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Technology

11/26/2025

Updates for five Audi model series: more emotion, comfort, and features in store

Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series.

Sustainability

11/25/2025

Success against microplastics: URBANFILTER doubles the amount of solids and plastic particles collected in real-world operations

After 127 days of test operations on Frederiksberg Allé in Copenhagen, the results for URBANFILTER are very positive. A customized version of the filter specifically adapted to Danish dimensions was installed in a street drain on a busy road with an average of 7,700 vehicles per day. Compared to drains without URBANFILTER modules, the filter collected more than twice as many solids and microplastics.

Technology

11/24/2025

Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares”

Audi and Disney have joined forces to create entertainment experiences both in the car and in the cinema. Audi customers can now experience Disney+ programming directly in the vehicle through onboard streaming technology. Additionally, two Audi models play a role in Disney’s new movie “TRON: Ares,” now playing only in cinemas. From the big screen to in-car displays, the collaboration underscores the commitment of Audi to blending cutting-edge technology and emotional, immersive global experiences to create unforgettable journeys.

Audi MediaCenter

11/21/2025

Auto Guangzhou 2025: Audi continues to push ahead with its largest product initiative in China

Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market. The carmaker has already launched five new market-specific models from local production in the second half of 2025 alone. The company is relying on a differentiated product portfolio of attractive electric cars and highly efficient combustion-engine vehicles. At the auto show in Guangzhou in southern China, Audi and its two partners, FAW and SAIC, are showcasing numerous models that are specifically designed to meet the needs of Chinese customers. With the concept vehicle AUDI E SUV concept, a progressive large SUV, the China-exclusive sister brand AUDI is giving a preview of its second production model shortly after its successful debut.

Motorsport

11/13/2025

“For Audi, entering Formula 1 is part of something bigger”

Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from Audi CEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.

Strategic topics

11/13/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Company

11/12/2025

Audi unveils design for Formula 1

115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.

Sustainability

11/10/2025

Team Spirit campaign: Audi donates to regional youth sports

Audi is once again demonstrating social responsibility with its “Team Spirit” campaign and is donating more than 70,000 euros to roughly 50 sports clubs in the region. This year, the initiative, which was launched in 2018, is supporting projects that teach children and young people social skills.

Motorsport

11/04/2025

Melbourne Performance Centre wins all GT3 titles in Australia with Audi

In a dramatic sixth round of the GT World Challenge Australia powered by AWS, the Melbourne Performance Centre team turned the tide with the Audi R8 LMS, transforming a 30-point deficit into a four-point lead. In the end, all five titles in the racing series went to customers of Troy Russell and Lee Burley’s long-standing Audi team. Further successes in China rounded off a strong weekend for Audi Sport customer racing.

Company

11/04/2025

Jazz at the Audi Forum: Django Reinhardt Night in November

The Audi World of Experience will welcome four top musicians to the Audi Forum Ingolstadt on November 13 at 8 p.m., with the Joscho Stephan Trio and violinist Costel Nițescu bringing modern Sinti swing to the stage for Django Reinhardt Night. For this special evening, the musicians will unite as “four of a kind” and give a contemporary twist to the legendary sound of jazz icons Django Reinhardt and Stéphane Grappelli. Tickets for the concert are on sale now.

Audi MediaCenter

10/31/2025

Audi Group: first nine months marked by challenging conditions and strategic realignment

The Audi Group’s financial performance in the first nine months of 2025 reflects the challenging economic situation. Revenue during the reporting period amounted to approximately 48.4 billion euros, an increase of 4.6 percent compared to the same period last year. Operating profit totaled around 1.6 billion euros, while net cash flow reached 2.1 billion euros. In total, the Brand Group Progressive* delivered 1,191,141 vehicles in the first nine months. Demand was particularly strong for Audi electric vehicles, with a growth of 41 percent. Audi remains committed to its course: with the introduction of a new design philosophy and corporate strategy, Audi is embarking on the next chapter of its transformation.

Company

10/30/2025

Dynamics meet team spirit: FC Bayern Munich women choose Audi Q3

FC Bayern’s women’s soccer team has overwhelmingly chosen the new Audi Q3 along with the Audi A3 and Audi A1 allstreet as their preferred cars at this year’s vehicle handover. During a driving event at Lake Tegernsee, the players had the opportunity to get to know their new Audi models down to the smallest detail. A partnership that benefits both sides.

Press kits

• Connectivity and in-car entertainment
  With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.
  Strategic topics

  11/24/2025