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Company

01/23/2026

Experience Audi Tradition on tour in 2026

Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app.

Motorsport

01/21/2026

Premiere in Berlin: Audi Revolut F1 Team officially unveiled

A historic moment for the four rings: Audi Revolut F1 Team was officially unveiled in Berlin on Tuesday evening. Nearly 400 guests witnessed the first public appearance of the Audi factory Formula 1 team at the Kraftwerk event location in the center of the German capital.

Company

01/14/2026

Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately 3 percent to the previous year. However, deliveries rose year over year in every month starting in September, signaling an upward trend. The order books support the trend: last year, orders increased over 13 percent compared with 2024, orders for electric models jumped around 58 percent. Deliveries of all-electric models reached a record of over 223,000 units in 2025, approximately 36 percent.

Company

01/08/2026

AUDI E5 Sportback named 2026 China Car of the Year

The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year.

Motorsport

01/07/2026

Audi Revolut F1 Team ignites 2026 campaign with successful first fire-up

Audi Revolut F1 Team successfully completed the inaugural fire-up of its car for the 2026 season, a significant milestone in its journey to the FIA Formula 1 World Championship. The event, held at the team’s Hinwil facility on December 19, 2025, marks the first time the Audi Power Unit has been run while installed in the chassis, symbolizing the project’s transition from design to dynamic reality.

Company

12/17/2025

Audi and its employees donate €850,000 to charity

For the 49th time, the Audi Works Council has called on the workforce to make its traditional Christmas donation. Once again, the response has been overwhelming: 99.7 percent of Audi employees and Audi BKK employees at the Ingolstadt and Neckarsulm sites took part in the campaign and donated a total of €677,076 to charitable and social institutions in their regions. As it does every year, the company topped up the amount – this year by €172,924 – bringing the Audi Christmas donation for 2025 to an impressive €850,000. With these donations, Audi is supporting more than 100 organizations and associations.

Motorsport

12/15/2025

Audi Revolut F1 Team reveals official name and Berlin launch date

The Audi Revolut F1 Team has unveiled its official name, logo, and announced that its global launch will take place in Berlin on January 20, 2026. This milestone marks a significant step for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo unite Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025.

Company

12/15/2025

Pure performance at the Audi museum mobile: New “Legends of Grand Prix” exhibition

Audi will enter Formula 1 in 2026, competing at the pinnacle of motorsport. To mark the occasion, Audi Tradition is looking back at the origins of Grand Prix racing in a special exhibition titled “Legends of Grand Prix.” From December 16, 2025, until the start of the new Formula 1 season on March 8, 2026, the Audi museum mobile will display fascinating racing cars from more than 100 years of history, including the winning car from the very first Grand Prix race, Michael Schumacher’s first Formula 1 car, and the legendary Silver Arrows: the Auto Union Grand Prix racing cars Type A, Type C, and Type D.

Strategic topics

12/15/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Sustainability

12/11/2025

Audi opens third charging hub in 2025: now also in Düsseldorf

Audi has opened its first Audi charging hub in North Rhine-Westphalia at the EUREF Campus in Düsseldorf, near the airport, sending another strong signal for sustainable mobility. The site is part of an innovative, future-oriented district that serves as a model region for the energy transition. Drivers of electric cars of all brands can charge quickly and conveniently at four high-power charging points with up to 400 kW charging capacity. In 2025, the Four Rings opened three new Audi charging hubs at sites in Kiefersfelden, Munich-Westkreuz, and Düsseldorf. The new hub brings the network to a total of nine locations in German-speaking countries.

Company

12/10/2025

Audi Group forms strategic partnership: UST acquires majority stake in Italdesign

The Audi Group is entering into a strategic partnership with UST, a global transformation company specializing in AI-powered technology, design, and engineering. UST, headquartered in Aliso Viejo, California (USA), has signed an agreement to acquire a majority stake in Italdesign. Italdesign’s current parent company Lamborghini is part of the Audi Group and will retain a significant stake. As a result, Audi will remain a strategic partner of Italdesign in the long term, as well as an important client of the company.

Company

12/10/2025

Leadership change at Audi Communications

From the coronavirus pandemic to the war in Ukraine and Audi’s ongoing transformation, Dirk Arnold has guided Audi Communications through challenging times. He will retire at the end of the year. On January 1, 2026, Carolin Strunz will take on the position of Vice President Global Communications and Corporate Affairs, reporting directly to Audi CEO Gernot Döllner.

Press kits

• A head start on any surface: the quattro drive
  For more than four decades, the term quattro has stood for trailblazing technology, unmatched driving dynamics, and maximum safety. As a pioneer of permanent all-wheel drive, Audi set standards with the quattro system that continue to be recognized around the world today. Whether on slick winter roads, winding mountain passes, or challenging off-road terrain, quattro all-wheel drive delivers superior traction, optimal power distribution, and a unique driving experience. With innovative technology and continuous refinement, quattro embodies “Vorsprung durch Technik” – on every surface and at every speed.
  Technology

  12/09/2025