Search

The flagship store in China offers a unique customer experience A combination of brand experience and saleroom on two floors Audi A7 L 55 TFSI delivered to customers in China for the first time Two floors and a total of 2,400 square meters (25,833 square feet): with the House of Progress (HoP) in Shanghai, SAIC Audi opened the biggest store of this kind in the world on January 1, 2022. As part of the dedication, the Chinese partner company presented the entire A7 L family: Along with the Audi A7 L 55 TFSI, which is being shipped starting in January, visitors were also able to experience the new Audi A7 L 45 TFSI and the concept cars Audi skysphere concept and Audi grandsphere concept. The House of Progress is located in the SAIC Group's headquarters in Shanghai and serves as the new SAIC Audi flagship store. It is also Audi’s first HoP in China and offers a unique customer experience: on the first floor, new products can be explored and various technology exhibits offer a fascinating brand experience. On the second floor, customers can get together in exclusive areas and linger in a lounge. Along with a coffee bar and customer lounges, there is also a parent-child area. Between art and high-tech The concept consists of an extraordinary combination, reminiscent of an art gallery and a technology centre and it is intended to convey Audi’s philosophy: emotional aesthetics in conjunction with technology that puts people at the center. In the exhibition, customers can learn about Audi's history and technology. Additionally, they can discover the culture of Shanghai, the largest city in the People's Republic of China. The atmosphere in the HoP is characterized by art and high-tech in equal measure. Besides of the experience itself, the HoP also stands for efficient customer service and is emblematic of SAIC Audi’s quality and customer proximity in every phase of the customer lifecycle. One important component is the app that has been available since April 2021.

Increased ground clearance and larger wheels as the basis for a distinctive off-road look Digitally connected with lots of connect services, app integration, and functions on demand Individually selectable daytime running light signatures and new interior design elements The Audi A3 allstreet is the distinctive crossover in the A3 family. With its characteristic off-road look, three centimeters more ground clearance than the A3 Sportback, and the raised seating position, the vehicle offers an SUV-like driving experience combined with high functionality. Thanks to the seamless integration of apps into the infotainment system, the ability to flexibly add vehicle functions, as well as a comprehensive range of connect services, the A3 allstreet is digitally connected. “At very first glance, the Audi A3 allstreet stands out from the rest of the A3 family,” says Stephan Fahr-Becker, Team Leader of Exterior Design at AUDI AG. “As a crossover in the premium compact class, it has a completely unique look. The aim was to use specific design elements to emphasize the vehicle’s higher ground clearance even more.” Off-road character for a confident look This goal was achieved, among other things, through a vertical emphasis of the matte black Singleframe. The large octagonal radiator grille with its honeycomb structure sits higher than on the A3 Sportback, bringing the crossover closer to the Q models. Unique to the allstreet, three grooves at the front and rear enhance the off-road character. At the front, the beading is integrated into the distinctive spoiler lip, which are reminiscent of a skid plate, and at the rear into the diffuser as part of the robustly designed rear bumper. The rear also echoes the design of the trapezoidal air intakes: Their high-contrast double frame in Selenite Silver and Manhattan Gray creates a strong contrast, lending the A3 allstreet a powerful appearance. The same applies to the dark rocker panel trims and the trim in the lower door areas.

Sporty exterior and up to four different daytime running light signatures selectable New design elements and materials for the interior and extended standard equipment Integrated Audi store for apps and functions on demand for a personalized, digital experience The Audi A3 heads into the 2025 model year with a sportier look, new design elements, and digital features. In addition to selectable daytime running light signatures, the ability to flexibly purchase vehicle functions any time ensures a high degree of personalization. In addition, the standard equipment has been significantly expanded and new materials have been used for enhanced comfort. Sportier than ever: the exterior More dynamic – more progressive – more emotional: This is how the A3 Sportback and Sedan present themselves following the model upgrade. The hexagonal, frameless Singleframe features a new structure that is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two and makes the Audi A3 appear lower. The same is true of the rear, which is sportier than ever with a new bumper and distinctive diffuser. The progressive design elements are particularly effective with the S line exterior, as they are partly inspired by the RS models.The expressive exterior colors District Green, Ascari Blue, and Progressive Red further strengthen the sporty look. Selectable: up to four different daytime running light signatures Like the redesigned Singleframe, the lighting design is significantly thinner, emphasizing the width of the Audi A3 series. The 24-pixel elements that make up the digital daytime running lights in the LED and Matrix LED headlights are now arranged in three rows on the upper edge of the housing.

Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers. As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.

Audi offers more than 30 driver assistance systems in the RS 6 Avant and RS 6 Avant performance, each of which makes driving even more comfortable, efficient, and safe. Some of the systems are bundled into the City and Tour packages. The adaptive cruise assist (ACA) is the most important system in the Tour assist package. It adds a lane-tracking function that also helps out in traffic jams to the adaptive cruise control (ACC). At speeds between 0 and 250 km/h (155.3 mph), the system keeps the Audi RS 6 Avant and the RS 6 Avant performance at the desired distance to the vehicle ahead. It also makes slight steering corrections to help the driver to stay in the lane. Another highlight is the emergency assist, which provides for greater safety. It detects when the driver is inactive and provides a visual, acoustic, or haptic warning depending on the hazard.

Eye-catching, masculine design with taut lines Infotainment concepts from the Audi full-size class New driver assistance systems for more safety and comfort In 2010, a brand-new Audi model line made its debut in the shape of the A1. And now the second generation of the successful compact car is rolling to the starting line. Its dynamic design characterizes the new Audi A1 Sportback. It is the ideal companion in the urban environment and is also very well suited for longer journeys. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines provide ample opportunity for customization. Exterior design: Striking, masculine with genes of the sporty Ur-quattro The A1 Sportback has grown significantly in length – with an additional 56 millimeters (2.2 in), it now measures 4.03 meters (13.2 ft). At the same time, the width has remained almost the same at 1.74 (5.7 ft) meters. The new-generation model is only 1.41 meters (4.6 ft) in height – including aerial, the car is 1.43 meters (4.7 ft) tall. The wide track and short overhangs provide for a taut, sporty look. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – an homage to the Sport quattro, the brand’s rally icon from 1984. The new A1 Sportback also emphasizes a resemblance to the Audi Ur-quattro and Sport quattro when viewed from the side: The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colors, ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung. All lines on the flanks, from the window edge to the sill, slope upward toward the rear in a wedge shape.

When ordering the car, there are two rear light signatures to choose from – three with the S8. In conjunction with the assistance systems, the digital OLED rear lights have a proximity indication feature. Reduction as a design medium The architecture of the interior is strictly horizontally oriented to emphasize the car’s width. In the dark, the ambient light package plus (standard with Audi design selection and in the S8 elegantly stages the interior and there are reading lights in the rear that use Matrix LED technology. The range of seats and seat equipment in the enhanced Audi A8 is varied, very comfortable, and radiates the highest degree of authority – especially for the back seats, where many options are available. The relaxation seat in the A8 L is the apex of the program. It offers numerous adjustment options and a footrest on the back of the passenger seat. Passengers can use it to have the bottoms of their feet warmed and massaged to various degrees. The high-quality workmanship underscores the A8 interior’s workshop character. New solutions: Navigation and Audi connect MMI Navigation plus is standard in the enhanced Audi A8 series. It is supported by the third generation modular infotainment toolkit (MIB 3). The likewise standard online and Car-2-X services from Audi connect augment the navigation system. They are divided into two packages: Audi connect Navigation & Infotainment and Audi connect Safety & Service with Audi connect Remote & Control.

In the RS 7 Sportback and the Audi RS 7 Sportback performance Audi offers more than 30 driver assistance systems, making driving even more comfortable, efficient, and safe. The systems are split into two packages: “Tour” and “City”. The adaptive cruise assist (ACA) is the most important system in the Tour assist package. It adds a lane-tracking function that also helps out in traffic jams to the adaptive cruise control (ACC). At speeds between 0 and 250 km/h (155.3 mph), the system keeps the Audi RS 7 Sportback* at the desired distance to the vehicle ahead. It also makes slight steering corrections to help the driver to stay in the lane and provides longitudinal guidance through road construction sites by means of the narrowed road assist. The Audi pre sense basic and Audi pre sense front safety systems come standard. They detect collision hazards all around the car and initiate targeted preventive measures – whether maximum braking, adjusting the seats, or tightening the belts. Audi pre sense front includes a warning and braking function for vehicles, pedestrians, and cyclists. The emergency assist brings the car to a stop if the driver is no longer able to do so.