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07/17/14
Ingolstadt
Company

25 years of TDI: The bestseller for efficiency

Audi 100 2.5 TDI, Audi RS 5 TDI concept
25 years of TDI: the Audi 100 2.5 TDI from 1989 and the latest study Audi RS 5 TDI concept
  • Around 7.5 million Audi TDI models sold since 1989
  • Audi CEO Rupert Stadler: “Continually refining successful concept”
  • Board Member for Development Prof. Dr. Ulrich Hackenberg: “Taking the next big step with electrification of the TDI”
  • Sales chief Luca de Meo: “Clean diesel increasingly attracting customers worldwide”

Audi is marking a very special anniversary: It was 25 years ago that the company first unveiled the TDI engine, which has since gone on to become the most successful efficiency technology on both road and racetrack. Since that time, Audi has achieved worldwide sales of around 7.5 million automobiles with a TDI engine, and at the Le Mans 24 Hours a TDI-powered model with the four rings has been first over the finishing line on eight occasions since 2006. The two latest developments in one of Audi’s main areas of innovation also embody athletic efficiency: the new, fuel-efficient 3.0 V6 TDI generation, and the Audi RS 5 TDI concept with electric charging.

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