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Sports

Winter Sports

Red Tail Stadium in Beaver Creek (USA)

Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.

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Audi has been partnering with international winter sports for several decades. In the Audi FIS Ski World Cup, the four rings in the 2017/2018 season will be featured as the title sponsor for the 16th year, and since 2011 the brand has also been giving its name to the Audi FIS Ski Cross World Cup. Audi will continue to support skiing in the future. The agreement with the FIS has been extended up until the 2021/2022 season. Audi will be the principal sponsor of the FIS Alpine World Ski Championships in Åre (Sweden) in 2019 and in Cortina d’Ampezzo (Italy) in 2021.

For more than 30 years, AUDI AG has been the principal sponsor of the German Ski Federation (DSV) including all of the national teams – not only as a financial supporter but also as a co-sponsor of many joint events. In addition, Audi is a sponsor and the vehicle partner of the Alpine national teams from Austria, Canada, China, Czech Republic, Finland, France, Italy, Liechtenstein, the Netherlands, Norway, Spain, Sweden and Switzerland. Some of these teams benefit from Audi’s technical know-how. The athletes regularly train at the Audi wind tunnel center in Ingolstadt.

Since November 2013, Audi has been the principal sponsor of the Nordic Combination World Cup and, since the beginning of the 2014/2015 season, a partner of the FIS Cross Country World Cup and Ski Jumping World Cup. The Four Hills Tournament and the Ski Flying World Championships in the 2017/2018 season will again be held under the banner of the four rings as well. Through the partnership with the Freeride World Tour that has existed since the beginning of the 2013/2014 season and will be extended by two destinations in the 2017/2018 season, Audi has been addressing a young target group. Furthermore, Audi was involved as a partner in the 2017 FIS Freestyle World Championships in Sierra Nevada (Spain).

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Press Releases

  • 01/23/20
    Sports

    Hahnenkamm Race: Audi electrifies Kitzbühel

    For the 18th time, Audi is the title sponsor of the Audi FIS Ski World Cup, whose pinnacle event of the season is coming up in Kitzbühel this weekend. As a partner, the brand has billed the famous Hahnenkamm race featuring numerous activities centered on the topic of electric mobility as “Kitz Electrified.”
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  • 04/18/19
    Sports

    Audi Nines presented by Falken: ski and snowboard freestyle event takes place for the second time in Ötztal

    Audi continues its role as ambassador for the world’s most popular winter sports. For the second time, the premium brand is title sponsor of the Audi Nines presented by Falken freestyle event taking place from 22 to 27 April 2019. The world's best skiers and snowboarders will compete on specially designed courses – top sportsmen on Sölden’s Tiefenbach Glacier and female champions in Obergurgl-Hochgurgl.
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  • 02/19/19
    Company

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
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© 2020 by AUDI AG. All rights reserved.

The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regards as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tire formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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