Member of the Board of Management at AUDI AG Human Resources
Xavier Ros was born in Barcelona in 1971. He studied mechanical engineering at the Barcelona School of Industrial Engineering. The native of Spain started his professional career in Audi’s Production and Logistics division in Ingolstadt in 1994. Three years later, he took over project management activities on the Audi A8 product line. In 1999, Xavier Ros transferred to SEAT’s Technical Development division to advance the third-generation SEAT Ibiza in the Development Management department. In 2002, Xavier Ros was appointed Secretary General of SEAT. Five years later, he took over the role of Human Resources Strategy and Development Manager. Starting in 2011, Ros was appointed SEAT’s Personnel Director. From 2013 to 2015, Xavier Ros worked at VW Autoeuropa in Portugal, where he managed the Human Resources department as a member of its Executive Committee. He returned to Martorell as SEAT’s Executive Vice President for Human Resources and Organization in September 2015. Since May 20, 2022, Xavier Ros has been Labor Relations Director and Member of the Board of Management of AUDI AG for Human Resources.
Plant Manager at Audi Neckarsulm
The graduate engineer Fred Schulze was born on 24 February 1967 in Gardelegen (Saxony-Anhalt). He is married and has a son. Fred Schulze studied Production Technology at the University of Magdeburg, followed by Welding Engineering. He has worked in the Volkswagen Group for almost 30 years, having begun his professional career in 1993 at AUDI AG in Neckarsulm. In April 1994, he became head of Quality Assurance for the Body Shop of the A8. After this, he worked for MAN for two years and returned to Neckarsulm in 1998 as head of the Body Shop. In 2004, he moved to Volkswagen Commercial Vehicles, where he was responsible for, among other things, the Body Shop for the Volkswagen Bus and the Porsche Panamera, before switching to the Volkswagen plant at Emden in 2010 as Production Manager. From 2012 to 2015 Schulze occupied the position of Plant Manager at the Neckarsulm site for the first time, and then moved to be Production Manager at Ingolstadt until mid-2016. From 2016 to 2018, he was responsible for the Q models of the Four Rings brand as Model Series Manager. In 2018, he moved to China, where he was Executive Vice President for Production and Product Management at SAIC Volkswagen in Shanghai – a joint venture between China’s Shanghai Automotive Industry Corp and Volkswagen AG. On May 1, 2021, Fred Schulze returned to his role as Plant Manager at the Audi site in Neckarsulm, and since September 1, 2024, he has been a member of the Supervisory Board of AUDI AG.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.
Sharpened design and innovative technologies for the flagship: the enhanced Audi A8
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio.
Emotional premium mobility: interior of the Audi A8 offers a high-quality experience
The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.
Interview with Oliver Hoffmann: “The Audi A8 defines what premium means for the brand”
All-wheel drive quattro and light construction: When it was introduced at the 1994 Geneva International Motor Show, the Audi A8 sent a clear message to the competition.
Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China
(Full text version) With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility. Even more prestige and authority: the exterior design The Audi A8 is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic.
Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China
(Full text version) With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility. Even more prestige and authority: the exterior design The Audi A8 is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic.
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11/02/2021
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Audi Tradition to celebrate multiple anniversaries in 2024
Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China
(Full text version) With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility. Even more prestige and authority: the exterior design The Audi A8 is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic.
Collaboration with the Rubell Family Collection from Rubell and with Tom Dixon Presentation of the Audi A8 at Design Miami Audi the exclusive vehicle sponsor of Design Miami and Art Basel Miami Beach
World premiere, take two: Only one day after the world premiere of the new Audi A8 on November 30 to international media representatives, Audi will present its brand flagship at Design Miami 2009 to an audience of design experts from all over the world. Both the premiere as part of the exhibition “The Art of Progress” in the Audi Pavilion and the premiere for the general public with the stand at Design Miami illustrate how Audi, in line with the brand motto “Vorsprung durch Technik”, is going down a new, innovative path with the new Audi A8.
As Rupert Stadler, Chairman of the Board of Management of AUDI AG, says: “The Audi A8 is the flagship of our brand. It stands for everything we are capable of at Audi. Our aim was to get as close as possible to the perfect automobile.” The claim “Vorsprung durch Technik” is given a new interpretation in the A8. Manufacture, craftsmanship and precision are at the forefront of the production process. With its design the A8 represents a new step on Audi’s route towards being an unmistakable signature brand. A particular feature of the Audi A8 are the LED headlights, which not only increase efficiency and safety, but also give the sedan a one-of-a-kind appearance. Furthermore, the lightweight expertise in the brand’s new top-of-the-range model was consistently advanced and raised to cutting-edge technological standards in order to counter the weight spiral. “Light Light”: Installation by Tom Dixon The exhibition “The Art of Progress” in the Audi Pavilion highlights the values of the new Audi A8 artistically. To this end AUDI AG is collaborating with the top British designer Tom Dixon, who created the installation “Light Light” exclusively for the world premiere.