Headquarters of Ducati

Powerful engines, unmistakable design, innovative technologies, and a great deal of passion for motorbikes: this is the credo that the company, founded in 1926, still follows today in the development and construction of its world-famous motorbikes. Ducati has been part of the Audi Group since 2012 and, together with Audi, Lamborghini, and Bentley, belongs to the Brand Group Progressive.

Ducati will continue to be represented with a broad product range in the most important market segments in 2024: Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, SuperSport, Scrambler Ducati, DesertX and the new Hypermotard 698 Mono RVE as part of the Hypermotard family. Since 2019, Ducati has also been building high-quality e-mountain bikes and city e-bikes.

New models for 2024

In 2024, Ducati will enter the high-performance single-cylinder supermoto segment with the new Hypermotard 698 Mono. Powered by the new Superquadro Mono engine derived from the Panigale, the motorbike sets new standards with 77.5 hp at 10,250 rpm. Sophistication is provided by the racing-derived electronics package. The DesertX Rally takes the off-road capabilities of the DesertX family to a new level thanks to professional components and racetrack development. The Multistrada V4 RS combines the two worlds of touring and superbike racing and offers a special riding experience thanks to the power and sound of its Desmosedici Stradale engine. The Monster 30° Anniversario celebrates the anniversary of the original sports naked bike, while the Multistrada V4 Grand Tour is the ultimate touring motorbike for long-distance travelers.

Sophisticated technology and characteristic design

Style, sophistication, and performance are the brand's core values. Ducati motorbikes are the expression of sophisticated technology, unmistakable design, and, above all, great passion.

The essence of Italian style is reflected in the sleek lines of each model, whose high technological standards and performance benefit all motorcyclists who want to experience exceptional riding pleasure. The highest quality standards, constant innovation, and attention to rider safety are just some of the features that characterize Ducati motorbikes and guide the development of all new products. Drawing on its unique history and heritage, Ducati has never lost sight of its ambitious goal: to become the favorite brand for exceptional motorbikes.

Ducati sells its motorbikes in more than 90 countries. The most important markets are Europe, North America, and the Asia-Pacific region. Ducati has 843 authorized dealers and 14 subsidiaries.