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Kieler Woche 2017

From international football, the Alpine and Nordic winter sports world and the Kieler Woche through to the world’s most popular tournament series for amateur golfers: Audi has been a close partner and sponsor of regional, national and international sports for decades.

Press releases

  • 09/14/18
    Sports

    Audi Nines MTB 2018: Brand sponsorship of mountain biking competition

    At the Audi Nines MTB Freeride Festival in Rhineland-Palatinate, the top twenty mountain bike riders in the world showed all their skills. From 8 to 13 September, the competitors met in the unusual setting of a disused quarry in the Hunsrück mountains for an event where the theme was “Send it to the Moon”. The premium brand supported the event as title sponsor for the first time, mirroring its involvement with the winter version of the Audi Nines.
  • 08/31/18
    Sports

    Audi quattro Cup: National winners of amateur golf tournament revealed

    The Audi quattro Cup is the largest amateur golf tournament series in the world. The best amateur golfers in Germany competed in the national final at Berlin Scharmützelsee golf resort, where the pairings of Gudrun and Claus Molitor (GC Bensheim) and Ridvan Abay (GC Laineck-Bayreuth) / Peter Hünnighausen (GC Salzgitter) finished ahead of the field of 216 participants. This secured them the coveted tickets for the World Final, which is due to be held in Kitzbühel, Austria, from 23 to 27 September.
  • 08/16/18
    Sports

    The Brand with the Four Rings is Joining the Premier League Club’s Line-up

    Tottenham Hotspur has today announced Audi as the Club’s Official Car Partner in an exclusive four year agreement. The premium car marque is synonymous with progressive design and technology, as expressed by its famous philosophy Vorsprung durch Technik - Advancement through technology. It is an ideology that aligns perfectly with Tottenham Hotspur’s similarly positive and forward-thinking Audere est Facere – To dare is to do.
  • 08/02/18
    Sports

    Audi FC Ingolstadt Beijing Soccer Camp 2018 Begins and Helps Develop Youth Soccer in China

    The Audi FC Ingolstadt Beijing Soccer Camp 2018, co-hosted by Audi China and Germany’s largest club-based soccer school, “Audi Schanzer Soccer Academy”, began today. Under the guidance of professional coaches from FC Ingolstadt 04, 214 children ages 6 to 13 will be enjoying soccer over nine days.
  • 07/25/18
    Sports

    FC Ingolstadt 04 – Team building at the Audi driving experience center

    The football department of FC Ingolstadt 04 paid a visit to the Audi driving experience center in Neuburg. The pro players of the Bundesliga club took part in an exclusive training event with the women’s team and the U-21s. Their experience included a chance to try out the Audi R8 on the handling course.
  • 06/11/18
    Sports

    Efficient catamaran with new Audi e-tron design at Kieler Woche Regatta

    Audi will once again be there as premium partner at the Kieler Woche Regatta from 16 to 24 June 2018, with a focus this year on sustainability. The premium manufacturer is presenting its efficient catamaran in the Nacra 17 category with special Audi e-tron design at the world’s largest sailing regatta, thus underlining its dedication to electromobility. In the Nacra 17 class, both hulls of the boat are lifted clear of the water. This results in less drag and consequently less use of energy while achieving the same high speed. Johannes Polgar and Carolina Werner of the Audi e-tron sailing team will be there setting a course for the Olympics in their Nacra 17 catamaran.
  • 05/17/18
    Sports

    Premium partner Audi continuing its support for Kieler Woche

    Audi is supporting the Kieler Woche Regatta as premium partner for the ninth year in a row. From 16 to 24 June 2018, the brand will be presenting a diverse programme of events on land and sea featuring a host of well-known guests. With 3.5 million visitors, over 4,000 athletes and 2,000 boats, Kieler Woche is the largest sailing regatta in the world.
  • 04/17/18
    Sports

    Audi presents FC Bayern München on a pre-season tour

    Audi is continuing its 16-year partnership with FC Bayern München with the return of the Audi Summer Tour. The itinerary includes three exhibition matches against some of the top teams in Europe. The tour begins with a brief stop in Klagenfurt before the Munich-based team jets off to the United States on July 23.
  • 04/11/18
    Sports

    Audi Nines presented by Falken: Premium brand supports new winter sports format

    Audi’s backing for youth-oriented winter sports continues. The premium brand is the title sponsor of an all-new competition format taking place from 9 to 14 April 2018 in the Tyrolean ski resort of Sölden. In the Audi Nines presented by Falken, the world’s best practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head to head on a specially designed SlopeX course.
  • 11/30/17
    Sports

    From the pitch to the track: Footballers of FC Barcelona drive Audi

    At a speed-packed event on the Circuit de Barcelona-Catalunya race track, the footballers of FC Barcelona received their new company cars this Thursday: obviously, all of them Audi models. On top of that, six players experienced a few fast laps as co-drivers in Audi race cars as part of the Audi Sport track attack.
  • 11/30/17
    Sports

    Audi quattro Ski Cup to start new season

    The pros have their World Cup, Audi customers and ski tourists the Audi quattro Ski Cup. This weekend, the popular series for amateur skiers will enter its third season in Obergurgl. After ten events in Austria, Italy, France and Switzerland, the finale will be held in Kitzbühel in March 2018.
  • 11/23/17
    Sports

    Audi hands over company cars to Real Madrid stars

    The players from Spanish record champion Real Madrid will be driving Audi cars again in the new season. On Thursday, the football stars received their personal models in the Spanish capital city. Before the handover, the players changed from their football outfits into racing suits. In simulators, they were able to get an impression of the Audi e-tron FE04’s handling, Audi’s fully electric race car in Formula E.
  • 10/27/17
    Sports

    Audi renews partnership with FIS Ski World Cup

    Together into the next decade: Audi has extended the agreement as name-giver to the Audi FIS Ski World Cup up to and including 2022. The brand thus emphasizes its position as an important partner of international winter sports. The 16th joint season will open in Sölden (Austria) on October 28/29.
  • 10/11/17
    Sports

    FC Bayern München receives new Audi models

    FC Bayern München continues to drive cars from Audi. Players and coaches of the international top-flight club used the international cap break for a visit to Ingolstadt this Wednesday to pick up their new “company cars” at the Audi Piazza.
  • 09/01/17
    Sports

    Amateur golf: national winners in Audi quattro Cup

    More than 240 amateur golfers determined their best players in the German finale of the Audi quattro Cup. At Golfresort Berlin Scharmützelsee, the duos Kay Schulz/Matthias Cordes (Golfclub Bayreuth) as well as Ralf and Iveta Kreisig (Senne Golfclub Gut Welschof) prevailed. With that, they secured the coveted tickets for the world finale in Cabo San Lucas (Mexico) that will tee off on December 1.
  • 08/03/17
    Sports

    Atlético de Madrid wins Audi Cup 2017

    Tournament debutants and first time winners: Atlético de Madrid beat Liverpool FC 6:5 after a penalty shoot out in the final of this years Audi Cup in the Allianz Arena. In the third place play off, SSC Napoli beat FC Bayern München 2:0.
  • 08/02/17
    Sports

    Goals galore on first match day in Audi Cup

    Thrilling football matches with six goals – match day one of the Audi Cup 2017 inspired the fans in the Allianz Arena. Atlético de Madrid and Liverpool FC won the two semi-final games. The final is held for the first time without the participation of the hosts FC Bayern München.
  • 07/28/17
    Sports

    Audi Cup: Football with top international clubs

    At the start of next week, the footballing world looks to Munich: The fifth edition of the Audi Cup will take place in the Allianz Arena on August 1 and 2. At the pre-season tournament, hosts FC Bayern München, Atlético de Madrid, Liverpool FC and SSC Napoli will face each other.
  • 07/14/17
    Sports

    For the Audi Cup, Audi and Airbnb transform stadium into a home

    Audi and Airbnb are going to transform the Allianz Arena into a special home for football fans for the 2017 Audi Cup in early August. A family will have the chance to win an overnight stay directly on the sidelines via Airbnb and be able to watch the games on both match days from their temporary home, with national player and world champion Jérôme Boateng acting as their host.
  • 06/15/17
    Sports

    Audi Cup participants confirmed

    The Audi Cup field is complete. In addition to Atlético de Madrid and Liverpool FC, host FC Bayern München is going to welcome SSC Napoli to the Allianz Arena on August 1 and 2. Advance ticket sales for the preparation tournament featuring top-flight teams have already begun.
  • 06/13/17
    Sports

    Kieler Woche 2017: sailing with Audi

    Audi brings the fascination of sailing from water to land: The premium brand accompanies Kieler Woche from June 17 to 25 with celebrity guests and a diverse supporting program. The brand from Ingolstadt presents itself at the largest sailing regatta in the world for the eighth time in a row.
  • 05/12/17
    Sports

    Four top clubs in Audi Cup

    The date for the fifth edition of the Audi Cup has been confirmed. On August 1 and 2, at Audi’s invitation, four top international clubs will be pitted against each other. Audi announced today the first participants and kicked off advance ticket sales. A premiere: the coaches of the visiting teams took part in the press conference via live holographic video conferencing.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 03/14/17
    Sports

    FC Bayern München on Audi Summer Tour in Asia

    This summer, FC Bayern München will be traveling to Asia in preparation for the new season. Audi will be part of the program as the team’s partner, once again presenting the Audi Summer Tour featuring four test matches against European top-division clubs. The German record champion will embark on the trip to Asia on July 16. Audi and FC Bayern München have been partners for 15 years.
  • 02/27/17
    Sports

    Audi ready for new golf season

    Like Audi, golf fascinates with precision and technical accomplishment. That is why the premium manufacturer in 2017 again supports an extensive program for professional and amateur golfers. The 27th edition of the global Audi quattro Cup and the presentation of the KRAMSKI Deutsche Golf Liga (DGL) are the highlights of the season.
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
  • 10/20/16
    Sports

    DSV athletes start skiing season with Audi

    The German Ski Association (DSV) started the new season with Audi. At the Audi Sportpark and the Audi driving experience center, the athletes were kitted out for the world championship winter and received their new official cars. Viktoria Rebensburg and Severin Freund received insight into the brand’s innovative technologies during a demonstration of piloted driving on autobahn A9.
  • 10/10/16
    Sports

    Audi quattro Cup 2016: Victory for Germany and the United States in world finale

    The world’s best amateur golfers have been determined. In the finale of the 26th Audi quattro Cup at Real Club de Golf El Prat in Barcelona, the teams from Germany and the United States prevailed against their competitors. Some 100,000 players from a total of 51 nations had been battling for the coveted final tickets in 750 qualification tournaments over the past few months.
  • 06/06/16
    Sports

    International ski elite meets for Audi driving experience

    Partnership in action off-season: At Audi’s invitation, international ski stars met for the Audi driving experience at the Audi Neuburg high-tech complex this Monday. The athletes demonstrated that they are perfectly able to follow a racing line also on tarmac.
  • 05/19/16
    Sports

    Audi on board with Kieler Woche again in 2016

    The premium partnership between Audi and Kieler Woche is entering the next round. From June 18 to 26, the brand with the four rings will be featured during the world’s major sailing regatta for the seventh time in succession. With the Olympic Games taking place in Rio de Janeiro, Brazil, 2016 is a very special year for Audi Sailing Team Germany.
  • 03/22/16
    Sports

    Audi presents FC Bayern München in the United States

    Audi and FC Bayern München are continuing their internationalization in 2016 with the Summer Tour in the United States. From July 25 to August 4, the Munich squad will be traveling to the U.S. where, back in 2014, the team had previously prepared for the Bundesliga season. Within the space of eight days, the German record football champions are going to contest three test matches against European top-flight clubs.
  • 03/20/16
    Sports

    Successful winter sports season for Audi

    High suspense and top performance: The season finale of the Audi FIS Ski World Cup in St. Moritz (CH) was the fitting conclusion of a challenging season. Audi underscored its position as a strong partner of international winter sports. In addition to its commitment in alpine skiing, Audi was featured in four other World Cups in the 2015/16 season.
  • 01/20/16
    Sports

    Kitzbühel: Sports stars enthralled by Audi quattro #SuperQ

    Audi ushered in the famous Hahnenkamm weekend in Kitzbühel (Austria) with a new discipline. At the Audi quattro #SuperQ that was held for the first time, the leader of the Slalom World Cup, Henrik Kristoffersen (Norway), and MotoGP star Andrea Dovizioso (Italy) triumphed on Wednesday.
  • 10/11/13
    Sports

    Thrilling world finale of the Audi quattro Cup

    The 23rd edition of the Audi quattro Cup for amateur golfers ended in thrilling tournament days on the Pacific coast on the outskirts of Los Angeles. The teams from South Africa and Guatemala prevailed as the best competitors. The participants from all over the world had previously played for the opportunity to enter the world finale in 965 qualification tournaments.

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