The plant in the heart of Bavaria is not only the company’s largest production facility, but is also home to the Audi Group headquarters and the Technical Development division of AUDI AG. As the economic engine for the region around Ingolstadt, Audi is committed to its home on the Danube. The company’s story of success included chapters for the Audi 80, Audi 100, the quattro and victories in rally racing. Audi continued to develop steadily over the following decades. The Audi 80 became the Audi A4, the Audi 100 was followed by the Audi A6 and a highly diverse model range. After the legendary quattro drive system – the embodiment of the slogan “Vorsprung durch Technik”, Audi introduced a long list of technical innovations onto the market – pioneering lighting technology, lightweight construction and driver assistance systems. A new item on this list is the operating concept with touch displays featuring haptic and acoustic feedback. With the four-door concept car Audi Aicon, the brand with the four rings presents a fully self-driving Audi of the future – with no steering wheel or pedals. With about 400,000 visitors per year, the Audi Forum Ingolstadt is a popular attraction for people in the region and visitors from all over the world, as well as for people picking up their new cars. It represents an urban, open philosophy, combining production, tradition, shopping, a cinema, dining facilities, driving enjoyment, exhibitions and conference rooms in a single location. Cultural events such as concerts ranging from jazz to classical, art exhibitions, factory tours and the Audi museum mobile round out the range of experiences for the whole family. Kids and teens get fascinating insights in the themed attractions at Audi, with exciting activity modules, innovative driving simulators and multimedia quizzes. Each day Audi delivers up to 380 cars to their new owners at the Audi Customer Center.