Audi MediaCenter

News from the world of Audi

Topic Teaser Audi at a glance - Illuminating insights!

Audi at a glance

Facts about the four rings

Audi Concept C - Audi Concept C

Vorsprung durch Technik

Core of the Audi brand

Topic Teaser Financial figures - Topic Teaser Financial figures

Financial figures

Economic performance at a glance

Audi RS 5 Avant - The Audi RS 5 Avant in Progressiv red on a winding mountain road – sporty driving dynamics in demanding surroundings.

The new Audi RS 5 is put to the test in Morocco

Audi RS 3 Sedan competition limited - Daytona gray pearl effect, indoor static photo, exterior, three-quarter front view

Glorious five: Audi RS 3 competition limited

Annual Media Conference 2026 - Audi presents annual results in Annual Media Conference live stream

Save the date: Annual Media Conference 2026

Audi Revolut F1 Team: Chinese Grand Prix - Audi R26 #27, Nico Hulkenberg

Audi Revolut F1 Team in Formula 1

Media Service

MediaInfos Images Videos Dates Newsletter Press contacts

MediaInfos

In this section, you’ll find the latest MediaInfos from AUDI AG.

Audi - Audi stands for “Vorsprung durch Technik”.

Company

02/26/2026

Audi appoints new management in key markets

Audi is strengthening its position in the key markets of China and North America with a series of high-profile leadership appointments. Effective April 1, 2026, Daniel Weissland will take over as President of the FAW Audi Sales Company in China. Vito Paladino, currently President and CEO of Volkswagen Group Canada as well as President of Audi Canada, will succeed him as President of Audi of America and Head of Audi North America Region. Going forward, Audi Canada will be led by Khaled Soussi. Michael Arndt, currently President of FAW Audi Sales Company, will assume the role of Managing Director for Volkswagen Passenger Cars in Korea. Furthermore, on June 1, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director Audi Japan, will take over as Vice President for Sales and Marketing at Audi China.

Audi Summer Concerts 2026 - In the in-house production Dido and Aeneas, Baroque meets the Flying Steps.

Company

02/25/2026

Audi Summer Concerts 2026: spotlight on talent, classical music, and beats

Emerging artists, an innovative crossover production, and classical music in the open air: the Audi Summer Concerts 2026, taking place from June 26 to July 26, are all about musical encounters. The festival kicks off with two open-air concerts that shine a spotlight on rising international stars. A major highlight is a new staging of the opera “Dido and Aeneas,” blending Baroque music, beatboxing, and urban dance. A diverse family-friendly program rounds out the experience. Tickets for all ten concerts go on sale at 10 a.m. on February 26.

Audi appoints Rouven Mohr Chief Technical Officer - Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1.

Company

02/20/2026

Audi appoints Rouven Mohr Chief Technical Officer

Audi announces a leadership transition in Technical Development at a pivotal moment for the company’s technological transformation. Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1. He succeeds Geoffrey Bouquot, who has decided to pursue new professional opportunities outside the company.

adidas x Audi Revolut F1 Team collection - Nico Hulkenberg, Gabriel Bortoleto, Elevated Range of the adidas x Audi Revolut F1 Team collection

Motorsport

02/18/2026

Global launch of adidas x Audi Revolut F1 Team collection

Audi will be entering Formula 1 with its own factory team starting in March. Just in time for the debut in the pinnacle of motorsport, fans will be able to express their enthusiasm and support for the team in style. The inaugural adidas x Audi Revolut F1 Team collection for team and fans is available in stores starting February 19.

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling - The central MMI display of an Audi shows the integration of various apps such as EasyPark and ryd. A finger taps on the icon for the respective apps.

Technology

02/11/2026

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling

Intelligent networking makes driving more comfortable, efficient and safer. That is Audi's goal in the digitalization of the vehicle. With immediate effect, the brand is adding two services to its app portfolio – already featuring offerings from partners across entertainment, gaming, and music – with two services that contribute to this orientation. “EasyPark” makes paying for parking effortless, while “ryd” handles fueling, charging and even car washes – all from the comfort of the car. The benefits: less stress when looking for a parking space and fuel stations, shorter waiting times, and always having the right payment option at hand.

Audi SQ5 - Two Audi SQ5 are parked on a snowy open area in the mountains. Both vehicles have roof cargo boxes; one is Ultra Blue and shown from the front, while the other is Grenadine Red and viewed from the rear.

Strategic topics

02/05/2026

Audi Q5 takes on the Alps for a winter adventure

The thermometer reads a crisp zero degrees Celsius as a dozen journalists gather in a parking lot at Munich Airport. Six Audi Q5 – two SUVs and four Sportbacks – await their assigned driver pairings for a road trip in the Alps. The lineup covers almost the entire engine range: four gasoline-powered, top-of-the-line SQ5 – two Sportbacks and two SUVs – plus two additional Sportbacks, one burning gasoline and one diesel. Audi Genuine roof boxes are mounted on both SQ5 SUVs, while ski bags fit easily in the trunk once the rear seats are folded down. Stowing luggage and sports equipment is quickly sorted. A challenging route through snow-covered winter landscapes where both Sportback and SUV can show what they are made of lies ahead. The destination: Zell am See in Austria.

Warning: scam in the used-car trade - Audi warns of fraud in the used-car trade. Audi is supporting the investigating authorities.

Strategic topics

02/05/2026

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Audi scales up deployment of artificial intelligence in production - An AI application detects weld spatter on the underbody of a car body in the body shop at the Audi site in Neckarsulm, Germany. Thanks to a recent upgrade, a robotic arm has taken over...

Strategic topics

01/27/2026

Audi scales up deployment of artificial intelligence in production

Audi is consistently rolling out artificial intelligence (AI) in production and logistics: the company is scaling up its own cloud platform for production and introducing new AI use cases and technologies for large-scale series production. In doing so, the premium manufacturer is relying on the expertise of strong partners. Decades of manufacturing expertise meet smart digital solutions.

Experience Audi Tradition on tour in 2026 - Audi Tradition at the Festival of Speed in Goodwood.

Company

01/23/2026

Experience Audi Tradition on tour in 2026

Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app.

Team launch Audi Revolut F1 Team - Audi R26 race livery

Motorsport

01/21/2026

Premiere in Berlin: Audi Revolut F1 Team officially unveiled

A historic moment for the four rings: Audi Revolut F1 Team was officially unveiled in Berlin on Tuesday evening. Nearly 400 guests witnessed the first public appearance of the Audi factory Formula 1 team at the Kraftwerk event location in the center of the German capital.

AUDI E5 Sportback named 2026 China Car of the Year - Two Audi E5 Sportback in pastel violet and white are positioned in front of modern architecture. The all-electric model, winner of the prestigious “China Car of the Year 2026” award, combines dynamic...

Company

01/08/2026

AUDI E5 Sportback named 2026 China Car of the Year

The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year.

Audi R26 Concept - Indoor studio shot, exterior, front, detail of nose and front wing

Motorsport

01/07/2026

Audi Revolut F1 Team ignites 2026 campaign with successful first fire-up

Audi Revolut F1 Team successfully completed the inaugural fire-up of its car for the 2026 season, a significant milestone in its journey to the FIA Formula 1 World Championship. The event, held at the team’s Hinwil facility on December 19, 2025, marks the first time the Audi Power Unit has been run while installed in the chassis, symbolizing the project’s transition from design to dynamic reality.

Images

Here you’ll find photos, illustrations, sketches and infographics for media and private purposes.

Promotional use is not allowed. The terms of use can be found here.

Audi Revolut F1 Team: Chinese Grand Prix - Audi R26 #5, Gabriel Bortoleto

Audi Revolut F1 Team: Chinese Grand Prix

Album — 03/13/2026

Audi RS 3 Sportback competition limited - Malachite green, dynamic photo, exterior, three-quarter front view

Audi RS 3 Sportback competition limited

Album — 02/24/2026

Audi makes its Formula 1 debut - Audi R26 #5, Gabriel Bortoleto

Audi Revolut F1 Team: Australian Grand Prix

Album — 03/09/2026

Audi Social Day - More than 1,100 volunteers are involved in around 100 projects at Audi sites in 2025.

Social Responsibility

Album — 02/26/2026

Audi Philharmonic Wind Orchestra - The Audi Philharmonic Wind Orchestra will open the Audi Summer Concerts 2026 with the Classical Open Air.

Audi Summer Concerts 2026

Album — 02/18/2026

Audi RS 5 Avant - Handling tests with the RS 5 Avant in Progressive red.

Audi RS 5 Avant

Album — 03/13/2026

Audi RS e-tron GT - The Audi RS e-tron GT drives dynamically across a snow-covered track, kicking up snow as it moves, with a forest in the background under the low winter sun.
Color: Progressive Red Metallic, outdoor driving shot, exterior, three-quarter...

Album — 02/05/2026

Updates for five Audi model series: more emotion, comfort, and features in store - The 360° 3D parking view displays the vehicle’s surroundings in high resolution, making parking in complex situations easier.

Updates for five Audi model series: more emotion, comfort, and features in store

Album — 12/12/2025

Audi Concept C: previewing a thrilling all-electric sports car - Audi Concept C, Audi TT - static outdoor shot, exterior

Album — 10/20/2025

Compact class meets Celtic charm: the new Audi Q3 in Scotland - Progressive red metallic and Malpelo blue metallic, outdoor static photo, exterior, three-quarter front view and three-quarter rear view

Compact class meets Celtic charm: the new Audi Q3 in Scotland

Album — 09/29/2025

Audi at IAA Mobility - The Audi Concept C makes its trade show debut at the Open Space on Wittelsbacherplatz.

Audi at IAA Mobility 2025

Album — 09/09/2025

Audi Q3 Sportback e-hybrid - Glacier white metallic, static outdoor shot, exterior, front three-quarter view

Audi Q3 Sportback e-hybrid

Album — 08/25/2025

Audi RS e-tron GT quattro - Audi RS e-tron GT quattro in Nimbus Grey Pearl Effect at the harbor with yachts and a mountain landscape in the background.

Summer, sun, Vorsprung

Album — 08/13/2025

Closing concert with accordion star Martynas Levickis and the Deutsche Kammerphilharmonie Bremen - Omer Meir Wellber conducts the Deutsche Kammerphilharmonie Bremen on the stage of the Ingolstadt Festival Hall.

Closing concert of the Audi Summer Concerts 2025

Album — 07/27/2025

Goodwood Festival of Speed 2025 - Audi RS 5 DTM, Dindo Capello, Audi Sport racing legends

Audi Sport racing legends

Album — 07/14/2025

60 years design innovation at Audi - Audi celebrates 60 years of design innovation in Bilbao, Spain, by bringing together a curated selection of iconic vehicles from the heritage fleet of Audi UK:
1st row from the left: Audi RS e-tron GT (2024), Audi...

60 years design innovation at Audi

Album — 07/03/2025

Videos

Here you’ll find videos, footage, animations and trailers for media and private purposes.

Promotional use is not allowed. The terms of use can be found here.

Audi RS 5 Avant, Audi RS 5 Sedan – Trailer (dynamic)

Audi RS 3 competition limited – Trailer (dynamic)

Audi RS 3 competition limited – Suspension – Animation

The design of the Audi RS 5

Audi RS 5 – quattro with Dynamic Torque Control – Animation

E3 electronics architecture – Safety and driving dynamics – Animation

Audi Revolut F1 Team – Launch film

Audi RS 5 Avant, Audi RS 5 Sedan – Trailer (dynamic)

Trailer — 02/19/2026

Duration: 0:39 min

Audi RS 3 competition limited – Trailer (dynamic)

Trailer — 03/10/2026

Duration: 1:23 min

Audi RS 3 competition limited – Suspension – Animation

Animation — 03/10/2026

Duration: 1:34 min

The design of the Audi RS 5

Spotlight — 02/19/2026

Duration: 3:18 min

Audi RS 5 – quattro with Dynamic Torque Control – Animation

Animation — 02/19/2026

Duration: 3:07 min

E3 electronics architecture – Safety and driving dynamics – Animation

Animation — 02/27/2026

Duration: 2:33 min

Audi Revolut F1 Team – Launch film

Trailer — 01/23/2026

Duration: 1:11 min

Audi models

Here you’ll find MediaInfos, pictures, videos and other content on all Audi models for media and private purposes.

Audi.com

Information on the company, for example on career paths and investor relations, can be found on our corporate website Audi.com.

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