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Winter Sports

Red Tail Stadium in Beaver Creek (USA)

For many years, winter sports enthusiasts have relied on the quattro permanent four-wheel drive system, which is particularly capable of demonstrating its superiority on snow and ice – and also increasingly in its electric version, the e-tron quattro.

Press Releases

  • 12/04/20

    Felix Neureuther is Audi brand ambassador

    The Audi family has a new member: Former world class skier Felix Neureuther is now a brand ambassador of the Four Rings. With his passion for sustainability and performance, and his personal commitment to nature, the German is a perfect fit for the brand’s agenda.
  • 10/18/20

    Audi FIS Ski World Cup starts its new season

    Already for the 19th time, Audi and the stars of alpine winter sports start a new season together this weekend. As the title sponsor of the Audi FIS Ski World Cup and partner of many national associations, Audi is at the side of the athletes and also presents its purely-electric Audi e-tron on snow and ice.
  • 01/23/20

    Hahnenkamm Race: Audi electrifies Kitzbühel

    For the 18th time, Audi is the title sponsor of the Audi FIS Ski World Cup, whose pinnacle event of the season is coming up in Kitzbühel this weekend. As a partner, the brand has billed the famous Hahnenkamm race featuring numerous activities centered on the topic of electric mobility as “Kitz Electrified.”

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