Audi in Formula 1
Audi will enter Formula 1 in 2026 with its own factory team and a drivetrain developed in Germany. The long-term commitment to the pinnacle of motorsport is a strategic flagship project that showcases the brand’s technological, cultural, and entrepreneurial renewal, along with its new visual identity.
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Audi unveils design for Formula 1
115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond. -
“For Audi, entering Formula 1 is part of something bigger”
Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from Audi CEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.
Audi R26 Concept
The Audi R26 Concept previews the brand’s identity in the pinnacle of motorsport.
Event “Audi One”
Impressions from the reveal event in Munich, November 12, 2025.
The reveal of the Audi R26 Concept – Highlights
Motorsport legends at “Audi One” event
Drivers and race cars welcome the Audi R26 Concept.
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