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Audi is already offering such services in certain regions with its Audi on demand rent and Audi on demand subscribe solutions and showing how Mobility as a Service (MaaS) works in practice. The special thing about this is that Audi on demand rent allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs. Audi on demand rent and Audi on demand subscribe complement the classic leasing of vehicles by offering more flexible alternatives. With Audi on demand rent (available in Germany, rollout planned in other markets) customers can find the right Audi for a short-term rental of between one and 28 days. Audi on demand subscribe (available in Germany and France, rollout planned in other markets) offers customers the option to drive an Audi on a subscription basis and experience mobility without a long-term commitment: subscriptions for selected electric vehicles are available for three, six or 12 months. The monthly subscription rates include the car ownership costs, such as insurance, maintenance and wear. Both services are offered in cooperation with the rental company Euromobil GmbH in collaboration with Europcar Mobility Group. Europcar is one of the leading car rental firms with a worldwide fleet of around 256,000 vehicles and is closely linked to the Volkswagen Group. The company is also pivotal in the establishment of a new mobility platform in the Volkswagen Group. This new platform aims to cover a range of different mobility needs, from hourly rental offers through to multi-year leases. The Group is therefore unlocking a rapidly expanding source of income with an expected global market volume of roughly EUR 100 billion in 2030. The Audi vehicles play an integral role in gaining market share in the premium segment.

Audi is already offering such services in certain regions with its “Audi on demand rent” and “Audi on demand subscribe” solutions and showing how Mobility as a Service works in practice. The special thing about this is that “Audi on demand rent” allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs. “Audi on demand rent” and “Audi on demand subscribe” complement the classic leasing of vehicles by offering a more flexible alternative. In addition to the “Audi on demand” services that have already been successfully launched in Germany, a further mobility service was piloted in 2024. The mobility platform Giravolta allows customers of a car dealership to view the dealership’s available fleet and book vehicles at short notice. Some other use cases trialled in this pilot project include employees booking vehicles from their employer’s fleet as well as special use cases in local tourism. Further pilot projects along these lines are planned for 2025. Technik” – a slogan largely inspired by technologies such as quattro drive and Aluminum Space Frame – and carry it forward into the digital age. Bouquot also took over as head of Technical Development on January 1, 2025, as the division was merged with his previous area of responsibility. > In the year under review, Audi consistently aligned its Technical Development division with the principles of a matrix organization. As a result, product line management now bears more entrepreneurial responsibility, while the lines of responsibility within Technical Development are more clearly structured. The intention behind this is to speed up the process of bringing models to market maturity, while also supporting the paradigm shift toward software- centric vehicle development.