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Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.
Audi has been partnering with international winter sports for several decades. In the Audi FIS Ski World Cup, the four rings in the 2017/2018 season will be featured as the title sponsor for the 16th year, and since 2011 the brand has also been giving its name to the Audi FIS Ski Cross World Cup. Audi will continue to support skiing in the future. The agreement with the FIS has been extended up until the 2021/2022 season. Audi will be the principal sponsor of the FIS Alpine World Ski Championships in Åre (Sweden) in 2019 and in Cortina d’Ampezzo (Italy) in 2021.
For more than 30 years, AUDI AG has been the principal sponsor of the German Ski Federation (DSV) including all of the national teams – not only as a financial supporter but also as a co-sponsor of many joint events. In addition, Audi is a sponsor and the vehicle partner of the Alpine national teams from Austria, Canada, China, Czech Republic, Finland, France, Italy, Liechtenstein, the Netherlands, Norway, Spain, Sweden and Switzerland. Some of these teams benefit from Audi’s technical know-how. The athletes regularly train at the Audi wind tunnel center in Ingolstadt.
Since November 2013, Audi has been the principal sponsor of the Nordic Combination World Cup and, since the beginning of the 2014/2015 season, a partner of the FIS Cross Country World Cup and Ski Jumping World Cup. The Four Hills Tournament and the Ski Flying World Championships in the 2017/2018 season will again be held under the banner of the four rings as well. Through the partnership with the Freeride World Tour that has existed since the beginning of the 2013/2014 season and will be extended by two destinations in the 2017/2018 season, Audi has been addressing a young target group. Furthermore, Audi was involved as a partner in the 2017 FIS Freestyle World Championships in Sierra Nevada (Spain).
Press Releases
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Hahnenkamm Race: Audi electrifies Kitzbühel
For the 18th time, Audi is the title sponsor of the Audi FIS Ski World Cup, whose pinnacle event of the season is coming up in Kitzbühel this weekend. As a partner, the brand has billed the famous Hahnenkamm race featuring numerous activities centered on the topic of electric mobility as “Kitz Electrified.” -
Audi Nines presented by Falken: ski and snowboard freestyle event takes place for the second time in Ötztal
Audi continues its role as ambassador for the world’s most popular winter sports. For the second time, the premium brand is title sponsor of the Audi Nines presented by Falken freestyle event taking place from 22 to 27 April 2019. The world's best skiers and snowboarders will compete on specially designed courses – top sportsmen on Sölden’s Tiefenbach Glacier and female champions in Obergurgl-Hochgurgl. -
Audi e-tron extreme: Technology demonstrator on legendary “Streif”
In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course. -
Audi is the main sponsor of the FIS Alpine World Ski Championships 2019 in Åre
Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level. -
Audi e-tron fleet shuttle service Hahnenkamm Race and FIS Alpine World Ski Championships 2019
As part of its long-standing partnership with FIS, Audi is sponsoring the 45th Alpine World Ski Championships in Åre, Sweden and the legendary Hahnenkamm Race in Kitzbühel, Austria. The Audi e-tron will be present at all competitions: in Kitzbühel from 25 to 27 January 2019 and in Åre from 4 to 17 February 2019. Skiers and spectators can experience the new e-tron and the Audi brand up close thanks to the Audi driving experience. -
Audi Nines presented by Falken: Premium brand supports new winter sports format
Audi’s backing for youth-oriented winter sports continues. The premium brand is the title sponsor of an all-new competition format taking place from 9 to 14 April 2018 in the Tyrolean ski resort of Sölden. In the Audi Nines presented by Falken, the world’s best practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head to head on a specially designed SlopeX course. -
Audi quattro Ski Cup to start new season
The pros have their World Cup, Audi customers and ski tourists the Audi quattro Ski Cup. This weekend, the popular series for amateur skiers will enter its third season in Obergurgl. After ten events in Austria, Italy, France and Switzerland, the finale will be held in Kitzbühel in March 2018. -
Audi renews partnership with FIS Ski World Cup
Together into the next decade: Audi has extended the agreement as name-giver to the Audi FIS Ski World Cup up to and including 2022. The brand thus emphasizes its position as an important partner of international winter sports. The 16th joint season will open in Sölden (Austria) on October 28/29. -
Audi a strong partner in the 16/17 winter sports season
Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland). -
Audi supports FIS Nordic World Ski Championships in Lahti
From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor. -
Successful Alpine World Ski Championships for Audi in St. Moritz
Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice. -
Audi presents FIS Alpine World Ski Championships in St. Moritz
In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
