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Company

12/10/2025

Audi Group forms strategic partnership: UST acquires majority stake in Italdesign

The Audi Group is entering into a strategic partnership with UST, a global transformation company specializing in AI-powered technology, design, and engineering. UST, headquartered in Aliso Viejo, California (USA), has signed an agreement to acquire a majority stake in Italdesign. Italdesign’s current parent company Lamborghini is part of the Audi Group and will retain a significant stake. As a result, Audi will remain a strategic partner of Italdesign in the long term, as well as an important client of the company.

Company

12/10/2025

Leadership change at Audi Communications

From the coronavirus pandemic to the war in Ukraine and Audi’s ongoing transformation, Dirk Arnold has guided Audi Communications through challenging times. He will retire at the end of the year. On January 1, 2026, Carolin Strunz will take on the position of Vice President Global Communications and Corporate Affairs, reporting directly to Audi CEO Gernot Döllner.

Company

12/08/2025

AUDI E7X: all-electric premium SUV for China

The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the needs of Chinese customers, it combines Audi's technological expertise with the innovations of its partner SAIC in China's digital ecosystem. The AUDI E7X will debut at the Auto China 2026 motor show, set to take place in Beijing from April 24 to May 3, 2026.

Motorsport

12/08/2025

Paulaner to become official supplier of the future Audi F1 Team

The future Audi F1 Team and Paulaner Brewery have announced a long-term partnership, naming the Munich-based brewery an official supplier of the team. The agreement marks the start of a new chapter for Paulaner on the global motorsport stage.

Company

12/05/2025

Audi Tradition to commemorate numerous anniversaries in 2026

With the publication “Anniversary Dates 2026,” Audi Tradition highlights key events and anniversaries in the history of the Four Rings and its heritage brands. The booklet is available in both German and English and can be downloaded now from the Audi MediaCenter.

Technology

12/03/2025

50 years of the Audi five-cylinder

Audi will celebrate a very special anniversary in 2026: 50 years of the five-cylinder engine. The brand with the four rings first introduced this engine in 1976 in the second-generation Audi 100. This was followed by upgrades and new developments with turbocharging, exhaust gas purification, and four-valve technology, rally engines, and five-cylinder diesel engines. Currently, the 2.5 TFSI in the Audi RS 3 continues the great tradition of five-cylinder engines

Strategic topics

12/03/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Motorsport

12/01/2025

Perk becomes official partner of the future Audi F1 Team

The future Audi F1 Team and Perk have signed a multi-year partnership, leveraging Perk’s AI-powered platform to support their workplace environment.

Motorsport

11/29/2025

Visit Qatar welcomed by the future Audi F1 Team as a new principal partner

The future Audi F1 Team has announced that Visit Qatar will become a principal partner upon the team’s entry into the FIA Formula 1 World Championship in 2026. The collaboration is built around a shared ambition: bringing Qatar to the world and the heart of the global F1 community.

Models

11/27/2025

V6 diesel engine for Audi Q5 and Audi A6

Audi is expanding its engine lineup for the Audi Q5 (combined fuel consumption in l/100 km: 6.8–5.8 (34.6–40.6 US mpg); combined CO₂ emissions in g/km: 177–153 (284.9–246.2 g/mi); CO₂ class: G–E) and Audi A6 (combined fuel consumption in l/100 km: 6.1–5.3 (38.6–44.4 US mpg); combined CO₂ emissions in g/km: 165–140 (265.5–225.3 g/mi); CO₂ class: F–E) with a three-liter V6 diesel engine delivering 220 kW (299 PS) and 580 Nm of torque. For the first time, the MHEV plus technology, which delivers up to 18 kW (24 PS) of additional power, is being used in combination with an electrically powered compressor. The engine therefore sets new standards compared to its predecessors. The interaction of three electrified components ensures immense driving fun and highly efficient performance. The V6 TDI quattro can now be ordered for both models.

Technology

11/26/2025

Updates for five Audi model series: more emotion, comfort, and features in store

Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series.

Sustainability

11/25/2025

Success against microplastics: URBANFILTER doubles the amount of solids and plastic particles collected in real-world operations

After 127 days of test operations on Frederiksberg Allé in Copenhagen, the results for URBANFILTER are very positive. A customized version of the filter specifically adapted to Danish dimensions was installed in a street drain on a busy road with an average of 7,700 vehicles per day. Compared to drains without URBANFILTER modules, the filter collected more than twice as many solids and microplastics.

Press kits

• A head start on any surface: the quattro drive
  For more than four decades, the term quattro has stood for trailblazing technology, unmatched driving dynamics, and maximum safety. As a pioneer of permanent all-wheel drive, Audi set standards with the quattro system that continue to be recognized around the world today. Whether on slick winter roads, winding mountain passes, or challenging off-road terrain, quattro all-wheel drive delivers superior traction, optimal power distribution, and a unique driving experience. With innovative technology and continuous refinement, quattro embodies “Vorsprung durch Technik” – on every surface and at every speed.
  Technology

  12/09/2025