Portrait of Ducati

Powerful engines, unmistakable design, innovative technologies, and a great deal of passion for motorbikes: this is the credo that the company, founded in 1926, still follows today in the development and construction of its world-famous motorbikes. Ducati has been part of the Audi Group since 2012 and, together with Audi, Lamborghini, and Bentley, belongs to the Brand Group Progressive.

Ducati will continue to be represented with a broad product range in the most important market segments in 2026: Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, SuperSport, Scrambler Ducati, DesertX and the new Hypermotard 698 Mono RVE as part of the Hypermotard family. Since 2019, Ducati has also been building high-quality e-mountain bikes and city e-bikes. Furthermore the manufacturer from Borgo Panigale has entered the specialistic off-road segment with the Desmo450 MX motocross bike for the 2026 model year. It is the first of a complete range of motorcycles that will be completed with different models and displacements.

New models for 2026

For the 2026 model year, Ducati completed the renewal of its V4 lineup, with the introduction of the Panigale V4 R homologation special. A flagship model since the legendary 2001 996R, the “R” is the technical basis for the Ducati Superbike racer. The latest iteration introduces world-first technical solutions such as the Cornering Sidepod and the Ducati Racing Gearbox on a road-legal motorcycle. The 2026 Ducati range also celebrates the birth of the RS range, with the introduction of the Diavel V4 RS along the 2026 Multistrada V4 RS, and the arrival of the acclaimed XDiavel V and the new Multistrada V4 Rall. Furthermore, the new Hypermotard, Monster and DesertX complete the migration of the mid-displacement range to the innovative, new V2 engine.

What is more, the Desmo450 MX, the first motocross model from Ducati, marks the Borgo Panigale manufacturer’s entry into the professional offroad segment. Capitalizing on the expertise matured in MotoGP and Superbike, Ducati once again introduced several technical innovations for the segment, such as the first true motocross Traction Control system, for which a patent has been filed and obtained, and the weldingless frame technology.

Sophisticated technology and characteristic design

Style, sophistication, and performance are the brand's core values. Ducati motorbikes are the expression of sophisticated technology, unmistakable design, and, above all, great passion.

The essence of Italian style is reflected in the sleek lines of each model, whose high technological standards and performance benefit all motorcyclists who want to experience exceptional riding pleasure. The highest quality standards, constant innovation, and attention to rider safety are just some of the features that characterize Ducati motorbikes and guide the development of all new products. Drawing on its unique history and heritage, Ducati has never lost sight of its ambitious goal: to be the most desirable motorcycle brand.

Ducati is celebrating its 100-year anniversary in 2026. One hundred years of history, along with sporting successes, technological excellence, and Made in Italy design define each of its motorcycles, making Ducati one of a kind in the world of two wheels.

Ducati sells its motorbikes in more than 90 countries. The most important markets are Europe, North America, and the Asia-Pacific region. Ducati has more than 800 authorized dealers and eleven subsidiaries.