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Company

02/20/2026

Audi appoints Rouven Mohr Chief Technical Officer

Audi announces a leadership transition in Technical Development at a pivotal moment for the company’s technological transformation. Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1. He succeeds Geoffrey Bouquot, who has decided to pursue new professional opportunities outside the company.

Models

02/19/2026

The new Audi RS 5: high performance in a hybrid

The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly-tuned hybrid-technology to match. Whether carving canyons, running highway marathons, or gliding through town on electric power – the RS 5 masters any situation with agility and impressive precision. It covers an extremely wide spread of driving dynamics – from comfortable every-day companion to potent performer. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 375 kW (510 PS) and a 130 kW electric motor. They are joined by bespoke RS sport suspension with twin-valve shock absorbers and a completely new quattro drivetrain with Dynamic Torque Control, enabling electromechanical torque vectoring at the rear as a world first. The new center differential has a preload to always remain partially locked, managing longitudinal torque distribution. Transverse torque distribution at the rear is provided by a new differential that can shift torque between the wheels in milliseconds. The result: exceptionally agile, composed, and effortless driving.

Motorsport

02/18/2026

Global launch of adidas x Audi Revolut F1 Team collection

Audi will be entering Formula 1 with its own factory team starting in March. Just in time for the debut in the pinnacle of motorsport, fans will be able to express their enthusiasm and support for the team in style. The inaugural adidas x Audi Revolut F1 Team collection for team and fans is available in stores starting February 19.

Technology

02/11/2026

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling

Intelligent networking makes driving more comfortable, efficient and safer. That is Audi's goal in the digitalization of the vehicle. With immediate effect, the brand is adding two services to its app portfolio – already featuring offerings from partners across entertainment, gaming, and music – with two services that contribute to this orientation. “EasyPark” makes paying for parking effortless, while “ryd” handles fueling, charging and even car washes – all from the comfort of the car. The benefits: less stress when looking for a parking space and fuel stations, shorter waiting times, and always having the right payment option at hand.

Strategic topics

02/05/2026

Audi Q5 takes on the Alps for a winter adventure

The thermometer reads a crisp zero degrees Celsius as a dozen journalists gather in a parking lot at Munich Airport. Six Audi Q5 – two SUVs and four Sportbacks – await their assigned driver pairings for a road trip in the Alps. The lineup covers almost the entire engine range: four gasoline-powered, top-of-the-line SQ5 – two Sportbacks and two SUVs – plus two additional Sportbacks, one burning gasoline and one diesel. Audi Genuine roof boxes are mounted on both SQ5 SUVs, while ski bags fit easily in the trunk once the rear seats are folded down. Stowing luggage and sports equipment is quickly sorted. A challenging route through snow-covered winter landscapes where both Sportback and SUV can show what they are made of lies ahead. The destination: Zell am See in Austria.

Strategic topics

02/05/2026

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Strategic topics

01/27/2026

Audi scales up deployment of artificial intelligence in production

Audi is consistently rolling out artificial intelligence (AI) in production and logistics: the company is scaling up its own cloud platform for production and introducing new AI use cases and technologies for large-scale series production. In doing so, the premium manufacturer is relying on the expertise of strong partners. Decades of manufacturing expertise meet smart digital solutions.

Company

01/23/2026

Experience Audi Tradition on tour in 2026

Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app.

Motorsport

01/21/2026

Premiere in Berlin: Audi Revolut F1 Team officially unveiled

A historic moment for the four rings: Audi Revolut F1 Team was officially unveiled in Berlin on Tuesday evening. Nearly 400 guests witnessed the first public appearance of the Audi factory Formula 1 team at the Kraftwerk event location in the center of the German capital.

Company

01/14/2026

Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately 3 percent to the previous year. However, deliveries rose year over year in every month starting in September, signaling an upward trend. The order books support the trend: last year, orders increased over 13 percent compared with 2024, orders for electric models jumped around 58 percent. Deliveries of all-electric models reached a record of over 223,000 units in 2025, approximately 36 percent.

Company

01/08/2026

AUDI E5 Sportback named 2026 China Car of the Year

The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year.

Motorsport

01/07/2026

Audi Revolut F1 Team ignites 2026 campaign with successful first fire-up

Audi Revolut F1 Team successfully completed the inaugural fire-up of its car for the 2026 season, a significant milestone in its journey to the FIA Formula 1 World Championship. The event, held at the team’s Hinwil facility on December 19, 2025, marks the first time the Audi Power Unit has been run while installed in the chassis, symbolizing the project’s transition from design to dynamic reality.

Press kits

• Audi Application Store
  The Audi Application Store brings popular third-party apps directly into the vehicle – from DAZN, Disney+ and Spotify to YouTube. The app portfolio, which varies by market, offers a wide range of entertainment options and is continuously being expanded. The infotainment system seamlessly integrates the digital ecosystem of Audi customers into the vehicle. The Audi Application Store is embedded directly into the MMI and can be used without a connected smartphone.
  Technology

  02/11/2026