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Winter Sports

Red Tail Stadium in Beaver Creek (USA)

Audi’s extensive commitments in winter sports provide a perfect platform for the brand to present its sporting performance and dynamism to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.

Recent Press Releases

  • 10/20/16

    DSV athletes start skiing season with Audi

    The German Ski Association (DSV) started the new season with Audi. At the Audi Sportpark and the Audi driving experience center, the athletes were kitted out for the world championship winter and received their new official cars. Viktoria Rebensburg and Severin Freund received insight into the brand’s innovative technologies during a demonstration of piloted driving on autobahn A9.
  • 06/06/16

    International ski elite meets for Audi driving experience

    Partnership in action off-season: At Audi’s invitation, international ski stars met for the Audi driving experience at the Audi Neuburg high-tech complex this Monday. The athletes demonstrated that they are perfectly able to follow a racing line also on tarmac.
  • 03/20/16

    Successful winter sports season for Audi

    High suspense and top performance: The season finale of the Audi FIS Ski World Cup in St. Moritz (CH) was the fitting conclusion of a challenging season. Audi underscored its position as a strong partner of international winter sports. In addition to its commitment in alpine skiing, Audi was featured in four other World Cups in the 2015/16 season.
  • 01/20/16

    Kitzbühel: Sports stars enthralled by Audi quattro #SuperQ

    Audi ushered in the famous Hahnenkamm weekend in Kitzbühel (Austria) with a new discipline. At the Audi quattro #SuperQ that was held for the first time, the leader of the Slalom World Cup, Henrik Kristoffersen (Norway), and MotoGP star Andrea Dovizioso (Italy) triumphed on Wednesday.
  • 10/22/15

    Audi enters its 14th Ski World Cup season

    The athletes in alpine skiing are returning to the stage that means the world to them. This weekend, the Audi FIS Ski World Cup is opening the 2015/16 season in Sölden (A). On this occasion, the brand with the four rings is entering its 14th season as the sponsor giving its name to the Alpine Ski World Cup that will be featuring a number of innovations for the new racing year.
  • 07/29/15

    Audi DTM driver Ekström has quite a bit of confidence in motorsport rookie Neureuther

    One of them is battling in the Audi RS 5 DTM for the lead of the DTM standings and the other one is making his circuit racing debut in the Audi Sport TT Cup: the two friends, Mattias Ekström and Felix Neureuther, will be in the focus of interest at the Red Bull Ring on August 1 and 2.
  • 07/22/15

    Stormy day: Swiss national ski team at the wind tunnel of AUDI AG

    Tradition and technology: Every summer, a delegation of the Swiss alpine national ski team tests the wind tunnel of AUDI AG. At the ultra-modern wind tunnel center in Ingolstadt, five athletes of the Swiss Ski Team benefited from the technological expertise of the four rings.
  • 07/20/15

    Ski superstars in Audi Sport TT Cup

    The third race weekend of the Audi Sport TT Cup will have a touch of winter – figuratively speaking. The ski superstars Felix Neureuther (D), Marcel Hirscher (A) and Aksel Lund Svindal (N) will be on the grid at Spielberg, Austria, on August 1 und 2. In the field of 24 drivers, the three guest entrants will be contesting a challenge of their own.
  • 01/24/15

    Audi driver Ekström takes Neureuther for a ride on ice

    A hot test drive in cold Tyrol: On the occasion of the Audi FIS Ski World Cup in Kitzbühel, slalom ace Felix Neureuther did a few laps at the wheel of DTM star Mattias Ekström’s Audi S1 EKS RX. In a slalom practice with a difference, the skiing star demonstrated that he is a fast learner.
  • 01/24/15

    Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm

    Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika.
  • 01/19/15

    Audi and Kitz: Anniversary at ‘Home of quattro’

    Thrilling high-performance sport, enthusiastic fans and celebrities galore: The legendary Hahnenkamm Weekend in Kitzbühel is regarded as one of the world’s most prestigious ski events. Next weekend, the race will be held for the 75th time. Audi is partnering with the iconic alpine skiing competition for an amazing 15th time and transforms Kitzbühel into the ‘Home of quattro.’
  • 10/24/14

    Audi starts Alpine World Championship season in Sölden

    The Alpine winter sports stars start their season this coming weekend in Sölden (Austria). Audi lends its name to the Audi FIS Ski World Cup for the 13th time now and also accompanies the Alpine World Ski Championships in Vail/Beaver Creek as presenting sponsor.
  • 03/23/14

    Ski jumping, ski flying, cross-country skiing: Audi extends commitment in nordic skiing

    AUDI AG emphasizes its role as an important partner in international winter sports with new commitments. Starting in the 2014/2015 season, the company will also support the FIS Cross-Country World Cup, the men’s FIS Ski Jumping World Cup, including the Four Hills Tournament, and the FIS Ski Flying World Championships in 2016 and 2018.
  • 01/25/14

    “Audi Night”: festive kick-off for the Hahnenkamm race in Kitzbühel

    High-flying sporting achievements and a great atmosphere are guaranteed as the legendary Hahnenkamm race on the “Streif” ski run draws crowds of skiing fans and celebrities to Kitzbühel. The traditional “Audi Night” at hotel “Zur Tenne” on Friday once again launched the highlight of the winter sports season. Surprise guest James Blunt wowed his audience.
  • 01/20/14

    Audi turns Kitzbühel into ‘Home of quattro’

    It is the pinnacle event of the Audi FIS Ski World Cup and an important stage on the way to the Olympic Games in Sochi. For the world’s best skiers, the Hahnenkamm Race next weekend has a special significance. Audi is a partner of the event for the 14th time and transforming Kitzbühel into the ‘Home of quattro’ for a weekend.
  • 11/19/13

    Audi new partner of Nordic Combined FIS World Cup

    Audi is putting its commitment in international winter sports on a broader base. The brand from Ingolstadt is now the main sponsor of the Nordic Combined World Cup, a partnership that also features activities aside from the competitions. The Nordic Combined athletes of the German Ski Federation (DSV) regularly train at the Audi wind tunnel.
  • 10/30/13

    Audi becomes partner of Freeride World Tour

    Audi is expanding its commitment in international winter sports. As of the beginning of the season in December, the brand will be a partner of the Freeride World Tour. As before in the case of the Ski Cross World Cup presentation, the brand is also addressing a young target group through the Freeride events.
  • 10/30/13

    Audi and DSV extend partnership

    A partnership with a tradition and a future: Audi and the German Ski Federation (DSV) have extended their collaboration until the 2017/2018 season. The vehicle handover, for which the athletes came together today at the new Audi Gebrauchtwagen :plus Center in Munich, marked the beginning of the 30th joint year of the partners. DTM Champion Mike Rockenfeller presented the keys to the new models and wished the athletes every success for the season.
  • 10/24/13

    Audi active in winter sports

    When the new Ski World Cup season starts in Sölden (Austria) this weekend, Audi is a partner of international winter sports again. For years, the company has been backing 15 alpine national teams and the Fédération Internationale de Ski (FIS). Not only the new World Cup season but the 2015 Alpine World Ski Championships in Vail/Beaver Creek (USA) and in St. Moritz (Switzerland) in 2017 take place under the Audi flag as well.
  • 02/16/13

    Cecilia Folz: “Dream it, live it, share it”

    Even as skiers carve around the final slalom gates, preparation is under way across the Atlantic for the 43rd FIS Alpine World Ski Championships. Interview with Cecilia Folz, President of the Organizing Committee for the 2015 World Ski Championships in Vail/Beaver Creek.
  • 02/13/13

    “Always something special to congratulate the athletes”

    FIS President Gian Franco Kasper (69) talks about his impressions of the World Ski Championships in Schladming, the significance of Audi as Presenting Sponsor and his night-time experiences with quattro on snowy mountain passes. In addition, the Swiss takes a view at the competitions in Vail/Beaver Creek (USA) in two years.
  • 02/06/13

    "We have to be free of any thoughts for solutions"

    Organizing a World Ski Championship is a herculean logistical task. In Schladming, the man pulling the countless number of strings is called Reinhold Zitz. The Director of Organization in a brief interview.
  • 02/03/13

    FIS Alpine World Ski Championships: Audi converts Schladming into “home of quattro”

    St. Moritz, Bormio, Val d’Isère, Garmisch-Partenkirchen and now Schladming: When the Alpine World Ski Championships are officially opened tomorrow night Audi will again be part of the program as the presenting sponsor. The brand based in Ingolstadt features an extensive range of attractions for athletes and spectators in Styria. In Vail/Beaver Creek (USA, 2015) and St. Moritz (Switzerland, 2017), Audi will assume the presenting sponsorship commitment as well.
  • 01/21/13

    Home of quattro: Audi presents the FIS Ski World Cup in Kitzbühel

    The Hahnenkamm race this coming weekend is the indisputable highlight of the Audi FIS Ski World Cup and, at the same time, a warm-up for the Alpine World Ski Championships. The World Championship begins just one week later and is also presented by Audi. This not only attracts thousands of fans to the Tyrol region, but also German medal winners from the London Olympics.

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