The display and control modules in the Audi e-tron Sportback concept are deeply integrated into the sculptural, horizontal architecture of the cockpit. This is characterized by the large TFT and OLED displays.

In its main menu the Audi virtual cockpit behind the steering wheel – framed by a separate, slim cowl – displays the speed, battery charge and range. Its sophisticated graphics give the two-dimensional displays a spatial effect.

To the left and right of the Audi virtual cockpit, there are two touch-sensitive control surfaces. The driver uses the compact unit on the left to control the lighting functions. The one on the right – a 10-inch OLED touch display – is for controlling the infotainment and navigation systems. The functions in the main menu appear as a neat arrangement of tiles which each calls up the respective submenus. Important functions can also be operated using hot keys.

Below this large display on the center console, there is a further touch-sensitive OLED screen for operating the climate control and various auxiliary functions. All occupants can read off information on the ambient air quality on an overhead module.

Towards the front of the door shoulders there is a further display with gently curving surfaces that serves as a digital exterior mirror. Its specially processed camera image is bright even in poor lighting conditions, with good contrast and no glare.

The two rear passengers in the Audi e-tron Sportback concept likewise have their own touch displays in the door shoulders. They also use these to operate the climate control and infotainment for their area or to exchange media data with the driver. When the car is stationary, the displays can show the images from the exterior mirror cameras. This helps occupants to locate road users approaching the car from behind before they open the door, reducing the risk of collision.

The concept study is connected to the Internet by an LTE module. Passengers can surf the web and send e‑mails with their mobile devices. Tailored services from the Audi connect portfolio are delivered to the car for the driver.

The driver can also operate many functions of the Audi e-tron Sportback concept from the flat-bottomed steering wheel. Its horizontal spokes are equipped with touch surfaces. The driver selects the recuperation levels with two paddles.

The center console includes a flat, slim selector lever with a slide control on its left for selecting the driving programs. The driver moves between the drive positions by gently tapping it forward and back.


The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.