Audi is entering new market territory with the Q7 performance SUV. Thanks to uncompromising vehicle technology and equipment, the brand is in an outstanding position to do so. As a third-generation SUV the Audi Q7 is a vehicle with innovative qualities.
Audi has always pursued one goal: to combine excellence and uniqueness in its products. The brand is just as unlikely to compromise on this as would prospective customers of the Audi Q7 performance SUV.
Whereas the automotive market as a whole has been stagnating for years internationally, the SUV segment is growing worldwide. The German market is a striking example of this. In Germany, only 50,127 sport utility vehicles were sold in the year 2000 and this rose to 148,754 in 2004 – almost three times as many. 52,046 were premium-segment vehicles – this too is almost 300 per cent up on the figure for 2000 (18,993 units).
The Audi Q7 uncompromisingly combines on-road and off-road qualities. It is therefore not the rustic off-roader of the first-generation SUVs and also not a premium second-generation SUV, which sacrificed off-road capability in favour of comfort. As a third-generation performance SUV the Audi Q7 perfectly covers all areas of operation. It is therefore quite distinct from the large, purely road-going saloons with four-wheel drive, as currently envisaged by some competitors.
The equipment, data and prices stated here refer to the model range offered for sale in Germany. Subject to amendment; errors and omissions excepted.