customers in China.” “The AUDI E5 Sportback is our first model based on the Advanced Digitized Platform, and it delivers on our brand promise: the best of both worlds. Audi’s DNA and engineering excellence is blended with China’s digital ecosystem and innovations, specifically tailored for our tech-savvy customers,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project. The four-door AUDI E5 Sportback is a bold, fully electric fastback with dynamic proportions (length: 4,881 millimeters, width 1,959 millimeters, height 1,478 millimeters). It offers a power output of up to 579 kilowatts and a maximum range of 770 kilometers. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0 to 100 kilometers an hour in 3.4 seconds. Built on the new jointly developed Advanced Digitized Platform, the E5 offers next-generation connected vehicle functionality and over-the-air updates for all vehicle systems. Market introduction will begin in summer 2025. A new era of Audi in China The new brand AUDI – spelled in capital letters, without the four rings – stands for a shared DNA but clear differentiation. It marks the beginning of a new era for the company in China, ensuring rapid response to the evolving demands of the Chinese market.