Audi is entering a new vehicle class. The compact A1 condenses all of the virtues of the brand – a progressive design, uncompromising quality and groundbreaking efficiency – within a space of less than four meters (13.12 ft). The latest model to bear the four rings is dynamic and high-quality, emotion-packed and individual. Its powerful engines and the agile chassis make it the sportiest car in the segment.
The Audi A1 is an Audi unlike any other. As a newcomer in the compact class, it appeals to a modern customer group – a young, urban, lifestyle-oriented public. The A1 is both a modern city car and a sporty all-rounder for an active lifestyle. It is the first premium car in the subcompact segment – a true, fully-fledged Audi.
Its agile chassis and the powerful engines immediately move the A1 to the head of its sporting class, and this character is evident from the very first glance. Its highly modern design integrates the A1 into the extensive Audi family. The front end with the large single-frame grille, the side line with the distinctive roof arch, the coupe-like C-pillars and the large wheel arches are among its defining style elements. The hood and rear hatch encompass the body; the tail lights are three-dimensionally molded and are unmistakable by day or by night.
The interior: airy and animated
The interior of the A1 is surprisingly spacious, bright and airy. The instrument panel resembles an airplane wing; its four round air vents are reminiscent of jet engines. The clean, clear control layout is just as much a classic Audi strength as the high level of fit and finish. The attention lavished on numerous details underscores the premium character of the A1. In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and interior design.
Innovative materials and modern colors emphasize the youthful character of the A1. Whether colored air vents, LED interior lights or seat covers in expressive colors – customization is the key. The equipment program offers countless opportunities for matching the A1 to the driver’s own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can also order many features after the initial sale to follow a trend or a whim.
The available infotainment and multimedia systems come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. It borrows from the system used in Audi’s new A8 flagship, including the monitor that folds out from the instrument panel and the control unit, which uses MMI logic.
The connectivity package, which is based on the concert radio, includes a navigation system preparation for the later installation of a navigation system with map view – another new idea. The 465 watt Bose surround sound system is just one example of the high-end complementary modules available.
A bundle of fun: the sportiest car in its class
The agile chassis moves the A1 to the head of its class. Whether in the city, on an interurban road or on the expressway – the newest Audi is always great fun to drive thanks to its sporty setup, the favorable weight distribution and the direct steering. The ESP stabilization program with electronic limited slip differential, which comes standard on all models, makes the handling even more precise while also enhancing driving safety.
The new A1 also sets new efficiency standards. Audi is rolling out the new model series with four four-cylinder engines: two TDI and two TFSI units. All of the engines follow the downsizing principle – they substitute turbocharging for displacement and draw their fuel through direct injection units. The performance range extends from 63 kW (86 hp) to 90 kW (122 hp).
All versions of the A1 impress with exemplary fuel economy, with standard cycle values between 3.8 and 5.3 liters per 100 kilometers (44.38 - 61.90 US mpg). Joining these engines somewhat later is the 66 kW (90 hp) 1.6 TDI. Paired with a manual transmission, it emits only 99 grams CO2 per kilometer (159.33 g/mile). A start-stop system and a recuperation system, which recovers energy during braking, help to provide the efficiency that comes standard in all A1 models. A new temperature management system in the 1.2 TFSI helps to reduce fuel consumption.
High-tech and efficiency: the seven-speed S tronic
At Audi, efficiency always means high-tech. The A1 is available with the seven-speed S tronic dual-clutch transmission, which shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power. It can be operated as an automatic or manually, with paddles on the steering wheel available as an option. The seven-speed S tronic provides for tremendously fun driving and also further reduces fuel consumption – typical Audi features.
Many of the young A1 customers – many of whom are expected to be women – live in large cities and are interested in design, music, fashion and sports. The base model costs only €15,800.
The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.