Audi Sport GmbH
Audi Sport GmbH
Audi Sport GmbH – formerly quattro GmbH – is headed by Rolf Michl and shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models are permitted to use the abbreviations R and RS. In addition to the dynamic models, the company handles customizations through the Audi exclusive program, and Audi Sport Performance Projects provides services for customer racing and the Racing Legends project. Audi AG entered Formula 1 for the first time in 2026. Operational responsibility for the project lies with Audi Motorsport AG in Hinwil, Switzerland.
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Audi exclusive
Audi exclusive specializes in meeting customers' unique and individual requirements. From paintwork in any color of their choice, to luxurious interior options in high-quality leather with embroidered stitching and select woods, to limited special editions – the wide range of options leaves hardly any wish unfulfilled.
