Audi x holoride
Beginning in the summer of 2022, Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality
Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses) and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable. The new technology will be introduced at the South by Southwest® (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.
Further information
Virtual reality entertainment holoride on the road to series maturity Audi is making the history of the Salzburg Festival “experienceable”
Audi at the IAA 2021
Virtual reality entertainment holoride on the road to series maturity
Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.
Audi discusses social aspect of autonomous driving with experts at the IAA
The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.
The content have been produced in compliance with all hygiene regulations. All people involved have been tested negative for COVID-19.
Further Information
Audi Media Days #FutureReady Audi grandsphere concept