The fully digital MMI touch response control system can be operated as intuitively as a smartphone with touch and swipe gestures. Two touch displays with haptic and acoustic feedback replace the rotary pushbutton and many buttons from the previous model. They offer a high degree of operating safety and transport Audi’s quality standards into the digital age.

The 10.1-inch top display is used to control the infotainment. The driver can use the RS monitor to call up an overview of drive system component temperatures, maximum g- forces, and information regarding tire pressures and temperatures.

The lower, 8.6-inch display is on the center console and is used for the climate control, comfort, and convenience functions as well as text input by handwriting or virtual keyboard. The driver can rest their wrist on the wide RS-specific selection lever when using the controls.

Both displays present the images and graphics on a black background. The graphical user interface has been deliberately reduced so that information can be understood particularly quickly. A few pictographs are subtly animated. The menu structure is lean and intuitively understandable. On the lower display, the start screen can be configured according to the driver’s personal preferences.

The look of the Audi virtual cockpit has RS-specific displays to ensure that its appearance fits right in. The digital instrument cluster measures 12.3 inches in the diagonal and offers full HD resolution of 1920 x 720 pixels. The driver can choose between two interfaces – the classic view and infotainment mode. In addition, special RS displays provide information on tire pressure, torque, power output, engine oil temperature, boost pressure, lap timings, acceleration measurements and g-forces. The shift light display in contrasting colors prompts the driver to upshift when the rev limit is reached. The optional head-up display also shows some RS-specific information. The image window for this – 22 x 8 centimeters (8.7 x 3.1 in) – is in the driver’s direct field of view.

The displays of the standard 12.3-inch Audi virtual cockpit plus offer new features including a blinking shift indicator in manual transmission mode which changes the rpm display from green to yellow to red, blinking in a manner identical to that used in motorsport, to indicate the optimal time to change gears. Plus, Launch Control, which fully exploits the acceleration potential of the RS 7 Sportback performance by signaling the ideal moment to accelerate off the line with new traffic light icons. 

In the performance model, customers can choose a rev counter and speedometer with a white background. It pays homage to the Audi S6 plus from 1996, which featured analog gauges with white dials.

The flat-bottomed, fully perforated RS sport leather steering wheel with RS specific aluminum shift paddles features multifunction buttons, including the RS MODE button, which the driver can use to enable the Audi drive select RS1 and RS2 modes. This automatically opens the
RS-specific displays described above in the Audi virtual cockpit.

The voice control system is based on natural-language voice control. This makes the RS 7 Sportback a smart conversationalist and travel companion. The user can generally speak to the system how they like.


All terms marked in the text are explained in detail in the technology lexicon at www.audi-mediacenter.com/en/technology-lexicon.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.