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Winter Sports

Red Tail Stadium in Beaver Creek (USA)

Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.

Press Releases

  • 02/06/19
    Sports

    Audi is the main sponsor of the FIS Alpine World Ski Championships 2019 in Åre

    Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level.
  • 01/23/19
    Sports

    Audi e-tron fleet shuttle service Hahnenkamm Race and FIS Alpine World Ski Championships 2019

    As part of its long-standing partnership with FIS, Audi is sponsoring the 45th Alpine World Ski Championships in Åre, Sweden and the legendary Hahnenkamm Race in Kitzbühel, Austria. The Audi e-tron will be present at all competitions: in Kitzbühel from 25 to 27 January 2019 and in Åre from 4 to 17 February 2019. Skiers and spectators can experience the new e-tron and the Audi brand up close thanks to the Audi driving experience.
  • 04/11/18
    Sports

    Audi Nines presented by Falken: Premium brand supports new winter sports format

    Audi’s backing for youth-oriented winter sports continues. The premium brand is the title sponsor of an all-new competition format taking place from 9 to 14 April 2018 in the Tyrolean ski resort of Sölden. In the Audi Nines presented by Falken, the world’s best practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head to head on a specially designed SlopeX course.
  • 11/30/17
    Sports

    Audi quattro Ski Cup to start new season

    The pros have their World Cup, Audi customers and ski tourists the Audi quattro Ski Cup. This weekend, the popular series for amateur skiers will enter its third season in Obergurgl. After ten events in Austria, Italy, France and Switzerland, the finale will be held in Kitzbühel in March 2018.
  • 10/27/17
    Sports

    Audi renews partnership with FIS Ski World Cup

    Together into the next decade: Audi has extended the agreement as name-giver to the Audi FIS Ski World Cup up to and including 2022. The brand thus emphasizes its position as an important partner of international winter sports. The 16th joint season will open in Sölden (Austria) on October 28/29.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.

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