Audi Tradition - Audi Tradition

Audi Tradition

The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.

History of AUDI AG

Media releases

Auto Union Lucca - Audi recreated the Auto Union Lucca. After just over three years of construction, the record-breaking car was completed in early 2026.
Driving shot at the first roll-out. Side view.

05/06/2026

Audi Media Center

Audi Tradition unveils record-breaking car in Italy: Auto Union Lucca joins the Silver Arrow family

Audi museum mobile zeigt „Design Legenden“ - Three‑quarter front view of the Audi quattro Spyder from 1991.

03/31/2026

Audi Media Center

Audi museum mobile displays “Design Legends”

The cover of the new book “Audi 100 Coupé S” from the Audi Tradition series.

03/20/2026

Audi Media Center

New book from Audi Tradition: “Audi 100 Coupé S”

Experience Audi Tradition on tour in 2026 - Audi Tradition at the Festival of Speed in Goodwood.

01/23/2026

Audi Media Center

Experience Audi Tradition on tour in 2026

Audi Tradition to commemorate numerous anniversaries in 2026 - With the publication “Anniversary Dates 2026,” Audi Tradition highlights key events and anniversaries in the history of the Four Rings and its heritage brands.

12/05/2025

Audi Media Center

Audi Tradition to commemorate numerous anniversaries in 2026

Illustration - Audi RS 3 - 50 years of five-cylinder engines at Audi: unmistakable sound, thrilling performance, and numerous motorsport successes

12/03/2025

Technology

50 years of the Audi five-cylinder

Leading light: 25 years Audi A2 - The Audi A2 was launched in 2000 – 25 years ago. The picture shows the special “colour.storm” edition in Papaya orange.

09/25/2025

Audi Media Center

Leading light: 25 years Audi A2

Le Mans legend on display: Audi Tradition at gamescom - A screen of the Project Motor Racing video game from GIANTS Software – on display: the Audi R8 Le Mans Prototype that won the 2002 24 Hours of Le Mans.

08/07/2025

Audi Media Center

Le Mans legend on display: Audi Tradition at gamescom

A new era for the four rings: 60 years since the first post-war Audi - A new era began in Ingolstadt 60 years ago: the first post-Second World War Audi rolled off the assembly line on August 13, 1965. The Audi, known internally as the F 103, was a resounding...

07/04/2025

Audi Media Center

A new era for the four rings: 60 years since the first post-war Audi

Audi Tradition launches its 2025 event season - The Festival of Speed in Goodwood (July 10–13, 2025) attracts motorsport fans from around the world. Audi Tradition will be there to celebrate the first Audi victory at Le Mans 25 years ago – together with...

01/23/2025

Audi Media Center

Audi Tradition launches its 2025 event season

Audi Tradition to commemorate numerous anniversaries in 2025 - Audi Tradition to commemorate numerous anniversaries in 2025.

12/06/2024

Audi Media Center

Audi Tradition to commemorate numerous anniversaries in 2025

Now also available on the Audi Tradition app: A city tour to discover Auto Union’s historical facilities in Ingolstadt - To mark the 75th anniversary of the founding of Auto Union GmbH in Ingolstadt, a new feature is being added to the Audi Tradition...

09/18/2024

Audi Media Center

Now also available on the Audi Tradition app: A city tour to discover Auto Union’s historical facilities in Ingolstadt

A new beginning 75 years ago - September 3, 1949, is an important date in the history of Audi. On this day, Auto Union GmbH was founded in Ingolstadt. The main administrative offices, and thus the new headquarters of the young company, were set up in...

08/27/2024

Audi Media Center

Auto Union GmbH founded in Ingolstadt on September 3, 1949: A new beginning 75 years ago

After “Windschnittig” comes “Form vollendet”: A new special exhibition at the Audi museum mobile - In 1982, Audi wrote technological history with the Audi 100. With its drag coefficient of 0.30, the third-generation Audi 100 was the world’s most streamlined...

07/24/2024

Audi Media Center

After “Windschnittig” comes “Form vollendet”: A new special exhibition at the Audi museum mobile

Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52 - Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52 Schnellsportwagen at the Goodwood Festival of Speed 2024.

07/11/2024

Audi Media Center

Imagined over 90 years ago, now brought to life: Audi Tradition presents the Auto Union Type 52

Horch 14/40 hp, saloon limousine, 4 cylinder 1913 model - Horch 14/40 hp, saloon limousine, 4 cylinder 1913 model

Audi Type E, 22/55 hp, 5.7 litre four-cylinder inline engine, 55 hp

Anniversary magazine History - Wanderer W 25 K Roadster

DKW P15 roadster, 600 cc, two-stroke inline engine, rear-wheel drive, 15 hp, 1928; the first DKW car.

Anniversary magazine History - The Auto Union was formed in 1932

NSU/Wankel Spider

Images

Auto Union Lucca - Audi recreated the Auto Union Lucca. Driving shot taken in Lucca, Italy, at the beginning of May 2026.

Auto Union Lucca - Audi recreated the Auto Union Lucca. Driving shot taken in Lucca, Italy, at the beginning of May 2026.

Auto Union Lucca - Audi recreated the Auto Union Lucca. Image taken in Lucca, Italy, at the beginning of May 2026.

Auto Union Lucca - Audi recreated the Auto Union Lucca. Image taken in Lucca, Italy, at the beginning of May 2026.

Auto Union Lucca - The Lucca car during the record runs in Italy (14-15 February 1935).

Auto Union Lucca - Audi recreated the Auto Union Lucca. After just over three years of construction, the record-breaking car was completed in early 2026. Studio shot. Front view.

Auto Union Lucca - Audi recreated the Auto Union Lucca. After just over three years of construction, the record-breaking car was completed in early 2026. Studio shot of the Avus configuration of the car. Side view.

Auto Union Lucca - Audi recreated the Auto Union Lucca. After just over three years of construction, the record-breaking car was completed in early 2026. Studio Top shot.

As of: 10/30/2025

Videos

Auto Union Lucca – Footage

Audi RS 3 competition limited – Trailer (on location)

Audi 5-cylinder models – Footage (on location)

Audi quattro (1980) – Footage (on location)

Audi Tradition: a story of the automobile

quattro moments experience drive 2021

As of: 10/30/2025