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A new interior, cutting-edge infotainment, and expanded digital features offer an even more immersive user experience Increased range and greater charging capacity make the electric SUV even more powerful The Q4 e-tron impresses with optimized real-world practicality: enhanced driver assist systems, upgraded quality, and bidirectional charging Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first. “With this product upgrade, the Audi Q4 e-tron is not only more modern and striking in appearance but also impresses with an improved interior,” says Marco Schubert, Member of the Board of Management for Sales and Marketing. “New features and numerous improvements to the vehicle make the electric entry point into the Audi brand even more attractive – for families and our fleet customers.” The Q4 e-tron is the first Audi model to support bidirectional charging – its high-voltage battery can both receive energy from the grid and feed it back to external devices. For example, the Vehicle-to-Load (V2L) function allows e-bikes to be charged from a power socket in the trunk or via an adapter on the charging port. In Germany, Austria, and Switzerland, the Q4 e-tron can also serve as a home battery supplying stored energy to the household through Vehicle-to-Home (V2H). This is especially beneficial for optimizing self-consumption from solar panels. In everyday life, customers reap the benefits of significant upgrades to the EV’s drive systems.

Powerful, connected, versatile: the new Audi Q3 is a confident all-rounder in the compact segment – ready for any everyday challenge. With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds. Scotland, Glasgow. Where the River Kelvin flows into the mighty Clyde, stands the Riverside Museum – an architectural masterpiece that combines movement and history. This is the spot where our road trip begins with a special companion: the new Audi Q3. Its design? Expressive, dynamic, and emotional, with an exciting interplay of sweeping curves and precise lines. From the Riverside Museum, we start our drive into the Scottish Highlands. But first we have to navigate the quirks of a big city that has not always adapted to the demands of modern traffic. In the process, we get to know the new Audi Q3 in all its facets – and how it can support us while driving. Digital companion for every day We get settled into the sporty, elegant seats and immerse ourselves in Glasgow’s urban flair. After just a few minutes, it becomes clear that the new Audi Q3 is much more than a means of transportation – it is a digital companion for everyday life. During a stop in the historic city center, whose roots date back to the 6th century, the park assist plus shows what it can do. It maneuvers the vehicle into even the tightest of spaces with impressive precision. Supported by several ultrasonic sensors and high-resolution cameras, the system recognizes its surroundings in real time and provides clear visual and acoustic feedback – a real advantage when parking in the narrow streets of Scotland’s largest city. Back on the road, the traffic sign recognition system helps the driver keep an overview of things.

Large all-electric premium SUV combines excellent comfort and versatility with dynamic performance Audi CEO Gernot Döllner: “The AUDI E7X extends the vision of our newly established brand to the important SUV segment. We look confidently to the future with more tailor-made models to come in the next few years.” Fermín Soneira, CEO of the Audi and SAIC Cooperation Project: “The E7X balances Audi heritage with the future. Totally new yet unmistakably AUDI with progressive design, superior driving dynamics, and the latest digital innovations.” AI-powered intelligence, multimedia rear-seat entertainment, and zero- gravity seats take in-cabin experience to the next level Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds. “With the E5 Sportback, which has been honored as China Car of the Year 2026, we opened a new chapter for Audi in China’s electric age. The AUDI E7X now extends that pioneering vision to the important SUV segment,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “With a clear product development roadmap that is seamlessly integrated with the Chinese innovation ecosystem, we look confidently to the future with more tailor-made models to come in the next few years.”

To demonstrate the effectiveness of the systems studied and developed, Ducati opted to collaborate with Lamborghini (also part of the Audi Group), which supported the project during the experimental phase by providing a Urus for case simulation use. Ducati chose to work on the three most critical and dangerous accident cases, i.e. those which place the motorbike in a position of non-visibility towards oncoming cars or which place the motorcyclist in a situation in which he has no visibility of what is happening ahead. In both situations, communication between vehicles, integrated with the on-board sensors, can help reduce the number of accidents. Ducati carried out the development of the technology together with various suppliers, including Bertrandt for the hardware part and Nfiniity for the operating system and the creation of the algorithms. The prototype in this development phase includes an additional screen on the motorbike on which warning signals are displayed which can inform the motorcyclist of any danger. The cases analysed and demonstrated at the Lausitzring by Ducati and Lamborghini were IMA (Intersection Movement Assist), LTA (Left Turn Assist) and DNPW (Do Not Pass Warning). The focus was placed on IMA (Intersection Movement Assist) when a motorbike, proceeding on a busy road, is approaching a reduced-visibility intersection at which a car is arriving at the same time from a secondary road. To make this situation even more critical, Ducati chose to insert a fixed obstacle to completely obscure the view of the motorbike both for the driver and for the car's auxiliary systems. In this case, the danger sign is displayed on the dashboard of the car, signalling the arrival of the motorbike, suggesting to the motorist to approach the intersection with great caution. LTA (Left Turn Assist) instead concerns an intersection in which both the motorbike and the car are travelling on the main road but in the opposite direction and the car wishes to turn left.

New hardware and software features keep the A5, Q5, A6, A6 e-tron, and Q6 e-tron up to date throughout their life cycle Wide range of innovations – from improved driving dynamics and new driver assistance to a fresh interior experience and in-car gaming Audi CTO Geoffrey Bouquot: “These comprehensive innovations demonstrate the future viability of PPE and PPC” Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series. “With the new model year, we will be further enhancing important model series and offering our customers a host of new features,” says Audi Chief Technical Officer Geoffrey Bouquot. “These comprehensive innovations impressively demonstrate the future viability of the PPE platform for electric models and the PPC platform for combustion-engine vehicles.” Many new highlights will be introduced that make the driving experience even more emotional, intuitive, and efficient – both in terms of hardware, such as new headlights, and software, in the form of new features for driver assistance and entertainment. Driving dynamics: greater emotion, greater efficiency With the new Audi drive select mode “dynamic plus,” Audi S5 and S6 e-tron drivers can enjoy a particularly intense driving experience if they so wish. In the Audi S5, this is precisely implemented by the standard quattro sport differential and brake torque vectoring. The Audi S6 e-tron relies on electric quattro all-wheel drive in combination with brake torque vectoring. At the same time, the electronic stabilization control (ESC) automatically activates sport mode, which enables controlled oversteer. The drivetrain responds to accelerator pedal movements in a very direct and precise way, while manual gear changes remain entirely in the hands of the driver.

Increased ground clearance and larger wheels as the basis for a distinctive off-road look Digitally connected with lots of connect services, app integration, and functions on demand Individually selectable daytime running light signatures and new interior design elements The Audi A3 allstreet is the distinctive crossover in the A3 family. With its characteristic off-road look, three centimeters more ground clearance than the A3 Sportback, and the raised seating position, the vehicle offers an SUV-like driving experience combined with high functionality. Thanks to the seamless integration of apps into the infotainment system, the ability to flexibly add vehicle functions, as well as a comprehensive range of connect services, the A3 allstreet is digitally connected. “At very first glance, the Audi A3 allstreet stands out from the rest of the A3 family,” says Stephan Fahr-Becker, Team Leader of Exterior Design at AUDI AG. “As a crossover in the premium compact class, it has a completely unique look. The aim was to use specific design elements to emphasize the vehicle’s higher ground clearance even more.” Off-road character for a confident look This goal was achieved, among other things, through a vertical emphasis of the matte black Singleframe. The large octagonal radiator grille with its honeycomb structure sits higher than on the A3 Sportback, bringing the crossover closer to the Q models. Unique to the allstreet, three grooves at the front and rear enhance the off-road character. At the front, the beading is integrated into the distinctive spoiler lip, which are reminiscent of a skid plate, and at the rear into the diffuser as part of the robustly designed rear bumper. The rear also echoes the design of the trapezoidal air intakes: Their high-contrast double frame in Selenite Silver and Manhattan Gray creates a strong contrast, lending the A3 allstreet a powerful appearance. The same applies to the dark rocker panel trims and the trim in the lower door areas.

Munich to Zell am See: Audi Q5 SUV and Sportback variants with different powertrains handle winter conditions in their stride Adaptive air suspension, quattro all-wheel drive, and MHEV plus technology prove their worth on a demanding route Audi Genuine Accessories, variable interiors, and digital assistance systems demonstrate real-world practicality The thermometer reads a crisp zero degrees Celsius as a dozen journalists gather in a parking lot at Munich Airport. Six Audi Q5 – two SUVs and four Sportbacks – await their assigned driver pairings for a road trip in the Alps. The lineup covers almost the entire engine range: four gasoline-powered, top-of-the-line SQ5 – two Sportbacks and two SUVs – plus two additional Sportbacks, one burning gasoline and one diesel. Audi Genuine roof boxes are mounted on both SQ5 SUVs, while ski bags fit easily in the trunk once the rear seats are folded down. Stowing luggage and sports equipment is quickly sorted. A challenging route through snow-covered winter landscapes where both Sportback and SUV can show what they are made of lies ahead. The destination: Zell am See in Austria. Under bright winter sunshine, the convoy sets off on a 287-kilometer journey along highways, country roads, and winding mountain passes. From Munich, Germany, the route follows the B307 toward Schliersee, into Austria, through the Inn Valley, and along the Gerlos Alpine Road. The route includes photo stops against the Alpine panorama at Schliersee and Spitzingsee as well as overlooking the distant Krimml Waterfalls. The Alps show their wintry character as snow-covered passes alternate with sections where the snow is melting – conditions the Q5 models handle effortlessly. For a winter road trip, Audi Genuine Accessories offer products for many applications, all high-quality, practical, and easy to use.

Sporty exterior and up to four different daytime running light signatures selectable New design elements and materials for the interior and extended standard equipment Integrated Audi store for apps and functions on demand for a personalized, digital experience The Audi A3 heads into the 2025 model year with a sportier look, new design elements, and digital features. In addition to selectable daytime running light signatures, the ability to flexibly purchase vehicle functions any time ensures a high degree of personalization. In addition, the standard equipment has been significantly expanded and new materials have been used for enhanced comfort. Sportier than ever: the exterior More dynamic – more progressive – more emotional: This is how the A3 Sportback and Sedan present themselves following the model upgrade. The hexagonal, frameless Singleframe features a new structure that is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two and makes the Audi A3 appear lower. The same is true of the rear, which is sportier than ever with a new bumper and distinctive diffuser. The progressive design elements are particularly effective with the S line exterior, as they are partly inspired by the RS models.The expressive exterior colors District Green, Ascari Blue, and Progressive Red further strengthen the sporty look. Selectable: up to four different daytime running light signatures Like the redesigned Singleframe, the lighting design is significantly thinner, emphasizing the width of the Audi A3 series. The 24-pixel elements that make up the digital daytime running lights in the LED and Matrix LED headlights are now arranged in three rows on the upper edge of the housing.