Brand Group
Team play in the Brand Group
Audi, Bentley, Lamborghini, and Ducati work closely together in the Brand Group and benefit from the combined strength of the group on the path toward an electric future. The synergies gained afford the brands the freedom to concentrate on their individual specialties. Each brand contributes its specific know-how to the Brand Group: Bentley, the youngest member of the group, exemplifies individual luxury, perfect craftsmanship, and powerful performance. With its high-performance models, the Italian sports car manufacturer Lamborghini stands for extreme driving dynamics, unmistakable design, lightweight construction, high-quality materials, and workmanship. Motorbikes from the Ducati brand are characterized by sportiness, modern design, low weight, and powerful engines. The Brand Group is part of the Audi Group and appeals to a broad and highly attractive customer base.
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