Forum Neckarsulm

The Audi Forum Neckarsulm creates experiences for visitors from the region and far beyond. Since opening in May 2005, the Audi Experience at the Audi site in Neckarsulm has been a focal point for guests and fans of the brand with the four rings. It serves as the portal to the plant during the day and is freely accessible to all visitors. In the evening the building transforms into a versatile stage for events. Up to 1,800 fans can then cheer to a pop concert or attend readings by book authors.

With the Audi Forum Neckarsulm, cultural events in the region have found a new home. Stars from the worlds of jazz, pop, classic, cabaret and literature make regular guest appearances here. These include artists like Walter Sittler, Christoph Maria Herbst, Michael Bully Herbig and Marlon Roudette. Special activities for kids round out the wide-ranging program of events.

In addition to the service for customers picking up new cars, other adventurous journeys into the heart of Audi start in the Audi Forum Neckarsulm. A wide selection of tour experiences offer an exciting peek into today’s state-of-the-art automotive production. A tour through the exhibit of Audi’s latest models and the Audi exclusive Studio show the diversity of the brand’s products. In keeping with the “experience individuality” theme, the Audi exclusive Studio of quattro GmbH presents variety of samples showing customized paint jobs and special leather colors along with one-of-a-kind seats, steering wheels and a selection of Audi exclusive Studio wheels.

A Tradition exhibit conveys exciting aspects from over a century of Audi and its historic brands, which come alive here through a wealth of exhibits. Expandable conference rooms and modern media equipment offer the perfect setting for conferences, meetings or corporate events. In addition, the Nuvolari restaurant prepares culinary experiences for diners and the 400 square meter (4,305.6 sq ft) Audi Shop offers shopping fans a selection of clothing, lifestyle articles and Audi Genuine Accessories.

Travel through time with AudiStream: new online guided tour turns automotive history into an immersive experience

AudiStream - experience the world of Audi

With AudiStream, interested parties can get an online glimpse into the world of Audi. In a variety of interactive streams, tour guides lead them through the production sites in Ingolstadt and Neckarsulm, for example.

Recent MediaInfos

  • Grand Opera: New Audi Tradition exhibition “125 years of Horch” Grand Opera: New Audi Tradition exhibition “125 years of Horch”
    It was 125 years ago that Audi founder August Horch started A. Horch & Cie., his very first company. Audi Tradition is celebrating the prestigious anniversary with a new special exhibition. Open from June 10 to December 31 at the Audi Forum Neckarsulm, it showcases premium exhibits framed by renowned opera houses – hence the title: “Grand Opera – 125 years of Horch”.
  • New special exhibition on the traditional brand NSU 150 years of “Innovation. Wagemut. Transformation”: new special exhibition on the traditional brand NSU
    Two partners, one theme: NSU. In 2023, Audi and the city of Neckarsulm are celebrating 150 years of the traditional brand NSU. That is reason enough for Audi Tradition and the Deutsches Zweirad- und NSU-Museum Neckarsulm (German Motorcycle and NSU-Museum Neckarsulm) to reassert the long history of Audi’s Neckarsulm site and the history of NSU in the new special exhibition “Innovation. Wagemut. Transformation. 150 Jahre NSU” (in English: “Innovation. Audacity. Transformation. 150 Years of NSU”). The exhibition will be on display from June 14, 2023 to May 5, 2024 in the Audi Forum Neckarsulm and the Deutsches Zweirad- und NSU-Museum Neckarsulm. Additionally, an anniversary magazine is being published at the start of the exhibition: a solid 176 pages covering many facets of NSU history.

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