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Kieler Woche 2017

From international football, the Alpine and Nordic winter sports world and the Kieler Woche through to the world’s most popular tournament series for amateur golfers: Audi has been a close partner and sponsor of regional, national and international sports for decades.

Press releases

  • 10/11/17
    Sports

    FC Bayern München receives new Audi models

    FC Bayern München continues to drive cars from Audi. Players and coaches of the international top-flight club used the international cap break for a visit to Ingolstadt this Wednesday to pick up their new “company cars” at the Audi Piazza.
  • 09/01/17
    Sports

    Amateur golf: national winners in Audi quattro Cup

    More than 240 amateur golfers determined their best players in the German finale of the Audi quattro Cup. At Golfresort Berlin Scharmützelsee, the duos Kay Schulz/Matthias Cordes (Golfclub Bayreuth) as well as Ralf and Iveta Kreisig (Senne Golfclub Gut Welschof) prevailed. With that, they secured the coveted tickets for the world finale in Cabo San Lucas (Mexico) that will tee off on December 1.
  • 08/03/17
    Sports

    Atlético de Madrid wins Audi Cup 2017

    Tournament debutants and first time winners: Atlético de Madrid beat Liverpool FC 6:5 after a penalty shoot out in the final of this years Audi Cup in the Allianz Arena. In the third place play off, SSC Napoli beat FC Bayern München 2:0.
  • 08/02/17
    Sports

    Goals galore on first match day in Audi Cup

    Thrilling football matches with six goals – match day one of the Audi Cup 2017 inspired the fans in the Allianz Arena. Atlético de Madrid and Liverpool FC won the two semi-final games. The final is held for the first time without the participation of the hosts FC Bayern München.
  • 07/28/17
    Sports

    Audi Cup: Football with top international clubs

    At the start of next week, the footballing world looks to Munich: The fifth edition of the Audi Cup will take place in the Allianz Arena on August 1 and 2. At the pre-season tournament, hosts FC Bayern München, Atlético de Madrid, Liverpool FC and SSC Napoli will face each other.
  • 07/14/17
    Sports

    For the Audi Cup, Audi and Airbnb transform stadium into a home

    Audi and Airbnb are going to transform the Allianz Arena into a special home for football fans for the 2017 Audi Cup in early August. A family will have the chance to win an overnight stay directly on the sidelines via Airbnb and be able to watch the games on both match days from their temporary home, with national player and world champion Jérôme Boateng acting as their host.
  • 06/15/17
    Sports

    Audi Cup participants confirmed

    The Audi Cup field is complete. In addition to Atlético de Madrid and Liverpool FC, host FC Bayern München is going to welcome SSC Napoli to the Allianz Arena on August 1 and 2. Advance ticket sales for the preparation tournament featuring top-flight teams have already begun.
  • 06/13/17
    Sports

    Kieler Woche 2017: sailing with Audi

    Audi brings the fascination of sailing from water to land: The premium brand accompanies Kieler Woche from June 17 to 25 with celebrity guests and a diverse supporting program. The brand from Ingolstadt presents itself at the largest sailing regatta in the world for the eighth time in a row.
  • 05/12/17
    Sports

    Four top clubs in Audi Cup

    The date for the fifth edition of the Audi Cup has been confirmed. On August 1 and 2, at Audi’s invitation, four top international clubs will be pitted against each other. Audi announced today the first participants and kicked off advance ticket sales. A premiere: the coaches of the visiting teams took part in the press conference via live holographic video conferencing.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 03/14/17
    Sports

    FC Bayern München on Audi Summer Tour in Asia

    This summer, FC Bayern München will be traveling to Asia in preparation for the new season. Audi will be part of the program as the team’s partner, once again presenting the Audi Summer Tour featuring four test matches against European top-division clubs. The German record champion will embark on the trip to Asia on July 16. Audi and FC Bayern München have been partners for 15 years.
  • 02/27/17
    Sports

    Audi ready for new golf season

    Like Audi, golf fascinates with precision and technical accomplishment. That is why the premium manufacturer in 2017 again supports an extensive program for professional and amateur golfers. The 27th edition of the global Audi quattro Cup and the presentation of the KRAMSKI Deutsche Golf Liga (DGL) are the highlights of the season.
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
  • 10/20/16
    Sports

    DSV athletes start skiing season with Audi

    The German Ski Association (DSV) started the new season with Audi. At the Audi Sportpark and the Audi driving experience center, the athletes were kitted out for the world championship winter and received their new official cars. Viktoria Rebensburg and Severin Freund received insight into the brand’s innovative technologies during a demonstration of piloted driving on autobahn A9.
  • 10/10/16
    Sports

    Audi quattro Cup 2016: Victory for Germany and the United States in world finale

    The world’s best amateur golfers have been determined. In the finale of the 26th Audi quattro Cup at Real Club de Golf El Prat in Barcelona, the teams from Germany and the United States prevailed against their competitors. Some 100,000 players from a total of 51 nations had been battling for the coveted final tickets in 750 qualification tournaments over the past few months.
  • 08/22/16
    Sports

    FC Bayern starts the season with Audi

    FC Bayern München is starting the new season in sporty style both on and off the pitch. At the Audi Piazza in Ingolstadt, players and coaches received their new company cars from Audi Chairman Rupert Stadler. The trend is clear: together with new signing Mats Hummels far more than half of the football players opted for one of the sporty RS models.
  • 06/06/16
    Sports

    International ski elite meets for Audi driving experience

    Partnership in action off-season: At Audi’s invitation, international ski stars met for the Audi driving experience at the Audi Neuburg high-tech complex this Monday. The athletes demonstrated that they are perfectly able to follow a racing line also on tarmac.
  • 05/19/16
    Sports

    Audi on board with Kieler Woche again in 2016

    The premium partnership between Audi and Kieler Woche is entering the next round. From June 18 to 26, the brand with the four rings will be featured during the world’s major sailing regatta for the seventh time in succession. With the Olympic Games taking place in Rio de Janeiro, Brazil, 2016 is a very special year for Audi Sailing Team Germany.
  • 03/22/16
    Sports

    Audi presents FC Bayern München in the United States

    Audi and FC Bayern München are continuing their internationalization in 2016 with the Summer Tour in the United States. From July 25 to August 4, the Munich squad will be traveling to the U.S. where, back in 2014, the team had previously prepared for the Bundesliga season. Within the space of eight days, the German record football champions are going to contest three test matches against European top-flight clubs.
  • 03/20/16
    Sports

    Successful winter sports season for Audi

    High suspense and top performance: The season finale of the Audi FIS Ski World Cup in St. Moritz (CH) was the fitting conclusion of a challenging season. Audi underscored its position as a strong partner of international winter sports. In addition to its commitment in alpine skiing, Audi was featured in four other World Cups in the 2015/16 season.
  • 01/20/16
    Sports

    Kitzbühel: Sports stars enthralled by Audi quattro #SuperQ

    Audi ushered in the famous Hahnenkamm weekend in Kitzbühel (Austria) with a new discipline. At the Audi quattro #SuperQ that was held for the first time, the leader of the Slalom World Cup, Henrik Kristoffersen (Norway), and MotoGP star Andrea Dovizioso (Italy) triumphed on Wednesday.
  • 12/03/15
    Sports

    USA and China win in Audi quattro Cup’s anniversary year

    The 25th edition of the Audi quattro Cup has been decided. In the world finale of the tournament series for amateur golfers in the Mexican state of Baja California, the teams from the United States and China won against the competition from 53 nations. During the months before, nearly 100,000 participants around the globe had played in more than 900 qualification tournaments for the chance to enter the world finale.
  • 10/22/15
    Sports

    Audi enters its 14th Ski World Cup season

    The athletes in alpine skiing are returning to the stage that means the world to them. This weekend, the Audi FIS Ski World Cup is opening the 2015/16 season in Sölden (A). On this occasion, the brand with the four rings is entering its 14th season as the sponsor giving its name to the Alpine Ski World Cup that will be featuring a number of innovations for the new racing year.
  • 09/23/15
    Sports

    New Audi models for FC Bayern

    Players and coaches of FC Bayern München are on the road again with Audi this season. Today, the squad of licensed players received its new official cars at Audi in Neuburg. In addition to an Audi driving experience, four soccer players got to enjoy some fast laps as passengers of Audi drivers Tom Kristensen and Markus Winkelhock.
  • 09/04/15
    Sports

    Audi quattro Cup: best amateur golfers determined

    Germany’s best amateur golfers hail from Ingolstadt and Mannheim. They were determined in the German finale of the 25th Audi quattro Cup held at the Golfresort Berlin Scharmützelsee from August 31 to September 4. The two winning teams prevailed against a total of 260 finalists. They will travel to the world finale in Mexico at the end of November.
  • 08/05/15
    Sports

    FC Bayern wins Audi Cup for third time

    Fourth Audi Cup, third title. FC Bayern München is a power throughout preseason tournament at the home Allianz Arena. In the final, the German record league champions beat Real Madrid 1:0 after Robert Lewandowski netted a late goal. In the third place playoff, English representative Tottenham Hotspur beat Italian traditional club AC Milan by 2:0.
  • 08/04/15
    Sports

    Eager anticipation for dream final in Audi Cup

    Football fans can look forward to a dream final in the Audi Cup 2015: hosts FC Bayern München meet the Champions League record winner Real Madrid on Wednesday evening at 20:45. Before, AC Milan play Tottenham Hotspur for third place in the sold-out Allianz Arena.
  • 07/29/15
    Sports

    Audi DTM driver Ekström has quite a bit of confidence in motorsport rookie Neureuther

    One of them is battling in the Audi RS 5 DTM for the lead of the DTM standings and the other one is making his circuit racing debut in the Audi Sport TT Cup: the two friends, Mattias Ekström and Felix Neureuther, will be in the focus of interest at the Red Bull Ring on August 1 and 2.
  • 07/27/15
    Sports

    Audi Cup 2015 as a digital experience

    The fourth edition of the Audi Cup offers a wealth of digital innovations. While the players of FC Bayern München, Real Madrid, AC Milan and Tottenham Hotspur are playing for the trophy on the pitch on August 4 and 5, the crowd at the Munich Allianz Arena and the TV viewers can experience new digital services: the Audi Football App, the Audi Player Index, plus exciting information on various online channels. Digital Overlay, the virtual overlay of LED perimeter advertising, will be implemented in four countries.
  • 07/22/15
    Sports

    Stormy day: Swiss national ski team at the wind tunnel of AUDI AG

    Tradition and technology: Every summer, a delegation of the Swiss alpine national ski team tests the wind tunnel of AUDI AG. At the ultra-modern wind tunnel center in Ingolstadt, five athletes of the Swiss Ski Team benefited from the technological expertise of the four rings.
  • 07/20/15
    Sports

    Ski superstars in Audi Sport TT Cup

    The third race weekend of the Audi Sport TT Cup will have a touch of winter – figuratively speaking. The ski superstars Felix Neureuther (D), Marcel Hirscher (A) and Aksel Lund Svindal (N) will be on the grid at Spielberg, Austria, on August 1 und 2. In the field of 24 drivers, the three guest entrants will be contesting a challenge of their own.
  • 07/07/15
    Sports

    Tickets for 2015 Audi Cup popular

    Four top teams in the fourth Audi Cup: In the tournament at Munich’s Allianz Arena on August 4 and 5, FC Bayern München, Real Madrid CF, AC Milan and Tottenham Hotspur will be playing for the coveted trophy at the beginning of the season. The final day on August 5 is already sold out. Tickets are still available only for the two semi-final matches on August 4. Those unable to secure tickets will be able to watch the soccer stars live on ZDF.
  • 06/19/15
    Sports

    Audi partner of Kieler Woche 2015

    Audi will be featured at Kieler Woche from June 20 to 28. This year marks the brand’s sixth commitment as a premium partner of the world’s biggest sailing regatta. The company’s involvement is extremely varied. It extends from the Audi ultra Cup to live TV and from a trailer service through to a shuttle service and the traditional support of the German national sailing team.
  • 06/03/15
    Sports

    Audi Cup 2015 participants have been determined

    The field for the Audi Cup 2015 is complete. In addition to host FC Bayern München and Real Madrid CF, AC Milan and Tottenham Hotspur will be meeting at the Munich Allianz Arena on August 4 and 5. Advance ticket sales for the tournament are underway. Nearly 60,000 tickets have already been sold.
  • 05/18/15
    Sports

    World soccer stars in Audi Cup 2015

    Four matches with top-flight soccer clubs on two days – that’s the Audi Cup. Four big names in international soccer will be meeting at the Munich Allianz Arena on August 4 and 5 at the event billed as ‘In close touch with the best.’ The teams that have been confirmed to date are FC Bayern München and Real Madrid CF. Advance ticket sales on www.audicup.com are beginning today, with one-day ticket prices starting at only 20 euros.
  • 05/04/15
    Sports

    Audi has started 2015 sailing season

    The opening event of the German Segel-Bundesliga on the first weekend in May marked Audi’s start to the 2015 sailing season. The brand is now supporting the championship in its third year as a premium partner. The Kieler Woche from June 20 to 28 will be the highlight of its involvement in sailing. The aim is to combine top-caliber sport on water with exciting events on land.
  • 04/27/15
    Sports

    25 years of Audi quattro Cup

    The season opener in Germany on the first weekend in May will kick off the 25th season of the Audi quattro Cup. The tournament series for amateur golfers that is popular around the world is the hub of Audi’s involvement in national and international golf.
  • 01/24/15
    Sports

    Audi driver Ekström takes Neureuther for a ride on ice

    A hot test drive in cold Tyrol: On the occasion of the Audi FIS Ski World Cup in Kitzbühel, slalom ace Felix Neureuther did a few laps at the wheel of DTM star Mattias Ekström’s Audi S1 EKS RX. In a slalom practice with a difference, the skiing star demonstrated that he is a fast learner.
  • 01/24/15
    Sports

    Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm

    Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika.
  • 01/19/15
    Sports

    Audi and Kitz: Anniversary at ‘Home of quattro’

    Thrilling high-performance sport, enthusiastic fans and celebrities galore: The legendary Hahnenkamm Weekend in Kitzbühel is regarded as one of the world’s most prestigious ski events. Next weekend, the race will be held for the 75th time. Audi is partnering with the iconic alpine skiing competition for an amazing 15th time and transforms Kitzbühel into the ‘Home of quattro.’
  • 10/11/13
    Sports

    Thrilling world finale of the Audi quattro Cup

    The 23rd edition of the Audi quattro Cup for amateur golfers ended in thrilling tournament days on the Pacific coast on the outskirts of Los Angeles. The teams from South Africa and Guatemala prevailed as the best competitors. The participants from all over the world had previously played for the opportunity to enter the world finale in 965 qualification tournaments.

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