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At AUDI AG’s Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger presented and assessed the financial result for the 2023 fiscal year. They also offered a glimpse of the numerous models to be launched over the next two years and provided information on the company’s strategic focus. Their key statements at a glance:

Establishment of a dedicated, brand-exclusive Innovation & Technology Center in Shanghai, in cooperation with SAIC, led by AUDI AG Joint development of future AUDI models built on the next generation of the Advanced Digitized Platform (ADP), starting with four all-new models to be launched in China in the coming years AUDI AG CEO Gernot Döllner: “Following the successful launch of AUDI and its first model, we are ready to take the next step: establishing a dedicated Innovation and Technology Center in cooperation with our long-trusted partner SAIC to drive Vorsprung in China.” Jia Jianxu, President of SAIC Motor: “We are taking the next step together, jointly pursuing innovation and leadership.” Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “This is a historic milestone in our roadmap, paving the way for the next generation of AUDI’s intelligent, connected vehicles in China.” Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai. Since launching its brand in 2024, AUDI has built on its core ethos of “Best of Both Worlds” and the strengths of its synergistic partnerships to attract new customer segments in China. The first generation of models began with the AUDI E5 Sportback in 2025 and will continue with the debut of the first SUV, the AUDI E7X, at Beijing Auto China 2026. The third model is set to launch in 2027. This new agreement will now further accelerate this momentum and expand the portfolio. “Audi’s ambition is to remain a strong player in China through the ICV era.

With its characteristics, the electric SUV stands for Vorsprung durch Technik. The model is defined not only by impressive driving and charging performance, but also by increased efficiency and long range. The Audi Q6 e-tron embodies typical Audi SUV styling with a further refined e-tron design language. The new design philosophy in the interior and pioneering technologies debuting in the new model, begin the next chapter in electric mobility for the four Rings and make Vorsprung durch Technik a tangible experience every day. With the Q6 e-tron range, e-mobility is coming from the Ingolstadt plant for the first time. The Audi Q6 e-tron quattro and SQ6 e-tron will be available to order from March 2024 at a price of 74.700 and 93.800 euros and will be delivered to customers in the third quarter of 2024. The PPE, developed jointly with Porsche, and the E3 1.2 electronic architecture are important milestones in the expansion of Audi's global range of electrically powered models. They mark the start of a comprehensive strengthening and rejuvenation of the model portfolio. The Q6 e-tron underpins Audi’s promise to offer electric vehicles in all core segments by 2027.

With premium products and a tailor-made ecosystem developed for the tech-savvy Chinese customer groups, Audi is recharging “Vorsprung durch Technik” and consequently building on its already strong foundation for its future growth in the world’s largest and fastest-growing EV market.

With the launch of Premium Platform Electric (PPE), Audi is introducing a completely new electronics architecture. The E³ will be used for the first time in the 1.2 specification in the Audi Q6 e-tron series. The name E³ stands for end-to-end electronic architecture. Its core element consists of five high-performance computers (high-performance computing platform, HCP) that cover all vehicle functions – from the drive system and assistance systems to the infotainment and comfort systems to the safety systems and backend connectivity.

Audi S8 TFSI The Audi S8 combines progressive luxury with dynamic athleticism while honing its reputation as the benchmark for Vorsprung durch Technik with innovative suspension systems. Images Videos Engine type V8 engine Displacement in cc / bore x stroke in mm / compression 3996 / 86.0 x 86.0 / 10.1 Max. power output in kW (PS) / at rpm 420 (571) / 6000 Max. torque in Nm (lb-ft) / at rpm 800 (590.0) / 2050 - 4500 Top speed in km/h (mph) 250 (155.3) (governed) Acceleration, 0-100 km/h (0-62.1 mph) 3.8 Fuel consumption, combined in l/100 km (US mpg) 11.7 - 11.4 (20.1 - 20.6) CO₂ emissions, combined in g/km (g/mi) 265 - 258 (426.5 - 415.2) CO₂ class G Unladen weight without driver / with driver / gross weight limit in kg (lb) 2220 (4894.3) / 2295 (5059.6) / 2710 (5974.5)

The Audi Q6 e-tron is the first production model on the Premium Platform Electric (PPE) and is, therefore, the new reference for Vorsprung durch Technik. The new model is not only characterized by impressive driving and charging performance but also sets standards in terms of range and efficiency. The exterior is characterized by powerful SUV design with perfect proportions and further developed elements typical of electric vehicles from Audi. The new design philosophy in the interior and pioneering technologies making their debut in the model open the next chapter of electric mobility at Audi and make Vorsprung durch Technik a tangible experience every day. The Audi Q6 e-tron is an all-electric SUV in the premium mid-size segment and thus complements Audi's electric SUV model portfolio. With a vehicle length of 4,771 millimeters (15.6 ft), a width of 1,939 millimeters (6.4 ft) without mirrors, and a height of 1,648 millimeters (5.4 ft), the SUV offers maximum space, comfort, and, therefore, suitability for everyday use. The wheelbase of 2,899 millimeters (9.5 ft) allows plenty of legroom, especially for the second row of seats. With these dimensions, the Audi Q6 e-tron offers enough space for five passengers with luggage. The exterior is powerful, sporty, and perfectly proportioned. In the interior, a new design philosophy finds its way into series production with the Audi Q6 e-tron*.

Technical Development plays a central role in delivering Audi’s strategy and bringing “Vorsprung durch Technik” to life in the next generation of vehicles. As the industry undergoes a profound shift towards electrification, software-defined vehicles, and AI-driven engineering, Audi continues to sharpen its product and design focus and accelerate innovation. Rouven Mohr has 18 years of experience in the Volkswagen Group. He previously applied his broad technical expertise and in-depth development experience to lead complex transformation projects. Most recently, he was Chief Technical Officer at Lamborghini, where he drove the brand’s hybridization strategy and a generational shift in its portfolio. Earlier in his career, he held leadership roles in vehicle development, verification, and fleet emissions at Audi and Lamborghini. His return to Audi is testament to the company’s aim to pursue technological excellence with strong execution and a clear focus on products. Over the past two years, Geoffrey Bouquot has reignited the “Vorsprung durch Technik” mindset and successfully initiated the transformation of Audi R&D. He strengthened the organization, advanced cross-functional collaboration, and laid essential foundations for the next phase. Furthermore, he made a significant contribution to advancing software development across the Volkswagen Group, establishing key capabilities for software defined vehicles and AI-driven engineering. “Rouven Mohr joins us as a distinguished technology expert who combines in-depth know-how with a clear focus on long-term value creation for Audi. On behalf of the Supervisory Board, I would like to warmly thank Geoffrey Bouquot for his important and valuable contribution to Audi’s technological transformation,” said Manfred Döss, Chairman of the Supervisory Board of AUDI AG. “Technical Development is at the heart of the Audi brand.