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Sailing stands for team spirit, technology and strategy – and is thus a superb discipline for Audi. The Kieler Woche, which Audi accompanied since 2010, is a perfect example – with numerous prominent guests, on- and offshore activities, the shuttle and trailer service plus the presentation of ‘Kieler Woche TV.’ Aside from the grand spectacle, Audi has been dedicated to supporting young German sailors since 2010.

Recent Press Releases

  • 06/19/15

    Audi partner of Kieler Woche 2015

    Audi will be featured at Kieler Woche from June 20 to 28. This year marks the brand’s sixth commitment as a premium partner of the world’s biggest sailing regatta. The company’s involvement is extremely varied. It extends from the Audi ultra Cup to live TV and from a trailer service through to a shuttle service and the traditional support of the German national sailing team.
  • 05/04/15

    Audi has started 2015 sailing season

    The opening event of the German Segel-Bundesliga on the first weekend in May marked Audi’s start to the 2015 sailing season. The brand is now supporting the championship in its third year as a premium partner. The Kieler Woche from June 20 to 28 will be the highlight of its involvement in sailing. The aim is to combine top-caliber sport on water with exciting events on land.
  • 06/11/14

    Audi to show its colors at Kieler Woche 2014

    Audi and the Kieler Woche are jointly writing the next chapter of a successful partnership. From June 21 to 29, 2014, the company will be showing its presence as a premium partner of the world’s greatest sailing spectacle for the fifth time. Audi will create an unforgettable on- and off-shore experience, featuring unusual ideas and activities.
  • 03/05/14

    Training in the wind tunnel: Stormy times for Audi Sailing Team Germany

    Audi Sailing Team Germany and AUDI AG are opening a new chapter in their partnership. Following the successful premiere of Audi Sailing Team Germany last year, Paralympic contender Heiko Kröger now trained at the Ingolstadt wind tunnel center for the first time.
  • 06/30/13

    Audi takes positive stock of the Kieler Woche

    Thrilling sporting decisions, a surprise winner at the inaugural event of the Audi Sailing Cup and a wide variety of presentations on water and land: Audi takes positive stock of the Kieler Woche which the brand supported as a premium partner for the fourth time.
  • 06/18/13

    Audi takes celebrities and athletes on board

    Audi is ready for the commitment in the far north of Germany: From June 22 to 30, the automobile brand will again be Premium Partner of the Kieler Woche. With around three million visitors per year, it is regarded as the world’s major sailing spectacle. In line with the proportions of the event, Audi’s involvement is more extensive than ever.
  • 02/28/13

    Premiere in wind tunnel: Audi Sailing Team Germany tests in Ingolstadt

    An extra gust of wind for the German sailors: Audi Sailing Team Germany trained yesterday in the wind tunnel of Technical Development (TE) of AUDI AG: where production cars, professional swimmers, skiers or cyclists normally come under the microscope, Audi assisted the national sailing team for the first time for an entire day to optimize their performances.
  • 01/21/13

    Audi hoists sails at Kieler Woche 2013

    With its new poster, Kieler Woche 2013 is sporting an all-blue-and-white look, which makes it a perfect fit for Audi whose home state of Bavaria has a blue-and-white flag. The automobile brand will be active as premium partner of the sailing spectacle from June 22 to 30 for as much as the fourth time. The level of excitement before the event is high, as Audi will be featured with a wide and varied program for fans and participants.

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