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The proportions of the new Audi A7 Sportback are an optimal basis for the new Audi design language in the luxury class. The interior also takes up the design language of the prologue studies, which relies on reduction as a stylistic device. The design conveys both sportiness and progressiveness. Exterior design Four numbers circumscribe the sporty character of the new Audi A7 Sportback. It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but just 1,422 millimeters (4.7 ft) high. In all dimensions, the differences to the previous model are just a few millimeters. The Singleframe grille of the new Audi A7 Sportback is wide and low-mounted. All adjacent surfaces and lines emanate from it. The side air inlets in the front skirt emphasize the Gran Turismo’s sporty character. Contours reminiscent of the front splitters on a racing touring car form the bottom edges of the two large inlets. Sharply tensioned lines and tautly curved surfaces characterize the side view of the A7 Sportback. The low-set shoulder line draws the visual focal point downward for more sportiness. The window line, which rises continuously towards the rear, conveys dynamics even when stationary. Powerful contours over the wheel arches further emphasize the sporty appearance. They are a feature of new design language, cite the “blisters” of the Audi Ur-quattro and reference the tradition of technology at Audi. The point of the third side window tapers upwards – a throwback to the Audi 100 Coupé S from 1970. Similar to the predecessor model, the rear of the new Audi A7 Sportback is tapered like a yacht. The rear end is about three centimeters (1.2 in) higher, further improving the aerodynamics. At a speed of 120 km/h (74.6 mph), a spoiler extends from the rear hatch.

The new Audi A7 Sportback Exterior and lighting design Particularly sporty interpretation of the new Audi design language: taut, muscular body; wide, low Singleframe grille Side view with sporty-sinewy proportions; powerful contours above the wheels to emphasize the quattro drive, taut roof line, strongly tapered rear end with continuous light strip Digital daytime running lights signature (option) Optional HD Matrix LED headlights with Audi laser light, dynamic lighting effects in the headlights and rear lights when unlocking and locking Length 4,969 millimeters (16.3 ft), wheelbase 2,926 millimeters (9.6 ft), width 1,908 millimeters (6.3 ft), height 1,422 millimeters (4.7 ft) Wheel sizes 18" to 21" Interior design, colors and materials Interior design with clean design language, fusion of architecture and operation Visually seamlessly integrated 10.1-inch display (option), only a few buttons and controls Optional ambient and contour ambient lighting package Wide selection of sophisticated materials such as Valcona leather; new colors; design selection and S line sport package as top equipment User operation New operating and display concept MMI touch response: two touchscreens with haptic and acoustic feedback, intelligent text input Optional natural-language voice control with onboard and cloud search Key functions can be operated from the steering wheel; optional head-up display available Optional Audi virtual cockpit with full HD resolution (1,920 x 720 pixels) Around 400 functions can be personalized via seven profiles, if desired Infotainment and Audi connect New generation of the Modular Infotainment Platform; top version MMI navigation plus with data transmission via LTE Advanced and Wi-Fi hotspot Optional navigation with self-learning function based on driver preferences; online route planning with HERE, detailed 3D city models, four free updates per year New Audi connect and Car-to-X services, including traffic sign and hazard information New myAudi

The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language. Progressive sportiness: the exterior design The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector. Viewed from the side, pronounced contours emphasize the large wheels –a reference to Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters (4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7. Reduction as a stylistic device: the interior design The design language in the interior of the new Audi A7 Sportback is reduced and clean. The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface.

The RS 4 Avant provides the same level of everyday usability as the A4 Avant base model. The luggage compartment has a capacity of 495 liters (17.5 cu. ft.), which increases to 1,495 liters (52.8 cu. ft.) with the rear seats folded down and cargo loaded to the roof. The luggage compartment lid and the luggage compartment cover are electrically operated as standard. Sensor control for opening and closing the luggage compartment lid is available as an option, and a trailer towing hitch that can be unlocked electrically at the push of a button is also available upon request. Upon request, the RS 4 assists the driver in many situations: more than 30 driver assist systems underline the all-round characteristics of the high-performance Avant. The options are summarized in the “tour” and “city” packages. They include the adaptive cruise assist with stop & go function for automatic distance control, the intersection assist, the lane change warning, or the curb warning. RS 4 Avant customers can choose between eight colors. The Audi exclusive program also includes many more customized paint finishes, for example Nogaro blue, pearl effect.

The new Audi A6 Sedan Operating system New MMI touch response operating and display concept: two touchscreens with tactile and acoustic feedback and intelligent text input Natural language voice control with onboard and online search Optional Audi virtual cockpit with Full HD resolution (1,920 x 720 pixels) and operation on the steering wheel; the head-up display is available as an option Personalization of around 400 functions for seven different profiles Infotainment and Audi connect MMI navigation standard, optionally available top-of-the-line version MMI navigation plus with 10.1-inch display Navigation with self-learning function on the basis of driver preferences; online route planning from HERE, free updates Audi connect key allows the driver to lock or unlock the vehicle and start the engine using a smartphone New Audi connect services Car-to-X functions: “Traffic sign information” and “Hazard information” New myAudi app to seamlessly connect smartphone and car Optional Bang & Olufsen Advanced Sound System with 3D sound also for the rear Other options available such as Audi phone box to make and receive calls conveniently Driver assistance systems Up to 39 driver assistance systems in three packages, including new systems such as crossing assist, efficiency assist and adaptive cruise assist Extensive sensor set with laser scanner, permanent fusion of all data in the central driver assistance controller (zFAS) Broad-based electrification V6 engines with 48V main electrical system All engines with mild-hybrid technology(MHEV, mild hybrid electric vehicle) via belt alternator starter and additional lithium-ion battery MHEV technology permits coasting with the combustion engine switched off, high recuperation power and extended start-stop operation, up to 0.7 liters fuel saving per 100 kilometers in customer use Linking of the MHEV system with vehicle sensors to boost efficiency and comfort Body and interior Spacious interior, 21 mm (0.8 in) longer than predecessor

The new Audi A6 reduces the driver’s workload with up to 39 assistance systems, setting the benchmark in the premium class in terms of comfort, convenience and safety. All engines incorporate as standard an MHEV system to enhance efficiency. The business-class sedan offers lots of space and new features for extremely pleasant traveling. With its low interior noise, the A6 is an expert for long journeys. Driver assistance systems The assistance systems make driving even more convenient, effortless and safe. They are bundled into the “Tour,” “City” and “Park” packages. A highlight in the “Tour” assist package is the adaptive cruise assist (ACA). It uses the Mild Hybrid Technologyand enhances this with a lane guidance function over the entire speed range and the traffic jam assist. As a supplement, Audi offers the bottleneck assist, which makes steering corrections in roadworks if the car gets too close to the edge of the road. The bottleneck assist also automatically maintains a safe distance to vehicles which invade the car’s lane, and automatically continues the overtaking maneuver once the lane is free again. An ideal upgrade for the adaptive cruise assist is also the efficiency assist. This brakes and accelerates the vehicle predictively by analyzing Car-to-X information, sensor information and navigation data as well as traffic signs. Other modules in the Tour package include turn assist, collision avoidance assist, high-beam assist, camera-based traffic sign recognition and the Audi pre sense front safety system. Audi pre sense basic comes standard in all Audi A6 sedans; another highlight, crossing assist is included in the “City” assist package. If the mid-range radars at the vehicle’s corners, which can look roughly 75 meters (246.1 ft) ahead, detect crossing traffic in front of the car, the system warns the driver; if necessary it applies the brakes.

User operation The new Audi A7 Sportback uses MMI touch response, the fully digital operating concept from the flagship A8 that can be operated as intuitively as a smartphone with touch and swipe gestures. Two touch displays with haptic and acoustic feedback replace the rotary pushbutton and many buttons from the previous model. They transport Audi’s quality standards into the digital age and offer a high degree of operating safety. The upper display controls the infotainment and measures 10.1 inches when equipped with MMI navigation plus. The lower, 8.6-inch display is on the center console and is used for the climate control, comfort and convenience functions and text input by handwriting or virtual keyboard. The driver can rest their wrist on the wide selection lever when using the controls. Intelligent, detailed solutions make using the new technology even more attractive. If a finger touches an icon, this is confirmed either by an animation or a change in color. If the finger pushes so hard that it triggers the function, the icon or list entry lights up briefly. Many symbols are also configured with long-touch and long-push functions. Wiping, scrolling and multifinger gestures are also supported. Text entry on the lower supply detects not only entire words, but also letters drawn over top of each other and confirms this with acoustic feedback. Both displays present the images and graphics on a black background. The graphical user interface has been deliberately reduced so that information can be understood particularly quickly. A few pictographs are subtly animated. The menu structure is lean and intuitively understandable. On the lower display, the start screen can be configured according to your personal preferences. Audi connect content is no longer in a separate area, but in the respective function menus. MMI search is based on free text input.

Audi has built cars at the Ingolstadt site for 75 years. This is where AUDI AG has its headquarters; around 40,000 employees (as of December 31, 2024) work in Ingolstadt to achieve “Vorsprung durch Technik”. From the initial idea to the finished automobile, the entire production process for the Audi Q2*, Audi A3, Audi A6 e-tron*, and Audi Q6 e-tron* takes place at the Ingolstadt plant. The Audi Ingolstadt location continues to develop into a networked digital factory for the electrified future. Modern production systems and high-tech solutions enable highly efficient, sustainable manufacturing. With the Audi A6 e-tron* and Audi Q6 e-tron*, two fully electric models are rolling off the line in Ingolstadt. By making the assembly lines more flexible across the board and thanks to a battery assembly facility located nearby, the location is well prepared for the gradual shift to electric mobility and production of additional fully electric models. The largest production facility in the Audi Group is the economic engine of the region and, as the primary plant and a high-tech site, it brings five locations together in one think tank: Audi Ingolstadt factory (headquarters with Technical Development) Münchsmünster manufacturing site (module/system production and press shop) Audi Neuburg high-tech area Headquarters of Audi Sport GmbH Headquarters of Audi Formula Racing GmbH Technical Development divisions with a focus on driver assistance systems and integrated safety (FAS/IS)Audi driving experience center Home of Ducati Motor Deutschland GmbH Proving grounds Neustadt a. d. D. (high-security area of Technical Development) incampus technology park (Audi Vehicle Safety Center and Data Center) At the Audi Forum Ingolstadt, the company’s headquarters, Audi presents its products, its tradition, and its social commitment. The Audi Forum is designed as a center for personal encounters between customers, employees, and visitors from all over the world.