Audi Forum Ingolstadt - A view of the museum mobile at the Audi Group's headquarters in Ingolstadt, Germany

A strong alliance

The Audi Group comprises Audi, Bentley, the three traditional Italian brands Lamborghini, Ducati, and Italdesign, and Audi Sport GmbH. Each brand stands for outstanding performance, pioneering technologies, fascinating design, and extraordinary emotion.

Audi Sport GmbH - Audi Sport GmbH
Audi Sport GmbH
Italdesign S.p.A. - Italdesign headquarters in Moncalieri
Italdesign S.p.A.

Brand Group Progressive

Within the Audi Group, Audi, Bentley, Lamborghini, and Ducati pool their know-how in the Brand Group Progressive. This cooperation creates synergies, ensures knowledge transfer, and reinforces the financial basis on which the brands can fully exploit their individual strengths.

Brand Group Progressive - Ducati Multistrada V4 RS, Lamborghini Revuelto, Bentley Flying Spur Mulliner, Audi A6 e-tron (from left to right)
Brand Group Progressive

Latest Media releases

New design era at Bentley - Bentley EXP 15 concept car, in-studio shot, exterior, three-quarter view
08/05/2025
Audi Media Center

New design era at Bentley

Images

Videos

Audi Q7 SUV TDI quattro – Trailer (Studio)
The reveal of the Audi Nuvolari – Footage (on location)
Annual Media Conference 2026 of AUDI AG
Audi in Ingolstadt – Footage
Audi RS 5 Sedan – Trailer (Studio)
Audi Revolut F1 Team launch
As of: 05/11/2026