Increased performance with 333 PS of power and 420 Nm of torque Torque splitter and dynamic plus mode for agile handling Expressive design and selectable daytime running light signatures
With a host of new features, the Audi S3 is more than just a product upgrade: Increased output, a torque splitter, and other technology highlights ensure strong performance and agile handling. Visually, the compact model reflects its increased dynamics with an expressive front design, a sporty diffuser, and a four-pipe performance exhaust system. The Audi S3 will be available at dealerships as a Sportback and as a sedan in the second quarter of 2024. Price: from 55,600 euro.
More performance: 2.0 TFSI with 333 PS With 245 kW (333 PS) and 420 Nm of torque, the S3 is more powerful than ever. As part of the product upgrade, the 2.0 TFSI receives an increase in output of 23 PS and 20 Nm more torque. The result is confident pulling power and strong acceleration. The S3 accelerates from 0 to 100 km/h (62 mph) in 4.7 seconds. Maximum torque is available in a wide rev range between 2,100 and 5,500 rpm. Top speed is limited to 250 km/h (155 mph). The engine and transmission also receive a sportier tuning: When at a steady speed and at low to medium acceleration in the part-load range, the preloaded turbocharger keeps at a constant rpm.
Unmistakable design with new details makes for impressive street presence Headlights and rear lights customizable for the first time thanks to digital lighting technology The variable interior concept offers the ideal basis for family, business, and free time
Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colors, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros.
From a study to a successful production model The Audi Q7’s journey of success began in 2003 as a concept car called the Audi Pikes Peak quattro at the North American International Motor Show. Conceived as a vehicle suitable driving on all roads and moderate off-road use, the current Q7 – which has been delighting customers worldwide for 18 years – remains true to its virtues of design, technology, and functionality. The first SUV from the brand with the four rings was unveiled to the public at the 2005 Frankfurt Motor Show (IAA), just in time for the 25th anniversary of the quattro permanent four-wheel drive with Torsen center differential (40:60 front/rear torque distribution). The new “superlative” in the SUV segment, as Audi put it at the launch of the Q7, combines poise, sportiness, and versatility. Since its launch, the Audi Q7 is seen as an all-rounder that combines high prestige with a wide range of applications.
Sporty exterior and up to four different daytime running light signatures selectable New design elements and materials for the interior and extended standard equipment Integrated Audi store for apps and functions on demand for a personalized, digital experience
The Audi A3 heads into the 2025 model year with a sportier look, new design elements, and digital features. In addition to selectable daytime running light signatures, the ability to flexibly purchase vehicle functions any time ensures a high degree of personalization. In addition, the standard equipment has been significantly expanded and new materials have been used for enhanced comfort.
Sportier than ever: the exterior More dynamic – more progressive – more emotional: This is how the A3 Sportback and Sedan present themselves following the model upgrade. The hexagonal, frameless Singleframe features a new structure that is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two and makes the Audi A3 appear lower. The same is true of the rear, which is sportier than ever with a new bumper and distinctive diffuser. The progressive design elements are particularly effective with the S line exterior, as they are partly inspired by the RS models.The expressive exterior colors District Green, Ascari Blue, and Progressive Red further strengthen the sporty look. Selectable: up to four different daytime running light signatures Like the redesigned Singleframe, the lighting design is significantly thinner, emphasizing the width of the Audi A3 series. The 24-pixel elements that make up the digital daytime running lights in the LED and Matrix LED headlights are now arranged in three rows on the upper edge of the housing.
A sportier design, selectable daytime running light signatures, extended standard equipment, and new materials The crossover A3 allstreet offers an SUV-like driving experience thanks to higher ground clearance and a distinctive off‑road look Integrated Audi store for apps and functions on demand ensure a personalized digital experience
An extensive upgrade for a successful model: The car with which Audi established the premium compact class in 1996, the A3, is sportier, more comfortable, and more digital than ever, thanks to its more progressive design, significantly extended standard equipment, and new materials and offers. Apps that can be used directly in the vehicle display, selectable daytime running light signatures, and the ability to add vehicle functions on demand any time enable a high degree of customization. The A3 allstreet, the distinctive crossover of the A3 family, is new to the market. With its characteristic off-road look, three centimeters of extra ground clearance compared to the A3 Sportback, and a raised seat position, the vehicle offers an SUV like driving experience combined with high functionality.
Sportier than ever: the exterior of the Audi A3 More dynamic – more progressive – more emotional: This is the character of the A3 Sportback and Sedan models after the model upgrade. The hexagonal, frameless Singleframe features a new structure and is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolizes the compact models’ sporty character. The striking front spoiler connects the two intakes and makes the Audi A3 appear lower. The same is true of the rear, which is particularly sporty with its new bumper and distinctive diffuser. Partly inspired by the RS models, the progressive design elements are particularly effective when combined with the S line exterior.
Audi RS Q e-tron wins toughest desert rally with innovative drive system Carlos Sainz/Lucas Cruz achieve fourth personal victory Gernot Döllner: “Audi has once again set a milestone”
Audi makes history: for the first time, a low-emission prototype with an electric drive, high-voltage battery and energy converter wins the world’s toughest desert rally with the Audi RS Q e-tron. The Spaniards Carlos Sainz/Lucas Cruz secured Audi’s first victory in the Dakar Rally after around 7,900 kilometers with a lead of 1h 20min. Mattias Ekström/Emil Bergkvist also crossed the finish line.
“Congratulations to Team Audi Sport on winning the Dakar Rally,” said Gernot Döllner, Chairman of the Board of Management of AUDI AG. “Audi has once again set a milestone in motorsport. Winning the world’s toughest desert rally with an electrified drive is a visible ‘Vorsprung durch Technik’ and points the way to our electric future.” The Audi RS Q e-tron has electric all-wheel drive. The energy supply is ensured by a high-voltage battery and an energy converter that runs on residual fuel-based reFuel, thus saving 60 percent of CO2 emissions compared to conventional fuels.
“With our revolutionary electrified drive, we have overcome one of the biggest challenges in motorsport after just three years. We are thus continuing a long series of pioneering achievements that have always characterized Audi in four decades of motorsport. I would like to thank the entire team for this outstanding performance in a particularly tough edition of the Dakar Rally,” says Oliver Hoffmann, Member of the Board of Management of AUDI AG, Technical Development. At the Dakar Rally, Audi was up against the two brands Toyota and Ford as well as the experienced opponents from Prodrive, who proved to be tough challengers. Carlos Sainz/Lucas Cruz secured their big lead after having been in the lead without interruption since the sixth stage.
The success story of AUDI AG in motorsport Victories and titles since 1981
Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotive design are the basis for the success of the Audi brand. The genes for this have their origin in racing, since 1980.
The success story began with the Audi quattro Excluding the era before the Second World War that included the legendary Auto Union Grand Prix race cars in the 1930s, the motorsport history of AUDI AG began with the Audi quattro. The dominant victories and two manufacturers’ and two drivers’ titles achieved with the “original quattro” in the World Rally Championship between 1982 and 1984 were an important factor in the market success of the quattro drivetrain. quattro victorious in circuit racing as well After Audi had turned rallying upside down and stormed up Pikes Peak (USA) with the Sport quattro in record time on three successive occasions, Audi also made the quattro drivetrain fit for circuit racing: initially with the Audi 200 quattro and the Audi 90 quattro IMSA GTO in the United States, in 1990 and 1991 with two championship titles for the Audi V8 quattro in the German Touring Car Championship (DTM), and ultimately also with the A4 in the production-based super touring cars. In 1996, the Audi A4 quattro won the championship titles in seven countries. Between 2012 and 2016, the all-wheel drive system returned to the race track as the e-tron quattro. Audi R8 most successful Le Mans sports car in present-day racing After the dominant quattro drivetrain was banned from touring car racing, Audi switched to sports prototypes and also underpinned its slogan “Vorsprung durch Technik” in this motorsport category for 18 years. Audi, on making its debut at Le Mans in 1999, the toughest endurance race in the world, immediately managed the leap onto the podium, finishing third overall.
For the first time, Audi is equipping the Q8 with HD Matrix LED headlights with a laser as an additional high beam. The headlights also feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models.
Exclusive new dynamic driving scenes are available for the enhanced Audi Q8. This extensive content and footage material can be found here.
Expressive appearance guarantees high recognition value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look
Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros.
Revised, generous, striking: the exterior design With its expressive design, the revised Q8 is a sporty, elegant SUV coupé from the brand with the four rings. With its clean shape, generous surfaces, and clear volumes, the Q8 paints a dynamic picture. The short overhangs and long wheelbase make for sporty, elegant proportions that can be accentuated with distinctive exterior colors and wheels. The unmistakably powerful and upright Audi Singleframe with an octagon design now impresses with vertical inlays. They are arranged in teardrop shape in the base exterior and designed in the shape of an L in the S line exterior package and the SQ8 TFSI.