Experience history through vehicles from Audi’s historical collection, lectures at the Audi museum mobile, and events around the world From Aspen to Zwickau: Audi Tradition presents automotive treasures
Audi Tradition is poised to participate in over a dozen international events in 2024 as the classic car season begins. Mainstays of the event calendar include the Goodwood Festival of Speed in England (July 11–14), two classic car rallies at Audi’s home sites – the Donau Classic (June 27–29) in and around Ingolstadt and the Heidelberg Historic (July 11–13) in Neckarsulm – as well as the Sachsen Classic in Dresden and Zwickau (August 15–17). For 2024, the Audi museum mobile, as always, has a varied program in store. In addition to special exhibitions on the history of aerodynamics, the museum of the brand with the four rings will continue its series of lectures and again take part in International Museum Day (May 19) and the Night of the Museums (September 7).
For Audi Tradition, the 2024 event season kicks off early this winter: The Ice Race in late January in Zell am See, Austria, will be followed by the Bremen Classic Motorshow (February 2–4), where Audi Tradition will showcase a first-generation Audi RS 4 Avant at a joint booth with the Volkswagen Group brands. Visitors can head there for advice on spare parts for their classic cars. One weekend after the trade fair, Audi Tradition will be on the road in the Rockies and the Alps: An Audi 90 quattro IMSA-GTO and Michèle Mouton’s 1985 Audi Sport quattro S1 Pikes Peak will represent Audi Tradition at the Aspen Ice Race (February 8–10). The historic Histo-Monte winter rally will take place simultaneously, taking participants on the trail of the legendary Monte Carlo Rally. At the event, Walter Röhrl will pilot the Audi Sport quattro S1 E2, the original rally car he drove in the 1986 Monte Carlo Rally.
1994 30 Years Audi 80 Competition ...............................29 1989 35 Years Audi 90 IMSA-GTO ..................................30 1984 40 Years Double championship win for Stig Blomqvist and Audi .......................................31 May 1984 40 Years Audi Sport quattro S1 .............................32 January 1984 40 Years Walter Röhrl joins Audi ...........................33 1984 40 Years Harald Demuth German rally champion in Audiquattro ....................................................35 1984 40 Years Audi at Pikes Peak ...................................36 November 1954 70 Years Top-three finish in the European Touring Car Championship for DKW ........37 July 1954 70 Years Werner Haas World Champion on NSU Rennmax .................................................38 September 1939 85 Years Final grand prix victory ............................39 August 1939 85 Years Wanderer class victory in the Liège–Rome–Liège Rally .......................................40 August 1934 90 Years Six Days Trial in Garmisch-Partenkirchen ....................................41 March 1934 90 Years Auto Union grand prix racing car ..............42 Audi Tradition 5 Anniversary Dates 2024 Years 25 Audi S3 The compact three-door Audi A3 that was unveiled in autumn 1996 was based on the platform of the VW Golf IV, which hit the market one year later.
Second evolution of the rally winner competing for the first time in October Fundamentally new body optimizes weight and air flow Improved operating strategy and optimized control concept
In March 2022, the Audi RS Q e-tron won its first desert rally in Abu Dhabi, and now the next evolution is ready. The innovative prototype presents itself significantly improved for the 2022 Morocco Rally and the 2023 Dakar Rally. The body is completely new and features significantly enhanced aerodynamics. It helps lower the prototype’s weight and center of gravity. New operating strategies further improve the efficiency of the electric drivetrain. In the interior and when changing wheels, the driver and co-driver benefit from easier operation. Following these evolutions, the RS Q e-tron now bears the abbreviation E2. It is reminiscent of the legendary Audi Sport quattro in its final development stage for Group B rallying in the 1980s.
Second phase of the development program “We’ve managed a good debut at the Dakar with the Audi RS Q e-tron and even our first stage victories in a motorsport discipline that is new to us,” says Rolf Michl, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. “The entire team is working excellently together and pulling in the same direction. As is usual at such an early stage, the drivers, co-drivers and technicians quickly agreed on the next development targets. We have summarized the result in a new evolution package – the RS Q e-tronE2.” This marks the beginning of the second phase of the development program. In October, Team Audi Sport will prepare for the 2023 Dakar Rally with the new prototype in Morocco.
Gentle in the air, light in the sand: the new body “The Audi RS Q e-tronE2 does not adopt a single body part from its predecessor,” says Axel Löffler, Chief Designer of the RS Q e-tron.
May 15 for International Museum Day in the Audi museum mobile and at the Audi Piazza at the Audi Forum Ingolstadt App in the museum: all exhibits in the Ingolstadt technology museum and highlights from Audi history are also in the Audi Tradition app
Experience a century of racing history – Audi Tradition is making it possible: In celebration of International Museum Day under the motto “Discover Museums with Joy,” Audi Tradition will fire up an impressive selection of motorsports cars from its historical collection on Sunday May 15. In doing so, it will display enormous range and development in racing: from the Audi Type C “Alpensieger” and the legendary Auto Union Silver Arrow models to the Audi Sport quattro S1 from the rally era of the 1980s and the 2022 Dakar Rally car, the Audi RS Q e-tron. The Audi museum mobile is open Sunday from 10 AM to 4 PM. Admission is free. Visitors can also expect to find a diverse program of events at the Audi Piazza at the Audi Forum Ingolstadt.
Stirring up enthusiasm for museums – that is the goal of International Museum Day. The Audi museum mobile’s contribution to the events of the day is particularly directed at motorsports fans. Audi Tradition and the museum staff have come up with an extensive program: a museum rally for children, special tours in the museum, and detailed explanations of the technical features of the twelve successive motorsports cars that will be retrieved from the hallowed halls for the occasion and brought to life for the public. That agenda item will take place at 10:30 and 2:30 on the Audi Piazza.
Five-cylinder engine delivering 136 hp presented for the first time in 1976 in the Audi 100 Successful engine concept for series production and rallying AudiRS 3: modified five-cylinder engine with more torque
Audi presented the first five-cylinder gasoline engine 45 years ago in the second-generation Audi 100. Enhancements and new developments followed with turbocharging, exhaust gas purification and four-valve technology, rally engines, and five-cylinder diesel units. The 2.5 TFSI won the “International Engine of the Year” award nine times in a row. Today, the high-performance engine in the new AudiRS 3 Sportback carries on the five-cylinder engine tradition – with more power than ever.
The five-cylinder engines from Audi have achieved cult status – partly due to their successful deployment in motorsport and also on account of their reliability and economy. The engine’s unique 1-2-4-5-3 ignition sequence and the incomparable sound that comes with it make the driving experience so exhilarating. The first five-cylinder gasoline engine powered the Audi 100 (C2) in 1976.
The legend lives: the five-cylinder engine is an expression of Audi’s DNA Stronger character: the robust sound and characteristic firing order will give you goosebumps AudiRS 3: new setup for unmatched acceleration and top speed
The five-cylinder engine has been an important component of Audi’s brand DNA ever since the first one was introduced in 1976. Even today, its characteristic firing order and unique sound promise a highly emotional driving experience. Now, the newest variant is making fans’ hearts pound and breaking new records. On the trail of a cult engine.
These images are burnt into the memory of motorsport enthusiasts: Pikes Peak in the US. Summer 1987. Walter Röhrl whips his Audi Sport quattro S1 (E2) across a dirt road some 4,000 meters (13,123 ft.) above sea level as if there were no tomorrow. The air grows thinner. Both literally and metaphorically. In some places, the track plunges downhill, 1,800 meters (5,906 ft.) into nothing. Röhrl puts that out of his mind. The rally champion loves this course. His car, the S1 with its 590 PS five-cylinder engine, climbs Pikes Peak quickly and nimbly. The result: a legendary 10:47.850 minutes. At his fastest, Röhrl is clocked at 196 km/h (122 mph). His comment: “It was the peak of what you can do with a rally car.” Actions like these have helped the multiple award-winning five-cylinder Audi engine reach cult status.
quattro and e-tron – that is the perfect combination for powerful performance and high efficiency. In the Audi e-tron , the brand with the four rings introduced a new generation of quattro drive in 2018: electric all-wheel drive. In conjunction with the versatile suspension, the low center of gravity and the powerful electric motors, the electric SUV offers optimum traction, outstanding dynamics and unshakable stability on any terrain and in any weather – enormous driving pleasure in short.
Variable torque distribution: the electric all-wheel drive With the electric all-wheel drive Audi transferred the combined know-how from more than four decades of quattro drive into the electric age. The premium brand combined the efficiency of a single- axle drive with the driving dynamics and traction of an all-wheel drive. This technology also reached a new level of variability, dynamics and precision. The electric motors are the ideal power source for the high-precision, ultrafast quattro drive in the Audi e-tron: The drive torque can be controlled instantly and distributed fully variably between both axles in fractions of a second – constantly tailored to the particular driving situation. In conjunction with the wheel-selective torque control, the electric all-wheel drive offers high traction in all weather conditions and on any surface. The dynamic talents of the Audi e-tron are especially apparent at low coefficients of friction, such as on snow. In most cases, the electric SUV tends to use its rear electric motor to achieve the highest efficiency.
In the early part of 2018, the Volkswagen Group created the brand groups “Volume,” “Premium” and “Sport & Luxury” among others. This leadership model paves the way for streamlining Volkswagen Group management processes, strengthening the brands and extending their scope of responsibility. It allows synergies within the Volkswagen Group to be harnessed more consistently and decisions to be made and implemented more rapidly. Under the new approach the Audi, Lamborghini and Ducati brands constitute the “Premium” brand group. Read more online about our product portfolio on our brand websites www.audi.com, www.lamborghini.com and www.ducati.com. The company headquarters of Audi Sport GmbH is located in Neckarsulm. As well as cars, Audi Hungaria Zrt., Győr (Hungary), builds engines and electric powertrains for the Audi Group as well as for other Volkswagen Group companies. / SALES STRUCTURES The Audi Group sells vehicles of the Audi and Lamborghini brands as well as motorcycles of the Ducati brand internationally through its own sales companies or those belonging to the Volkswagen Group and in partnership with local importers. In addition, Audi Singapore Pte. (Singapore) additionally sells cars of the Bentley brand. Read more about our deliveries on pages 30 ff. / MAIN PRODUCTION SITES The sites at which cars of the Audi and Lamborghini brands as well as motorcycles of the Ducati brand were manufactured in the 2019 reporting year are shown in the following diagram. BASIS OF THE AUDI GROUP // STRUCTURE 0 1 0 Brussels/Belgium Audi Brussels S.A.