It arrived at just the right time: The Audi 50, the first small car from a German manufacturer, was launched in 1974, shortly after the beginning of the oil crisis in 1973. Its fuel consumption was economical, and its design pioneering: front-wheel drive with a transverse engine, a two-door hatchback with a large trunk and fold-down backrest, compact external dimensions, and appealing road performance and driving characteristics. Moreover, the Audi 50 was a blueprint for the structurally almost identical VW Polo, which was launched seven months later, leveraging synergies within the Volkswagen Group – already a recipe for success half a century ago.
The Audi Group has achieved a solid result in the 2023 fiscal year under challenging economic conditions. Revenue rose by 13.1 percent to €69.9 billion, the operating profit was €6.3 billion, and the operating margin was 9.0 percent. Net cash flow was nearly on par with the previous year at €4.7 billion. With numerous new models, Audi will significantly strengthen and expand its product portfolio in the coming years: The world premiere of the fully electric Audi Q6 e-tron*, the first model on the new Premium Platform Electric (PPE), heralds a series of product launches. More than 20 new models are planned for 2024 and 2025.
More modern, bigger, more digital: In mid-2024, all model variants of the Q2, including the SQ2, will receive a significant upgrade. The infotainment system for the compact SUV is receiving a comprehensive technology update. Effective immediately, every new Audi Q2 and SQ2 will come with the Audi virtual cockpit and an 8.8-inch touchscreen as the central control unit for the MMI. A convenient storage compartment replaces the previous rotary/push button. The base price for the Audi Q2 is 28,600 euros. The SQ2 starting at 50,500 euros.
Since production started in late 2023, the Audi Q6 e-tron series has been the first high-volume fully electric model series that Audi has produced at its headquarters in Ingolstadt. In keeping with the brand’s 360factory production strategy, Audi has integrated individual production steps into existing body shop and assembly structures and processes. Since January 1, 2024, Ingolstadt is the third Audi location to manufacture with net zero emissions1, following Brussels (2018) and Győr (2020). In addition, the brand with the four rings’ headquarters is also the first Audi location in Germany to have its own battery assembly facility.
When designing and developing the high-voltage (HV) battery for the Premium Platform Electric (PPE), Audi prioritized both range and charging performance. Sophisticated thermal management for the battery, an 800-volt electrical system, and a wide range of efficiency measures around the new electric motors make driving and charging a carefree experience. The Audi charging service and, last but not least, the Audi charging hub fast charging network in urban environments, which is becoming increasingly dense, also contribute to this.