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Two partners, two brands, a differentiated powertrain portfolio: Audi is accelerating its China strategy World premiere of the AUDI E7X in Beijing – second production model from the China-exclusive AUDI brand; market launch of the SUV in the first half of the year Strategic agreement for the establishment of an AUDI Innovation & Technology Center in Shanghai The new Audi A6L and Audi A6L e-tron strengthen the local portfolio with combustion engines and electric drives as well as market-specific advanced driver assistance systems Audi continues to gain speed in China. At the Auto China motor show in Beijing, the company is showcasing a comprehensive model portfolio that is more closely tailored than ever to the needs of Chinese customers. One highlight is the premiere of the electric AUDI E7X – the second production model developed for China by the AUDI brand. The four rings are also expanding their model initiative with the locally produced Audi A6L and Audi A6L e-tron, equipped with technologies designed specifically for the Chinese market. With its two partners, FAW and SAIC, and two strong brands, Audi is addressing diverse target groups. The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand AUDI focuses on connected electric vehicles for highly tech-savvy customers. As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China. “Audi is on the move. This is especially evident in the important Chinese market. In 2026, we’re ushering in the next chapter of the largest product initiative in Audi’s history in China, with a sharpened strategy, two brands, and numerous new localized models,” says Audi CEO Gernot Döllner. Sister brand AUDI unveils its second production model In Beijing, the AUDI E7X is making its debut as the first SUV from the sister brand.

Audi in China The Chinese market has particular strategic importance for Audi. That’s why Audi cooperates with two partners to produce locally in addition to developing market-specific technologies and managing sales of its vehicles directly in the market. AUDI AG is represented in the world’s largest single market by the subsidiary Audi China in Beijing as well as by the joint ventures FAW-Volkswagen with headquarters in Changchun and SAIC Volkswagen in Shanghai. As a result of the two-partner strategy implemented in 2021, Audi has a broad model portfolio in China to date. Furthermore, Audi has successfully launched the new EV brand “AUDI” in 2024 to reach new tech-savvy target groups. Find a portrait of location here Johannes Roscheck, President of Audi China - Biography Fermín Soneira, CEO of Audi and SAIC Cooperation Project - Biography Jörg Menges, Chief Executive Officer (CEO) of Audi FAW NEV Company - Biography Production Sites Audi Group Sebastian Schalk Andrea Seltmann Lisa Niermann

AI-powered intelligence, multimedia rear-seat entertainment, and zero- gravity seats take in-cabin experience to the next level Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds. “With the E5 Sportback, which has been honored as China Car of the Year 2026, we opened a new chapter for Audi in China’s electric age. The AUDI E7X now extends that pioneering vision to the important SUV segment,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “With a clear product development roadmap that is seamlessly integrated with the Chinese innovation ecosystem, we look confidently to the future with more tailor-made models to come in the next few years.” “The AUDI E7X is the first SUV built on the Advanced Digitized Platform—a vehicle that balances Audi heritage with future. Totally new yet unmistakably AUDI. Progressive design, superior driving dynamics, and the latest innovations blended in a family-focused SUV,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project. Measuring 5,049 mm in length, 1,997 mm in width and 1,710 mm in height with a generous 3,060 mm wheelbase, the AUDI E7X is a progressive large SUV with a commanding on-road presence, dynamic proportions, and unrivaled versatility.

AUDI, the China-exclusive sister brand, unveils the exterior of its second production model Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “The AUDI E7X is an SUV without compromises. Its confident stance, sporty proportions and progressive design come together to create a perfect balance of emotion and everyday usability.” The model will debut in April 2026 at Auto China in Beijing The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the needs of Chinese customers, it combines Audi's technological expertise with the innovations of its partner SAIC in China's digital ecosystem. The AUDI E7X will debut at the Auto China 2026 motor show, set to take place in Beijing from April 24 to May 3, 2026. Futuristic SUV design with perfect proportions: the AUDI E7X carries the expressive design language of the AUDI E SUV concept through to series production. With a length of 5,049 mm, a width of 2,002 mm, and a height of 1,708 mm, along with a wheelbase of 3,060 mm, the fully electric premium SUV combines the comforts of a spacious interior with a dynamic, prestigious appearance. Clean surfaces and the characteristic light graphics at the front and rear give the AUDI E7X a monolithic, calm, and striking design. Its upright front with digital Matrix LED headlights vertically arranged in the black wraparound loop makes a bold statement. Powerfully sculpted wheel arches and short overhangs underscore the dynamic character of the E7X. Two powertrain variants with system outputs of 300 kW and 500 kW respectively ensure superior driving performance. “The AUDI E7X is an SUV without compromises,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project.

First model from Audi’s China-exclusive sister brand wins prestigious industry award Audi CEO Gernot Döllner: “This award validates our unique approach in China with two strong brands and deep integration of local innovation. Our transformation journey toward electrification and intelligent connected driving is on course.” Fermín Soneira, CEO of the Audi and SAIC cooperation project: “The AUDI brand addresses a new generation of Chinese consumers who expect Audi’s driving dynamics, quality, and safety, as well as seamless integration into their intelligent digital ecosystem.” The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year. Gernot Döllner, CEO of AUDI AG, says: “This award validates our unique approach in China with two strong brands and deep integration of local innovation. Through the AUDI brand, we are attracting new customers and strengthening our position in the world's most competitive market. Consumer and expert feedback demonstrates that our ongoing transformation journey in China toward electrification and intelligent connected driving is on course.” “It is a great honor to receive the China Car of the Year award for the AUDI E5 Sportback.

F1 show car with Audi Launch Livery at Auto Shanghai Development of power unit at Neuburg facility in full swing Innovation and efficiency topics in the focus of the development team Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference. Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport. From 2026, Audi will compete in the FIA Formula 1 World Championship with its own factory team and a power unit developed in Germany. “Motorsport is an integral part of our DNA,” said Markus Duesmann, Chairman of the Board of Management of AUDI AG, at Auto Shanghai. “We are convinced that our Formula 1 commitment will strengthen Audi’s sporting focus. The racing series is continuously increasing its global reach, especially among young target groups and in our most important sales market: China.” The Chinese Grand Prix at the Shanghai International Circuit could not take place for a fourth consecutive time due to the pandemic, and this makes him even happier to give Chinese Formula 1 fans a preview of Audi’s future involvement in the top class of motorsport. “The Audi Formula 1 project has really taken off in recent months,” says Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG. “In the ongoing concept phase of the power unit, the foundation of our drivetrain for 2026 is being laid today. We attach great importance to detail work, for example on materials or manufacturing technologies, and we also focus on topics such as the energy management of the hybrid drivetrain. After all, efficiency is a key success factor for Formula 1 and the mobility of the future, these approaches will advance both worlds,” says Hoffmann.

Establishment of a dedicated, brand-exclusive Innovation & Technology Center in Shanghai, in cooperation with SAIC, led by AUDI AG Joint development of future AUDI models built on the next generation of the Advanced Digitized Platform (ADP), starting with four all-new models to be launched in China in the coming years AUDI AG CEO Gernot Döllner: “Following the successful launch of AUDI and its first model, we are ready to take the next step: establishing a dedicated Innovation and Technology Center in cooperation with our long-trusted partner SAIC to drive Vorsprung in China.” Jia Jianxu, President of SAIC Motor: “We are taking the next step together, jointly pursuing innovation and leadership.” Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “This is a historic milestone in our roadmap, paving the way for the next generation of AUDI’s intelligent, connected vehicles in China.” Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai. Since launching its brand in 2024, AUDI has built on its core ethos of “Best of Both Worlds” and the strengths of its synergistic partnerships to attract new customer segments in China. The first generation of models began with the AUDI E5 Sportback in 2025 and will continue with the debut of the first SUV, the AUDI E7X, at Beijing Auto China 2026. The third model is set to launch in 2027. This new agreement will now further accelerate this momentum and expand the portfolio. “Audi’s ambition is to remain a strong player in China through the ICV era.

Johannes Roscheck takes on the central management of business in China He succeeds Jürgen Unser, the current President of Audi China Audi CEO Gernot Döllner: “A key role in realigning our strategy for the Chinese market” Audi is pleased to announce a change in its central management for the Chinese market: Johannes Roscheck will take over management of AUDI AG’s China operations in the role of President of Audi China from April 1, 2024. In this function he succeeds Jürgen Unser, who has managed the activities of Audi in China from Beijing. “In the last two years Audi has further expanded its presence in China and implemented important milestones in our electrification strategy. Now we plan to further extend cooperation with our two Chinese partners in order to open up new customer and market segments quickly and thus consistently exploit the potential for smart, fully connected electric vehicles in this dynamically growing market. Johannes Roscheck is exactly the right expert with international experience to take this further step in our transformation in China. The president of Audi China will have a key role in realigning strategy in our largest market,” says Gernot Döllner, CEO of AUDI AG and responsible for business in China. Ralf Brandstätter, Board Member of Volkswagen AG for the China region: “The Volkswagen Group is pressing ahead consistently with the technological change towards smart electromobility in the region with its “in China for China“ strategy. Audi, as one of the globally leading premium brands and technological pioneer in the group, plays a key role here. I am delighted that Johannes Roscheck, a top manager with great international experience and expertise, will reinforce our team in the region. He will bring decisive impulses to Audi in this transformation. At the same time I would like to thank Jürgen Unser for his enormous personal commitment.”