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Audi in China The Chinese market has particular strategic importance for Audi. That’s why Audi cooperates with two partners to produce locally in addition to developing market-specific technologies and managing sales of its vehicles directly in the market. AUDI AG is represented in the world’s largest single market by the subsidiary Audi China in Beijing as well as by the joint ventures FAW-Volkswagen with headquarters in Changchun and SAIC Volkswagen in Shanghai. As a result of the two-partner strategy implemented in 2021, Audi has a broad model portfolio in China to date. Furthermore, Audi has successfully launched the new EV brand “AUDI” in 2024 to reach new tech-savvy target groups. Find a portrait of location here Johannes Roscheck, President of Audi China - Biography Fermín Soneira, CEO of Audi and SAIC Cooperation Project - Biography Helmut Stettner, Chief Executive Officer (CEO) Audi FAW NEV Company Ltd. - Biography Production Sites Audi Group Sebastian Schalk Andrea Seltmann Lisa Niermann

AUDI, the China-exclusive sister brand, unveils the exterior of its second production model Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “The AUDI E7X is an SUV without compromises. Its confident stance, sporty proportions and progressive design come together to create a perfect balance of emotion and everyday usability.” The model will debut in April 2026 at Auto China in Beijing The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the needs of Chinese customers, it combines Audi's technological expertise with the innovations of its partner SAIC in China's digital ecosystem. The AUDI E7X will debut at the Auto China 2026 motor show, set to take place in Beijing from April 24 to May 3, 2026. Futuristic SUV design with perfect proportions: the AUDI E7X carries the expressive design language of the AUDI E SUV concept through to series production. With a length of 5,049 mm, a width of 2,002 mm, and a height of 1,708 mm, along with a wheelbase of 3,060 mm, the fully electric premium SUV combines the comforts of a spacious interior with a dynamic, prestigious appearance. Clean surfaces and the characteristic light graphics at the front and rear give the AUDI E7X a monolithic, calm, and striking design. Its upright front with digital Matrix LED headlights vertically arranged in the black wraparound loop makes a bold statement. Powerfully sculpted wheel arches and short overhangs underscore the dynamic character of the E7X. Two powertrain variants with system outputs of 300 kW and 500 kW respectively ensure superior driving performance. “The AUDI E7X is an SUV without compromises,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project.

First model from Audi’s China-exclusive sister brand wins prestigious industry award Audi CEO Gernot Döllner: “This award validates our unique approach in China with two strong brands and deep integration of local innovation. Our transformation journey toward electrification and intelligent connected driving is on course.” Fermín Soneira, CEO of the Audi and SAIC cooperation project: “The AUDI brand addresses a new generation of Chinese consumers who expect Audi’s driving dynamics, quality, and safety, as well as seamless integration into their intelligent digital ecosystem.” The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year. Gernot Döllner, CEO of AUDI AG, says: “This award validates our unique approach in China with two strong brands and deep integration of local innovation. Through the AUDI brand, we are attracting new customers and strengthening our position in the world's most competitive market. Consumer and expert feedback demonstrates that our ongoing transformation journey in China toward electrification and intelligent connected driving is on course.” “It is a great honor to receive the China Car of the Year award for the AUDI E5 Sportback.

F1 show car with Audi Launch Livery at Auto Shanghai Development of power unit at Neuburg facility in full swing Innovation and efficiency topics in the focus of the development team Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference. Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport. From 2026, Audi will compete in the FIA Formula 1 World Championship with its own factory team and a power unit developed in Germany. “Motorsport is an integral part of our DNA,” said Markus Duesmann, Chairman of the Board of Management of AUDI AG, at Auto Shanghai. “We are convinced that our Formula 1 commitment will strengthen Audi’s sporting focus. The racing series is continuously increasing its global reach, especially among young target groups and in our most important sales market: China.” The Chinese Grand Prix at the Shanghai International Circuit could not take place for a fourth consecutive time due to the pandemic, and this makes him even happier to give Chinese Formula 1 fans a preview of Audi’s future involvement in the top class of motorsport. “The Audi Formula 1 project has really taken off in recent months,” says Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG. “In the ongoing concept phase of the power unit, the foundation of our drivetrain for 2026 is being laid today. We attach great importance to detail work, for example on materials or manufacturing technologies, and we also focus on topics such as the energy management of the hybrid drivetrain. After all, efficiency is a key success factor for Formula 1 and the mobility of the future, these approaches will advance both worlds,” says Hoffmann.

Johannes Roscheck takes on the central management of business in China He succeeds Jürgen Unser, the current President of Audi China Audi CEO Gernot Döllner: “A key role in realigning our strategy for the Chinese market” Audi is pleased to announce a change in its central management for the Chinese market: Johannes Roscheck will take over management of AUDI AG’s China operations in the role of President of Audi China from April 1, 2024. In this function he succeeds Jürgen Unser, who has managed the activities of Audi in China from Beijing. “In the last two years Audi has further expanded its presence in China and implemented important milestones in our electrification strategy. Now we plan to further extend cooperation with our two Chinese partners in order to open up new customer and market segments quickly and thus consistently exploit the potential for smart, fully connected electric vehicles in this dynamically growing market. Johannes Roscheck is exactly the right expert with international experience to take this further step in our transformation in China. The president of Audi China will have a key role in realigning strategy in our largest market,” says Gernot Döllner, CEO of AUDI AG and responsible for business in China. Ralf Brandstätter, Board Member of Volkswagen AG for the China region: “The Volkswagen Group is pressing ahead consistently with the technological change towards smart electromobility in the region with its “in China for China“ strategy. Audi, as one of the globally leading premium brands and technological pioneer in the group, plays a key role here. I am delighted that Johannes Roscheck, a top manager with great international experience and expertise, will reinforce our team in the region. He will bring decisive impulses to Audi in this transformation. At the same time I would like to thank Jürgen Unser for his enormous personal commitment.”

Auto Guangzhou in southern China is set to delight visitors with some impressive premieres: Audi and its local partners are showcasing three product highlights exclusively for the Chinese market at this year’s fair. The Audi Q6L e-tron will be presented at the FAW stand shortly before its market launch as the first locally produced vehicle based on the Premium Platform Electric (PPE). The A5L, successor to the A4L, will also be on display. At the SAIC stand, visitors can expect to see the recently presented AUDI E concept and the sister brand AUDI, written in capital letters. This model embodies intelligent and connected electric vehicles that are being jointly developed by Audi and SAIC specifically for China. Audi is positioning itself in China with its two-partner strategy. Collaborating with the local car manufacturers FAW and SAIC, Audi is developing customized vehicles for the Chinese market. FAW Audi will be showcasing two new cars at its stand, both representing the latest platform technologies from Audi. Shortly before its market launch, the Audi Q6L e-tron will be presented as the first locally produced vehicle based on the Premium Platform Electric (PPE). Starting at the end of December it will be produced exclusively for the Chinese market by the Audi FAW NEV Company founded by Audi and FAW. For that purpose, the joint venture has built a new production site in Changchun to manufacture fully electric Audi models. The Audi Q6L e-tron differs from the international model made in Ingolstadt not only with its traditionally longer wheelbase, but also with numerous design features and market-specific innovations geared towards the Chinese market. And the interior of the Q6L e-tron, which can be seen for the first time at the fair, impresses with a digital experience also developed especially for China. Overall, the inside of the Audi Q6L e-tron is more comprehensively tailored to the needs of Chinese customers than ever before.

Pre-sale for the AUDI E5 Sportback, developed in the strategic partnership between Audi and its Chinese partner SAIC, started on the same day: Customers in China can now preorder the model. The first vehicles will be delivered in September. Fermín Soneira, CEO of the Audi-SAIC cooperation project, says: “Every vehicle from the AUDI brand embodies the best of both worlds: iconic design, premium quality, technical precision, emotional driving dynamics, combined with China’s cutting-edge technology, innovation and digital ecosystem. With pre-sales now launched alongside production, the E5 Sportback enters the market fully equipped to deliver an uncompromising experience for Chinese customers. This milestone marks the beginning of a new era of ICVs.” Dedicated production facility for AUDI models To manufacture AUDI models, the two partners have established a dedicated production facility on the existing SAIC Volkswagen site in Anting, Shanghai. Initially, around 700 employees will produce the AUDI E5 Sportback there. Two additional AUDI models are scheduled to follow within the next two years. The manufacturing operations in Anting are defined by a high degree of automation, state-of-the-art technologies – including machine learning for quality monitoring – and a fully digitalized production management system. AUDI E5 Sportback: first series model of the new AUDI brand The four-door AUDI E5 Sportback, is a fully electric fastback, combining dynamic proportions, power outputs of up to 579 kW and a maximum range of 770km. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0-100km/h in up to 3.4 seconds. Built on the new Advanced Digitized Platform (ADP), the E5 Sportback offers next-generation connected vehicle functionality and full-car over the air updates.

Audi privateer drivers lead the DTM and GTSC in China Strong performance of the Audi RS 3 LMS on three continents Dakar prototype from Audi at special MAN exhibition While Kelvin van der Linde and ABT Sportsline remain at the top of the standings after a challenging weekend in the DTM, the Audi customer teams claimed all the podium places in both races at the GT Sprint Challenge season opener in China. Audi R8 LMS GT3 A spectacular race to catch up in the dunes: Kelvin van der Linde defended his lead in the DTM standings on the third race weekend at Zandvoort. Starting from sixth place, the South African in the Audi R8 LMS from ABT Sportsline improved to third position on Sunday. He made up a place at the start, and an efficient pit stop brought a further improvement in position. In the second half of the race, an overtaking maneuver finally helped him to his third podium result of the season. The 27-year-old professional leads the championship standings by eight points ahead of Lamborghini driver Mirko Bortolotti, with team-mate Ricardo Feller in third place. ABT Sportsline maintained a nine-point lead at the top of the team standings in Zandvoort. Audi’s customer teams got the season off to a perfect start in the Chinese GT Sprint Challenge in Shanghai. The Climax Racing team won the first sprint race with the Chinese amateur racing driver Lu Wei. Professional driver Andy Deng crossed the finish line first, but dropped back to second place with his team Winhere Racing by HAR after a penalty for a mistake at the start. Third place went to the driver duo Li Dongsheng/Li Donghui from Climax Racing, who won the Master class. All of these drivers, as well as the fourth and fifth-placed teams, relied on the GT3 version of the Audi R8 LMS. Andy Deng won the second race ahead of Li Dongsheng/Li Donghui. Third place went to the amateur driver combination of Liu Hangcheng/Hu Haoheng from Climax Racing ahead of another Audi from this racing team.