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Lamborghini is celebrated as one of the most renowned and legendary names in the automotive landscape. Founded by Ferruccio Lamborghini in 1963 in Sant’Agata Bolognese, the company still has its headquarters there today. In this distinctive location, the production lineup exclusively comprises exceptional automobiles, with each model consistently achieving an iconic status. Lamborghini is part of the Brand Group Progressive led by Audi.

At Lamborghini headquarters, 25 kilometers north of Bologna, nearly 2,336 employees assemble iconic super sports cars that are the ultimate expression of power and precision on four wheels. There are currently three models in the Lamborghini range, including numerous special versions as well as one-off designs made exclusively to meet customers’ wishes. The current production models include: the Huracán, the world’s first super SUV, the Urus, and the newly presented Revuelto, the first ever V12 HPEV (High Performance Electrified Vehicle) from the House of Sant’Agata Bolognese. In 2023, the Revuelto marked the beginning of Lamborghini's hybridization journey, in alignment with the Direzione Cor Tauri strategy.

In 2023 Lamborghini broke an all-time record that made company history, delivering 10,014 cars through its 184 retailers in 54 countries. In terms of models, the continuing success of the Urus Super SUV was confirmed (6,087 vehicles delivered), followed by another notable record for the Huracán, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors (which reached the end of its production in September 2022) and 51 Few-Offs.

This year, Automobili Lamborghini will complete its hybridization journey in accordance with its sustainability roadmap first presented in 2021. The roadmap, named by Lamborghini “Direzione Cor Tauri” (in acknowledgment of the brightest star in the Taurus constellation), envisions the electrification of the entire range by offering all models – Revuelto, Urus, Huracán – as hybrids by the end of 2024.

Over the coming years, the company is poised to make the biggest investment of its history in its electrification strategy that will harmonize the brand’s top performance and driving dynamics with its commitment to the decarbonization of future models. Starting from the beginning of 2025, this stage will reduce CO₂ emissions by 50 percent while aiming to reach an 80 percent decrease by 2030.

In 2028, the product range will be expanded to include a full electric GT 2+2 model (preceded by the Lanzador concept car, presented at Monterey Car Week in 2023) followed by Lamborghini’s first full electric Super SUV in 2029.

Lamborghini’s ambitious sustainability goals also embrace the modernization of the entire Sant’Agata Bolognese site, which was already certified carbon neutral in 2015. Both the expanded plant building and the new office building were built according to the world’s highest standards for energy efficiency and environmental sustainability. In 2024, Automobili Lamborghini announced a new ambitious target, destined to leave a significant mark on the company’s history: a 40 percent reduction in CO₂ emissions per car across the whole value chain by 2030 (vs 2021). To achieve this, the strategy encompasses the entire enterprise, from production to the supply chain and logistics, to the product use phase, covering the entire product life cycle and involving the whole company in a collective commitment. The “Direzione Cor Tauri” program delivers a pact to future generations, inspiring and serving as a model for innovation and sustainable progress on the path to total carbon neutrality for Automobili Lamborghini by 2050.