Automobiles have been built for over 100 years at the Audi site in Neckarsulm. Driven by innovative ideas, passion and perfection, this site has transformed from a factory for knitting machines to a modern automobile production plant. AUDI AG is one of the largest employers in the Heilbronn-Franken economic region, with 15,710 employees (as of: December 31, 2020) working here for the mobility of the future. The company builds the Audi A4, Audi A5 Cabriolet, Audi A6, Audi A7 and Audi A8 and their derivatives at the roughly one million square meter (10,763,910.4 sq ft) site. AUDI AG expanded the plant by approximately 30 additional hectares about six kilometers (3.7 mi) away in the Böllinger Höfe industrial park in the Heilbronn area. This is the headquarters of Audi Sport GmbH and the production site for the Audi R8* high-performance sports car and the fully electric Audi e-tron GT.
With its small series and volume production expertise and the wide range of derivatives, the plant boasts the greatest product diversity at the Volkswagen Group. The site also holds a key position in future-oriented projects for digital production and logistics at the Volkswagen Group and is steadily evolving into a smart factory. Neckarsulm is also preparing step by step for electrification. The plant already has the greatest concentration of electrified models at one Audi site with the plug-in hybrid and mild hybrid versions of the A6, A7 and A8. Furthermore, since late 2020 Audi Neckarsulm has been building the e-tron GT, the first fully electric Audi model at a German site. In preparation for this, the company has upgraded and reconfigured production at the Böllinger Höfe so that the Audi R8 and the e-tron GT can be built on a single assembly line unlike any other within the Group. In the body shop, the two models are largely produced separately. With the integration of the Audi e-tron GT, production at the Böllinger Höfe gained new expertise in the areas of electrification, automation and digitalization. At the same time, the strengths of craft-scale manufacturing have been retained and continue to be utilized. A unique combination of craftsmanship and smart factory has thus been created.
The Audi Forum Neckarsulm is a driving force in the region and far beyond. Some three million people have visited the brand experience since it opened in May 2005. Customers, visitors and fans get an up-close experience of the allure and diversity of the brand, the company and the Neckarsulm site in a venue covering more than 10,000 square meters (107,639.1 sq ft).
- Customers picking up a new car receive their Audi here. Exhibits provide insights into the company’s tradition-rich history, the current product lineup and such exciting topics as production at the Neckarsulm site. The Audi exclusive Studio offers a wide range of possibilities for automobile customization and individualization. Business customers appreciate the comprehensive and personal service offered by the conference center. In addition to traditional conferences or meetings, creative workshop formats can also be held in appropriately configured rooms. The company’s Nuvolari restaurant provides an inviting setting for meals.
- The Audi Forum is both a brand experience and the gateway to the production location. Discovery tours through the plant begin here. Tour guides provide visitors exclusive insights into automobile production and familiarize them with the location and its special features.
- Cultural events from readings to concerts, technology workshops for children round out the offerings.