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11/15/21
Ingolstadt
Models

The Audi A8

Audi A8 L

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.

Audi A8, Audi S8, Premium Platform Electric (PPE), Connected Car, HMI, Digital Innovations
Phone +49 841 89 41449
Mobile +49 152 57716813
Spokesperson Audi A8, Audi S8, Audi Q7, Audi SQ7, Audi Q8, Audi SQ8, Audi RS Q8, E-Platform Strategy, HPC
Phone +49 841 89 93157
Mobile +49 1525 7715750
Emotional premium mobility: interior of the Audi A8 offers a high-quality experience

The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.

Sharpened design and innovative technologies for the flagship: the enhanced Audi A8

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.

Interview with Oliver Hoffmann: “The Audi A8 defines what premium means for the brand”

All-wheel drive quattro and light construction: When it was introduced at the 1994 Geneva International Motor Show, the Audi A8 sent a clear message to the competition. In the following interview, Oliver Hoffmann, Member of the Board for Technical Development, discusses the importance it has acquired at Audi since then and how it meets the increasingly complex demands of a digitized world.

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