Audi in China

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04/01/2026
Ingolstadt, Changchun, Foshan
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Audi starts production of electric models at its new plant in China - State-of-the-art plant at Audi FAW NEV Company in Changchun

Audi in China

The Chinese market has particular strategic importance for Audi. That’s why Audi cooperates with two partners to produce locally in addition to developing market-specific technologies and managing sales of its vehicles directly in the market. AUDI AG is represented in the world’s largest single market by the subsidiary Audi China in Beijing as well as by the joint ventures FAW-Volkswagen with headquarters in Changchun and SAIC Volkswagen in Shanghai. As a result of the two-partner strategy implemented in 2021, Audi has a broad model portfolio in China to date. Furthermore, Audi has successfully launched the new EV brand “AUDI” in 2024 to reach new tech-savvy target groups.

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Audi Forum Ingolstadt - A view of the museum mobile at the Audi Group's headquarters in Ingolstadt, Germany
Audi MediaCenter
04/30/2026

Audi Group strengthens international leadership team

With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
Audi at Auto China 2026 - Audi and its joint venture partners FAW and SAIC showcase their latest models at Auto China 2026 in Beijing. Pictured: Audi A6L e-tron, Formula 1 show car Audi R26, AUDI E7X
Company
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Auto China 2026: Audi continues its product initiative with China-tailored models and technologies

Audi continues to gain speed in China. At the Auto China motor show in Beijing, the company is showcasing a comprehensive model portfolio that is more closely tailored than ever to the needs of Chinese customers. One highlight is the premiere of the electric AUDI E7X – the second production model developed for China by the AUDI brand. The four rings are also expanding their model initiative with the locally produced Audi A6L and Audi A6L e-tron, equipped with technologies designed specifically for the Chinese market. With its two partners, FAW and SAIC, and two strong brands, Audi is addressing diverse target groups. The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand AUDI focuses on connected electric vehicles for highly tech-savvy customers. As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China.
Audi at Auto China 2026 - AUDI E7X
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AUDI E7X: China-exclusive sister brand unveils its first SUV

Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.
AUDI E5 Sportback named 2026 China Car of the Year - Two Audi E5 Sportback in pastel violet and white are positioned in front of modern architecture. The all-electric model, winner of the prestigious “China Car of the Year 2026” award, combines dynamic...
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AUDI E5 Sportback named 2026 China Car of the Year

The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling Sedan of the Year, and Best Design Sedan of the Year.
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Auto Guangzhou 2025: Audi continues to push ahead with its largest product initiative in China

Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market. The carmaker has already launched five new market-specific models from local production in the second half of 2025 alone. The company is relying on a differentiated product portfolio of attractive electric cars and highly efficient combustion-engine vehicles. At the auto show in Guangzhou in southern China, Audi and its two partners, FAW and SAIC, are showcasing numerous models that are specifically designed to meet the needs of Chinese customers. With the concept vehicle AUDI E SUV concept, a progressive large SUV, the China-exclusive sister brand AUDI is giving a preview of its second production model shortly after its successful debut.

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The design of the AUDI E7X
AUDI E5 Sportback – Teaser
Auto Shanghai 2025 – Press conference – Highlightfilm
Highlights from the Audi Press Conference at Auto Shanghai 2023
Audi FAW NEV Co. Factory Changchun – Footage
Audi press conference Auto Shanghai 2023 – Footage
As of: 04/01/2026

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