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Kieler Woche 2017

From international football, the Alpine and Nordic winter sports world and the Kieler Woche through to the world’s most popular tournament series for amateur golfers: Audi has been a close partner and sponsor of regional, national and international sports for decades.

Press releases

  • 01/14/20
    Sports

    Audi and FC Bayern heading toward the future together

    Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.
  • 09/26/19
    Sports

    Audi quattro Cup 2019: Spain and Austria victorious in World Final

    Ingolstadt / Kitzbühel, 26 September 2019 – The Audi quattro Cup is the world’s largest amateur golf tournament series. In the World Final, which took place from 22 to 26 September at Schwarzsee-Reith Golf Club in Kitzbühel, Austria, the pairs Jorge Olmos/Jose Olmos from Spain and Taschl/Otti from Austria emerged victorious from the field of 80,000 participants drawn from 35 nations.
  • 09/09/19
    Sports

    Audi Nines MTB 2019: The second edition of the Audi Nines mountain biking event is just around the corner!

    Ingolstadt, 9 September 2019 – The top 20 mountain bikers in the world will be showing off their full repertoire of skills at the annual Audi Nines MTB event, which is taking place this year from 9 to 14 September. The venue is the impressive stone quarry near Birkenfeld, hence the tagline of “send it to the (moon) quarry”. For the first time this year, a Public Contest Day on 14 September 2019 will give the fans a unique opportunity to see their mountain biking heroes up close. Audi is supporting this event as title sponsor for the second year, mirroring its involvement in the winter version of the Audi Nines.
  • 08/30/19
    Sports

    Audi quattro Cup: Teams from car dealership Stegelmann and from audi centre Baden-Baden triumph at the amateur golf tournament in Berlin

    Ingolstadt/Bad Saarow, 30 August 2019 - As one of the world's largest amateur golf tournament series, the Audi quattro Cup sees Germany’s best amateur golfers compete each year in the national finals. This year, Nico Schellhase / Sebastian Topel (golf club Bad Salzuflen) and Lukas Meier / David Diehl (golf club Baden Hills) prevailed against a total number of 196 participants meaning they qualify for the World Final from 22 to 26 September in Kitzbühel, Austria.
  • 07/31/19
    Sports

    Tottenham Hotspur wins the 2019 Audi Cup

    Four top-caliber matches on two days, 31 goals in total and an electrifying spectacle for some 140,000 spectators: The sixth edition of the Audi Cup ended in a triumph for Tottenham Hotspur on Wednesday night. The English team beat the hosts 8-7 on penalties in the final. Previously, Real Madrid C.F. had defeated the team of Fenerbahçe Istanbul in the match for third place 5-3.
  • 07/30/19
    Sports

    FC Bayern and Tottenham in Audi Cup final

    Fans at the Allianz Arena and in front of their television sets are looking forward to a thrilling final day: At the sixth edition of the Audi Cup on Wednesday, FC Bayern München and Tottenham Hotspur FC will meet in the final. Prior to that, Real Madrid C.F. and Fenerbahçe Istanbul will play for third place starting at 6 PM. Some 65,000 spectators attending the kickoff in Munich not only witnessed two thrilling football matches but also plenty of electrifying action under the banner of the Four Rings.
  • 07/15/19
    Sports

    Audi to go on Summer Tour with FC Bayern

    The fourth Audi Summer Tour will take FC Bayern München back to the United States: During its trip to Los Angeles, Houston and Kansas City, the 2019 German League and Cup title winning team will meet with Arsenal London and Real Madrid at two Audi Football Summits and also play against AC Milan. Audi will be at the side of its partner FC Bayern München with numerous activities off the pitch as well.
  • 07/05/19
    Sports

    Müller: “The Audi Cup will be really exciting”

    On July 30 and 31, the teams of FC Bayern München, Real Madrid C.F., Fenerbahçe Istanbul and Tottenham Hotspur FC will meet at the Allianz Arena for the sixth Audi Cup. Tickets starting at 25 euros continue to be available at www.audicup.com. Bayern striker and world champion Thomas Müller talks about the value of the tournament and his outing in a very special Audi.
  • 04/29/19
    Sports

    Top international clubs play for the Audi Cup

    This top-level endurance test will be kicking off the European 2019/2020 football season: on July 30 and 31, the teams Bayern München, Real Madrid, Fenerbahçe Istanbul, and Tottenham Hotspur will go head to head at the Allianz Arena in the sixth Audi Cup. Tickets are on sale now
  • 04/18/19
    Sports

    Audi Nines presented by Falken: ski and snowboard freestyle event takes place for the second time in Ötztal

    Audi continues its role as ambassador for the world’s most popular winter sports. For the second time, the premium brand is title sponsor of the Audi Nines presented by Falken freestyle event taking place from 22 to 27 April 2019. The world's best skiers and snowboarders will compete on specially designed courses – top sportsmen on Sölden’s Tiefenbach Glacier and female champions in Obergurgl-Hochgurgl.
  • 02/19/19
    Company

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
  • 02/06/19
    Sports

    Audi is the main sponsor of the FIS Alpine World Ski Championships 2019 in Åre

    Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level.
  • 01/24/19
    Sports

    FC Bayern meets Audi e-tron

    Team bus replaced by electric car: FC Bayern was one of the first Audi partners to test drive the new Audi e-tron on Thursday. At Munich Airport, board members, coaches and players from the German record-holding football champion got the chance to experience the versatile electric SUV for themselves. Audi organised a series of activities for guests including an Audi e-tron driving experience.
  • 01/23/19
    Sports

    Audi e-tron fleet shuttle service Hahnenkamm Race and FIS Alpine World Ski Championships 2019

    As part of its long-standing partnership with FIS, Audi is sponsoring the 45th Alpine World Ski Championships in Åre, Sweden and the legendary Hahnenkamm Race in Kitzbühel, Austria. The Audi e-tron will be present at all competitions: in Kitzbühel from 25 to 27 January 2019 and in Åre from 4 to 17 February 2019. Skiers and spectators can experience the new e-tron and the Audi brand up close thanks to the Audi driving experience.
  • 11/27/18
    Sports

    Audi becomes cooperation partner of esports teams

    Audi is taking the next step in its commitment to sports sponsorship and has concluded two new partnerships in the field of esports. The premium brand is now cooperating with the esports organisation FOKUS CLAN and intends to position itself in the professional gaming environment over the long term. The cooperation is initially planned to last three years. Together with Media Markt, Audi will also become a partner to the esports team of FC Ingolstadt 04.
  • 09/27/18
    Sports

    Audi quattro Cup 2018: Sweden and Netherlands victorious in World Final

    The Audi quattro Cup is the world’s largest amateur tournament series in golf. In the World Final, which took place from 23 to 27 September 2018 at Kitzbühel-Schwarzsee-Reith Golf Club in Austria, the pairs Eriksson/Bolmgren from Sweden and Oosterbaan/Oosterbaan from the Netherlands emerged victorious from a field of 80,000 participants drawn from 43 nations.
  • 09/25/18
    Sports

    Basketballers of FC Bayern München receive new Audi courtesy cars

    A few days before the season opener in Ulm, players and trainers from the FC Bayern München basketball team picked up their new courtesy cars at Munich Airport. Just like last season, the team will be getting around in Audi A4 Avant models during the 2018/19 season.
  • 09/14/18
    Sports

    Audi Nines MTB 2018: Brand sponsorship of mountain biking competition

    At the Audi Nines MTB Freeride Festival in Rhineland-Palatinate, the top twenty mountain bike riders in the world showed all their skills. From 8 to 13 September, the competitors met in the unusual setting of a disused quarry in the Hunsrück mountains for an event where the theme was “Send it to the Moon”. The premium brand supported the event as title sponsor for the first time, mirroring its involvement with the winter version of the Audi Nines.
  • 08/31/18
    Sports

    Audi quattro Cup: National winners of amateur golf tournament revealed

    The Audi quattro Cup is the largest amateur golf tournament series in the world. The best amateur golfers in Germany competed in the national final at Berlin Scharmützelsee golf resort, where the pairings of Gudrun and Claus Molitor (GC Bensheim) and Ridvan Abay (GC Laineck-Bayreuth) / Peter Hünnighausen (GC Salzgitter) finished ahead of the field of 216 participants. This secured them the coveted tickets for the World Final, which is due to be held in Kitzbühel, Austria, from 23 to 27 September.
  • 08/16/18
    Sports

    The Brand with the Four Rings is Joining the Premier League Club’s Line-up

    Tottenham Hotspur has today announced Audi as the Club’s Official Car Partner in an exclusive four year agreement. The premium car marque is synonymous with progressive design and technology, as expressed by its famous philosophy Vorsprung durch Technik - Advancement through technology. It is an ideology that aligns perfectly with Tottenham Hotspur’s similarly positive and forward-thinking Audere est Facere – To dare is to do.
  • 08/02/18
    Sports

    Audi FC Ingolstadt Beijing Soccer Camp 2018 Begins and Helps Develop Youth Soccer in China

    The Audi FC Ingolstadt Beijing Soccer Camp 2018, co-hosted by Audi China and Germany’s largest club-based soccer school, “Audi Schanzer Soccer Academy”, began today. Under the guidance of professional coaches from FC Ingolstadt 04, 214 children ages 6 to 13 will be enjoying soccer over nine days.
  • 07/25/18
    Sports

    FC Ingolstadt 04 – Team building at the Audi driving experience center

    The football department of FC Ingolstadt 04 paid a visit to the Audi driving experience center in Neuburg. The pro players of the Bundesliga club took part in an exclusive training event with the women’s team and the U-21s. Their experience included a chance to try out the Audi R8 on the handling course.
  • 06/11/18
    Sports

    Efficient catamaran with new Audi e-tron design at Kieler Woche Regatta

    Audi will once again be there as premium partner at the Kieler Woche Regatta from 16 to 24 June 2018, with a focus this year on sustainability. The premium manufacturer is presenting its efficient catamaran in the Nacra 17 category with special Audi e-tron design at the world’s largest sailing regatta, thus underlining its dedication to electromobility. In the Nacra 17 class, both hulls of the boat are lifted clear of the water. This results in less drag and consequently less use of energy while achieving the same high speed. Johannes Polgar and Carolina Werner of the Audi e-tron sailing team will be there setting a course for the Olympics in their Nacra 17 catamaran.
  • 05/17/18
    Sports

    Premium partner Audi continuing its support for Kieler Woche

    Audi is supporting the Kieler Woche Regatta as premium partner for the ninth year in a row. From 16 to 24 June 2018, the brand will be presenting a diverse programme of events on land and sea featuring a host of well-known guests. With 3.5 million visitors, over 4,000 athletes and 2,000 boats, Kieler Woche is the largest sailing regatta in the world.
  • 04/17/18
    Sports

    Audi presents FC Bayern München on a pre-season tour

    Audi is continuing its 16-year partnership with FC Bayern München with the return of the Audi Summer Tour. The itinerary includes three exhibition matches against some of the top teams in Europe. The tour begins with a brief stop in Klagenfurt before the Munich-based team jets off to the United States on July 23.
  • 04/11/18
    Sports

    Audi Nines presented by Falken: Premium brand supports new winter sports format

    Audi’s backing for youth-oriented winter sports continues. The premium brand is the title sponsor of an all-new competition format taking place from 9 to 14 April 2018 in the Tyrolean ski resort of Sölden. In the Audi Nines presented by Falken, the world’s best practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head to head on a specially designed SlopeX course.
  • 11/30/17
    Sports

    From the pitch to the track: Footballers of FC Barcelona drive Audi

    At a speed-packed event on the Circuit de Barcelona-Catalunya race track, the footballers of FC Barcelona received their new company cars this Thursday: obviously, all of them Audi models. On top of that, six players experienced a few fast laps as co-drivers in Audi race cars as part of the Audi Sport track attack.
  • 11/30/17
    Sports

    Audi quattro Ski Cup to start new season

    The pros have their World Cup, Audi customers and ski tourists the Audi quattro Ski Cup. This weekend, the popular series for amateur skiers will enter its third season in Obergurgl. After ten events in Austria, Italy, France and Switzerland, the finale will be held in Kitzbühel in March 2018.
  • 11/23/17
    Sports

    Audi hands over company cars to Real Madrid stars

    The players from Spanish record champion Real Madrid will be driving Audi cars again in the new season. On Thursday, the football stars received their personal models in the Spanish capital city. Before the handover, the players changed from their football outfits into racing suits. In simulators, they were able to get an impression of the Audi e-tron FE04’s handling, Audi’s fully electric race car in Formula E.
  • 10/27/17
    Sports

    Audi renews partnership with FIS Ski World Cup

    Together into the next decade: Audi has extended the agreement as name-giver to the Audi FIS Ski World Cup up to and including 2022. The brand thus emphasizes its position as an important partner of international winter sports. The 16th joint season will open in Sölden (Austria) on October 28/29.
  • 10/11/17
    Sports

    FC Bayern München receives new Audi models

    FC Bayern München continues to drive cars from Audi. Players and coaches of the international top-flight club used the international cap break for a visit to Ingolstadt this Wednesday to pick up their new “company cars” at the Audi Piazza.
  • 09/01/17
    Sports

    Amateur golf: national winners in Audi quattro Cup

    More than 240 amateur golfers determined their best players in the German finale of the Audi quattro Cup. At Golfresort Berlin Scharmützelsee, the duos Kay Schulz/Matthias Cordes (Golfclub Bayreuth) as well as Ralf and Iveta Kreisig (Senne Golfclub Gut Welschof) prevailed. With that, they secured the coveted tickets for the world finale in Cabo San Lucas (Mexico) that will tee off on December 1.
  • 08/03/17
    Sports

    Atlético de Madrid wins Audi Cup 2017

    Tournament debutants and first time winners: Atlético de Madrid beat Liverpool FC 6:5 after a penalty shoot out in the final of this years Audi Cup in the Allianz Arena. In the third place play off, SSC Napoli beat FC Bayern München 2:0.
  • 08/02/17
    Sports

    Goals galore on first match day in Audi Cup

    Thrilling football matches with six goals – match day one of the Audi Cup 2017 inspired the fans in the Allianz Arena. Atlético de Madrid and Liverpool FC won the two semi-final games. The final is held for the first time without the participation of the hosts FC Bayern München.
  • 07/28/17
    Sports

    Audi Cup: Football with top international clubs

    At the start of next week, the footballing world looks to Munich: The fifth edition of the Audi Cup will take place in the Allianz Arena on August 1 and 2. At the pre-season tournament, hosts FC Bayern München, Atlético de Madrid, Liverpool FC and SSC Napoli will face each other.
  • 07/14/17
    Sports

    For the Audi Cup, Audi and Airbnb transform stadium into a home

    Audi and Airbnb are going to transform the Allianz Arena into a special home for football fans for the 2017 Audi Cup in early August. A family will have the chance to win an overnight stay directly on the sidelines via Airbnb and be able to watch the games on both match days from their temporary home, with national player and world champion Jérôme Boateng acting as their host.
  • 06/15/17
    Sports

    Audi Cup participants confirmed

    The Audi Cup field is complete. In addition to Atlético de Madrid and Liverpool FC, host FC Bayern München is going to welcome SSC Napoli to the Allianz Arena on August 1 and 2. Advance ticket sales for the preparation tournament featuring top-flight teams have already begun.
  • 06/13/17
    Sports

    Kieler Woche 2017: sailing with Audi

    Audi brings the fascination of sailing from water to land: The premium brand accompanies Kieler Woche from June 17 to 25 with celebrity guests and a diverse supporting program. The brand from Ingolstadt presents itself at the largest sailing regatta in the world for the eighth time in a row.
  • 05/12/17
    Sports

    Four top clubs in Audi Cup

    The date for the fifth edition of the Audi Cup has been confirmed. On August 1 and 2, at Audi’s invitation, four top international clubs will be pitted against each other. Audi announced today the first participants and kicked off advance ticket sales. A premiere: the coaches of the visiting teams took part in the press conference via live holographic video conferencing.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 03/14/17
    Sports

    FC Bayern München on Audi Summer Tour in Asia

    This summer, FC Bayern München will be traveling to Asia in preparation for the new season. Audi will be part of the program as the team’s partner, once again presenting the Audi Summer Tour featuring four test matches against European top-division clubs. The German record champion will embark on the trip to Asia on July 16. Audi and FC Bayern München have been partners for 15 years.
  • 02/27/17
    Sports

    Audi ready for new golf season

    Like Audi, golf fascinates with precision and technical accomplishment. That is why the premium manufacturer in 2017 again supports an extensive program for professional and amateur golfers. The 27th edition of the global Audi quattro Cup and the presentation of the KRAMSKI Deutsche Golf Liga (DGL) are the highlights of the season.
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
  • 10/11/13
    Sports

    Thrilling world finale of the Audi quattro Cup

    The 23rd edition of the Audi quattro Cup for amateur golfers ended in thrilling tournament days on the Pacific coast on the outskirts of Los Angeles. The teams from South Africa and Guatemala prevailed as the best competitors. The participants from all over the world had previously played for the opportunity to enter the world finale in 965 qualification tournaments.

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