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Winter Sports

Red Tail Stadium in Beaver Creek (USA)

Its commitment in winter sports provides Audi with an ideal platform to present the sporting performance and dynamism of the brand to an international audience, focused on permanent quattro four-wheel drive that impressively displays its superiority particularly on snow and ice.

Press Releases

  • 04/18/19
    Sports

    Audi Nines presented by Falken: ski and snowboard freestyle event takes place for the second time in Ötztal

    Audi continues its role as ambassador for the world’s most popular winter sports. For the second time, the premium brand is title sponsor of the Audi Nines presented by Falken freestyle event taking place from 22 to 27 April 2019. The world's best skiers and snowboarders will compete on specially designed courses – top sportsmen on Sölden’s Tiefenbach Glacier and female champions in Obergurgl-Hochgurgl.
  • 02/19/19
    Company

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
  • 02/06/19
    Sports

    Audi is the main sponsor of the FIS Alpine World Ski Championships 2019 in Åre

    Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level.

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