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Customizability at its best: Headlights and rear lights High-intensity LED headlights light up the road in the Q7 as standard; Matrix LED headlights are available as an option. HD Matrix LED headlights with the Audi laser light are also available. They work with 24 LEDs and a high-power laser diode each and are immediately recognizable via a blue ambient light incorporated into the headlights that symbolizes the precision of laser technology. The laser light becomes active above 70 km/h (43.5 mph) and significantly increases the high beam range. New for the top-of-the-range headlights are digital daytime running light signatures. They give the Q7 its characteristic and unmistakable appearance by allowing the user to select one of four various light signatures via the MMI. However, not just the headlights’ extended range of functions is new, so is their design. The higher position of the daytime running lights gives the Q7 a wider appearance and more expressiveness. For the first time, the Q7 also features largely digitalized OLED rear lights (OLED = organic light emitting diode) as an optional extra, which also feature four digital light signatures. In addition – as in the Audi A8, Q8, and Q5 – the digital OLED rear lights have a proximity indication feature in conjunction with the assistance systems: When other road users approach the stationary Q7 from behind to within two meters (6.6 ft), the control units automatically activate all of the digital OLED segments. Additional functions include dynamic turn signals as well as various coming home and leaving home sequences that match each digital light signature. New decors, colors, and wheels expand the equipment range With the latest product upgrade, Audi has once again refined the equipment range for the Q7. The seams on the seat trim in the base model now come standard and in a contrasting gray color. There are also nine decorative inlays available to choose from.

Expressive appearance guarantees high recognition value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros. Revised, generous, striking: the exterior design With its expressive design, the revised Q8 is a sporty, elegant SUV coupé from the brand with the four rings. With its clean shape, generous surfaces, and clear volumes, the Q8 paints a dynamic picture. The short overhangs and long wheelbase make for sporty, elegant proportions that can be accentuated with distinctive exterior colors and wheels. The unmistakably powerful and upright Audi Singleframe with an octagon design now impresses with vertical inlays. They are arranged in teardrop shape in the base exterior and designed in the shape of an L in the S line exterior package and the SQ8 TFSI.

An attractive lineup of infotainment modules is available for the A8 hybrid. Their centerpiece is MMI navigation plus. The high-end system includes a 60 GB hard disk, a DVD drive and a whole-word voice control. A fast graphics processor generates top-quality, three-dimensional images that are displayed tack sharp in vibrant colors on the 8-inch monitor. MMI navigation plus also includes MMI touch. The driver enters a destination or the telephone number by drawing the letters and numbers – even using characters from Asian languages – on the touch-sensitive control panel with a finger. The system provides acoustic feedback after each character so that the driver’s eyes can stay on the road. MMI navigation plus works closely together with the other systems in the A8 hybrid. It looks ahead on the route selected and forwards all relevant data to the controllers that, for example, control the headlights and can thus illuminate bends or junctions early on. They also influence the way the hybrid transmission works. This means that these systems can adapt their function precisely to the given conditions. The Audi A8 hybrid comes standard with the Bose surround system. A digital amplifier drives 600 watts to 14 speakers including a subwoofer to produce a finely balanced and simultaneously powerful sound on a strong base foundation. The system can also play stereo recordings in five-channel surround sound. The Bang & Olufsen Advanced Sound System is a high-end alternative for hi-fi connoisseurs. It drives 19 active speakers with aluminum grilles via two amplifiers with over 1,400 watts of power. Located in the instrument panel are two acoustic lenses for the high frequencies. They extend outward when the system is switched on. Upon request, Audi equips the A8 L hybrid with the rear seat entertainment system, which includes a separate DVD drive and a hard disk jukebox.

Plant Manager Audi Ingolstadt site Siegfried Schmidtner was born in Ingolstadt in 1971. After obtaining his high-school diploma, he studied Mechanical Engineering at the Technical University of Munich, specializing in Construction and Development. He then completed a doctorate in Product Design and Process Chain Planning at Chemnitz University of Technology. In 1998, he joined Audi in Engine and Chassis Planning. As Head of Production Planning for six and eight-cylinder engines, Schmidtner spent two years in charge of all V6 and V8 engine projects at the Hungarian site in Győr. In 2006, Schmidtner became Head of the Audi A3 Ramp-Up and Analysis Center in Ingolstadt. Three years later, he moved to Vehicle Production Ingolstadt, heading up production of the Audi A3, the Audi TT and subsequently the Audi Q2. Among other things, he was responsible for the initial ramp-up of the Q2 and the ramp-up of the third generation of the Audi A3. As Project manager, he assumed responsibility in 2017 for the planning and control of all production activities for vehicle and platform projects for the Electric premium platform and the B series, i.e. the Audi A4, Audi A5, and Audi Q5, including the plug-in hybrids, in the Production division. From November 2018, Siegfried Schmidtner was responsible for the central functions of production at AUDI AG, with a focus on production strategy, digitalization and transformation in the Production division. Among other things, the current matrix-oriented structure was created there. In October 2019, Schmidtner took over management of the newly created Product Engineering department, at the intersection between the Production and Technical Development divisions. There, he was responsible for the virtual and physical assurance of product maturity and technical feasibility, worldwide production ramp-ups and the construction of all of the Audi brand’s prototypes and pre-series vehicles.

Audi has its own unique philosophy when it comes to luxury. Luxury does not mean excess, but rather individual, cultivated style. The selection and workmanship of all materials in the interior of the A8 hybrid are on a hand-built level. The light, elegant interior design conveys the large sedan’s athletic character. A large arc – the wrap-around – encircles the cockpit. The front of the instrument panel is in the shape of a gentle wave. The front seats feature 12-way electric adjustment. Audi also offers a number of seating options up to the comfort sport seats. These can be further upgraded with a ventilation system for the seat surface and backrest, and a massage function with ten air cushions, five programs and five intensities to pamper the back. The A8 hybrid has clearly structured, intuitive ergonomics. The driver information system with 7-inch screen concentrates all important information and settings in a logical menu structure. The driver can operate it via the leather multifunction steering wheel. The MMI with its elegant, power-retractable 8-inch monitor serves as a second control unit. Its control terminal with the large rotary pushbutton is located on the console of the center tunnel, ideally positioned for the driver’s right hand. The standard three-zone automatic air conditioning enables quiet and low-draft indirect ventilation through a grate on the top of the instrument panel. It controls the temperature of the driver and passenger areas plus the back seat, and offers three climate styles. The ambient lighting, another standard feature, is an artistic overall orchestration of LEDs, light guides and light strips. Many LEDs are two- or three-colored. The driver can use the MMI control system to choose between and make fine adjustments to three different lighting scenarios. Luxurious: the spacious rear seat The extended wheelbase of the Audi A8 L hybrid provides for a generous amount of space in the back.

Combination of pioneering performance and outstanding everyday usability have always been trademark features of an RS 6 The current RS 6 Avant – now available in the US for the first time – is the global market leader in its segment with a uniquely wide body From the C5 to the C8, Dynamic Ride Control suspension ensures first class driving dynamics One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and all-wheel drive. The basic concept has been the same across every generation of the RS 6. Again and again, it sets new standards in its competitive environment as well. Technical Vorsprung also turns up in other places, such as Dynamic Ride Control suspension. It has been used in other RS models from Audi for a long time. The C5: a desire for performance in the upper mid-range Shortly after the start of the new millennium, what was then quattro GmbH (now Audi Sport GmbH) was faced with the question of which car the staff would give a sporty renovation to after the RS 4. It was an opportune moment for the Audi A6. The first generation (C5) underwent a product enhancement in 2001 and Audi also wanted to add more power under the hood in its upper mid-range. The brand was self-aware and motorsports were in high demand. Audi drove its way to the winners stand on the first try at its premiere in the legendary 24-hour Le Mans in 1999. The company with the four rings made history again in 2000, 2001, and 2002.

Combination of pioneering performance and outstanding everyday usability have always been trademark features of an RS 6 The current RS 6 Avant – now available in the US for the first time – is the global market leader in its segment with a uniquely wide body From the C5 to the C8, Dynamic Ride Control suspension ensures first class driving dynamics One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and all-wheel drive. The basic concept has been the same across every generation of the RS 6. Again and again, it sets new standards in its competitive environment as well. Technical Vorsprung also turns up in other places, such as Dynamic Ride Control suspension. It has been used in other RS models from Audi for a long time. The C5: a desire for performance in the upper mid-range Shortly after the start of the new millennium, what was then quattro GmbH (now Audi Sport GmbH) was faced with the question of which car the staff would give a sporty renovation to after the RS 4. It was an opportune moment for the Audi A6. The first generation (C5) underwent a product enhancement in 2001 and Audi also wanted to add more power under the hood in its upper mid-range. The brand was self-aware and motorsports were in high demand. Audi drove its way to the winners stand on the first try at its premiere in the legendary 24-hour Le Mans in 1999. The company with the four rings made history again in 2000, 2001, and 2002.

Member of the Board of Management at AUDI AG Sales and Marketing Marco Schubert has more than 30 years of professional experience in the automotive industry, including 20 years working at Audi. He has spent more than half of his career at international sites. Marco Schubert was born in Magdeburg and studied automotive economics at Nürtingen-Geislingen University. From 2011 to 2014 he was head of the North Europe Region at Audi. After this he worked as Managing Director for Audi Sweden for three years before becoming Head of Sales for Asia and Overseas at Skoda a.s. From 2018 to 2021 Marco Schubert held the position of President of the Audi Sales Division in China. From 2021 to 2024 he was Vice President for Region Europe at Porsche. From 1 September 2024, Marco Schubert is a member of the executive board of AUDI AG for Sales and Marketing and is responsible for Volkswagen Group’s sales operations as a member of its Extended Executive Committee.