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Winter Sports
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Audi’s extensive commitments in winter sports provide a perfect platform for the brand to present its sporting performance and dynamism to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.
Audi has been partnering with international winter sports for several decades. In addition to its activities in the Ski World Cup, the four rings have been featured at the Audi FIS Ski Cross World Cup as the title sponsor since 2011. Audi was also the presenting sponsor of the FIS Alpine World Ski Championships held in Vail/Beaver Creek (USA) in 2015 and is again supporting the 2017 competitions in St. Moritz (Switzerland).
For more than three decades Audi has been supporting the German Ski Association (DSV) including all national teams – not only as a financial supporter but also as a co-sponsor of many joint events. The alpine national teams from Austria, Bulgaria, Canada, China, the Czech Republic, Finland, France, Italy, Liechtenstein, the Netherlands, Norway, Spain, Sweden, Switzerland and the United States benefit from Audi’s technological know-how as well, as some athletes regularly train at the Audi wind tunnel center in Ingolstadt.
Audi is the sponsor of the FIS Nordic Combined World Cup and since the 2014/2015 season also partnered with the FIS Cross Country and FIS Ski Jumping World Cups. Audi is also involved with the 2017 FIS Nordic World Ski Championships in Lahti as an international sponsor. The Four Hills Tournament and the Ski Flying World Championships are held under the banner of the four rings as well. By partnering with the Freeride World Tour since the beginning of the 2013/2014 season, Audi has been addressing a young target group. Furthermore, Audi was involved as a partner in the FIS Freestyle World Championships in Kreischberg (Austria).
Press Releases
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Audi a strong partner in the 16/17 winter sports season
Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland). -
Audi supports FIS Nordic World Ski Championships in Lahti
From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor. -
Successful Alpine World Ski Championships for Audi in St. Moritz
Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice. -
Audi presents FIS Alpine World Ski Championships in St. Moritz
In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice. -
DSV athletes start skiing season with Audi
The German Ski Association (DSV) started the new season with Audi. At the Audi Sportpark and the Audi driving experience center, the athletes were kitted out for the world championship winter and received their new official cars. Viktoria Rebensburg and Severin Freund received insight into the brand’s innovative technologies during a demonstration of piloted driving on autobahn A9. -
International ski elite meets for Audi driving experience
Partnership in action off-season: At Audi’s invitation, international ski stars met for the Audi driving experience at the Audi Neuburg high-tech complex this Monday. The athletes demonstrated that they are perfectly able to follow a racing line also on tarmac. -
Successful winter sports season for Audi
High suspense and top performance: The season finale of the Audi FIS Ski World Cup in St. Moritz (CH) was the fitting conclusion of a challenging season. Audi underscored its position as a strong partner of international winter sports. In addition to its commitment in alpine skiing, Audi was featured in four other World Cups in the 2015/16 season. -
Kitzbühel: Sports stars enthralled by Audi quattro #SuperQ
Audi ushered in the famous Hahnenkamm weekend in Kitzbühel (Austria) with a new discipline. At the Audi quattro #SuperQ that was held for the first time, the leader of the Slalom World Cup, Henrik Kristoffersen (Norway), and MotoGP star Andrea Dovizioso (Italy) triumphed on Wednesday. -
Audi enters its 14th Ski World Cup season
The athletes in alpine skiing are returning to the stage that means the world to them. This weekend, the Audi FIS Ski World Cup is opening the 2015/16 season in Sölden (A). On this occasion, the brand with the four rings is entering its 14th season as the sponsor giving its name to the Alpine Ski World Cup that will be featuring a number of innovations for the new racing year. -
Audi DTM driver Ekström has quite a bit of confidence in motorsport rookie Neureuther
One of them is battling in the Audi RS 5 DTM for the lead of the DTM standings and the other one is making his circuit racing debut in the Audi Sport TT Cup: the two friends, Mattias Ekström and Felix Neureuther, will be in the focus of interest at the Red Bull Ring on August 1 and 2. -
Stormy day: Swiss national ski team at the wind tunnel of AUDI AG
Tradition and technology: Every summer, a delegation of the Swiss alpine national ski team tests the wind tunnel of AUDI AG. At the ultra-modern wind tunnel center in Ingolstadt, five athletes of the Swiss Ski Team benefited from the technological expertise of the four rings. -
Ski superstars in Audi Sport TT Cup
The third race weekend of the Audi Sport TT Cup will have a touch of winter – figuratively speaking. The ski superstars Felix Neureuther (D), Marcel Hirscher (A) and Aksel Lund Svindal (N) will be on the grid at Spielberg, Austria, on August 1 und 2. In the field of 24 drivers, the three guest entrants will be contesting a challenge of their own. -
Audi driver Ekström takes Neureuther for a ride on ice
A hot test drive in cold Tyrol: On the occasion of the Audi FIS Ski World Cup in Kitzbühel, slalom ace Felix Neureuther did a few laps at the wheel of DTM star Mattias Ekström’s Audi S1 EKS RX. In a slalom practice with a difference, the skiing star demonstrated that he is a fast learner. -
Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm
Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika. -
Audi and Kitz: Anniversary at ‘Home of quattro’
Thrilling high-performance sport, enthusiastic fans and celebrities galore: The legendary Hahnenkamm Weekend in Kitzbühel is regarded as one of the world’s most prestigious ski events. Next weekend, the race will be held for the 75th time. Audi is partnering with the iconic alpine skiing competition for an amazing 15th time and transforms Kitzbühel into the ‘Home of quattro.’ -
"We have to be free of any thoughts for solutions"
Organizing a World Ski Championship is a herculean logistical task. In Schladming, the man pulling the countless number of strings is called Reinhold Zitz. The Director of Organization in a brief interview.
