On October 10, 1983, Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness.

Stefan Moser Stefan Moser
Head of Motorsport Communications and Sports
40 years Audi Sport GmbH

Audi Sport GmbH: 40th anniversary insights

October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility.

Moving forward under a new name:  quattro GmbH becomes Audi Sport GmbH

40 facts about 40 years of Audi Sport GmbH

To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.

Interview with Marc Lichte, Head of Design AUDI AG

Interview with Marc Lichte: “Sporty cars are adrenaline that has assumed a shape”

Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc Lichte recalls innovations that have turned into traditions – and that continue to be sources of inspiration.

40 Jahre Audi Sport GmbH – Trailer
40 Jahre Audi Sport GmbH – Trailer
40 years Audi Sport GmbH

Red rhombus meets “Green Hell”: 40 years of Audi Sport GmbH with a special kick-off at the Nürburgring

Almost 40 years ago – on October 10, 1983 – Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness. The birthday celebrations began at the 2023 Nürburgring 24 Hours.

40 years Audi Sport GmbH

Audi Sport GmbH is currently involved in four business areas:

In addition to the development and production of high-performance models, it is responsible for both factory and customer motorsport for the brand with the four rings. In addition, vehicle customization via the Audi exclusive program and the sale of high-quality lifestyle collections from the Audi collection are among its core areas.

Highlights from 40 years of Audi Sport GmbH

Anniversary magazine History
The beginning: creating a brand experience
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Audi S6 plus Avant
High-performance models made by quattro
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Anniversary magazine Motorsports
Growth years: Between Neckarsulm and Nürburgring
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Audi RS4 Avant
From bestseller to legend
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40 years Audi Sport GmbH
A sports car icon is born
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Encounter - The Technology Magazine 01/17
The return of a unique concept
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Audi Motorsport History
Racing as another mainstay
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Audi e-tron GT
Manufacturing and smart factory: Unique cohesion
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40 years Audi Sport GmbH
The most high-performance models of all time from Audi
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Audi e-tron GT experience - Design
Boldly and strategically into the electrified future
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Audi Sport GmbH in pictures

24h Nürburgring Qualifiers 2023

24h Nürburgring 2023

24h Nürburgring 2023

Modern race cars in historic dress: 24h Nürburgring with design icons from Audi

Audi Sport customer racing contested the 51st edition of the Nürburgring 24 Hours with four Audi R8 LMS cars in epoch-making designs. Audi’s expressive liveries reflect its motorsport history. They remind the public of unforgettable times for the brand in racing and rallying.