• Service employees put their abilities to the test
  • 20 national teams compete in four disciplines at the finals in Munich
  • Starting field for the competition to be expanded in the future
International Audi Twin Cup finals 2022: The best Audi service comes from Canada

Team spirit and passion meet know-how and performance: The winning team at this year’s Audi Twin Cup is „Matrix Northern Lights“ from Canada. At the competition, Audi honors outstanding performance in customer service. Second place goes to the team „The Dutch Lions“ from the Netherlands. Third place was taken by the team „Fiersome“ from the USA. The winners in the two individual categories service and technology are Bulgaria and Slovakia. A total of 20 national teams competed in four disciplines for places on the winners’ podium. National qualification rounds preceded the event, with 1,759 teams from 24 countries participating globally.

For the first time following a two-year pause due to the pandemic, the practice-oriented international finals were once again held in-person, this time over two days at the Audi Campus at Munich Airport. The teams tested their technical expertise on specially prepared vehicles at the training location. In digitally supported sessions, the finalists showcased the quality of their know-how in advising customers.

“The future of Audi After Sales is electric, digital, sustainable, and intelligent. It will remain a crucial building block of profitability for our service partners and us in the future. The expansion of After Sales is consequently a key component of the Audi corporate strategy ‘Vorsprung 2030’. And we’ll orient our service partners and train them accordingly,” says Horst Hanschur, Head of Retail Business Development and Customer Services at AUDI AG.

Besides the practical tests — and for the first time at an Audi Twin Cup final, the teams were given the chance to enjoy the fascinating world of Audi e-mobility firsthand through driving experiences in Audi RS e-tron GT, Audi Q4 e-tron, and Audi A8 TFSI e models.

After 26 years, the Audi Twin Cup is getting an update next year. While the competition was previously reserved exclusively for the Audi After Sales division, the starting field will soon be broadened to include all sales employees. “Whether it’s new technologies or new services, the Audi After Sales division delineates the entire usage phase of our customers. It's consequently only logical to combine these processes in our competition format with the business field of sales,” says Bianca Halbig, Head of Qualification Brand / Retail / Importer at AUDI AG.

Alexander Steger, Head of Product Qualification at AUDI AG, adds: “This realignment toward both business fields perfectly reflects the world our customers experience every day at Audi dealerships worldwide. This is lived ‘human centricity’.”

The national competition rounds for the new Audi Twin Cup have already started. The winner of the new competition format will be decided at the upcoming international finals in the summer of 2023 at the Audi Campus in Munich.