The new Audi A1 and A1 Sportback are opening a new chapter. Customers can customize their extensive equipment to their personal tastes by choosing the sport or design lines.
They are based on attractive technical and design features. They include a climate control system, three-spoke sport steering wheel and an extensive package of restraint systems. The safety package comprises two front, two side and two head airbags, belt tensioners in front, the integral head restraint system and Isofix anchor points in the back for child seats.
Audi A1 customers want to rediscover their young, contemporary lifestyle in their car. The design line is configured to precisely meet this need. It can be recognized at first glance – with its 16-inch alloy wheels, LED tail lights and chrome-plated tailpipe trims. The door mirrors and roof spoiler are painted in a contrasting color. In the interior, there are height-adjustable sport seats, driver information system, aluminum-look controls and leather trim covers for the gear shift grip, steering wheel and parking brake grip. “Liga” seat cloth and air vents in contrasting color round out the interior design.
Drivers who are looking for a sporty and dynamic lifestyle also want to display it in their cars. These two properties are top priorities in the sport equipment line. 16-inch aluminum wheels, chrome-plated tailpipe trims and fog lights mark the exterior. The model’s sporty appearance is continued in the interior. The air vents are designed in a cool, high-gloss black, and the aluminum package and the tornado cloth on the sport seats create a dynamic ambiance. The A1 moves with agility through the city and in the country with a three-spoke leather-trimmed sport steering wheel in combination with the Audi drive select dynamic handling system and the sport suspension. The driver information system always provides the driver with key information.
Luxury in compact form: design selection
Design selection builds upon the design line and offers even more sophistication and luxury. Features that make the car a customized companion are its 17-inch wheels, leather package, cloth-leather seat covers, LED interior lighting package and leather-trimmed sport steering wheel.
Starting with the sport line, the S line sport package makes the A1 even more dynamic. Its features include 17-inch aluminum wheels, S line sport suspension, black headlining, LED interior lighting package, cloth-leather combination and S line logos on the steering wheel and door sill plates.
S line exterior package
The S line exterior package may be combined with any of the equipment lines. Its modifications relate to the bumpers, front and rear, the diffuser insert, Singleframe grille, air intakes, side sill trims and the tailpipes of the exhaust system. The package is completed by S line logos on the front fenders and door sill trims, fog lights and an S line roof spoiler.
Audi Genuine Accessories: the active kit
The active kit for the A1 and A1 Sportback enables customers to express their individuality even more. Its sporty urban character is highlighted by the front spoiler, rear apron, wheel arch trims and side sills in platinum gray, with aluminum-look applications rounding off the exterior design. The range of wheels, too, is matched to the active kit; the five-arm Cavo design wheels are available in 17- and 18-inch diameter.
With the active kit decals, the contrasting roof line and the lower rear section in platinum gray stand out from the basic car color. The exterior mirror housings in the same color complete the distinctive appearance. The active kit is either fitted at the time the car is delivered or can be retrofitted by the Audi dealer.
quattro GmbH: the personalized car
Along with the lines concept, quattro GmbH also offers many options for further customization. With a choice of 16 colors from Audi exclusive, all on high-quality fine Nappa leather, the driver can configure interior colors according to personal wishes. If the customer chooses one of the 100 multifaceted custom paints, the Audi A1 becomes a personal and unique showpiece.
1.8 TFSI: sporty engine – sporty design
The design of the new Audi A1 and Audi A1 Sportback is consistently sporty, and its defining lines are striking. When the most powerfulengine is selected – the 1.8 TFSI – the visual impression is even more dynamic.
It combines all of the elements of the sport line with other exclusive features. The front is trimmed with a modified front bumper with a color-contrasting blade, and the standard xenon plus headlights offer ideal visibility. In a side view, the 16 or 17-inch wheels are especially eye-catching. At the rear, the black tailpipe trim pieces of the exhaust system, LED tail lights and high-gloss black diffuser express the sporty potential of the top engine.
Lifestyle: variety of colors
Audi has once again updated its choices of colors and materials for its youthful, lifestyle-oriented lineup. As an option, the surfaces of accents are available in fresh colors. These surfaces are the console on the center tunnel, the map pockets, armrests in the doors, seat upholstery and sleeves of the air vents. On the latter, printed films – coated with a three millimeter (0.1 in) thick glass-clear coating – give an extraordinary sense of depth.
Black is the dominant color in the interior; the design line puts the colors black, steel gray, yellow and granite red into play, and the sleeves of the air vents appear in a contrasting color. As an alternative to cloth upholstery, Milano leather is available, including in a mix with Alcantara. The contrasting stitching of the leather seats is rock gray, granite red or yellow. The sport equipment line offers the hues steel gray, laser blue and black. The air ventsleeves are styled in high‑gloss black; the contrasting stitching of the optional leather seats is rock gray or laser blue.
The S line sport package comes in the colors black and rotor gray, and the contrasting stitching and carpet piping are in silver. Design selection immerses the interior in black, and green contrasting stitching and piping adds accents. Fine Nappa leather is available as an upholstery material here – just as in the S line sport package – and the air vents have green inner rings. Supplemental to this, the air vent gaiters can be ordered in the optional designs glacier white and aluminum look (in the S line sport package).
New colors: colour range
As in the interior, Audi freshened up exterior color choices. Buyers can choose from twelve exterior colors, including five new ones. The solid paint finishes are Brilliant black and Cortina white, while the metallic colors are called Floret silver, Glacier white and Scuba blue. The color choices are rounded out by the pearlescent paint colors Daytona gray (exclusively for S line sport package), Misano red, Mythos black, Nano gray, Shiraz red, Utopia blue and Soho brown (starting early 2015). In addition, customers can choose from over 100 other multifaceted paints from Audi exclusive.
As an option, Audi can paint the roof line (on the A1) or the entire roof dome (on the A1 Sportback) in the contrasting colors Brilliant black, floret silver, metallic or Daytona gray, pearl effect; for the A1, the color Glacier white is additionally available for the roof contrast line. For both models, there are also contrasting films for the roof line in Brilliant black, matt and Daytona gray, matt.
The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.