Audi TechTalk Design
Further Information
Marc Lichte: “Aesthetics arise from efficiency” Audi at Design Shanghai 2021 in cooperation with Stella McCartney Mobility for Megacities: Audi AI:ME Audi Aicon concept car – autonomous on course for the future A new dimension of e-mobility: the Audi Q4 e-tron sets a benchmark for interior and operation
Highlights AUDI AG at the IAA 2017
At the 67th International Motor Show (IAA) in Frankfurt, Audi will present the new A8. With the concept cars Audi Elaine and Audi Aicon the brand with the four rings offers a look at the mobility of the future – regarding connectivity, piloted driving, the user experience, drive technology and design.
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Audi Aicon
Audi Aicon
Audi Aicon
Audi Aicon
Footage Audi Aicon
With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. The Aicon is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
Design vision Audi Aicon
Design study, technology demonstrator, mobility concept: The Audi Aicon exploits every possibility offered by a autonomous luxury sedan of the future with unprecedented consistency.
e-tron: Heading for the future on electric power
An initial production automobile available with a combination of an internal combustion engine and an electric motor was the Audi duo with the body of an Audi A4 Avant in 1997. A technological milestone for electric cars was marked by the Audi R8 e-tron, unveiled at the IAA in 2009 and in 2012, on setting a record lap, it was the fastest electric automobile on the Nordschleife of the Nürburgring. Since 2014, Audi has been offering its first plug-in hybrid, the 150 kW (204 hp) Audi A3 e-tron. 2016 saw the debut of the Audi Q7 e-tron – powered by a combination of a 3.0 TDI engine and an electric motor with combined output of 275 kW (373 hp) and torque of 700 Nm. In all-electric mode, it achieves a range of up to 56 kilometers producing zero local emissions. It is the world’s first plug-in hybrid with a V6 diesel engine and quattro drive. In addition, the A6 is produced and offered in a hybrid version on the Chinese market. The combination of a TDI engine and electrified drive was successful in motorsport as well. Audi was the first manufacturer to win the 24 Hours of Le Mans with the R18 LMP1 sports car and the FIA World Endurance Championship (WEC) with hybrid drive. As the first German automobile manufacturer to do so, Audi is now racing in Formula E as well. With electrification in motorsport and production, Audi is consistently pursuing the path into the electric future. The four-door design vision Audi Aicon provides a glimpse of the decade after next. The brand with the four rings unveiled a fully automated Audi of the future at the 2017 IAA. In a visionary way, the technology showpiece combines innovations in the areas of the powertrain and chassis, digitalization and sustainability. The Aicon is designed for all-electric operation and is supposed to be able to cover distances between 700 and 800 kilometers on a single battery charge.
From driving experience to experience the drive: Audi at the 2019 CES
Audi is breaking new ground - the brand with the four rings is developing innovative concepts for individual mobility and connecting these concepts with the digital world. The future self-driving Audi models will be on-demand entertainment spaces that will grant their occupants a “25th Hour” in the day. The Audi Aicon, a “2+2” seater with fully electric drive, is one example of this. Due to the fact that they are even more connected, such cars will offer their users completely new ways to spend their time, for example with the next generation of in-car entertainment. At the CES, Audi will demonstrate how the journey from A to B can turn into an experience for all the senses. In the “Audi Experience Ride,” Audi has transformed the car into a mobile amusement park. Backseat passengers will be able to experience movies, video games, and interactive content even more realistically in the future using virtual reality glasses. The premium brand is presenting a technology that adapts virtual content to the movement of the vehicle in real time. In order to establish this new form of entertainment on the market as quickly and comprehensively as possible, a subsidiary of Audi, Audi Electronics Venture GmbH, has co-founded a startup named holoride GmbH, in which it holds a minority interest. The “Audi Immersive In-Car Entertainment” project provides plenty of action while the vehicle is stationary. The technology takes up the action in movie scenes and translates it into real vehicle movements. The result is a special kind of cinema—the blockbuster literally moves its audience and can be enjoyed with all of the senses. Viewers can also get an idea of how the car of the future will become more than “just” a car. The Audi e-tron integrates seamlessly into the customers’ digital environment, making everyday mobility even simpler and more convenient. The brand’s first fully electric series production model can be equipped with Amazon’s voice service Alexa upon request.
Audi turns the inside of the car into an amusement park
Audi is completely redefining in-car entertainment and turning the inside of the car into an amusement park at the 2019 CES. The brand will showcase how entertainment in the vehicle can be experienced with all the senses in various situations. Audi is driving the digitalization of the car forward at full speed and with a clear goal: In the future, mobility will be not only sustainable, but also individual and intelligent — the Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 –22.6 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) already demonstrates this today. It offers functions that can be booked flexibly and on demand, as well as online and charging services that make mobility even easier and more convenient. Digital technologies give us a great deal of freedom: Audi is working at full speed to develop new, attractive concepts that connect its customers’ everyday mobility seamlessly with the digital world. With the fully connected and self-driving cars such as the Audi Aicon design study, Audi is giving its customers time for things that are important to them. In this “25th Hour”, the Audi of the future will transform into the perfect workplace, a space to relax, or a world of entertainment. Detailed information on the Audi Aicon is available here. Audi has been investigating the extent to which self-driving cars will change our everyday life as part of the “25th Hour” project since 2017. Today, drivers spend an average of roughly 50 minutes per day behind the wheel. In an autonomous car, drivers can make good use of this time: Occupants can relax, work, or make use of various entertainment offers. This is highly relevant to the strategists and designers at Audi. Digitalization and urbanization are changing cities, mobility, and user behavior. Automotive concepts are currently being planned developed—they must merge intelligently and efficiently with urban traffic systems in the future.
World premiere at Pebble Beach – the Audi PB18 e-tron concept car
High-performance sports car with electric drive Design and technical concept car As a monoposto on the racetrack
For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.
Consistently focused concepts for use At first sight, the Audi PB18 e-tron shows its kinship with another spectacular concept car from the brand – the Audi Aicon from 2017. This holds true not only for characteristic design elements like the side windows that angle inwards and the extremely extended wheel arches. The two concept cars from 2017 and 2018 also share their electric drive with solid-state battery as energy storage. But their respective, consistently focused concepts for use make them polar opposites. While the Aicon was designed as a fully automated, long-distance luxury vehicle – a business jet for the road – the creators of the PB18 e-tron designed it as a radical driving machine for the racetrack and road. Dynamics and emotion top its list of specifications. Parameters like propulsive power, lateral acceleration and perfect ergonomics determine each detail.