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Winter Sports

Red Tail Stadium in Beaver Creek (USA)

Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.

Press Releases

  • 04/11/18
    Sports

    Audi Nines presented by Falken: Premium brand supports new winter sports format

    Audi’s backing for youth-oriented winter sports continues. The premium brand is the title sponsor of an all-new competition format taking place from 9 to 14 April 2018 in the Tyrolean ski resort of Sölden. In the Audi Nines presented by Falken, the world’s best practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head to head on a specially designed SlopeX course.
  • 11/30/17
    Sports

    Audi quattro Ski Cup to start new season

    The pros have their World Cup, Audi customers and ski tourists the Audi quattro Ski Cup. This weekend, the popular series for amateur skiers will enter its third season in Obergurgl. After ten events in Austria, Italy, France and Switzerland, the finale will be held in Kitzbühel in March 2018.
  • 10/27/17
    Sports

    Audi renews partnership with FIS Ski World Cup

    Together into the next decade: Audi has extended the agreement as name-giver to the Audi FIS Ski World Cup up to and including 2022. The brand thus emphasizes its position as an important partner of international winter sports. The 16th joint season will open in Sölden (Austria) on October 28/29.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
  • 10/20/16
    Sports

    DSV athletes start skiing season with Audi

    The German Ski Association (DSV) started the new season with Audi. At the Audi Sportpark and the Audi driving experience center, the athletes were kitted out for the world championship winter and received their new official cars. Viktoria Rebensburg and Severin Freund received insight into the brand’s innovative technologies during a demonstration of piloted driving on autobahn A9.
  • 06/06/16
    Sports

    International ski elite meets for Audi driving experience

    Partnership in action off-season: At Audi’s invitation, international ski stars met for the Audi driving experience at the Audi Neuburg high-tech complex this Monday. The athletes demonstrated that they are perfectly able to follow a racing line also on tarmac.
  • 03/20/16
    Sports

    Successful winter sports season for Audi

    High suspense and top performance: The season finale of the Audi FIS Ski World Cup in St. Moritz (CH) was the fitting conclusion of a challenging season. Audi underscored its position as a strong partner of international winter sports. In addition to its commitment in alpine skiing, Audi was featured in four other World Cups in the 2015/16 season.
  • 01/20/16
    Sports

    Kitzbühel: Sports stars enthralled by Audi quattro #SuperQ

    Audi ushered in the famous Hahnenkamm weekend in Kitzbühel (Austria) with a new discipline. At the Audi quattro #SuperQ that was held for the first time, the leader of the Slalom World Cup, Henrik Kristoffersen (Norway), and MotoGP star Andrea Dovizioso (Italy) triumphed on Wednesday.

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