The top infotainment system uses the second-generation modular infotainment platform. Its central computer comprises two main units – the radio car control unit and the MMX board (MMX = Multi-Media eXtension). The MMX board integrates – along with the working and flash memory –
a super-fast processor that processes all online, media, voice control, navigation and telephone features. The board is a plug-in module. Audi can keep it at the state of the art during the development process and thus bring innovations in consumer electronics into the car at an early stage.
MMI navigation plus with MMI all-in-touch integrates an LTE module, making it easy to connect the SQ7 TDI to the internet. A Wi-Fi hotspot enables the passengers to surf with up to eight mobile devices. The optional Audi connect package brings numerous online services on board, including traffic and parking information, Twitter and navigation with Google Earth and Google Street View.
The flat rate data plan required for this is included, because beginning with the market launch of the SQ7 TDI, European customers also get the new Audi connect SIM together with the Audi connect package. With the embedded (permanently installed) SIM, the driver no longer needs to complete an activation process. Crossing borders is also more convenient with the new SIM. It also permits roaming in most European countries, as it can automatically access the provider for the specific country, as necessary. This eliminates high, country-specific roaming charges when crossing borders and inconvenient confirmations for the customer.
Data packages can also be ordered for the Wi-Fi hotspot, independent of any integrated Audi connect services. Provided the customer chooses the appropriate package, data transfer also continues automatically at a fixed price when crossing a national border, i.e. when changing networks. Customers can flexibly book data packages for the Wi-Fi hotspot via a special web portal or, after initial registration, directly in the car – quickly and conveniently via the MMI system. Drivers can also use their own SIM card in the car and establish Wi-Fi internet access through a separate cellular provider. In this case, the data volume used by the Audi connect services will also be charged to the customer’s SIM card and the Audi connect SIM temporarily deactivated. The new product is the first result of a collaboration between Audi and the Irish company Cubic Telecom, a worldwide leading supplier of seamless connectivity solutions. The Audi connect services via integrated SIM card are activated for a period of three years from the purchase of a new car. An Audi service partner can reactivate it at the end of this period for a fee. The availability of the Wi-Fi hotspot is not affected by this.
The free Audi MMI connect app brings other services on board. For example, the appointment calendar on the smartphone can be transferred to the MMI. The meeting location can be used as a navigation destination; the telephone number of the person to be met can be dialed directly and saved in the vehicle as a contact. In addition, users can have the system speak the location, time and subject of the appointment. With the personal POI search, customers can also store interesting destinations from third-party databases in their myAudi account and transfer them from there to the car’s navigation map via the Audi MMI connect app.
The functions “Web radio” and “Media library” can be used to receive more than 3,000 internet radio broadcasts, save favorites to a mobile phone and play them back from there via the MMI navigation plus system. The app also provides access to the media library stored on the user’s smartphone. This requires a data plan for the Wi-Fi hotspot.
The optional Audi connect safety & service package is also available for the SQ7 TDI. It offers functions such as emergency call, online roadside assistance and Audi service request. With the remote services included in the package, customers can use the MMI connect app on the smartphone to lock and unlock the car, check where the car is parked and call up the vehicle status. The app can also be used on a smartwatch or, in combination with the fourth-generation Apple TV, on the television.
The Audi smartphone interface brings Apple Car Play and Android Auto into the car. If the customer connects an iOS or Android smartphone to the USB port (iOS from 7.1, Android from 5.0 Lollipop), the smartphone’s contents such as navigation, phone, music and select third party apps are offered in a separate MMI menu. They can be accessed conveniently by MMI or voice control.
Another highlight in the infotainment lineup is the Audi phone box. It charges smartphones inductively according to the Qi standard and couples them with the on-board antenna for optimal reception.
Two Audi tablets that can be fastened to the backs of the front seats provide entertainment for the rear passengers. Networked with the MMI navigation plus with MMI all-in-touch, they serve as Rear Seat Entertainment. At the end of the trip, the passengers can unclip the tablets and continue to use them outside the car.
The sound systems on board provide an extraordinary sound experience. The Bang & Olufsen Advanced Sound System with 3D sound comprises a 1,920-watt amplifier and 23 speakers, four of which are installed in the A-pillars. Those elements that create spatial height are played back through these speakers, creating a large virtual stage for the music.
Another option is the innovative Bose sound system with 3D sound. It includes 19 speakers, two of which are integrated into the A-pillars to depict the spatial dimension of height.
The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.