Headlights and taillights as defining elements of the exterior design Matrix LED headlights illuminate the road without glare Increased safety with night vision assistant
The lights on an Audi have long provided more than just safety. They represent the interface between design and technology and they have an authoritative impact on every Audi model’s visual appearance. That is particularly distinct in the exterior design of the e-tron GTquattro and RS e-tron GT – headlights and taillights are defining elements of these models.
The headlights of the e-tron GTquattro and the RS e-tron GT(((Audi RS e-tron GT: Combined electric power consumption in kWh/100 km: 22.1–19.8; combined CO2 emissions in g/km: 0 Information on fuel/power consumption and CO2 emissions in ranges depending on the chosen equipment level of the car.
Digital stage: panoramic display includes 11.9-inch Audi virtual cockpit, 12.8-inch MMI touch display, and head-up display Immersive audio experience: with twelve high-performance speakers and 420 watts of amplifier power, the SONOS premium sound system delivers an immersive, virtually generated surround-sound experience Customized color scheme: illuminated inner door panels with 30 selectable colors create an emotionally engaging ambiance
The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.
Clean lines, intuitive operation, and smart technology are combined into a harmonious entity inside the new Audi Q3. A generously sized application area extends from the doors across the entire width of the dashboard, highlighting the horizontal layout for a maximum sense of space. The calm, clear design of the dashboard continues into the clean, uncluttered console layout. Simple design and a user-focused layout of the cup holders and covered charging tray reflect Audi’s philosophy of “visual clarity.” At the heart of it all is the digital stage: the panoramic display – with the 11.9-inch Audi virtual cockpit plus and a 12.8-inch MMI touch display – features a driver-oriented, curved design. It is complemented by an optional head-up display that projects important information directly into the driver’s field of vision. Flush door handles, carefully coordinated materials with soft-touch surfaces, and chrome details on the switches underscore the vehicle’s visual appeal, tactile quality, and overall comfort. More space thanks to clever controls A new steering wheel control unit with two stalks on the steering column has resulted in more storage space in the center console, a new user experience, and a more spacious feel.
MediaInfo
Technology
08/05/2025
Videos for your search
Audi future lab - lighting tech and design - Animation Matrix Laser
Animation
02/16/2015
Audi Q8 – Lighting technology – Animation
Animation
09/05/2023
Animation Audi A6 lighting technology
Footage
05/25/2018
Animation: Lighting technologies and functional principles
Unmistakable design with new details makes for impressive street presence Headlights and rear lights customizable for the first time thanks to digital lighting technology The variable interior concept offers the ideal basis for family, business, and free time
Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colors, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros.
From a study to a successful production model The Audi Q7’s journey of success began in 2003 as a concept car called the Audi Pikes Peak quattro at the North American International Motor Show. Conceived as a vehicle suitable driving on all roads and moderate off-road use, the current Q7 – which has been delighting customers worldwide for 18 years – remains true to its virtues of design, technology, and functionality. The first SUV from the brand with the four rings was unveiled to the public at the 2005 Frankfurt Motor Show (IAA), just in time for the 25th anniversary of the quattro permanent four-wheel drive with Torsen center differential (40:60 front/rear torque distribution). The new “superlative” in the SUV segment, as Audi put it at the launch of the Q7, combines poise, sportiness, and versatility. Since its launch, the Audi Q7 is seen as an all-rounder that combines high prestige with a wide range of applications.
Expressive appearance guarantees high recognition value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look
Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros.
Revised, generous, striking: the exterior design With its expressive design, the revised Q8 is a sporty, elegant SUV coupé from the brand with the four rings. With its clean shape, generous surfaces, and clear volumes, the Q8 paints a dynamic picture. The short overhangs and long wheelbase make for sporty, elegant proportions that can be accentuated with distinctive exterior colors and wheels. The unmistakably powerful and upright Audi Singleframe with an octagon design now impresses with vertical inlays. They are arranged in teardrop shape in the base exterior and designed in the shape of an L in the S line exterior package and the SQ8 TFSI.
Sporty exterior and up to four different daytime running light signatures selectable New design elements and materials for the interior and extended standard equipment Integrated Audi store for apps and functions on demand for a personalized, digital experience
The Audi A3 heads into the 2025 model year with a sportier look, new design elements, and digital features. In addition to selectable daytime running light signatures, the ability to flexibly purchase vehicle functions any time ensures a high degree of personalization. In addition, the standard equipment has been significantly expanded and new materials have been used for enhanced comfort.
Sportier than ever: the exterior More dynamic – more progressive – more emotional: This is how the A3 Sportback and Sedan present themselves following the model upgrade. The hexagonal, frameless Singleframe features a new structure that is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two and makes the Audi A3 appear lower. The same is true of the rear, which is sportier than ever with a new bumper and distinctive diffuser. The progressive design elements are particularly effective with the S line exterior, as they are partly inspired by the RS models.The expressive exterior colors District Green, Ascari Blue, and Progressive Red further strengthen the sporty look. Selectable: up to four different daytime running light signatures Like the redesigned Singleframe, the lighting design is significantly thinner, emphasizing the width of the Audi A3 series. The 24-pixel elements that make up the digital daytime running lights in the LED and Matrix LED headlights are now arranged in three rows on the upper edge of the housing.
A sportier design, selectable daytime running light signatures, extended standard equipment, and new materials The crossover A3 allstreet offers an SUV-like driving experience thanks to higher ground clearance and a distinctive off‑road look Integrated Audi store for apps and functions on demand ensure a personalized digital experience
An extensive upgrade for a successful model: The car with which Audi established the premium compact class in 1996, the A3, is sportier, more comfortable, and more digital than ever, thanks to its more progressive design, significantly extended standard equipment, and new materials and offers. Apps that can be used directly in the vehicle display, selectable daytime running light signatures, and the ability to add vehicle functions on demand any time enable a high degree of customization. The A3 allstreet, the distinctive crossover of the A3 family, is new to the market. With its characteristic off-road look, three centimeters of extra ground clearance compared to the A3 Sportback, and a raised seat position, the vehicle offers an SUV like driving experience combined with high functionality.
Sportier than ever: the exterior of the Audi A3 More dynamic – more progressive – more emotional: This is the character of the A3 Sportback and Sedan models after the model upgrade. The hexagonal, frameless Singleframe features a new structure and is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two intakes and makes the Audi A3 appear lower. The same is true of the rear, which is particularly sporty with its new bumper and distinctive diffuser. Partly inspired by the RS models, the progressive design elements are particularly effective when combined with the S line exterior.
The Audi Q3 at its finest: dynamic and muscular proportions balanced with a spacious interior Digital companion for every day: driving assistance and lighting technology from the full-size class plus innovative operating concept for even more comfort Efficiency, driving dynamics, and comfort: new damper system, powerful plug-in hybrid technology, and efficient combustion engines
The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers.
Gernot Döllner, CEO of AUDI AG: “With a total of more than two million vehicles sold worldwide since the launch of the first generation, the Audi Q3 is one of our best-selling models and has a high status in our product portfolio. With the third generation of the Audi Q3, we are renewing an important model family as part of our product initiative and strengthening our range with a powerful plug-in hybrid and efficient combustion engines. The new model combines efficiency, driving dynamics, and comfort.”
Increased performance with 333 PS of power and 420 Nm of torque Torque splitter and dynamic plus mode for agile handling Expressive design and selectable daytime running light signatures
With a host of new features, the Audi S3 is more than just a product upgrade: Increased output, a torque splitter, and other technology highlights ensure strong performance and agile handling. Visually, the compact model reflects its increased dynamics with an expressive front design, a sporty diffuser, and a four-pipe performance exhaust system. The Audi S3 will be available at dealerships as a Sportback and as a sedan in the second quarter of 2024. Price: from 55,600 euro.
More performance: 2.0 TFSI with 333 PS With 245 kW (333 PS) and 420 Nm of torque, the S3 is more powerful than ever. As part of the product upgrade, the 2.0 TFSI receives an increase in output of 23 PS and 20 Nm more torque. The result is confident pulling power and strong acceleration. The S3 accelerates from 0 to 100 km/h (62 mph) in 4.7 seconds. Maximum torque is available in a wide rev range between 2,100 and 5,500 rpm. Top speed is limited to 250 km/h (155 mph). The engine and transmission also receive a sportier tuning: When at a steady speed and at low to medium acceleration in the part-load range, the preloaded turbocharger keeps at a constant rpm.