Strive for clarity
With the presentation of the Audi Concept C in Milan and at IAA Mobility 2025 in Munich, Audi is taking a progressive step. Going forward, the brand will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C stands for the new design philosophy – a defining moment for the four rings.
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Strong portfolio, new clarity: Audi at IAA Mobility
The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi. -
A new beginning in Milan: Audi unveils new design
As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.
Images Audi Concept C
Videos Audi Concept C
